This celebrity is too rich

Chapter 104 Architecture Adjustment
The next day, Douyin sent two people over to discuss matters related to the live broadcast.

Li Chuan personally drove to the airport to meet him.

For a long time to come, he will make a living on Douyin. As for the official staff, he will try to make friends with them as much as he can, and try not to offend them if he can't. He must be polite and considerate in all aspects.

He also counted on Douyin to give him a push.

He knows the energy of Douyin. It is really "whoever wants to be popular can be popular", and there is almost no possibility of missing.

The reason why Jiaqi of the later generations became "one of the two kings in the delivery industry" and tied with Sister Ya is largely due to the boost of Douyin.

Before 2019, although Jiaqi had made some achievements in Taobao, she was always suppressed by Sister Ya and could not go any further.

Later, he couldn't take it anymore, and in order to avoid Sister Ya, he transferred the battlefield to Douyin.

As a result, not long after he entered Douyin, he became popular all over the Internet because of the phrase "I buy it, buy it".

Is "I buy it, buy it" very magical and brainwashing?
It's all because of the traffic!

If there is no Douyin to fuel the flames, it is impossible to become popular to that extent.

The reason why Douyin pushed Li Jiaqi to the top position is very simple, it is to enhance its own e-commerce attributes.

Before 2019, Douyin was a purely entertainment platform; after 2019, Douyin began the process of commercialization.

If the platform wants to be commercialized, what is the best choice?
E-commerce!

none of them!

As a short video platform, Douyin’s best entry point for e-commerce is live streaming.

Therefore, they want to establish a benchmark figure in live streaming to drive the atmosphere of live streaming on the entire platform.

When the atmosphere is established, more and more people will be attracted to join. At that time, they will guide them, so that their own e-commerce live broadcast business will grow bigger and bigger like a snowball.

Jiaqi is the first benchmark set by Douyin in live streaming.

Originally, Jiaqi’s benchmark could be kept up forever, but for some reason, after broadcasting on Douyin for a while, he slipped back to Taobao.

He gave up on Douyin, and Douyin also gave up on him, and only then did Luo Yonghao follow.

Luo Yonghao has been working on Douyin for a little over two years. In June 2022, he announced in a high-profile way that he would withdraw from live streaming. Almost at the same time, Dongfang Zhenxuan became popular again...

Of course, Luo Yonghao did not quit in the end, he seemed to be afraid that the "make friends" he created would sink, so he decisively slapped himself in the face.

Until Li Chuan was reborn, Luo Yonghao still often appeared in the live broadcast room to sell goods, and he didn't know when he would really quit.

Of course, these are things to follow.

At present, Li Chuan only hopes that he can replace Jiaqi and become Douyin's first support object in live streaming.

Now he has taken the lead; as long as he performs well in the follow-up, I believe Douyin will not begrudge that little bit of traffic.

……

The two staff members of Douyin stayed in Hangzhou for a day and a night. Li Chuan treated them with good wine and tea, and booked them a five-star hotel. In the end, they successfully forged a not-so-deep friendship.

For one day and one night, they determined the specific start time: December 12 (Saturday) at 22:[-] pm, which happened to be the winter solstice, so it was called the "winter solstice special".

In addition, they also communicated a lot of details, and the results are quite good.

After the two left, Li Chuan held a meeting with the e-commerce department.

After the meeting, the whole company got busy.

The e-commerce department is preparing for the temporarily added "Winter Solstice Special", while the operation department continues the previous work, and other departments are responsible for assistance.

The Ministry of Commerce has not moved for the time being, because Li Chuan does not intend to invite celebrities for this "Winter Solstice Special".

The biggest role of a celebrity is to help him attract traffic, but Douyin has already promised to push traffic to him.

The staff of Douyin did not specify the specific amount of traffic. Their caliber is the same as that of Director Fan before, only saying that it is "appropriate".

The word "proper" sounds awkward, but Li Chuan knows in his heart that the gold content in it is definitely not low!
The reason is simple. This is the first large-scale live broadcast in the history of Douyin. In terms of emphasis, the Douyin official is no lower than him.

Where did it come from?
Of course, from the actual behavior.

Two staff members of Douyin came to Hangzhou, not only to set up a time and communicate details with him, but also brought him a gift.

The gift is a list of products, which was given to him by the Douyin official, and asked him to sell it in the live broadcast room at that time.

He looked around and found that they were all big brands with great discounts.

Of course, he would not suspect that the official list given by Douyin was a fake, but such a large discount also made him suspicious.

When he expressed his doubts, the Douyin staff said: "This is our official subsidy, and the purpose is to help you sell a good result."

You said that the Douyin official has achieved this level, will the traffic still be less?

And since there is no shortage of traffic, what's the use of inviting celebrities?

When a celebrity is invited, he can't tell whether it is the celebrity who attracts him or he attracts the celebrity.

If it's the latter, wouldn't it be a loss-making business?

Losing money business can not be done!
Therefore, Li Chuan decided to live broadcast alone and concentrate all the traffic on himself.

……

In a blink of an eye, two days passed, and the time came to December 12th.

This morning, Li Chuan held a meeting for all the staff of the Operations Department and the Human Resources Department.

At the meeting, he announced the restructuring of the operations department.

Sanmu Media is about to turn to the live broadcast business in an all-round way. The company's business focus has changed, and the corresponding management structure must also be adjusted accordingly.

Structural adjustment is a very serious and critical issue, and if something goes wrong, it may pay a very heavy price.

This is why Li Chuan delayed the announcement until today. He thought about it for a long time, and he didn't make up his mind until last night.

From now on, the overall structure of the Operations Department will become a five-level management model of "President of Operations - Director of Operations - Supervisor of Operations - Team Leader of Operations - Members of Operations Team".

An operation team leader manages four to six operation team members, called the "operation team".

An Operations Director who manages three to five operations groups, called "operations teams".

A director of operations manages three to five operations teams, called "operations."

An operation department can be equipped with a dedicated human resources team, business team, photography team, e-commerce team, etc., and it is a branch company.

The chief operating officer is a position unique to the head office and is responsible for coordinating and managing the operating departments (branches) across the country.

Of course, this is a long-term plan.

The current Sanmu Media is still unable to support this system, and what can be done is only an operation team.

The specific job assignment is as follows:
Director of Operations (and Director of Operations): Yu Jie
Operation Team Leader: Wu Wenfan

The leader of the second operation group: Zhang Jun

Team Leader of Operation Three: Zhou Linpeng
Team Leader of Operation Four: Liu Guxin
Zhou Linpeng is a young man that Li Chuan discovered some time ago. He is only 21 years old.

Liu Guxin is 29 years old this year and has just joined the company. Before that, he worked as a live broadcast operator in a trade union of Douyu for three years and has rich work experience.

(End of this chapter)