This celebrity is too rich

Chapter 294 Controversy and Hotness

The trailer of "Sister Wei's Workplace Diary" broke through the 24 million mark in less than [-] hours after it was released!

This data is simply appalling.

Mr. Sen, as the number one online celebrity on Douyin, has more than 4000 million fans, and ranks in the top three on Douyin. The number of views of a single video has never exceeded 24 million... You know, this is the cumulative number of views in history. If you count it alone For the [-]-hour playback volume, this data must be discounted by at least half.

From this we can see how terrifying the video data of the trailer of "Sister Wei's Workplace Diary" is.

There is no need to compare Mr. Sen. Since the establishment of Douyin, there has never been such an explosion of video data, even the short magic music video that exploded last year is no exception.

Such as "My General", "Let Me Be Your Eyes", "98K", "Taishan Next Door" and other popular short music videos, they all have a buffer period.

At the beginning, their playback volume was not high, but after a wide range of streaming and dissemination, they gradually became popular... This kind of video, the cumulative historical playback volume will be very high, at least three to four billion, more can be Seven to eight billion, or even more than one billion. However, their 24-hour playback volume is not an exaggeration. It is only tens of millions at most, and some are even less than 1000 million.

Like the "Sister Wei's Workplace Diary" trailer, a single video has more than 24 million views in [-] hours, which has never happened before on Douyin.

There are many reasons for this phenomenon, which can be roughly summarized into three points.

1. Douyin’s daily activity is higher than before.

Last year, Douyin's daily activity was only about 24 million... Due to volume limitations, even if Douyin goes all out, it is impossible for any video to have more than [-] million views within [-] hours, unless the data is falsified.

This year, the daily activity of Douyin has climbed to more than 2 million... The volume is already enough. In this case, it is still difficult to create a video with more than 24 million views in [-] hours, but there is already a chance.

2. Douyin's full support.

In order to promote "Sister Wei's Workplace Diary", Douyin has already used almost all of its resources, not to mention Douyin's hot list, speed push and so on, and they even put up a screen advertisement.

Douyin’s open-screen advertisement, what’s the concept?
In the entire Internet, is there a better publicity channel than this?

Douyin's support is to some extent creating history.

3. The gimmick of the video itself is big enough.

"Sister Wei's Workplace Diary" trailer, there is nothing to say about the content... Yu Jie just cut a trailer for "Sister Wei's Workplace Diary" according to the usual means. The content is quite exciting and there are many things to watch, but it is absolutely Not amazing.

The appeal of the video itself comes more from its gimmicks.

What is its gimmick?
"Strategy of Yanxi Palace".

"Story of Yanxi Palace" is a popular online drama in 2018. There are no big-name star actors, and there is no large-scale pre-announcement. It is enough to prove how widely it spread at that time.

Although it has been more than half a year since the broadcast of "Story of Yanxi Palace" ended, most viewers have not forgotten it, and once again, the excitement of netizens is still very high.

"Sister Wei's Workplace Diary" is promoted under the slogan "Spin-off drama of "Story of Yanxi Palace", which naturally easily arouses the interest of the audience.

The above three points, superimposed together, created the terrifying number of views of the trailer of "Sister Wei's Workplace Diary".

And such a terrifying amount of broadcasts also made Wu Jinyan's Douyin account gain more than 24 million followers in less than 500 hours!
Before the trailer was released, Wu Jinyan had 723.5 million Douyin fans, but after the video was released... As of 3:16 pm on March 1255.6, Wu Jinyan's Douyin fans had become [-] million.

In 24 hours, 532.1 million followers!
This data really shocked Li Chuan.

You know, his original goal was to make Wu Jinyan's Douyin fans exceed 1000 million.

In order to achieve this goal, he just discussed with Yu Jie and Wu Jinyan and established the project "Sister Wei's Workplace Diary".

However, he never expected that this goal would have been achieved before "Sister Wei's Workplace Diary" was officially launched.

If you think about it carefully, the truth is a bit exaggerated.

However, Li Chuan also understands that the achievement of this goal is somewhat false.

The reason why Wu Jinyan was able to gain more than 24 million followers in 500 hours was because of the influence of "Sister Wei's Workplace Diary".

"Sister Wei's Workplace Diary" became popular before it was broadcast and attracted a large number of viewers.

Many viewers paid attention to Wu Jinyan just because they wanted to watch "Sister Wei's Workplace Diary".

If "Sister Wei's Workplace Diary" can't be broadcast normally, or if the audience doesn't like it after the broadcast, there may be a large number of unfollowing... By then, Wu Jinyan's Douyin fans may drop below 1000 million.

Therefore, at present, Wu Jinyan’s TikTok fans are somewhat false. Only when “Sister Wei’s Workplace Diary” is officially broadcast and it achieves good results, will these short-term skyrocketing fans gradually become real.

Li Chuan was not too worried about this.

He has confidence in the quality of "Sister Wei's Workplace Diary".

This confidence does not come from his personal subjective feelings, but from the objective comments of those around him.

The first ten episodes of "Sister Wei's Workplace Diary" have been edited, and many people have watched them, including internal employees of the company, official staff of Douyin, and some fans and audience representatives. They all said, "It's very good. , has the potential to conflagrate."

People around say that, when facing the audience, there is no reason to encounter Waterloo.

Some people may refute that many movies with good quality did not perform well at the box office after they were released.

This phenomenon does exist, but "Sister Wei's Workplace Diary" is a series of short plays, not a movie.

It costs money to watch a movie, and you need to go to a movie theater, which is very expensive; while watching a series of short plays, you don’t need to spend money, and you don’t even need to watch advertisements. No matter where you are, you can watch it with your mobile phone in a few minutes. When you're done, the cost is almost zero.

An entertainment product with almost zero cost, as long as the quality is good, why would the audience refuse it?

Therefore, in Li Chuan's view, even if "Sister Wei's Workplace Diary" cannot become a big hit, it is unlikely to encounter a very serious Waterloo, and judging from the current form, the possibility of "Sister Wei's Workplace Diary" becoming a big hit is very high of.

As it turns out, he guessed right.

After the official broadcast of "Sister Wei's Workplace Diary", it has indeed achieved very dazzling results.

Of course, behind the results is a rather tortuous experience.

"Sister Wei's Workplace Diary" was broadcast a few days ago, which caused huge controversy.

The main point of controversy lies in the form of "series of short plays".

The form of "series of short plays" actually appeared very early, but it didn't become popular, and the audience didn't know about it, and they didn't have the concept of it.

"Sister Wei's Workplace Diary" is quite popular, but it is linked to "Strategy of Yanxi Palace".

"Story of Yanxi Palace" is a normal web drama, each episode is more than 40 minutes.

In the eyes of many viewers, "Story of Yanxi Palace" is a normal web drama, and as a derivative drama of "Story of Yanxi Palace", "Sister Wei's Workplace Diary" should also be a normal web drama.

There are not a few people who think this way, accounting for at least 80%.

Therefore, when the news that ""Sister Wei's Workplace Diary" is about to start broadcasting" and "Wu Jinyan will star in the sequel to "Story of Yanxi Palace"" was released, some viewers asked, "Where is this drama broadcast?", "Which TV station? ", "Tencent, Youku or iQiyi?".

The audience asked a lot, and the official had to answer it, otherwise the audience would not know where to watch it.

After being reminded by the Douyin official, Yu Jie and others discussed and decided to let Wu Jinyan, on behalf of the crew of "Sister Wei's Workplace Diary", post a comment in the video comment area of ​​the trailer, which read: [[-] o'clock tonight, Douyin exclusive , please pay attention to this account and receive pushes as soon as possible. 】

After the comment was released, it caused a lot of heated discussions.

【real or fake?Douyin can also watch dramas? 】

[Douyin is going to enter the film and television industry? 】

[Douyin started to engage in film and television dramas? 】

【…】

Such comments not only appear on Douyin, but also on Weibo. There are two hot searches on Weibo. One is titled [The sequel of "Story of Yanxi Palace" will be broadcast on Douyin], and the other is titled [Douyin suspected to enter film and television].

The appearance of these two hot searches even alarmed the CEO of iQiyi, Gong Yu.

Gong Yu wrote on his Weibo [Douyin did this, it is a huge strategic mistake, this kind of behavior will cause great harm to the domestic film and television industry...]

Gong Yu's Weibo also successfully appeared on the trending searches, sparking heated discussions again.

From this we can see how deep the misunderstanding of the people is.

Even the CEO of iQiyi went off in person, let alone ordinary audiences.

However, this incident cannot be blamed on Li Chuan, Wu Jinyan, or Douyin officials, because they clearly wrote four big characters in the trailer and various promotional posters of "Sister Wei's Workplace Diary"—— — "Series of Short Plays".

The font is very clearly marked, but many people can't see it, and they can't do anything about it.

If you want to blame, you can only blame the people's thinking inertia is too strong.

Of course, these phenomena are only temporary.

After "Sister Wei's Workplace Diary" was officially broadcast, this discussion subsided.

However, a round of discussion subsided, and a bigger discussion came again.

【what's the situation?5 minutes per episode? 】

[This is a trailer?Or a TV show? 】

[Watching dramas in fragments?Worthy of Douyin! 】

[What the hell, just 5 minutes, didn't talk about anything, just played a time travel, unfortunately I waited all day. 】

【What's this?Can anyone tell me what this is? 】

[I just watched the beginning and then it disappeared, and I was really drunk. 】

[I thought I sent it by mistake, but it turned out to be the positive film, I really fucked the dog! 】

[I'm so dazed. 】

【…】

After watching the first episode of "Sister Wei's Workplace Diary", many viewers became restless and posted comments on the Internet
The hot discussion of netizens made "Sister Wei's Workplace Diary" get two hot searches again.

One was titled [The first episode of "Sister Wei's Workplace Diary" is only 5 minutes long]; the other was titled [After reading the opening chapter...it's gone? 】.

These two hot searches are full of scolding.

The indignation of netizens affected the word-of-mouth of "Sister Wei's Workplace Diary". Yu Jie and others realized that something was wrong, so they acted decisively and asked Wu Jinyan to help post a Weibo as a clarification.

Weibo has a lot of content, but it can be roughly summed up in one sentence: ["Sister Wei's Workplace Diary" is just a series of short dramas, not a TV drama or web drama in the traditional sense. I hope everyone understands. 】

As soon as this Weibo post was posted, it quickly became a trending topic under the title [Wu Jinyan clarifies].

Another half an hour later, another hot search popped up, titled [series of short dramas].

The appearance of these two hot searches made the majority of netizens understand what was going on.

However, understanding is not the same as understanding.

Many viewers watched "Sister Wei's Workplace Diary" with the mentality of watching a TV series. Some people even downloaded Douyin because of this. Now they find that "Sister Wei's Workplace Diary" is just a series of short dramas. 5 minutes, of course they won't accept it.

If they can't accept it, they will scold them.

A scolding will affect the word-of-mouth of "Sister Wei's Workplace Diary".

Therefore, in the two or three days since "Sister Wei's Workplace Diary" was broadcast, it can be said that there have been constant controversies, and netizens are scolding everywhere.

Fortunately, this is only temporary.

After two or three days, the audience gradually accepted the concept of "series of short dramas". At the same time, as the plot of "Sister Wei's Workplace Diary" gradually improved, the situation began to reverse.

[It's pretty good, but it's too short. 】

[Yes, it feels similar to "Story of Yanxi Palace" (smile)]

[Sister Wei upupup! 】

[The rhythm is too fast, I am a little uncomfortable. 】

[It's too short, it will disappear after a while, it's not enjoyable at all. 】

[What series of short dramas, it's better to shoot a normal TV drama or web drama, it's so short, who is it for? 】

[It's so short, I still have to wait for an update... I don't even bother to complain, it's more uncomfortable to watch than not to watch. 】

[I think it's quite appropriate. This is Douyin, not Tencent, Youku, or iQiyi. It's nice to be short. 】

[Can you make a normal TV series?It's too boring. 】

[Here is Douyin. To adapt to the rules of Douyin, it is too long and no one wants to read it. 】

【fart!If it is a normal TV series or web series, I will definitely watch it, but now I am too lazy to watch it. 】

[If you don't look, why do you appear here? 】

[Hurry up and update, it's so short, do you need to update it every day? 】

【…】

Although many people are complaining, the reputation of "Sister Wei's Workplace Diary" has obviously picked up.

Douyin officials have given great support. The news about "Sister Wei's Workplace Diary" is on the Douyin hot list almost all the time. This one went down, and the other one came up again. , It is also unambiguous at all, there are a lot of extreme speed streams injected every night, which makes the popularity of "Sister Wei's Workplace Diary" remain high.

As of 3:22 pm on March [-], that is, one week after "Sister Wei's Workplace Diary" was officially launched, the broadcast volume data is as follows:

Trailer: 3.36 million

First episode: 2.18 million

Episode 1.37: [-] million

Episode 1.48: [-] million

Episode 1.23: [-] million

Episode 1.09: [-] million

Episode 0.92: [-] million

Although the number of broadcasts is gradually declining, this does not mean that "Sister Wei's Workplace Diary" is about to die.

In the early stage, the popularity is high, the streaming is extensive, and there is time to accumulate. It is normal to have a high playback volume. In the later period, the popularity decreases, the audience selection is completed, and there is not enough time to accumulate, so the low playback volume is also normal.

Judging from the current trend, the data of "Sister Wei's Workplace Diary" has basically stabilized. As long as there are no major accidents in the later stage, the number of broadcasts of each episode may exceed [-] million.

The number of views per episode exceeds [-] million. What is the concept?
If we compare traditional film and television dramas and don't consider replays, then domestic film and television dramas have never had such impressive data since their birth!
(End of this chapter)