This director only makes bad movies.

Chapter 504 Variety shows are not for everyone

At the beginning, when netizens saw Blue TV promoting the variety show "Wisdom and Braveness", they didn't react very much.

Variety shows are nothing new. They have been doing this in China for more than ten or twenty years. Which TV station is not a bunch of variety shows.

At the beginning, everyone thought that variety shows were very new, but as more and more variety shows were put on, the audience gradually became indifferent to this thing.

The main reason is that the homogeneous competition in variety shows is too serious now. Singing is popular, everyone flocks to sing, talent shows are popular, everyone flocks to audition, playing games is popular, everyone flocks to play games, and everyone is tired of watching them.

It’s really nothing unusual for Blue TV to launch a new variety show. After the new feedback comes out and it is confirmed that it is not bad, everyone may decide whether to watch it or not.

It wasn't until Mu Nan Video also joined in the promotion, saying that this was the first time the great director Xu Nan produced a variety show, that netizens finally raised a little interest.

After all, Xu Nan is a celebrity and a top director. Let alone his reputation, this person alone has a memory.

The role of celebrities and celebrities is here. For the same variety show, the audience may pass by it at a glance if it is produced by an unknown director, but if it is produced by a celebrity, the audience will be a little interested. Try to click in and take a look.

Sometimes, whether the audience is willing to click in and take a look determines whether this variety show can be a hit.

"Xu Nan, are you doing a variety show again?"

"Didn't he make "Unexpectedly" again?"

"Yeah, hurry up and make" Unexpectedly ", two episodes a week, not enough at all. How is it good to make" never expected "at this time? What variety shows do you shoot? .”

"It seems that Munan Video is his company, so he always finds ways to create something new for the development of this video platform."

"So you're here for a variety show?"

"Don't rush to spray, it's not too late to spray after checking the quality."

"Let me see the introduction."

"The first parkour competitive variety show in China, all the people participate and fully experience the charm of competition. The audience needs to cross obstacles on a track and sprint to the finish line to win a prize of 10 yuan. First come first served, prizes are limited, we are waiting for you Come challenge."

Netizens felt a little confused after reading this introduction.

What the hell?
Parkour competition, what is that?
There may be some audiences who know what parkour is, but it is precisely because of this that they are confused.

"Parkour, can you also do variety shows?"

"What is parkour?"

"It's a type of extreme sport that requires good physical strength and overcoming various obstacles."

"It sounds so difficult."

"So this variety show is a group of people running around and overcoming obstacles?"

"It seems so."

"Then what's so good about this variety show?"

"Yeah, what's so interesting about a group of people running around."

"It should be the same as a group of people singing, just watch it and have fun."

Netizens didn't have too many expectations for this variety show, mainly just a brief introduction and a few promotional pictures, and nothing can be seen.

If it weren't for the fact that this variety show was directed by Xu Nan, they might not even be interested in discussing it.

The main reason is that there are really too many variety shows on the market now, so many that the audience is a little bored.

The idea of ​​most viewers is to wait and see the situation, wait for the first batch of viewers to finish watching, read their feedback, and then decide whether to enter the pit.

There are also some viewers, out of trust in Xu Nan, or because they are familiar with Xu Nan, they decided to watch the variety show when it airs.

If we say, the reaction of the audience is quite calm.

The reaction from the variety show circle can be called intense.

"Xu Nan came to engage in variety shows?"

"He's a film director, what kind of variety show does he shoot? Does he know what a variety show is?"

"I don't really think that I can make a good variety show after making a few movies that are not bad at the box office. This is different from movies."

"Maybe he really thinks so. Didn't a director once say that variety show dogs can be filmed, so variety show directors are not qualified to be called directors."

"Hehe, these movie directors."

"It seems that I heard that he recently became the boss of a video platform called Munan Video. He urgently needs new content to enrich this platform, so he filmed a variety show."

"puff."

"Laughed."

"New content is needed to enrich the platform, so I filmed a variety show myself."

"It's a human thing. If you co-author it, you really think that anyone can shoot a variety show, right?"

"I'm curious, does he know how to design a variety show process, how to invite the most suitable guests, and how to attract the emotions of the audience?"

People in the variety show industry feel very uncomfortable.

Mainly this circle, in the entertainment circle, is at the bottom of the chain of contempt, and has always been discriminated against and ridiculed.

Now seeing a film director come over to shoot a variety show, people in the variety show circle feel insulted.

Is our job so cheap and simple that you, a film director, just want to shoot casually, and never consider that variety shows are not something you can enjoy.

Some people are eccentric.

"He is the top film director."

"That's right, a dog on a leash can shoot it, let alone a top director."

"They still feel good about themselves, and think their variety shows are very good-looking and full of creativity."

"Ha ha."

"The first parkour variety show in China, the name is quite bluffing."

"It's nothing more than competition and competition. It's a bad routine in the variety show circle."

"You don't understand this. The bad routines in the variety show industry are also new routines for Xu Nan."

"That's right, he is a film director, and this is his first variety show. The old routine is very new to him."

"I'm just curious. Before he made a variety show, he didn't do a market survey. He never thought about which variety show is the most popular in the market."

"He is a top film director, and if he comes down to make a variety show, his success is not a certainty."

People in the variety show circle are full of yin and yang.

Mainly because of this variety show, it really looks outrageous.

Set various obstacles on a road, and then let the audience sign up to browse through these obstacles, and those who successfully reach the end can receive a prize of 10 yuan.

What's so good about this.

Singing and dancing variety show audiences don't catch a cold anymore, you give me a parkour.

How dare you think about it.

Xu Nan, you don't know how to shoot variety shows, don't you know how to invite a few seniors in the variety show industry to do it yourself?

Do you have that strength?
Anyway, people in the variety show industry are now waiting to see Xu Nan and see how Xu Nan's variety show hits the street.

By the way, it can also let those self-righteous film directors who usually have their eyes above the top know.

Variety shows, not everyone can do it.

The audience and people in the variety show circle mainly regard Xu Nan's filming of the new variety show from the standpoint of the people who eat melons. Xu Nan's success or failure does not have too much impact on them.

But the streaming media industry is jittery.

Especially the three first-tier video platforms, Oil Depot Video, Kiwi Fruit Video, and Penguin Video, were extremely vigilant about Xu Nan's shooting of a new variety show.

Penguin video.

In a conference room, a vice president spoke.

"Munan Video Xu Nan is going to shoot a new variety show, and has reached a cooperation with Blue TV, which will be broadcast simultaneously on TV stations and video platforms. What do you think?"

Several high-level people spoke one after another.

"Although variety shows are a bit out of reach, many viewers like to watch variety shows for dinner, and a large part of the members of video platforms recharge for watching variety shows."

"According to the data fed back by the data department, a successful variety show often brings more revenue than a hit TV series."

"Munan Video is on the mend. They have greatly expanded their market share through the short drama "Wan Wan Wan Wan Wan Fang", and have become an opponent that cannot be underestimated. If the new variety show is successful, the next one will challenge us."

These high-level executives are very wary of Mu Nan's video, and they are also very wary of Xu Nan's new variety show.

Variety shows are different from short dramas, which have been verified by the market for a long time. Sometimes, a popular variety show can bring more revenue than an equally popular TV series.

The reality is not a fairy tale. Munan Video's continuous attack, everyone in the industry saw it, and felt that their position was threatened to some extent.

Vice President: "Can you find a way to suppress Mu Nan's video?"

"It's hard."

"The main reason is that we don't have variety shows either."

"Is it feasible to put the TV series I just bought on the same time slot as them? It's a TV series starring first-line stars."

"TV dramas are TV dramas, variety shows are variety shows, and the audiences are completely different."

The high-level discussions at the meeting, the final conclusion is that there is no good way.

After all, they don't have a variety show at hand, so it feels a bit wrong to use TV dramas to attack.

The vice president frowned: "There is nothing we can do together?"

Some executives took the opportunity to suggest: "I think the best way is that we also shoot variety shows."

"That's right, it's too financially stressful to always buy from outsiders."

"Munan Video provided us with a model. Since we can make our own short plays, why not make our own variety shows."

"It is generally accepted in the circle that the difficulty of variety shows is the lowest, and you can do it with just a few people."

"What about Xu Nan's new variety show?" the vice president asked.

"Isn't it just a variety show? It's not certain whether it will be successful or not."

"How can it be so easy to produce popular variety shows? There are hundreds of TV stations across the country, and there are hundreds of variety shows a year, and there are only a few that can be successful."

"Perhaps Xu Nan's success is a good thing. It will pave us a new path, and then we can follow his path and surpass him."

This group of executives was very wary of Mu Nan Video's attempt to make its own variety show, but they were not too worried about Xu Nan's new variety show.

A variety show is really no big deal, anyone can do it.

A leash will do.

The vice president also has the same idea. Whether a variety show is successful or not is a matter of tactics, and as a trader, he needs to be responsible for strategy.

The current strategy is that homemade is more fragrant than purchased.

Munan Video has already taken a step ahead, and their Penguin Video cannot lag behind.

Not only the penguins, but also the kiwifruit video and the oil depot video. After the same meeting and discussion, a similar decision was made.

Learn Munan videos and try self-made variety shows.

Of course, learning from Munan Video does not mean that Munan Video has surpassed the three first-tier video platforms. It is just because Munan Video is small and easy to turn around, and it is easier to try innovation.

When it was discovered that Munan Video was innovative and useful, the three first-tier video platforms immediately began to learn from Munan Video, trying to crush this failed opponent with its huge volume.

This is also what often happens in shopping malls. The established hegemony companies copy the business methods of innovative companies, and then in turn use their advantages in size and channels to copy innovative companies to death.

Whether Munan Video can surpass the three first-tier video platforms depends on whether they can survive this catastrophe.

Xu Nan soon learned that many people were paying attention to his new variety show, wanting to see if he could succeed.

He was very calm about this, not panicking at all.

He has long been used to this kind of attention, and it will not affect his state at all.

And "Smart and Brave Breakthrough" will definitely be a success, this is a phenomenon-level variety show.

You say parkour is nothing to look at?

When you come out, you people will know whether it is good or not.

(End of this chapter)