This celebrity is too rich

Chapter 206 "Ace vs. Ace"

'right!I remember seeing him before, his popularity seems to be okay, 3 to [-] people... This level is not considered a leader, but it can be considered a first-line, similar to Wu Xiaobai, still very valuable...'

'Which company was he signed by later generations? '

'The host's words, it should be a distant look. '

Yaowang, the full name of "Yaowang Network", is one of the leaders in the live broadcast delivery industry in later generations. It is also the first domestic live broadcast e-commerce company listed on the A-share market. Its business model is mainly based on "star anchors", and it has signed contracts with many celebrities. It is relatively well-known There are Jia Nailiang, Wang Zulan, Cecilia Cheung, Zhang Yuxi, Lou Yixiao, etc. Among them, the best developed one is Jia Nailiang, one of the head-carrying anchors of the later Douyin.

It is also worth mentioning that the founder team of Yaowang Network is also from Ali, and its headquarters is also in Hangzhou. It has already set foot in the field of live broadcast e-commerce, but it has not yet fully developed.

Whether it is from the perspective of geography or business development, Yaowang Network and Sanmu Media have many overlaps. From this point of view, the two are the main competitors in the future.

However, Li Chuan was not worried.

From the perspective of business development, "live broadcast e-commerce" will be the biggest outlet in the next few years. In less than a year, Sanmu Media's competitors will spread all over the country. This cannot be changed;
From a geographical point of view, Hangzhou is the birthplace of "live broadcast e-commerce", and it is also one of the most active cities in the "live broadcast e-commerce concept".In the future, most of the leaders in the live broadcast e-commerce industry will also come from Hangzhou. In addition to looking at the Internet, there are also Qianxun Culture, Wuyou Media, Jujiang Xingchen, Chenfan Group, etc. The competition pattern is very fierce.

If Li Chuan was afraid of competition, he would not have set up his company in Hangzhou in the first place.

In his opinion, Yaowang Network is indeed one of the main competitors of Sanmu Media in the future, but there is no need to pay too much attention to it. After all, "live broadcast e-commerce" is in the stage of explosive growth, and has not yet reached the stage of "stock market, fighting each other"... …At this point in time, Sanmu Media only needs to develop according to its own pace, and does not need to invest too much energy on competitors.

However, given Li Chuan's foresight, he can take advantage of this advantage to grab a handful of competitors' wool in advance.

Just like... Shen Tao in front of him.

"Mr. Shen, are you interested in live streaming?"

Li Chuan did what he thought, and asked straightforwardly.

Before asking, he didn't think carefully or consider the language carefully. Although Shen Tao is a star host, his popularity and influence are not considered top. If he is placed in the "star" group, he can be regarded as "little famous" at best. ... The heads of the hosts should be at the level of He Jiong and Sa Beining, and Shen Tao is obviously far behind.

Shen Tao's level and rank are not worthy of his putting too much thought into it... It would be best if he can sign it, but if he can't, it won't have much impact.

"Live streaming... I've heard it from my friends, but I just don't know much about it."

"Oh?"

Li Chuan raised his eyebrows slightly.

He asked Shen Tao if he was interested in live streaming, but the other party didn’t answer directly, but said, “I heard from friends, but I don’t know much about it.” What does this mean?
This means interest!

Li Chuan observed Shen Tao's expression, he found that the other party didn't answer his question or showed any unexpected expression, which made him a little suspicious.

'He ran over to toast, wouldn't it be for this? '

Li Chuan thought about it and thought it was very possible.

This Shen Tao...may be just like what he himself said. He heard from a friend before that "Live broadcasting is very profitable." Seeing it now, it was true, and he ran over to toast when he was heartbroken.

However, this does not mean that Shen Tao wants to sign with Sanmu Media. He may just want to know more about the inside story of the live streaming industry... But no matter what, Shen Tao is interested in live streaming, which is always good , Save him a lot of talking.

"Mr. Shen, there is indeed a chance of 'money' in live broadcasting. You can earn two or three yuan for something worth ten yuan. If you sell it for 80 yuan, you can get hundreds of thousands."

"The ratio (profit)...is it really that high?" Shen Tao looked surprised.

"Ah."

Li Chuan nodded and said: "The nature of live streaming is the same as that of traditional e-commerce, but the form is different. A profit margin of [-] to [-]% is normal...Of course, there is a premise for this, that is There must be a sufficiently complete supply chain system, otherwise it is difficult to guarantee profit margins, and it is particularly prone to problems.”

"Oh, what about the supply chain?"

"This is more troublesome. The construction and management of the supply chain is a very complicated project, and a team is required to be responsible for it. The anchor...you can make suggestions, but it is best not to intervene in person, otherwise it will be too energy-consuming. "

"Oh."

Shen Tao responded, lowered his head and fell into deep thought.

Li Chuan rolled his eyes, and persuaded again: "Mr. Shen, the threshold for live broadcasting is still relatively high, especially in terms of eloquence and influence. You are the host of a provincial station. , Influential and eloquent, it is a perfect fit for this line of work.”

"Mr. Sen has won the award. My influence...I know it myself. It's not that high. I..."

"That's much better than me."

Li Chuan directly interrupted: "Before I started live broadcasting, I was a small internet celebrity. Few people knew me. You are the head host of a provincial station. You know so many people. How can you do better than me?" Am I bad?"

Li Chuan's words are obviously drawing cakes.

Mr. Sen is now one of the top brands in the live streaming industry. If others want to surpass, not to mention impossible, the possibility is very low, even celebrities.

He said this purely to fool Shen Tao: You have such good conditions, you must be better than me in what you do, and you must earn more than me. Hurry up.

However, Shen Tao is no longer a young man. He has worked in Zhejiang Satellite TV for many years, and has rich social experience, so he is not so easy to be fooled.

"Mr. Sen is too modest. Who doesn't know that many netizens now call you a 'genius'. Ordinary people like us are no match for geniuses."

"That's all nonsense from the fans."

Li Chuan didn't know whether to laugh or cry: "They just like to put a high hat on me. I blush when I see some remarks, and I don't take them seriously."

"Why are you blushing? I think they are right. Mr. Mori has made such a big career at such a young age. What is it if he is not a genius?"

"It's all my luck. It's the same if you do it. Maybe you can do it better than me."

Shen Tao shook his head, and said helplessly: "Okay, Mr. Sen, let's stop wearing high hats to each other, or we will really blush."

"I'm telling the truth."

After Li Chuan finished speaking, he smiled and said, "Mr. Shen, your conditions are really suitable for live streaming. I suggest you think about it carefully." "

"I will think about it."

Shen Tao nodded seriously, and said: "However, the work in the station is a bit busy recently. I have to record a very important program, and I don't have time for it."

"Very important program?"

Li Chuan was a little curious and asked, "Is it "Ace vs. Ace"?"

"Yes, you have seen it too?"

"Of course I've seen it. "Ace vs. Ace" is the hottest TV show right now."

Li Chuan is telling the truth, he has indeed watched "Ace Vs Ace", and there are many episodes.

If not, he would not have known Shen Tao.

Before Shen Tao hosted "Ace Vs Ace", he was a little-known host; after hosting "Ace Vs Ace", he gradually became known to the public.

As for what Li Chuan said later, ""Ace Vs Ace" is the hottest TV show right now", this is not wrong at all.

With the in-depth development of the Internet age and the rise of short videos, TV programs have become less and less popular. The popular TV programs in the early years, such as "Happy Camp", "Everyday Upward", "Run, Brother", "The Voice of China", etc., have gradually declined to the point that no one reads them.

These days, the only TV show still available is Ace vs. Ace.

Of course, this does not include online variety shows... Online variety shows are quite popular, and the most representative ones are "Tucao Conference" and "Talk Show Conference" produced by Xiaoguo Culture.

"Tucao Conference" is currently the hottest variety show, and "Talk Show Conference" is the hottest variety show in later generations... Note that it is a variety show, regardless of the Internet or TV.

Some variety shows have a particularly high number of broadcasts, and they also buy popularity and do marketing. In fact, people who understand the market can know what's going on at a glance.

"Tucao Conference" and "Talk Show Conference" are the most popular variety shows without any problems.

However, no matter how popular they are, they are not as good as short videos.

In the future 2022, if the crazy little brother Yang randomly posts a joke, the broadcast volume will be higher than that of "Talk Show Conference", which is not an exaggeration at all.

Of course, such a comparison is unfair to "Talk Show Conference", because the jokes of Crazy Little Brother Yang are only 2 minutes long, while an episode of "Talk Show Conference" lasts for two hours. The length of time is different, and the commercial value it contains is also different far.

But the gap in traffic also proves one thing: the Internet has crushed TV; short videos have crushed traditional online videos.

Under such a background of the times, no one can resist, even the leader of the TV program - "Ace Vs Ace", it mainly relies on the network channels... Few people watch in front of the TV, most of them People are watching it online.

Therefore, in a practical sense, "Ace Vs Ace" is actually an online variety show.

"Mr. Sen, are you interested in being a flying guest in "Ace"?" Shen Tao suggested excitedly.

"Yes, I'm very interested."

Without thinking about it, Li Chuan replied directly.

"Ace Vs Ace" is currently the hottest TV show. Compared with "Detective Detective" or "Escape Room", "Ace Vs Ace" has a wider audience and is more popular... He will be a flying guest, It is very beneficial to improve one's own influence.

Another point is that "Ace Vs Ace" is a program of Zhejiang Satellite TV, and the recording location is in Hangzhou. It is very convenient for him to participate in the recording. Or "Escape Room", he has to fly to Changsha, which is very troublesome.

"Alright, let me tell Wu Tong (the chief director of "Ace vs. Ace") another day. Your program in "Star Detective" is so effective. If Wu Tong has watched it, he should agree."

Hearing this, Li Chuan curled his lips secretly.

'Depend on!You can't be the master if you co-author it. '

'If you can't be the master, what kind of generosity do you put here? '

Li Chuan was full of slander in his heart, but he still kept a smile on his face, and thanked him: "Then I will trouble Teacher Shen."

"It's okay, small problem, it will be confirmed in due time, let me tell you... Oh, by the way, we haven't added WeChat yet."

"Oh... come on, add it, add it."

"..."

Li Chuan and Shen Tao added WeChat to each other, and then communicated for a few minutes, and when the game on the stage was about to end, Shen Tao left.

Three minutes later, Shen Tao took the stage to host and replaced Yi Yi.

Yi Yi may have seen the exchange between Li Chuan and Shen Tao while hosting the game on the stage, so after she stepped off the stage, she also came over with a wine glass.

Facing Yi Yi's toast, Li Chuan got up as usual and had a toast, and then chatted with Yi Yi for a while.

During the conversation, he also proposed to let Yiyi participate in the live broadcast to bring goods.

He didn't know whether Yi Yi participated in the live streaming in later generations, he just thought about it and mentioned it by the way.

Although Yi Yi's influence and popularity are not as good as Shen Tao's, he is also a well-known host, and it is still valuable to do live broadcasts.

Yi Yi's reply was similar to Shen Tao's. She didn't immediately agree, but said that she didn't know much about live streaming and didn't dare to try it lightly.

Li Chuan persuaded him for a long time, but in the end it was unsuccessful. Yi Yi said that she would go back and think about it, and then changed the subject...

The conversation with Yi Yi made Li Chuan understand one thing; it is not easy to recruit people like stars and hosts, especially at this point in time... Live broadcasting has not become popular yet, and there are only a few people They saw the opportunity, and among the few who saw the opportunity, those who actually acted were also a few, and most of the rest were in the wait-and-see stage.

In this regard, Li Chuan did not have a particularly good solution.

After thinking for a while, he felt that the only feasible plan was to make a successful case.

As long as he trains a celebrity to be an anchor with head-carrying products and earns a lot of money, he will be able to change the psychology of those who are still on the sidelines. At that time, it will be much easier for him to recruit.

For Sanmu Media, the goal of the plan ultimately comes down to "Wu Jinyan".

At around [-]:[-] p.m., the annual meeting ended.

Li Chuan sent Shen Tao and Yi Yi away first, then returned to the banquet hall, instructed Zhu Chenwei and others to finish the work, and he himself ran to the hotel gate to find a substitute driver and paid for it. For 120 yuan, I drove to the Chenghai International Community in a black Alphard.

He is a law-abiding good citizen who never drives after drinking.

　Thanks to "Teddy Bear of Miracle Island" for the reward!

　　
　
(End of this chapter)