This celebrity is too rich

Chapter 18 Live Streaming

Chapter 18 Live Streaming
Hearing that the star map advertisement will be launched soon, everyone looked relaxed, but Wu Wenfan hesitated to speak.

"Wenfan, do you have any other ideas?" Li Chuan asked when he noticed Wu Wenfan's abnormality.

"Uh, that... I want to ask, isn't the company considering live broadcasting?"

"Live broadcast?" Chen Chen took the lead and said, "It's too early to think about it now. The live broadcast section of Douyin has not been officially opened yet, and we can't do it even if we want to."

Everyone nodded.

At this point in time, Douyin’s live broadcast function has actually been launched, but it is still in the internal testing stage and is only open to some users.

"Some users" is the official language, which is actually several MCN institutions under Douyin.

Moreover, not all MCN organizations can obtain live broadcast rights, only core-level and strategic-level MCN organizations have the opportunity, such as vision entertainment, worry-free media, etc.

As a start-up company, Sanmu Media cannot obtain live broadcast rights. It can only enter this field after Douyin live broadcast is fully opened.

According to the memories of Li Chuan's previous life, Douyin live broadcast was fully opened, probably from the end of 2018 to the beginning of 2019, and the real rise will be after 2020.

"I'm not talking about Douyin live broadcast." Wu Wenfan replied: "The hottest live broadcast platform is Kuaishou, why don't we try Kuaishou?"

"Quick hand?" Li Chuan's eyebrows moved slightly.

Wu Wenfan is right, Kuaishou is indeed the hottest live broadcast platform at present.

In the field of short video, Kuaishou is much earlier than Douyin.Kuaishou was born early, developed early, and the commercialization process is relatively fast. When Kuaishou live broadcast was officially launched, Douyin was just born.

Affected by the wave of the mobile Internet, the audience of the live broadcast platform has shifted from the computer terminal to the mobile terminal. In this process, Kuaishou Live has suddenly emerged and has become the most popular live broadcast platform.

Nowadays, many old live broadcast platforms such as Douyu, Huya, and Waiwai have reached the ceiling. Only Kuaishou live broadcast is booming, and it seems that the future is limitless.

However, Li Chuan was not fooled by the appearance in front of him. Although the current hot status of Kuaishou live broadcast is very attractive, as a reborn person, he clearly knows that Douyin live broadcast is the future!
Thinking of this, Li Chuan murmured: "Although Kuaishou Live is popular, there are too many MCN companies staring at this piece of fat. We, a new company, rush into it, and I am afraid it will be difficult to stand firm."

"That's right." Yu Jie echoed from the side: "I have done Kuaishou, and I know it better. If it was a few years ago, it was relatively easy to be Kuaishou, but now it is very difficult. On the contrary, Douyin is a new platform. The traffic dividend is greater, which is more suitable for the development of a new company like ours."

"Well." Li Chuan nodded, and said again: "There is also a problem of standing in the middle. Both Kuaishou and Douyin are short video platforms, which belong to strong competition. If we develop and grow on one side, the other side will definitely be affected. Suppression, judging from our current situation, Douyin is the most suitable for us.”

"Oh." Wu Wenfan looked a little disappointed.

Li Chuan raised his eyebrows and asked, "Wen Fan, do you have a lot of research on live broadcasting?"

"Uh." Wu Wenfan scratched his head, and said, "It's not about research, but I usually prefer to watch live broadcasts. After watching a lot, I feel that... doing live broadcasts is better than making short videos to make money."

"Your feeling is right!" Li Chuan agreed: "In terms of making money, doing live broadcasts is indeed better than making short videos, and it's not even a little bit better."

There are also many types of Internet celebrities. Some Internet celebrities mainly do live broadcasts and belong to anchors; some Internet celebrities mainly do videos and belong to short video experts.The main businesses of the two are different, and there are also big differences in the way and ability to realize cash.

In terms of monetization ability, anchors are generally much stronger than short video masters.

Li Chuan knows this very well. After all, his ex-girlfriend Zhao Yueru in his previous life was a female anchor.

Zhao Yueru's number of fans is not high, only about 100 million, but her popularity in the live broadcast room has been maintained at around [-] for a long time, barely considered a big anchor.

Once, a female Internet celebrity with more than 1000 million fans wanted to find Zhao Yueru Lianmai, but Zhao Yueru ignored her at all, because the popularity of this female Internet celebrity's live broadcast room was only a few hundred people.Afterwards, Zhao Yueru complained to Li Chuan, saying that this female Internet celebrity with tens of millions of fans wanted to take advantage of her popularity.

This is the ecology of the Internet celebrity world, and the status of the anchor is higher than that of the short video expert.

how so?

The reason is that the anchor has a stronger ability to monetize.

Because of money, so strong!
Of course, this is only the opinion of the industry and does not represent the view of the audience.

In the eyes of many viewers, the stench of copper on the anchor's body is too strong. In comparison, short video masters are more pleasing to the eye.

Li Chuan is now a short video expert, but besides that, he is also the owner of an MCN company. Based on the principle of "making money first", he pays more attention to the anchor.

In Li Chuan's plan, the live broadcast must be done, not only to do it, but also to do it as the main business.

In the future, Sanmu Media will inevitably be an MCN company with anchors as the mainstay and short video experts as the supplement.

The reason why Li Chuan doesn't do it now is entirely because of the limited environment and the live broadcast of Douyin has not yet been officially opened.

However, Wu Wenfan's suggestion also reminded him.

It's already the end of August now, and in a few months, the Douyin live broadcast will be officially opened. If he wants to get the first wave of bonuses, he should start preparing now.

"Wen Fan, I'll give you a task." After thinking for a while, Li Chuan ordered: "When you recruit experts in the future, limit a group of people, and don't recruit those simple short video experts, only recruit anchors or An expert with experience in broadcasting."

"Oh? Mr. Li, are you going to prepare for the Douyin live broadcast in advance?" Wu Wenfan asked.

"Well, Douyin live broadcast has been in internal testing for more than half a year, and it is estimated that it will be officially opened soon. It may be too late to start preparations now. You have a lot of courage. Hmm...you may not be able to do it alone. , How about this, I will send Li Kun to you and ask him to help you."

Hearing this, Li Kun nodded quickly: "Okay, brother."

"En." Li Chuan responded, then looked at Wu Wenfan and said, "Wenfan, Li Kun is young and inexperienced. You usually take him with you. He's pretty smart, so he should be able to help you."

"I understand, Mr. Li." Wu Wenfan nodded seriously.

"Brother, don't worry, I will study hard with Angkor." Li Kun also expressed his opinion from the side.

"Well, Lao Yu and Zhang Jun are in charge of recruiting short video experts, Wu Wenfan and Li Kun are in charge of recruiting anchors, and Chen Chen is in charge of handling administration, personnel, and logistics. The division of labor has been decided for the time being, and nothing else matters. , break up the meeting."

"Wait a minute." Chen Chen stopped everyone who was about to leave.

"What's wrong?" Li Chuan turned around and asked.

"I want to recommend someone."

"Huh? Who?"

"One of my junior high school classmates, I think she is very suitable to be a short video expert, and she is also very interested in this aspect."

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like