This director only makes bad movies.

Chapter 69 The Importance of Film Publicity

Originally, Liu Dongdong was very angry when he heard that Xu Nan put the film on the same schedule as him, and even felt it was an insult to him.

But thinking about it another way, he suddenly stopped being angry.

He even looks forward to it.

Liu Dongdong couldn't wait to see the scene where Xu Nanxin's movie was released at the same time as him, and then he was crushed by him.

Suddenly a little excited hey.

As for the movies he shot, whether the quality of "Our 30 Days" can surpass "Captain of China" is a matter.

Liu Dongdong had no doubts at all.

He is an old director, and he invited first-line stars to join him.

If it wasn't as good as the combination of Xu Nan, a novice director and a novice actor, then he would admit it.

And he has inside information that Xu Nan finished the whole movie in just over 20 days.

More than 20 days, what can be photographed.

Anyway, every time he makes a movie, he must strive for perfection, and it takes at least a few months.

In contrast, which movie is of higher quality, needless to say?
Ok.

At that time, I can also taunt Xu Nan on Weibo by the way, telling Xu Nan that not everyone can make a movie.

You are just making bad movies and shooting normal movies, you are not qualified.

Wait, why wait until then, not now?

Resolutely, Liu Dongdong posted a Weibo.

"Let me tell you one thing, director Xu Nan's movie "Captain China" has already confirmed its schedule, and you guys said it happened to be a coincidence that he chose the same schedule as me.

I was surprised. Director Xu Nan's so-called [-] million big production, in the end, only dared to have the same schedule as my low-budget film with tens of millions.

Hehe, let's say it's fun.

Speaking of which, why didn't he dare to head-to-head with blockbusters? The meaning of this, um, let's understand it well. "

Thanks to the frequent posting on Weibo, Liu Dongdong still has a large number of fans, and they are very active.

It didn't take long before there were hundreds of comments below.

"The schedule of "Captain China" has been confirmed? It's the same schedule as your new movie, so it won't affect you, right?"

"Come on Dongdong, I will always support you."

"I don't believe the production cost of [-] million yuan. This guy Xu Nan used to make his fortune by making bad movies. How willing is he to spend [-] million yuan?"

"Brother, there's no need to be sarcastic. After looking at it, in the past few months, there is indeed only one suitable schedule. I guess he can't help it."

"I didn't intend to go to the cinema, but I heard that there is a new film by Xu Nan, what should I do if I suddenly feel a little impulsive?"

"And there's Lin Hongxiu, the rich and beautiful woman in the movie, ready to move."

Liu Dongdong is still very active on Weibo, and selected a few fans to reply to a wave, which not only generated a wave of popularity, but also fixed fans by the way.

More importantly, it can also promote the movie in advance.

Well, as a director, no one knows how to promote movies better than him.

Xu Nan noticed Liu Dongdong's Weibo, but didn't pay much attention to it.

This schedule was carefully selected by him, and it was the most suitable schedule.

Whether Liu Dongdong welcomes it or not, the facts cannot be changed.

But this Weibo still needs to be responded to.

It can be regarded as promoting the movie in advance.

"@刘东东, the choice of schedule is the result of careful selection, not targeting anyone, or are you afraid?"

Xu Nan's Weibo post is a bit of a firestorm, and it can be regarded as a warm-up for the film's promotion.

But unfortunately, there were not many comments, only a dozen or so, and the audience's responses were all tepid, not as popular as Liu Dongdong's Weibo.

The main reason is that audiences are more savvy now, and they are already immune to common tricks.

Even Liu Dongdong didn't respond to this Weibo, probably because he didn't bother to talk to him.

Another movie in the same period, by the talented director Ning Feixue, never posted on Weibo from the beginning to the end, purely ignoring the scolding battle between the two movies, with a high-cold attitude.

Instead, Lin Hongxiu called and asked about the schedule.

"Director Xu, the film's schedule has been confirmed, do you need me to help promote it?"

Xu Nan hurriedly said: "Don't worry, I will take care of the promotion of the movie. You just need to cooperate. Don't make any promotions on your own."

Movie promotion is actually a science, which contains very complicated truths.

The first is the timing of publicity.

There are still about two months before the movie is released. At this point in time, it is possible to blow the wind to the audience and let them know that the movie exists, but large-scale publicity is not feasible.

Because there is still some time before the film is released, you are now promoting it on a large scale, raising the audience's expectations for the film. As a result, the film is not released, and the audience's expectations cannot be met. Over time, rebellious psychology will be born, even if Even when the movie is online, I don’t even want to watch it in the past.

The best way is to make small publicity a few times first. The scale does not have to be large, but it must let the audience know that there is this movie and give them a base.

Then, when the movie is about to be released, it will be promoted on a large scale to attract the audience to the cinema to the maximum extent.

There is also the way of publicity, online publicity, movie theater publicity, variety show publicity, all kinds of publicity methods must be used, to cover as many audiences as possible, and let more people know about this movie.

And most importantly, the choice of publicity model.

If you are shooting a romance film, you must give priority to pointing out the fact that the film is a romance film.

Otherwise, it will attract a group of audiences who don't like watching romance movies. These people enter the cinema and find that this is not the type of movie they like to watch.

There have been such examples before, a well-made romance film, because the film contains certain sci-fi elements, just at that time period sci-fi elements were very popular, so they focused on promoting the sci-fi plot in the film, making the audience think that this It's a good sci-fi movie.

As a result, after these viewers entered the cinema, they found that what they were watching was not a sci-fi movie at all, but a romance movie. They immediately felt that they had been deceived, and then began to complain about movie garbage on the Internet.

As a result, a good romance film collapsed in word-of-mouth, and its box office also collapsed, becoming a laughing stock in the circle.

Therefore, the publicity of a film is very important to the film. If the publicity is good, the box office of the film will be high. If the publicity is not good, the film may collapse.

The movie "Captain of China" is extremely important to Xu Nan. If it succeeds, he will be among the top directors in the industry. If it fails, he will be a poor director who can only make bad movies.

How to publicize must be cautious.

(End of this chapter)