This celebrity is too rich

Chapter 181 Entrepreneur

There are a lot of such comments, accounting for about a quarter.

Li Chuan browsed for a long time, but found no trace of the organization behind it.

There is no organization behind it, which means that this is a spontaneous action by netizens.

This is a very dangerous signal, indicating that the public opinion of "Mr. Sen" is deteriorating.

'Why is this happening? '

Li Chuan frowned.

He thought for a long time, and felt that the problem was likely to be his identity.

Before the No.12 episode of "Star Detective Season [-]" was broadcast, his popularity was already very high: in the field of live streaming, he was in the limelight, and even faintly overwhelmed sister Ya; in the entire Internet celebrity world , he is also at the height of the sun, there are not many who are better than him.

After the No.12 episode of "Star Detective Season [-]" was broadcast, he became popular with the word "routine" and successfully got out of the circle. His popularity and influence have also been further improved. Today, he is no less popular and popular than a first-line star.

However, he is just an Internet celebrity.

The word "Internet celebrity" is negative in today's public opinion, and its social status is relatively low.

This is an objective reality, and it is impossible not to admit it.

A person of low social status has such a high reputation, such a great influence, and has made so much money. Many people will feel dissatisfied when they see it, and they will think "why", "he unworthy” thoughts.

This is the root of the problem.

The problem is found, how to solve it?

Controlling reviews is definitely not enough. Controlling reviews can solve a temporary crisis, but it cannot change the general opinion of the public. Controlling reviews alone cannot fundamentally solve the problem.

If you want to solve the problem fundamentally, the best way is to change your identity.

What is a "change of identity"?
As the name suggests, it is a change of identity.

If the social status of Internet celebrities is low, then he will stop being an Internet celebrity and start a career with a high social status, and the problem will be solved.

Of course, that's just easier said than done.

Changing identities is not that simple, especially for those famous Internet celebrities. From the moment they step into the public eye, their labels have basically been fixed, and it is very difficult to get rid of them.

As far as Li Chuan is concerned, he will continue to live broadcast in the future, and the label of "Internet celebrity" cannot be shaken off no matter what... It is impossible for him to give up the great "money" way of live broadcasting because of this.

Therefore, "changing identities" is not feasible for him.

However, there is a compromise in this matter.

Although Li Chuan can't change his identity as an Internet celebrity, he can add an additional layer of identity on the basis of his identity as an Internet celebrity.

For example: influencers and scientists.

The social status of Internet celebrities is low, and the social status of scientists is high, but what if it is an Internet celebrity scientist?
The perception of an Internet celebrity scientist is definitely lower than that of a real scientist, but compared to ordinary Internet celebrities, I don't know how much higher it is.

This is a compromise method, and the core idea is: add an additional occupation with high social status to hedge against occupations with low social status, so as to achieve the purpose of "raising one's own social status".

If it can be done successfully, it can also solve the problem to a large extent.

What kind of occupation does Li Chuan want to add?
It's impossible for a scientist, that's just an example. He doesn't have the talent in this area. If he insists on pretending, he can fool him for a few days, but he will definitely show up in the end.

If you're not a scientist, what do you do?
star?

Li Chuan wanted to be a star, but it was actually quite easy.

Two days ago, he just became popular because of "Star Detective". Up to now, many entertainment companies are looking for him. As long as he is willing, he can break into the entertainment circle at any time and set foot on the road to stardom.

However, he did not intend to do so.

Although the social status of celebrities is higher than that of Internet celebrities, it is not so high. In today's society, there are many people who are unhappy with celebrities, and the public's tolerance for celebrities is also very low, not much higher than Internet celebrities.

Therefore, it doesn't make sense for him to be a star, and the price/performance ratio is really too low.

If he is not a scientist or a star, what else can he do?
entrepreneur?
Li Chuan's eyes suddenly lit up.

The three words "entrepreneur" are positive in today's public opinion, and their social status is relatively high, at least much stronger than the status of Internet celebrities and celebrities.

For an entrepreneur, the more famous he is, the more influential he is, and the more money he makes, the public will not only not be dissatisfied with him, but will think that he is powerful and capable, and may even become his fans and believers, just like Like Ma Yun and Buffett.

From this point of view, entrepreneurs are undoubtedly the most suitable choice!

Thinking of this, Li Chuan had initially made up his mind.

He closed his eyes and began to analyze the feasibility of "being an entrepreneur himself".

First of all, he is the boss of Sanmu Media.

Although Sanmu Media is engaged in the Internet celebrity industry, which is quite different from traditional industries, but in terms of asset size, Sanmu Media is not weak at all, and it can even be said to be "very strong".

The current Sanmu Media has net assets of [-] to [-] million yuan. In terms of valuation, it should be at least one billion yuan.

In terms of operating efficiency, Sanmu Media’s profit is more than that of many listed companies; in terms of development prospects, there is nothing to say. The development of live streaming has not really exploded yet.

With Sanmu Media, his identity as an "entrepreneur" has a foothold, which is particularly critical.

Secondly, Mr. Mori's personality is quite suitable.

The account "Mr. Sen" has been set up as a "rich generation" from the beginning, and later transformed into live streaming and delivery, and did not completely give up.

With this as a foreshadowing, the subsequent hype and publicity will not appear particularly abrupt, and the audience will be more likely to accept it.

Furthermore, Mr. Sen's public opinion has a certain foundation.

Speaking of which, I would also like to thank He Jiong.

At the beginning, He Jiong gave him the nickname "Mr. Mori". After two consecutive episodes of "Star Detective", this nickname gradually spread, especially after the broadcast of the No.12 program, "Mr. Mori" It's completely out of the circle.

"Mr. Sen" has the word "General" in it. If you call him too much, others will think he is a "boss". Such a subtle influence is very effective...Nowadays, most people in the entertainment industry call him that Among his fans, there are quite a few who call him "Mr. Mori".

Based on this, his transformation into an "entrepreneur" can be regarded as a matter of course.

As an entrepreneur, Mr. Sen has a foothold, a suitable personality, and a certain foundation of public opinion. Overall, the feasibility is still very high.

Thinking of this, Li Chuan was quite excited.

However, he was not too happy too early. High feasibility does not necessarily mean success. It depends on how to do it.

The specific operation method...you can start with the nickname "Mr. Mori"!
After the No.12 episode of "Star Detective Season [-]" was broadcast, many viewers knew that Mr. Mori had a nickname of "Mr. Mori". With this nickname, they could easily judge that Mr. Mori is a boss .

However, most of the audience don't know which company Mr. Sen is the boss of and what industry he is in.

[Why do you call him "Mr. Mori"?What does he do? 】

[Isn't he an internet celebrity anchor?Or the boss of the company? 】

[What is the name of Mr. Mori's company? 】

[What does Mr. Sen's company do?Does anyone know? 】

[Mr. Sen is only in his early twenties, so he is the boss at such a young age? 】

【…】

Many netizens who did not know or were not familiar with Mr. Sen before, but were very curious, often posted similar comments on the Internet.

Li Chuan felt that he could take advantage of this and fully announce the identity of his boss.

The specific operation method is: find a batch of marketing accounts, and "reveal" Mr. Sen in the form of videos or articles. The title can be taken as [You are a billionaire at a young age, Mr. Sen's real identity has been exposed! 】,【An Internet celebrity is honored as "Mr. Mori" by all the stars, who is Mr. Mori? ], [I started a business during college, with assets of tens of millions, bought luxury cars and famous watches, and now I have become a billionaire: revealing the secrets of Mr. Mori's entrepreneurial journey] and so on.

Mr. Sen has just become popular recently, and there is still a market for this kind of gossip information. If it is released, it should be able to gain a lot of attention.

If the attention is not enough, Li Chuan can add fuel to the flames and try to let most netizens know his "true identity" in a short time.

After his "true identity" was exposed, the nickname "Mr. Mori" was completely confirmed.

Sanmu Media can also use this to enhance its brand influence.

Today's Sanmu Media has a very strong asset scale, but its popularity and influence are not high. In the eyes of many outsiders, Sanmu Media is just a medium-sized MCN organization, not particularly large.

Mr. Mori promotes as the "Founder of Sanmu Media", and Sanmu Media can also use the name of "Mr. Mori" to increase its own popularity and influence. The two bundled marketing can achieve "1+1>2" Effect.

This kind of operation is very common, and it has a professional term called "founder IP".

The most successful "founder IP" in China is Li Chuan's former employer - Ali Baba.

The relationship between Ma Yun and Ari Baba is known to everyone in the country... Ma Yun has gained huge popularity and influence at home and abroad by virtue of her status as the "founder of Ari Baba"; and Ma Yun's personal charm and influence In the end, it also fed back to Ali Baba's stock price, and reaped real benefits. This is the role of "founder IP".

Mr. Sen and Sanmu Media, if they operate well, can achieve similar effects.

Of course, these are things to follow.

The main task now is to publicize Mr. Mori's identity as the "founder of Sanmu Media".

After this matter is done, Li Chuan's first step in becoming an "entrepreneur" is considered to be a step forward.

After the first step, there is a second step.

Becoming an "entrepreneur" is not easy.

"Entrepreneur" is not equal to "company owner", there is an essential difference between the two.

"Company owner" can start a company and do some business at will, without thinking about other things.

"Entrepreneurs" are different. In addition to starting a company and doing business, "entrepreneurs" must also make certain contributions and have a certain sense of social responsibility, which can be recognized and accepted by the government and the general public.

The most typical representative of "entrepreneur" is Jobs, the "father of Apple".

Needless to say, Jobs' contributions have changed the world's trends and people's way of life, and he has been sought after and admired by business people all over the world. The word "entrepreneur" is well-deserved.

Li Chuan is in the Internet celebrity industry, and he cannot be as great as Jobs, but he can also make his own contribution.

For example, he can do a free live broadcast to help farmers sell agricultural products; in addition, he can donate money and materials to charities to shoulder his sense of social responsibility. ...These actions can gain goodwill.

"Free live broadcast for farmers needs to be carefully planned, and it is definitely too late to choose products, so let's wait until the next year to find opportunities." '

' Donate money and things, and don't do it casually. Recently, there have been no natural disasters in the country. If you want to donate, you need to think carefully. '

'Why don't we build a few Hope Primary Schools? '

'This is possible, but it is too troublesome. The construction of Hope Primary School requires advance inspection, site selection, and communication with the local government. The process is quite cumbersome... To do it, you need to have a team dedicated to this matter. '

'Set up a team within the company dedicated to charity? '

'If we do this, we might as well set up a public welfare fund directly. '

'However, if a public welfare fund is established, will it be scolded as "tax avoidance"? '

'...'

The more Li Chuan thought about it, the worse his headache became.

At this moment, he deeply feels that his road to becoming an "entrepreneur" will be very long and difficult.

'Hey~ Forget it, don't think about it so much, let's start doing it step by step. '

Li Chuan thought to himself, then searched for his cell phone and called Yu Jie.

"Looking for marketing accounts, posting gossip videos or articles" is something that he can't handle by himself, and he doesn't have time to do it, so it's the best choice to leave it to Yu Jie.

After the call was connected, Li Chuan began to assign tasks to Yu Jie.

He explained his ideas and plans in detail, and after that, the two discussed again.

During the discussion, Yu Jie put forward several constructive opinions.

For example, Yu Jie suggested that he can use his academic qualifications to make a fuss.

Mr. Sen is a talented student who graduated from Zhejiang University. Although he is an Internet celebrity, he is different from ordinary Internet celebrities. He is a highly educated Internet celebrity.

Propagating this and distinguishing Mr. Sen from ordinary Internet celebrities can effectively improve the public's perception of Mr. Sen. If Mr. Sen's "boss" status is promoted later, the public will accept it more easily... After all, he has a high degree of education Most people have the ability, this is almost the consensus of mankind.

After listening, Li Chuan felt that it made sense, so he nodded in agreement.

One call, more than an hour.

When I hung up, it was already 12:30 noon.

At the right time, Wu Jinyan had already left the room.

While Li Chuan was still reading comments on Weibo, Wu Jinyan had already dressed, got up, sat on the table next to him, and began to put on makeup.

After putting on her makeup, she went to the living room outside, called the front desk of the hotel, and ordered lunch.

When Li Chuan hung up the phone, the waiter just delivered the lunch.

Wu Jinyan came in and asked him to eat, and he hurriedly dressed, got up, and washed.

After packing up, the two had lunch in the living room.

Afterwards, Li Chuan left the hotel.

He drove back to the company, picked up some things, then returned to the hotel, checked out, and drove Wu Jinyan to Xiaoshan Airport.

Airplane today at 03:30 pm: to BJ.

Li Chuan came here to deal with Wu Jinyan's contract matters.

(End of this chapter)