This celebrity is too rich

Chapter 202 Annual Meeting ([-])

There are 4 e-commerce anchors, divided into 3 groups, the situation is as follows:

Mr. Sen: Li Chuan;

Wu Xiaobai's Amusement Park: Wu Xiaobai;
Spicy Field Girls: Zhou Linlin, Wang Yuting.

"Live broadcasting with goods" will be the biggest trend in the next few years. Li Chuan is well aware of this, so he has always put "e-commerce live broadcasting" at the top of the company's strategy, and its importance is far higher than "entertainment live broadcasting".

However, the development of the e-commerce live broadcast business is not worthy of its high status. A few months have passed, and there are only three groups of e-commerce anchors... In the eyes of some people, Li Chuan is "talking but not doing". ” or “Just think about it and don’t do it”, how can it be that “e-commerce live broadcasting” is regarded as “the first priority of the company’s strategy”, it is clearly a dispensable small transparent business.

It is understandable for some people to think so, after all, Sanmu Media has too few anchors with goods, only three groups.

However, if these people knew about Li Chuan's strategic plan, they might change their minds.

Li Chuan has never underestimated the e-commerce live broadcast business. He wants to make a lot of money by taking advantage of the trend of "live streaming with goods", and make himself a top rich man... This is his plan from the beginning , has not changed now, and will not change in the future.

In the past few months, the reason why he did not develop the e-commerce live broadcast business, or deliberately developed it slowly, was because he wanted to grow himself first.

If the Internet celebrity industry wants to develop rapidly, it must have a banner bearer who can play a good leading role in the middle.

For example, Sanmu Media's entertainment live broadcast business.

The operation department's recruitment of entertainment anchors went so smoothly, and the results far exceeded expectations, largely because of Li Kun's existence.

Li Kun is the top entertainment anchor of Douyin. There is one full-time entertainment anchor on Douyin, and there is almost no one who does not know him. Many small anchors dream of connecting with him once, but they have no chance.

Under such circumstances, a group of employees in the operation department, under the banner of "Mr. Kun", said to the outside world, "Mr. Kun is our company's anchor. May become Mr. Kun's apprentice"... When such words are said, the outside world naturally responds like a cloud.

That's one of the benefits of having a "flag bearer."

How important is Li Kun as the "flag bearer" of Sanmu Media's entertainment live broadcast business?

It is no exaggeration to say that as long as Li Kun does not fall, Sanmu Media's entertainment live broadcast business cannot fail... Not only will it not fail, but they can also use Li Kun's name to grow rapidly; and once Li Kun falls, Although Sanmu Media's entertainment live broadcast business will not go bankrupt directly, it is basically impossible to develop rapidly.

Li Chuan realized this from the very beginning, so he explicitly prohibited the operation of a group of recruiting anchors. The purpose was to keep Wu Wenfan and the others from being distracted, and to ensure that Li Kun's live broadcast would not go wrong.

The entertainment live broadcast business is this model, and the e-commerce live broadcast business is also the same.

Who is the "flag bearer" of Sanmu Media's e-commerce live broadcast business?
Mr. Sen, that is, Li Chuan himself!
Therefore, he must support himself first, and then consider recruiting and training other delivery anchors after his personal status is stabilized.

According to his original plan, at this stage years ago, he was not planning to recruit any anchors with goods... He wanted to concentrate all the energy of the e-commerce department on him alone, so as to ensure that he could quickly , healthy and stable development.

However, plans have not kept pace with the changes.

When he found Wu Xiaobai, he was really moved. He thought about it again and again, and finally decided to make an exception... The result of this matter was very satisfactory. He successfully recruited Wu Xiaobai. Although it cost 160 million, Wu Xiaobai led the team together They came here together, and didn't involve too much energy in the e-commerce department.

As for the Latian girl, it was because Li Chuan's position was basically stable at that time. He felt that it would not be a big problem to develop a group of e-commerce anchors from within the company at this time, so he continued to implement it.

The same is true for Wu Jinyan. When he recruited Wu Jinyan, his position was almost stable, and Wu Jinyan was a popular star. The opportunity was so rare that no matter what, he couldn't miss it.

Of course, Wu Jinyan is not yet an anchor, and according to the plan, she will have to wait for a while.

Except for Wu Xiaobai, Latian Girl, and some special Wu Jinyan, Li Chuan has never recruited or trained any e-commerce anchors, basically implementing his strategic plan.

The smooth implementation of the strategic plan has also brought him rich returns.

Mr. Sen has grown from a live-streaming novice to the top player in the live-streaming delivery industry. Although the process was a bit tortuous, there were no major problems and the development was relatively stable.

Today, Mr. Sen's status has been completely stabilized, and the initial strategic plan has been achieved, and now it is time to make some changes.

Li Chuan plans to vigorously recruit and train delivery anchors in the next year.

In addition to the "Sun Never Sets Live Studio" mentioned earlier, he also plans to recruit some experienced, capable, and well-founded anchors with goods, just like Wu Xiaobai.

The above is the personnel structure and future planning of Sanmu Media in terms of short video experts, entertainment anchors, and e-commerce anchors.

After Li Chuan introduced the personnel structure, he began to introduce the company's performance.

Sanmu Media is an MCN organization, and the main source of performance is the company's delivery anchors, entertainment anchors, and short video experts.

The company has five short video experts and four accounts. The performance is as follows:

Wu Jinyan: Three videos have been released so far. As of noon today, the number of Douyin fans has reached 3 million.

Wu Jinyan's first video, the official announcement video, was filmed by Li Chuan for her; the next two videos were filmed by Zhu Xiaomin.

The content of the next two videos is relatively simple, and they cater to some of the more popular stalks on Douyin recently... Although this kind of video is nothing new, it is not low in popularity. Both videos have received more than 3000 million views. The exposure made Wu Jinyan's Douyin fans easily exceed 300 million.

Tong Baobao: 73 videos have been released so far. As of 1647.1:[-] noon today, the number of Douyin fans has reached [-] million.

Tong Baobao used to post one video a day, but after growing in size, she changed to posting one video every two or three days... The frequency of her posting videos is relatively fast compared to "tens of millions of Internet celebrities" .

This is because Liu Xintong usually does not have a live broadcast task. Her daily job is to shoot videos. If she does not shoot videos on a day, it is tantamount to taking a rest.

Liu Xintong doesn't want to rest, because she won't make any money if she rests... She recently bought a house in Hangzhou, and she is still in the process of repaying the loan. She wants to make enough money quickly to pay off the loan on the house.

However, she was not too anxious.

After all, Baby Tong is an account with tens of millions of fans, and its popularity is extremely high, so messing around is definitely not acceptable.

Now Tong Baobao basically maintains the rhythm of "shooting a store-exploring video every week and accepting an advertisement". Her price for a store-exploring video is around 26, and the price for an advertisement is around 28. She can create two or three million yuan a month. revenue.

According to the contract signed by Liu Xintong at the beginning, half of it will be owned by the company, and the remaining half will be shared between her and business and operations. Her personal income is only about 100 million (before tax).

Xueer (Zhou Mengxue): 63 videos have been released so far. As of noon today, the number of Douyin fans has reached 13.9.

The last time Li Chuan saw Zhou Mengxue was when BJ and Wu Jinyan were together. At that time, her Douyin fans had only 7.3. Now it has only been a week, and her number of fans has nearly doubled!
When Li Chuan saw this data before, he was quite surprised, because Zhou Mengxue had been shooting videos for several months before, and the increase in followers has not been ideal...Three months, 7.3 videos, only increased by 6 Fans, why did you suddenly gain more than [-] fans after a week?

At first, Li Chuan thought it was Zhu Xiaomin's credit, because Zhou Mengxue didn't go back to Hangzhou with him, but stayed in BJ, so he gave Zhu Xiaomin the task of "shooting Zhou Mengxue's video"...he thought it was Zhu Xiaomin helped Zhou Mengxue shoot a video, which exploded.

However, when he took out his mobile phone and checked it out, he realized that was not the case at all.

Zhou Mengxue suddenly gained a lot of fans because Wu Jinyan helped her drain.

In the third video released by Wu Jinyan, there is a supporting actress played by Zhou Mengxue. In the title of the video, Wu Jinyan deliberately posted Zhou Mengxue’s TikTok account (雪er) @; A photo with Wu Jinyan was posted on the account, which received 10,000+ likes.

These two actions helped Zhou Mengxue gain more than 6 fans in a short period of time.

After knowing all this, Li Chuan couldn't help raising his eyebrows. He had a feeling in his heart: Wu Jinyan and Zhou Mengxue... might really become girlfriends.

Crazy Little Brother Yang: 53 videos have been released so far. As of 657.4:[-] noon today, the number of Douyin fans has reached [-] million.

Crazy Little Brother Yang's jokes have always been a powerful tool for attracting fans, but in the past two months, these two brothers have been too "non-business", otherwise with their video style, the number of fans is estimated to have exceeded [-] million.

Entertainment live broadcast business, related achievements are as follows:
From December 2018, 12, the day when Douyin live broadcast was fully opened, to 26:6368.3 noon today, Sanmu Media’s entertainment live broadcast business has created a total of [-] million (yuan) turnover.

Among the more than 6000 million turnover, more than half was created by Li Kun alone. The specific amount is: 4133.1 million.

4133.1 million is Li Kun's total turnover, but not the net turnover.

At the beginning, in order to support Li Kun to become a top entertainment anchor, the company specially arranged multiple accounts to collect gifts in Li Kun's live broadcast room, so as to create momentum and reputation... In the early stage of Li Kun's live broadcast, the company invested more in this aspect Many, and then gradually decreased, but it has not stopped.

As of yesterday, the company has spent a total of 1026.8 million in Li Kun's live broadcast room (actual loss of 256.7 million).

4133.1 - 1026.8 = 3106.3
The net turnover created by Li Kun is 3106.3 million.

The company can draw 10% of it, which is 310.6 million... This figure is not small, but it has not recovered the cost invested in Li Kun.

The company invested in Li Kun not only the 1026.8 million paid in the live broadcast room, but also 200 million paid traffic.

Before Li Kun’s TikTok premiere, Li Chuan told Yu Jie to prepare 200 million paid traffic for Li Kun... The 200 million paid traffic was used for more than ten days, and after it was all used up, he didn’t buy any more , because Li Kun’s traffic had basically stabilized at that time, and the company usually sent an account to enter and browsed for a few carnivals, and there was no need to pay for traffic anymore.

Therefore, the cost invested by the company on Li Kun is "256.7 + 200", a total of 456.7 million.

At present, 310.6 million has been recovered, which is still 146.1 million short.

Except for Li Kun, the remaining 125 entertainment anchors in the company contributed 2234.9 million turnover.

(6368.3 - 4133.1 = 2234.9)

There are 125 entertainment anchors, 31 offline anchors, and 94 online anchors... 10% for offline anchors, 5% for online anchors, 2234.9 million turnover, and the company can profit 156.7 million from it.

156.7 million... This number is not big, but it offsets the loss of 146.1 million on Li Kun.

After some calculations, Sanmu Media's entertainment live broadcast business has accumulated a profit of 10.6 from its development to the present.

Of course, this does not include the basic salary, rent and other costs of offline anchors and operators. If the cost is included, the profitability of the entertainment live broadcast business will become negative again... Preliminary estimates, it is about 50 negative.

Li Chuan was quite satisfied with this result.

After all, the company's live entertainment business has not been in development for a long time, and it is still in the investment stage... He never expected that the live entertainment business could turn a profit a year ago.

Years ago was the investment stage, and it was normal to lose money... only 50 yuan was lost, which already surprised him very much.

The entertainment live broadcast business will not start to develop until after the year.

Two years later, Sanmu Media will be established for half a year. At that time, they can apply to become Douyin's content-level MCN organization. If the application is successful, the turnover rate will become 60%, an increase of 5%.

5% is already a lot. With this as a support, the company's entertainment live broadcast business will turn around in an instant... At that time, the company will further expand the operation team and recruit more anchors to join, and the entertainment live broadcast business will snowball. The bigger the roll, the more money you make.

E-commerce live broadcast business, related achievements are as follows:
As of yesterday, the company's e-commerce live broadcast business had created a total of 13.85 billion in sales... This is the result after excluding returns.

Mr. Sen's contribution rate accounted for more than 13.85% of the sales of 90 billion, and the specific amount was 12.75 billion.

The average profit margin of Mr. Mori's products is 32.6%, creating a revenue of 3.83 million yuan... After deducting the messy expenses such as inviting guests and renting venues, the final profit is 3.76 million yuan!
Wu Xiaobai broadcast 51 live broadcasts in more than two months, creating a cumulative sales of 1.07 million.

The average profit margin of Wu Xiaobai's products is 38.1%, creating a revenue of 3832.2 million.

Wu Xiaobai has never invited any guests, nor has he rented another venue, so his revenue is basically equal to his profit.

According to the contract Wu Xiaobai signed at the beginning, the company can get 70% of the profit share, which is 2682.5 million!
Latian Girl has only broadcast three live broadcasts, and has created a total of 313.3 million sales.

The average profit margin of their products is 36.4%, creating a revenue of 102.6 million.

Latian girls have also never invited guests or rented venues, so 102.6 million is their profit.

According to the contract signed by Latian Girl, the company can get 80% of the profit share, which is 82.1.

In this way, Sanmu Media's e-commerce live broadcast business created a total of 4.1 million in revenue and 4 million in profit a year ago.

"4 million" is just a rough figure, followed by more than 300 million.

More than 300 million, enough to pay the basic salary and commission of the e-commerce department employees, and even include the salaries of the operation department, commerce department, administration department, finance department, assistants and other personnel.

Therefore, the number "4 million" not only represents the profitability of the e-commerce live broadcast business, but also represents the profitability of Sanmu Media as a whole.

Sanmu Media was established for five and a half months, and the final money it earned was 4 million!
(End of this chapter)