This celebrity is too rich

Chapter 119 Self-built supply chain

What is self-built supply chain?
As the name suggests, it is "a supply chain established by oneself", and it can also be understood as "a supply chain controlled by oneself".

There are two ways to build your own supply chain.

Article [-]: Acquisition of factories and self-built brands.

The factory is their own, the brand is also their own, and the price is of course up to them.

This method of operation is the most direct, but the risk is relatively high, and the operation and management costs are very high.

Only as an MCN company, you can operate lightly, relying on the dividends of Douyin’s development, you can basically make a steady profit without losing money; but if you put your hand into the manufacturing industry, you must manage it collectively, not to mention the cost How much manpower and material resources, first of all, the manufacturing industry is not so easy to do, once the management is not good, it is also common to go bankrupt in the end.

Li Chuan didn't want to end up losing all the money he earned.

Of course, he also understands that if this kind of thing works well, it will have the brightest prospect in the future.

In the mouths of many professionals: building a brand is the ultimate way to sell goods!
However, many anchors with headlines in later generations have participated in the action of "creating their own brands", but very few of them succeeded in the end.

This made him hesitate.

Article [-]: Participate in the form of "shareholding", reach strategic cooperation with manufacturers and brand owners, and obtain product pricing power.

Compared with "self-created brand", this kind of operation method is softer, the risk is controllable, the operation and management costs are lower, and the pricing power is held in hand, and the price is up to you.

Li Chuan personally prefers this model, and the company can continue to operate at a lighter weight without him having to worry too much.

Of course, the most important reason is that the time for his live broadcast to bring goods is too short. There are no more than ten live broadcasts in total, and he has not stabilized yet.

At this stage, it is very difficult to "create your own brand", and you will easily get into trouble if you do it hard. In the future, his live streaming business will be completely stable, and he has enough streaming anchors under his banner, so he can give it a try .

But for now, the second way is more reliable.

Since the "Double Eleven Special", Li Chuan has met many manufacturers and brand owners who want to give him shares.

That's right, it's "gift", the kind that doesn't cost a penny!
However, Li Chuan did not agree.

Because these manufacturers and brand owners are very low-quality, they are basically close to bankruptcy. Many of them owe a lot of debt and send out shares. People take over.

Li Chuan would not be fooled by this. If he took the shares and didn't make a penny, and ended up losing a lot of money, he would be really wronged.

What he wants is the shares of high-quality manufacturers and brand owners. It doesn't matter if they make money or not. First of all, the product must be good enough, and the cost must be kept down.

Of course, such manufacturers and brand owners are not so easy to find, and even if they are found, it is not so easy to buy shares.

Investment is a very complicated matter. Pre-negotiations, mid-term investigations, and post-supervision cannot be neglected. This often requires the hiring of some professional investors, or the establishment of a dedicated investment department within the company... ...Well, it feels far away when I think about it.

Moreover, the most important point is that there is currently no particularly suitable investment target.

Finding investment targets is also quite troublesome.

The more Li Chuan thought about it, the more he had a headache. He couldn't help but let out a sigh, and said, "Sigh~, there is a long way to go to build a supply chain by ourselves."

"what happened?"

When Zhu Fang came out of the kitchen with the dishes, she happened to hear Li Chuan complaining, but she couldn't hear what he said.

"fine."

Li Chuan didn't want to talk too much, so he waved his hands, stood up from the sofa, went straight to the dining table and sat down, and said loudly, "Eat, eat."

……

At one o'clock in the afternoon, Li Chuan and Zhu Chenwei met and rushed to Xiaoshan Airport together.

Zhu Chenwei deleted the comments last night until six o'clock this morning. He also just woke up and didn't eat any food, so he followed Li Chuan to the airport.

Li Chuan is also a caring employee. On the way to the airport, he sold Zhu Chenwei a piece of bread, a big ham sausage and a bottle of water.

However, just after Zhu Chenwei finished eating, before he had time to catch his breath, Li Chuan assigned him another task.

Zhu Chenwei's new task is video recording. Li Chuan gave him a SLR camera and asked him to shoot and record the whole process.

The purpose of Li Chuan's move is to make a video of playing games.

His store exploration video has not been updated for more than a month, and the recent releases are all promotional videos, which made many of his former fans have opinions.

With this in mind, he decided to make up for it by making a game video.

He didn't write the script of the game video, and he didn't have a specific plan in his mind, only a general direction.

The general direction is to record his trip to BJ, during which he will randomly do some program effects, and finally select some exciting clips, edit them into a short video of two to three minutes, and release it.

In the future, this will also become his norm.

There is no way, all his energy is now focused on live streaming and managing the company. In terms of short videos, he is really powerless.

He is worried about handing it over to others; he can't give up completely in Douyin.

After thinking about it, I came up with such a solution.

In the future, he will often ask Zhu Chenwei to hold a camera to record his life, and make random effects in the middle, without delaying work or thinking about it. If the effect of the program is enough, he will edit it into a video and send it out; For backup, not released yet.

This was already the best solution he could think of.

……

The plane crossed half of China and landed at BJ Airport.

At [-]:[-] p.m., Li Chuan and Zhu Chenwei walked out of the terminal building. From a distance, they saw a petite figure at the exit in front of them.

The corner of Li Chuan's mouth twitched, and he said to Zhu Chenwei behind him, "Put the camera up and point it at me."

Zhu Chenwei followed his advice.

"It's BJ, guess who will pick me up?"

Li Chuan said something to the camera. After speaking, he took the camera, pointed the camera at the petite figure in front of him, and accelerated his pace at the same time.

"What are you... doing?"

Although Feng Timo was wearing a mask, she could still see a trace of confusion and dissatisfaction in her eyes.

Just now, when she saw Li Chuan approaching, she was about to rush over for a bear hug, but when she saw Li Chuan holding a camera, she flinched instantly.

"Take a video."

Li Chuan smiled, turned the camera to self-portrait mode, leaned close to Feng Timo, and said, "Such a short person, guess who she is?"

"You're looking for death."

Feng Timo was very annoyed, and said: "It's very good, what kind of video?"

"Didn't you say before that there are many CPs scolding you, let's make a video together to clarify."

Before Li Chuan said this, he pressed the pause button, and after he finished speaking, he pressed the record button again, and said with a smile on his face: "Dear Comrade Feng Timo, how do you feel when you see your big brother? "

"..."

　Thanks to "Nemo0824" for the monthly pass!

　　
　
(End of this chapter)