This director only makes bad movies.

Chapter 478 Are You All Right?
At Peak Film and Television, Xu Nan, who was preparing for a movie, received a call from Liu Yang.

Liu Yang's voice was extremely excited: "Mr. Xu, there are so many companies looking for me now, and I want you to help them plan advertisements, and many of them are big brands."

Xu Nan smiled: "The brand is not important, but the price is."

"Tell these companies that I, Xu Nan, is one of the most famous directors in China, so it's okay to ask me to make commercials."

"You have to pay more."

Liu Yang on the other side of the phone couldn't help laughing.

This is Mr. Xu he is familiar with.

But Mr. Xu's conditions, he also approved.

The owner of Tangtang Film and Television Company, one of the most famous directors in China, condescends to help you shoot commercials, which can be done with less money.

Mr. Xu agreed, but he refused.

And there are two successful cases here. Are you companies asking for a low price?
After Liu Yang reported Xu Nan's price, all the companies that heard the news shut down.

This price is not unaffordable, but it is really a bit expensive.

In this matter, a single department head can no longer decide, it must be discussed with high-level officials.

at the same time.

Xitian food.

A manager of the food department approached Wang Fan, the advertising director.

"Help, Director Wang, hurry up and give us a marketing fee, or our products will be damaged in the warehouse."

Wang Fan recognized the manager as Huang Xishan.

The product he is in charge of is a dried plum named Liuliumei.

The full name is Xitian Liumei.

This product is a very old snack of Xitian Group.

When it was first launched, it sold well because there were no similar products on the market.

But with the passage of time, there are more and more similar products, and the competition is fiercer. In addition, the products have not changed for a long time and lack new ideas, which makes them less and less sold.

Some time ago, the company wanted to save this old product that was about to go into the ground, and invested a lot of money in marketing.

I thought this would bring Liuliumei back to life, but after the advertisement was launched, there was no splash at all, and the overproduced products were piled up in the warehouse, and they were almost bursting.

It's not that Wang Fan doesn't want to help, but the key is that he has tried his best, but it doesn't work.

"Old Huang, it's not that I don't want to help you, but the question is, how can I help?"

Huang Xishan smiled wryly: "Let's spend some money on advertising first, at least sell the things accumulated in the warehouse, otherwise the loss of the company will be too great, and the boss also agreed."

Wang Fan frowned.

There is no problem with advertising, but the problem is that if advertising is ineffective, what should I do?
Tried it once last time, the effect is poor.

If the advertising is still ineffective this time, the company has invested too much.

But the boss also agreed to this matter.

Suddenly, Wang Fan's mind flashed.

"I have a solution."

Huang Xishan was taken aback: "What way?"

Wang Fan smiled: "Look for Xu Nan, you can definitely find Xu Nan."

Huang Xishan asked, "Is that the director who designed the Oreo commercial?"

"Yes, that's him." Wang Fan said excitedly: "The Oreo advertisement designed by Xu Nan made this new biscuit a big hit."

"Ask him to design Ganhuamei advertisements, and it will definitely be effective."

Huang Xishan said anxiously: "Then look for him."

Wang Fan frowned: "But this guy's charge is much more expensive than last time. If the advertisement doesn't work, the consequences will be a bit serious."

Huang Xishan hesitated for a moment, then gritted his teeth and said, "I'll go to the boss and tell the boss that Xu Nan is a talented person. I believe he will definitely bring Liumei back to life."

"Liu Liumei?" Xu Nan asked doubtfully.

"Yes, an old product of Xitian Foods can't be sold now, so I want to ask Mr. Xu to help advertise." Liu Yang replied: "The key is that they are willing to pay a high price."

If you are willing to pay a high price, then there is no problem.

Xu Nan recalled it in his mind, and there happened to be a very classic and very suitable advertisement for Yoyomei.

"Okay, you tell the people in Xitian Company, I agree, but the advertising and marketing plan is based on me."

Liu Yang replied quickly: "They will definitely agree to this condition."

"I will also choose a spokesperson for them, of course, after the advertising works."

Liu Yang on the other end of the phone thought for a while: "This should be no problem, the advertisement is effective, and they will definitely not refuse to appoint a spokesperson."

"You go talk to them."

"Ok."

Liu Yang hung up the phone, and not long after, he told Xu Nan that Xitian Foods agreed to all the conditions.

It seems that they really want to bring Liumei back to life, so they can agree to any conditions.

Taking advantage of this time, Xu Nan also got to know this Liuliumei.

This is a classic old product that was once popular, but has gradually faded over time.

In this case, saving this product is relatively simple.

For viral marketing, it is enough to remind consumers of this old product, and the advertisement in memory is just right.

But this requires the help of a female star.

In an office, Liu Shishi's manager received a call from Liu Yang.

After hearing the intention, the manager said directly: "I will inform Shi Shi, and I think she will not refuse."

"Okay, we are waiting for good news from Teacher Shi Shi."

After hanging up the phone, the agent told Liu Shishi the news.

"Director Xu Nan asked me to shoot a commercial?" Liu Shishi asked doubtfully, "Are you sure?"

The agent nodded: "Yes, Director Xu Nan took a few advertisements during the window, and one of them is Liuliumei from Xitian Company. He wants to invite you to help with the filming."

"The price is not high, but if the advertisement is successful, I will ask you to be the spokesperson."

Liu Shishi asked: "Then what do you think?"

The agent calmly said, "You should go. Don't forget that the filming of "Glaring Man" is about to start. It's hard to refuse at this time."

"And being able to have one more endorsement is also a good thing."

Liu Shishi nodded, feeling that what the manager said made sense.

"Okay, then agree."

Not long after, Liu Shishi arrived at Zenith Film and Television.

Then she saw the commercial script.

At that time, she couldn't help touching her forehead.

This ad is too stupid.

The advertising script is like this.

Liu Shishi stood in the room, facing the camera, talking non-stop.

"Are you OK."

"Are you OK!"

"Are you OK?"

"Are you OK."

"Are you OK."

"Are you OK."

One sentence, are you okay? I have to say it fifteen times in total.

Say it loudly, whisper it, say it happily, say it sadly, with various tones and expressions, all of them.

One last sentence.

"It's okay, just eat yomei."

No, you have the nerve to let me act in such a stupid advertisement.

Liu Shishi looked at Xu Nan in disbelief.

"Director Xu Nan, this commercial"

"What's the matter, what's wrong with this advertisement?" Xu Nan asked back.

Liu Shishi took a deep breath: "Isn't this ad too much?"

Xu Nan laughed: "Advertising, that's what it is, and it can also bring you a wave of enthusiasm, right?"

I would rather not have this heat.

Liu Shishi was helpless.

But in the end, she agreed to shoot the ad.

No way, forced by life.

Advertisement shooting is very easy, it can be said that there is no difficulty at all.

In just over an hour, the commercial was filmed.

Xu Nan praised it vigorously.

"Shi Shi, your acting skills are very good, you performed the taste I wanted."

"Ha ha."

Liu Shishi smiled weakly, she would rather not have acting skills than act in this advertisement.

But there is no way, no acting.

After the commercial shooting was completed, Liu Shishi and Xu Nan discussed the shooting time and location of the new movie, and then left.

Xu Nan sent the completed advertisement to Xitian Foods.

Xitian Food, after watching the advertisement, Wang Fan showed a thoughtful look.

"Magic advertising plus viral marketing?"

"It's really suitable."

Wang Fan understood Xu Nan's thoughts and thought the advertisement was very subtle.

Melatonin became popular through viral marketing.

Although Liuliumei is different from melatonin, don’t forget that this is a long-standing product, which is a bit sentimental for many consumers.

It couldn't be sold before because everyone ignored the product.

But what if there is a magical brainwashing advertisement at this time to awaken their memories and feelings for Liumei?
And for many consumers, as long as they remember a product, when they buy something, they will instinctively choose the product with the impression.

The more he thought about it, the more Wang Fan felt that this ad would be popular.

Xu Nan did not disappoint him.

Excited, Wang Fan immediately assigned tasks to his subordinates to get them ready for advertising.

Advertisements cannot be played immediately after filming, but also need to be placed through various channels such as media and TV stations in order to meet the audience.

And as Xitian Foods began to prepare, related news spread quickly.

film and television circles.

"Xu Nan is shooting an advertisement again."

"What's going on? Why is he shooting commercials again? Did he forget that his job is to be a director?"

"Maybe he has a heart for being an advertising director."

"It would be a good thing if he can indulge in commercials and not film."

"Why do you have this idea upstairs?"

"Don't talk about it, just watch the show quietly. This kind of thing is beyond our control."

advertising world.

"Ah, why is it Xu Nan again?"

"Is there no one left in the advertising industry?"

"I'm just curious, what do those big companies think, why they don't look for professionals in the industry for advertising, but Xu Nan."

"I don't think Xu Nan can succeed every time, no, no."

"I'd like to see how the commercial he shot this time is going to be effective."

"Wait for Xu Nanpu Street."

"It's definitely going to hit the street, don't even think about it, how could it be possible to succeed three times in a row."

The advertising industry is envious and jealous of Xu Nan's acceptance of Xitian Food's advertisement.

Do you know how much money a big company can make in the advertising business?

Although they couldn't earn this money in the first place, it couldn't be earned by outsiders either.

Now they hope that Xu Nan's advertisement will hit the street as soon as possible, the more the better, otherwise the people in the advertising industry will really be depressed.

(End of this chapter)