This celebrity is too rich

Chapter 230 Traveling Cat

The name "Lin Shiye" is a bit like the hero of an idol drama. When some girls hear it, they may think that he is tall, rich and handsome.

However, there is always a gap between reality and imagination.

Lin Shiye is really good looking, with a sharp-edged face and a thin body, it is not an exaggeration to say "handsome guy".

However, he is too short, only about 1.6 meters five, not as good as some girls, he looks a bit frustrated.

Moreover, he is relatively old, 35 years old, and not particularly rich... He has a house in the county town, an ordinary two-bedroom, worth about 80 yuan, and the loan has not been repaid; he has a small car, Nissan Sylphy, worth In the early [-]s, the loan has been paid off; other than that, there is not much savings... This kind of economic level can only be regarded as an ordinary family.

Therefore, for the three words "tall, rich and handsome", Lin Shiye at most takes up the word "handsome", and the other two have nothing to do with it.

However, Li Chuan did not underestimate Lin Shiye because of this.

He approached Lin Shiye to judge whether the other party is suitable to be the deputy general manager, not to arrange for the other party to become an Internet celebrity or star.

For a deputy general manager who holds shares, the external image and economic conditions don't matter, the most important thing is the other party's character, style, and work ability.

Li Chuan talked with Lin Shiye for more than an hour, and he understood the other party's character to a certain extent.

Lin Shiye has a serious personality and a strong personal aura. Although he doesn't talk much, he is very direct and looks like an upright person.

After Li Chuan summed it up secretly, he believed eight points in "Sun Shuo's previous evaluation of Lin Shiye".

However, he still dare not be 100% sure.

At around eleven o'clock in the morning, he excused himself to get something from the car and left the office.

After walking out of the office building, he came to the car. Instead of looking for things, he took out his mobile phone and called his mother.

The phone rang twice and was connected.

Ma Xiaolian: "Hey, Chuan'er, I just wanted to find you, where did you go?"

Li Chuan: "I'm at Guanfeng Factory."

Ma Xiaolian: "Huh? What are you doing there?"

Li Chuan: "Didn't I tell you before that I want to buy Guanfeng Factory?"

Ma Xiaolian: "Oh, there is news?"

Li Chuan: "Well, the acquisition has been completed."

Ma Xiaolian: "So fast?!"

Li Chuan: "Is it soon? It's okay, it's been a week, and it's not too soon."

Ma Xiaolian: "No, what I mean...I haven't seen you go out in the past few days. You have only been out for a while now, and you have already talked about it?"

Li Chuan: "It's not what I negotiated. Sun Shuo is in charge of this matter. He has been busy all this time, and he only signed the contract yesterday."

Ma Xiaolian: "Oh, that's right."

Li Chuan: "I'll ask you something."

Ma Xiaolian: "What's the matter?"

Li Chuan: "Lin Shiye, do you know?"

Ma Xiaolian: "Of course I know, he is the director of our workshop."

Li Chuan: "Oh? Lin Shiye is your immediate leader?"

Ma Xiaolian: "No, my immediate leader is Liu Haisheng, and Liu Haisheng is the squad leader; Lin Shiye is the workshop director, who is in charge of the squad leader. If he wants to take care of us, he can also take care of us."

Li Chuan: "Oh, do you know Lin Shiye well?"

Ma Xiaolian: "Let's understand a little bit."

Li Chuan: "Tell me, what kind of person is he?"

Ma Xiaolian: "Why are you asking this?"

Li Chuan: "Didn't I buy Guanfeng Factory? From now on, I will be the chairman of Guanfeng Factory. Sun Shuo is the general manager. Now there is a lack of a deputy general manager. I wonder if Lin Shiye is suitable?"

Ma Xiaolian: "Oh... I think it's okay."

Li Chuan: "Huh? How do you say it?"

Ma Xiaolian: "Lin Shiye is in charge of it very well. He stays in the factory every day and has to work almost two shifts a day. He is also more decent, much better than Wang Wentao in the second workshop..."

Ma Xiaolian expressed all her impressions of Lin Shiye.

After listening to Li Chuan, he was completely relieved.

Because what Ma Xiaolian said was completely in line with Sun Shuo's previous evaluation.

Ma Xiaolian was his mother, so she would definitely not lie to him... Judging from this point, Sun Shuo's previous evaluation of Lin Shiye was also completely correct.

That way, he doesn't need to worry anymore.

Li Chuan: "Okay, Mom, I understand, you go ahead, I'm going to hang up."

Ma Xiaolian: "Wait, are you coming back for lunch?"

Li Chuan: "I won't go back. I still have something to do. I'll eat here at noon, and I'll go back in the afternoon... You can eat by yourself."

"..."

After hanging up the phone, Li Chuan found a bag of tea from the car, carried it upstairs, and returned to the general manager's office.

Li Chuan, Sun Shuo, and Lin Shiye sat around the sofa, chatting while drinking tea.

After a pot of tea, Li Chuan took the initiative to mention "1% shares" and "deputy general manager" to Lin Shiye.

Without any surprise, Lin Shiye agreed with excitement.

In this way, the management positions, shareholding division, and investment amount of Guanfeng Luggage Products Factory have all been determined:
Li Chuan (or Sanmu Media) accounted for 66% of the shares, Li Chuan served as the chairman, and contributed 396 million;
Sun Shuo accounted for 33% of the shares and served as the general manager with an investment of 198 million;
Lin Shiye holds 1% of the shares, serves as the deputy general manager, and contributes 6 yuan.

After the matter was confirmed, it was almost noon.

At the right time, Sun Shuo called the canteen of the factory and asked him to prepare a lunch and send it to the general manager's office.

At 12:30 noon, Li Chuan, Sun Shuo, and Lin Shiye finished their lunch and began to draft a formal "Shares Division Agreement".

The content of the "Shares Division Agreement" was revised according to the cooperation agreement signed by Li Chuan and Sun Shuo before, and there were not too many additions, so it was relatively simple to draft and it was completed in less than an hour.

At around [-]:[-] p.m., Li Chuan, Sun Shuo, and Lin Shiye signed their names on the "Equity Division Agreement".

So far, the "equity division of Guanfeng Luggage Products Factory" has been completed.

After that, they held a board meeting, reviewed the Articles of Incorporation, and made some changes... The process took nearly two hours.

After everything was settled, the three finally settled down and began to discuss the follow-up development of Guanfeng Luggage Products Factory.

"The recent business development of Guanfeng Factory is not very good. What do you think?" Li Chuan turned to Sun Shuo and asked.

"Guanfeng factory has always been a foundry before, and it is greatly affected by customer orders. With big customers, our business development will be very good; without big customers, we will be in trouble... I want to change this situation. status quo."

"How to change?" Li Chuan raised his eyebrows.

"Make your own brand!"

Sun Shuo's tone was extremely firm, and he said: "I have been thinking about this matter for a long time. If Guanfeng Factory wants to become bigger and stronger, it must either accept an order from a super big customer and reach a long-term partnership with the other party; Build a brand and open up its own sales channels.

There are only two ways we can go. The former is unlikely, because the orders of super big customers are basically locked up, and we can't grab them. Therefore, we can only build our own brand. "

"Ah."

Li Chuan nodded approvingly.

Sun Shuo’s idea is similar to his. The reason why he bought Guanfeng Luggage Factory was because he wanted to build his own brand and sell it by himself... This is the first step of his “self-built supply chain plan”.

However, branding is not so easy to do. There are many and complicated problems to be solved, which is much more difficult than simply being an OEM.

"Has Guanfeng Factory made its own brand before?" Li Chuan asked after thinking about it.

"Did it."

Sun Shuo nodded, and said: "Five years ago, when I first came to work at Guanfeng Factory, I tried it, but it didn't work. I gave up after a few months."

"why?"

"The sales channel cannot be opened."

Sun Shuo explained: "At that time, Mr. Zhao (Zhao Huaijiang) wanted to do offline channels, but offline channels were too expensive, and it cost hundreds of thousands to open a store, and put them on shelves in supermarkets, luggage stores, clothing stores, etc. , the monthly shelf fee was hundreds of thousands of dollars... Guanfeng was only a small factory at the time, and it couldn't support it at all."

"Oh."

Li Chuan nodded clearly, without any change on his face.

Sun Shuo is right. Offline channels rely on spending money. Any product is the same. Without tens of millions or hundreds of millions of funds in your pocket, it is simply impossible to build a reliable offline channel.

"It wasn't done before, what are you going to do now?" Li Chuan asked again.

"I'm going to be an online channel."

"Online channels are not easy to do."

Li Chuan waved his hand and said, "If you want to open online channels, it will cost a lot."

"I understand that traditional online channels are not easy to do, but live streaming is okay."

After Sun Shuo finished speaking, he fixed his eyes on Li Chuan and said, "We have you, don't we?"

Seeing this, Li Chuan couldn't help shaking his head helplessly.

He thought that Sun Shuo had other good solutions, but in the end he had to rely on him.

Of course, this is not surprising.

If a brand wants to open online sales channels in a short period of time, it is a shortcut to ask a big anchor to bring the goods.

Mr. Sen, as the top brand in the field of live broadcast delivery, can help a small brand take off in place... The effect is not only reflected in sales, but also in exposure and incidental influence.

Needless to say, exposure, what is the incidental influence?
for example:

For a small brand, it is usually very difficult to invite a big anchor to bring goods, because the big anchor is afraid of accidents, and the selection of products is relatively strict. For the same product, the big anchor will be more inclined to the big brand, because the quality of the products of the big brand is more reliable .

This is a stalemate. It is difficult for small brands to break through. No matter how good your promise is, it is useless. Big anchors will not believe it easily, unless...you are willing to give a particularly high profit.

However, if the profit you give is high, you will have to lose money. Once you can't support it, you may fiddle with product quality in order to avoid bankruptcy... In the end, you will end up with nothing.

However, if a small brand has been brought by a big anchor, such as Mr. Sen.

Mr. Sen is the number one player in the live streaming industry... Everyone who does live streaming knows this.

A product brought by Mr. Sen is equivalent to adding a quality certification report... At that time, when the product is brought in front of other big anchors, other big anchors will think in their hearts: Mr. Sen has brought it. , it should be fine for me to bring a belt.

With such an idea, they will no longer demand excessive profits, just about enough... In this way, the manufacturer will not lose too much money.

If the quality of the product is really good, this operation is equivalent to opening up the channel of "live streaming with goods".

This is the incidental influence of "big anchors bring goods".

Therefore, the phrase "Mr. Sen can make a small brand take off in place" is not an exaggeration, but a real possibility.

Sun Shuo obviously understood this, and he made up his mind from the very beginning: to use the influence of Mr. Sen to open up the online sales channel of Guanfeng Luggage Products Factory's own brand.

It cannot be said that he is lazy. After all, Li Chuan is the major shareholder of Guanfeng Luggage Products Factory, holding 66% of the shares. This is a ready-made resource.

If the ready-made resources are not used, isn't the brain kicked by the donkey?

Li Chuan couldn't say anything about it.

Although Sun Shuo and Lin Shiye benefited to a certain extent from bringing goods to Guanfeng Luggage Products Factory's own brand, but he himself had already benefited from the division of equity.

The division of equity in a company is actually divided into capital shares and human resources shares.

It is easy to understand that the capital stock is to pay money; the human stock refers to the company's management. They are responsible for the daily management of the company. Even if they don't pay, they should still occupy a certain amount of shares.

Normally, the proportion of human resources should reach about 30%.

However, Guanfeng Luggage Products Factory did not do this, they are completely divided according to capital shares.

According to the division of capital stocks, Li Chuan took advantage of it.

why?
Because Li Chuan is not in charge of the daily management of Guanfeng Luggage Products Factory, if he is divided into human resources, he will not get any points.

Sun Shuo is not stupid. The reason why he agreed to "divide according to capital shares" is because he has taken a fancy to Mr. Sen's resources... In his opinion, Mr. Sen's resources can offset his losses in human resources.

Therefore, the moment Li Chuan signed the "Shares Division Agreement", he had actually tacitly agreed to provide resources for Guanfeng Luggage Factory.

Of course, Li Chuan was also aware of this.

"What was the name of the previous brand of Guanfeng Factory?" Li Chuan asked after thinking about it.

"It's called 'Guanfeng'."

"Tsk, that name doesn't sound good."

Li Chuan frowned and said, "Do you have a better name?"

"How about 'Traveling Cat'?"

Sun Shuo said directly, "I've thought about this name for a long time."

"Travel cat?"

"Ah."

"Travel... travel... cat..."

Li Chuan read aloud, nodded secretly, and said, "This name is fine! It's pretty good."

When Sun Shuo heard this, a smile appeared on his face.

"Have you applied for a trademark?" Li Chuan asked again.

"not yet."

The smile on Sun Shuo's face disappeared, and he regained his serious expression, saying: "The name 'Traveling Cat' was just thought of by me yesterday, and I haven't had time to apply for it yet."

"Then hurry up and apply for a full category. In addition... icons, tags, etc., hurry up, don't be afraid to spend money."

"Okay, I'll do it in a moment."

"Well, have you decided on the style and material of the box?"

"nor."

Sun Shuo shook his head and said, "This has to be redesigned."

"Don't redesign."

Li Chuan waved his hand and said, "Find one with better sales directly from the sample library, modify it a little bit, and then label it as a 'travel cat', increase production at full speed, and strive to collect tens of thousands of orders within a week."

"Are you in such a hurry?" Sun Shuo was a little dazed.

"Of course I'm in a hurry."

Li Chuan glanced at Sun Shuo and said, "It's winter vacation now, and the student party will be facing the start of school in one week... You also know that trolley cases are the best sellers on the eve of the start of school... At that time, I happened to If you want to start a live broadcast, you have to prepare enough goods in advance.”

When Sun Shuo heard the words, his face brightened in an instant, and he nodded and agreed immediately: "Okay, I promise to make [-] orders within a week!"

"Ah."

Li Chuan nodded, and then instructed: "Although the production is in a hurry, the quality must be good. I am the major shareholder of Guanfeng Factory, yes, but I also want to test the products of Guanfeng Factory, and I will test them." stricter.

If the quality of the product is unreasonable, I will definitely not sell it... At that time, don't tell me that you have lost something... If the quality of the product is not up to standard, even if Guanfeng Factory closes down, I will not sell it!Do you understand? "

(End of this chapter)