This director only makes bad movies.

Chapter 477 Unlocking a new way to eat biscuits

After shopping, Bao's mother Shen Ning returned home with her child.

The child clamored for her to prepare a glass of milk.

It just so happened that Shen Ning also had this idea.

The milk will be ready soon.

The child tore off the wrapping paper, imitating the little boy in the advertisement, twisting it first, then licking it, and then soaking it in milk.

During the whole process, the children were extremely serious, as if they were doing something sacred.

Finally, the child put the Oreo biscuit in his mouth and ate it happily.

Shen Ning asked softly: "Baby, is it delicious?"

The child replied vaguely: "It's delicious."

Shen Ning couldn't help laughing.

She doubts the baby's words, can this little guy really tell whether it's delicious or not?
But looking at the baby's appearance, she couldn't help but have the desire to try.

After tearing open the packaging bag, Shen Ning imitated the advertisement, twisted, licked, and soaked.

Then put the biscuit in your mouth.

Well.

Shen Ning's eyes widened a little, the crispy biscuits were paired with mellow milk.

It seemed really delicious, at least better than all the biscuits she had eaten before.

Is it psychological, or are the cookies really delicious?

Shen Ning couldn't tell clearly, but there was no need to tell clearly.

She has already decided that Oreo biscuits will be listed as a regular snack at home in the future, and she will eat them when she is interested.

Things like this are happening all over the country.

I don't know how many people, after watching the ad, imitated the words of the ad, twisting, licking, and soaking.

Oreo's new biscuit has also been successfully sold through this shareholder wind and has become the overlord of the biscuit industry.

Xitian Group.

Company executives are in a meeting.

At the meeting, the president of the company pointed out that Wang Fan, the advertising director, was praised.

"Director Wang has done a good job. The new advertisement has aroused a great response. The sales volume of our new product Oreo has reached the level of the main product in a short period of time."

"Come on, everyone applaud."

All the company executives in the conference room applauded.

Some people may be unconvinced, but it is useless to be unconvinced.

In the workplace, nothing is more convincing than grades.

Wang Fan smiled and said modestly: "I was just lucky. In fact, this advertisement was approached by someone else. I just missed it."

The president asked curiously, "What's going on?"

Wang Fan explained the process of Liu Yang's visit, and then concluded: "The main reason is that Xu Nan is indeed talented, and I just played a guiding role."

The president smiled: "You can take credit for being able to see the value of the advertising plan."

"As for Xu Nan, if our company has any new advertisements in the future, we can give them priority for cooperation."

Wang Fan reminded: "He is a great director and the price is very high."

The president waved his hand and said domineeringly: "A little advertising cost is nothing, as long as it is effective."

He is not afraid of expensive, but afraid of no effect.

As long as the product is sold, a mere advertising fee can be earned back ten times and a hundred times.

Oreo biscuits are selling well, and the news of the good advertising effect quickly spread to the circle.

Everyone in the film and television industry felt very speechless.

"This is Xu Nan's second successful advertisement, isn't it?"

"Yes, a Melatonin ad, an Oreo, all succeeded."

"Has he forgotten that his job is to be a film director?"

"Shouldn't have forgotten, because his new movie "Glaster" is under intensive preparations, and it is said that filming will start soon."

"So Xu Nan took a part-time job while preparing for the movie?"

"This should be."

"This is too perverted. By the way, I took a part-time job and shot two hit advertisements in a row. If this is a special advertisement, then it's fine."

"No wonder some people say that Xu Nanzhu is a film marketer by profession. He is really good at marketing."

"Damn, such a pervert, how can we mortals live."

"Give up, the world of geniuses is different from that of ordinary people."

"Now I'm curious when he will enter the Film Association."

"It should be soon. In the past, Xu Nan had many controversies, so the Film Association refused to accept him. But now Xu Nan has the highest box office in China and has a word-of-mouth movie like "The Beginning". If the Film Association does not accept him, the Film Association will It’s a bit unreasonable.”

"Sooner or later."

The Film Association is a film-related organization in China. It can be regarded as a semi-official organization. Anyone who has a relationship with the film in China can apply to join, and its influence is not small.

Because of Xu Nan's controversy, the association hadn't invited him to join before, but as Xu Nan's influence grew, he might not be able to convince the public if he didn't invite him.

The film and television circles are at best gossiping about Xu Nan's shooting of another blockbuster advertisement, and they are even a little proud.

But the advertising industry can be said to be out of breath.

"How can such a simple advertisement bring such a big boost to biscuits?"

"Yeah, why don't you just twist, lick, lick, and make bubbles? What's the matter?"

"I can't understand what the audience thinks."

Many people in the advertising industry are puzzled and feel that it is outrageous.

When did advertising and marketing become so simple.

If it's that simple, why can't they do it.

Xu Nan's continuous success made them look like clowns.

And it is true that many people do not understand what is so good about the Twisting, Licking, Bubbling, and Bubbling ad.

Fortunately, there are still experts in the advertising industry.

Soon someone analyzed the subtleties of this advertisement.

"The reason why the Oreo advertisement can be successful is because he has unlocked a new way of eating for customers."

"In the past, when people ate biscuits, they simply tore open the package and stuffed them into their mouths. Although this was not wrong, there was no memory point, no matter what brand it was."

"However, through advertising, Oreo will let everyone learn to twist, lick, lick, soak and soak when eating Oreo in the future. Impression, let everyone know that this biscuit needs to be twisted, licked, and soaked when eating."

"This is the unique memory point, which instantly makes consumers remember this biscuit, and as long as they remember it, their first choice when buying biscuits is the one they are familiar with."

After such an analysis, many advertising professionals only belatedly understood the subtleties of this advertisement.

"So it is."

"I said why Oreo became so popular. It turned out that the advertisement gave memory points."

"Co-authoring a simple ad has so much meaning."

"Deepen the memory points and unlock new eating methods. I seem to understand something."

After understanding the subtleties of advertising, many people suddenly thought of a crucial question.

Xu Nan's Oreo ad, is it a blind cat bumping into a dead mouse, or is it carefully designed?

Someone said in disbelief.

"It must be a blind cat bumping into a dead mouse."

"It's not like you don't know how complicated advertising and marketing are."

"No one can accurately grasp the psychology of consumers, he is just lucky."

"Yes, it's just luck."

People in the advertising industry are still not convinced by Xu Nan.

After all, Xu Nan's job is a film director, and he came to the advertising industry to make a killing, of course everyone is not convinced.

Unless Xu Nan continues to succeed, it won't do to force them to refuse with their brilliant record.

But this is obviously a difficult thing to do.

Lele Foods Co.

The atmosphere in the conference room was dull.

A company executive is reporting.

"This month, our company's biscuit sales have dropped by more than half. The main reason is that the launch of Xitian Group's new biscuit Oreo has robbed us of our market share."

The president asked: "Why can a new product take away the share of our old product?"

The company's executives replied nervously: "The main reason is because of Xitian's advertisement, the advertisement word twist, lick, lick, soak, make many consumers try to follow suit and buy Oreo biscuits in large quantities."

"Consumers have gone to buy other biscuits, so the sales of our company's biscuits have dropped."

"Because of an advertisement?" the CEO asked thoughtfully.

At this time, Jiang Bo, the advertising director, said in a timely manner: "Xu Nan was the designer and photographer of the advertisement. In fact, our company was the first to seek cooperation with Xu Nan. We were about to sign a contract, but the vice president stopped it directly." gone."

Hearing this, a gloomy look flashed across the face of the vice president who had been silent since the beginning of the meeting.

Jiang Bo is his subordinate, yet he dares to accuse him of his faults in public. The meaning revealed in this is a bit subtle.

The president looked at the vice president at the right time: "Vice President Luo, please explain. I remember that at the last meeting, you said in public that Xu Nan is not suitable for designing biscuit advertisements, and that his advertisements will definitely not be popular."

Vice President Luo stood up and said, "It's my fault. I didn't expect Xu Nan to be so good at filming commercials."

Mistakes have already been made, and sophistry is meaningless, it is better to admit it directly.

Because it's useless not to admit it, the bloody facts are here, and everyone has eyes and can see them.

"If you make a mistake, you will be punished." The president said coldly, "Go home and rest for a while. I will leave the company's affairs to others."

Vice President Luo showed disbelief.

But at this time, no one in the conference room cared what he thought, and he had already lost his qualification to be here.

The explosion of Oreo biscuits brings influence in all aspects.

If the first Melatonin ad was a big success, it could be explained by luck, but the second Oreo ad was a big success, which meant that Xu Nan really had something on him.

At least that's what the outside world thinks.

As a result, Liu Yang's phone number exploded, and countless people came to him, and passed him on to Xu Nan, asking Xu Nan to advertise their products.

The ones looking for Liu Yang this time are not those low-end brands, but some first-line brands and big companies in the industry.

Xu Nan is popular in the advertising industry.

The fire exploded.

(End of this chapter)