This celebrity is too rich

Chapter 201 Annual Meeting ([-])

Some people may ask, why is Tong Baobao the only short video expert in Sanmu Media who still has a lot of advertising and business needs?
The reasons are roughly as follows:

Sanmu Media currently only has five short video masters and four short video master accounts, namely: Tong Baobao, Wu Jinyan, Xueer (Zhou Mengxue), Crazy Little Brother Yang (Da Yang and Xiao Yang, two brothers) ).

Wu Jinyan has not yet participated in live broadcasting, and the early planning of her account is mainly to shoot short videos and short dramas, so she is classified as a "short video expert" for the time being.

The purpose of Wu Jinyan's shooting short videos and short dramas is to increase fans and change the personality, and will not use this to monetize... There is only one way to monetize her account, and that is to live broadcast with goods.

Therefore, Wu Jinyan has no advertising or business needs.

Xueer, that is, Zhou Mengxue, she would like to accept commercials, but she is too small, with less than [-] fans, no advertiser would like her.

The Ministry of Commerce also tried to recommend Xueer to advertisers, but to no avail.

Crazy little brother Yang, the number of Douyin fans has risen to more than 600 million.

They are big enough, so they can receive a lot of advertisements, but Xiao Yang and his brother have been a little bit "not doing business" recently... They opened a hot pot restaurant in Hefei and went to cross-border catering.

For their hotpot restaurant, from store decoration to employee recruitment, from opening preparations to post-operations, the two brothers did it by themselves... This matter involved too much energy of them, which caused the frequency of their video updates to drop a lot.

Some time ago, their hot pot restaurant opened, and they called Li Chuan... They wanted to invite Li Chuan to help out, but Li Chuan was recording "Star Detective" in Changsha at the time, so he didn't have time to go, so he didn't accept the invitation.

After the hot pot restaurant opened, the frequency of video updates of Brother Xiao Yang and his brothers resumed a lot, but most of the videos they posted were jokes about the hot pot restaurant... This kind of video is actually an advertisement. Way to attract customers for your own hot pot restaurant.

From this point, it can be seen that Brother Xiao Yang and his brothers have devoted themselves wholeheartedly to the great cause of "hotpot restaurant", and they seem to have lost interest in those things on the Internet.

Li Chuan was well aware of this, but he didn't say anything.

Xiao Yang and his brothers "didn't do their job properly", and he did lose to him, but he didn't care about this loss.

After being reborn, he is very clear about the development potential of Xiao Yang and his brothers.

Xiao Yang and his brothers have absolute talents in short videos and live broadcasts. This kind of person can evolve into a super internet celebrity in minutes as long as they are given some resources and cultivated.

In the past, Li Chuan was a little apprehensive about this. He was afraid that Crazy Young Brother Yang would grow up too fast and would overwhelm him and affect his status, so he used secret methods to suppress him.

Today, however, things have changed a bit.

Mr. Sen has grown up, and not only has become the top brand in the live streaming industry, he has even become the ceiling of the entire Internet celebrity industry... It is difficult for Crazy Little Yang to surpass such a rank.

Today's Li Chuan, not only no longer afraid of the growth of the crazy little brother Yang, but also hopes to see this scene happen.

why?
Because the growth of crazy little brother Yang can help him improve his social status.

The current Mr. Mori no longer lacks fame, but what he lacks is social status.

The social status of Internet celebrities is relatively low. The better Mr. Sen develops, the greater the resistance of the society to him.

In order to solve this problem, Li Chuan has always wanted to label himself as an "entrepreneur".

If Crazy Little Brother Yang grows into a super internet celebrity, then he can use his identity as "Crazy Little Brother Yang's Boss" to promote... After such a wave of publicity, won't his status as an "entrepreneur" be more convincing Are you strong?

This is a set of concepts from Li Chuan's personal point of view, and from the point of view of Sanmu Media, the benefits of Crazy Little Brother Yang growing into a super Internet celebrity are also great.

In the future 2022, Crazy Little Brother Yang will be an absolute head-carrying anchor. If the live broadcast is normal, they can create a profit of about 20 billion a year!

Note that it is profit, not sales.

20 billion profit, is it high?
High, but not high for Crazy Little Brother Yang.

Because this is done when their commercial value has not yet been fully developed!

If the commercial value of the "Crazy Little Brother Yang" account is fully developed, the profits it creates may be doubled several times.

What does such a large sum of money mean to Sanmu Media?
Well, that means a lot of money!

Therefore, no matter from Li Chuan's personal point of view or from the point of view of the company's development, it will be of great benefit for Crazy Little Brother Yang to grow up.

With this in mind, Li Chuan has already listed Crazy Little Brother Yang as a key training target.

However, although the goal has been set, the specific training time has not yet been determined.

This is not intentional delay by Li Chuan. Deep down in his heart, he really wants to raise Crazy Little Brother Yang immediately, but he can't do that because the time is not yet ripe.

Why do you say that?

Because the current state of Xiao Yang brothers is not stable enough, they just opened a hot pot restaurant, and they are currently in the stage of starting a business with enthusiasm... At this time, Li Chuan ran over to them and said, "Hey, don't be a hot pot restaurant, and follow them." I'll go live and bring the goods." It's no wonder they can listen to it.

People who are just starting a business don't listen to the words "give up". If anyone wants them to give up, they may turn their backs... Some of the more stubborn ones can't be pulled back even if they don't hit Their heads are broken, otherwise they will not wake up.

Li Chuan's plan is to run over to persuade and guide Xiao Yang after the hot pot restaurant of the two brothers closes down.

After Xiao Yang's brothers failed to start a business, there will be a period of trough, and their lives will enter a very confused stage because of this... At this time, Li Chuan descended from the sky and pointed out to them the "live streaming" method. Minglu, the effect will be very good.

Once it makes sense, Brother Xiao Yang and his brothers will not only be grateful to him, but also show their [-]% enthusiasm in the new business of "live streaming"... Such a result is the most perfect.

The plan has been made, and now we are waiting for the hot pot restaurant of Brother Xiao Yang to close down.

Li Chuan believes that he won't wait too long. It is estimated that in a month or two, there may be "good news"...

Having said that, Brother Xiao Yang and his brothers are currently focusing on the hot pot restaurant, and they haven't received an advertisement for two or three months.

The company has a total of four short video expert accounts, Wu Jinyan does not do advertising and business; Xueer (Zhou Mengxue) wants to do it, but can't do it; Crazy little brother Yang is "not doing business" all day long, busy with his own hot pot restaurant... Therefore, "Tong Baobao" is the only short video expert account that has a large demand for advertising and business.

This is why the Ministry of Commerce has been reduced to "Tong Baobao's private team".

Of course, "private team" is just a joke, and the Ministry of Commerce does not really only serve Liu Xintong alone.

Advertisement and business are not exclusive to short video experts. The company's anchors with a relatively high number of fans can sometimes receive some advertisements and business, such as Li Kun and Jasmine.

Li Kun is the top entertainment anchor of Douyin. His traffic is very large, and there are many advertisers looking for him... Li Kun usually focuses on live broadcasts and doesn't like to accept commercials, but he still accepts... Some time ago, Under Wu Wenfan's strong request, Li Kun accepted an advertisement and earned 8 yuan.

Jasmine is different from Li Kun, as long as there are advertisers looking for her, she will always come to her... Jasmine broadcasts live every day, and the duration is full, six hours is not much, eight hours is the norm... However, she does not matter whether she is working or not. No matter how busy you are, you can always find time to complete the task of shooting commercials... This kind of person, to put it mildly, is a workaholic, working very hard and diligently; Don't let go.

Therefore, in addition to serving Baby Tong, the Ministry of Commerce also needs to provide assistance to anchors such as Li Kun and Jasmine. The usual workload is still there, so they won't be idle all day long.

However, Li Chuan is not satisfied with the current model. He thinks it is too chaotic, and the powers and responsibilities between departments are unclear, which easily leaves opportunities for employees to steal and play tricks.

With this in mind, he decided to carry out some reforms after the year.

The specific reform measures are to abolish the Ministry of Commerce and merge related businesses into the Administration Department. Chen Chen will be transferred to the Administration Department and be in charge. The remaining two employees of the Commerce Department will be transferred to the Administration Department and the other to the soon-to-be-established "" Tong Baobao Team".

Tong Baobao has no team yet, and her affairs have always been jointly responsible by Jie and the Ministry of Commerce.

However, Yu Jie is usually too busy with work, and recently has to write a script, so he can't take care of her at all. Moreover, being in charge of a short video expert is not what the operation director should do.

Therefore, Li Chuan decided to set up a team for Tong Baobao after the next year... Tong Baobao is now a big Internet celebrity and has the qualifications to form a team alone.

After the "Tong Bao Bao Team" is established, all her affairs will be taken care of by the team. If you encounter a situation that cannot be handled, you can seek help from the administrative department, but the administrative department only plays an auxiliary role. The main tasks and responsibilities, All are borne by her own team.

The same goes for other short video experts and anchors in the company. All their affairs will be handled by their own operation team, including advertising and business. The administrative department can assist, but it will not take the main responsibility.

The administrative department will also need to expand after the next year.

The work of the administrative department is relatively complicated, including employee attendance, human resource management, formulation of company rules and regulations, company environmental sanitation management, procurement and maintenance of office supplies, daily reception of guests, follow-up and supervision of special work, related certificate processing, coordination The work of each department of the company, the assessment and summary of each department of the company, the construction of corporate culture, etc., are all the duties of the administrative department.

After the reform a year later, the administrative department added another responsibility: assisting the operation department and related teams in connecting with advertising and business resources, which made the original complicated work a little more complicated.

However, Li Chuan believed that Chen Chen could carry it... After half a year of training, Chen Chen was no longer what it used to be, so adding a little burden to her was nothing.

The finance department has not expanded, and there is no need to expand.

Zheng Lingfang and a female college student who just graduated, a combination of an old and a new, cooperated quite tacitly. The two handled the company's financial situation in an orderly manner, and the work was not particularly heavy.

The general manager, namely Li Chuan, has nothing to say.

Assistants...the company now has four assistants in total, Li Chuan's assistant - Zhu Chenwei, Wu Jinyan's assistant - Zhu Xiaomin, and the two assistants that were arranged for Xiao Yang and his brothers... There is nothing to say .

The above is the staff composition of Sanmu Media in terms of employees.

In addition to employees, Sanmu Media also has short video experts and anchors.

There are 5 short video masters, which have been introduced before.

Today's Sanmu Media has turned to the live broadcast business in an all-round way, and no longer recruits and trains short video talents.

Of course, this is only limited to newcomers and little transparent.

If a short video expert with tens of millions of fans wanted to join Sanmu Media for free, would Li Chuan refuse?

of course not!

Thousands of Internet celebrities, what a joke, such people are not accepted, Chunchun has a problem with his brain.

Although Li Chuan insisted on following the live broadcast route, it didn't mean that he wanted to beat him to death with one shot, leaving no room for flexibility.

If there is a big internet celebrity who is willing to join Sanmu Media, no matter whether the other party is a short video expert or an anchor, as long as it does not touch some bottom line, he will welcome it with both hands.

There are 126 entertainment anchors... This number is somewhat unexpected.

At the end of December last year, when Douyin live broadcast was fully opened, Li Chuan gave a mandatory task to the second, third, and fourth operations groups: before the end of January, each group should recruit at least 12 anchors. Otherwise, part of the year-end bonus will be deducted.

After a period of time, he went to the operation department for an inspection and found that the recruitment progress of anchors was much faster than he had imagined... At that time, he was optimistic that the number of entertainment anchors in the company was expected to break through before the end of the year. one hundred" mark.

However, it turned out that he was still a little cautious.

"One hundred" is not a "big mark" at all, and there is no difficulty in breaking through. The final score not only reached "one hundred", but even exceeded a quarter of the quota.

This made Li Chuan helpless, but also felt a big surprise.

126 entertainment anchors, the specific allocation is as follows:
Operation group: 3 people;
Operation group two: 35 people;
Three groups of operation: 33 people;
Operate four groups: 34 people;
Five groups of operation: 21 people.

The number of anchors in the operation group is the least. This is not because they are not working hard, but because Li Chuan has explicitly prohibited them from recruiting anchors in order to ensure that Li Kun's live broadcast will not go wrong, and also to maintain the balance between the groups... Although the number of anchors in the group is small, the quality is relatively high. Li Kun alone is enough to kill everything in seconds.

The second operation group, the third operation group, and the fourth operation group have almost the same number of anchors, and the distribution is more even.

The number of anchors operating the five groups is relatively small, because they have been established for a relatively short period of time, only more than 20 days... Considering that the group has just been established and needs a period of time, they can recruit 20 anchors within 21 days. It is a very good result.

(End of this chapter)