This celebrity is too rich

Chapter 295
In the past week, news about "Sister Wei's Workplace Diary" has emerged one after another, and the popularity has remained high, causing considerable influence across the country.

However, Li Chuan, the producer of "Sister Wei's Workplace Diary" and the head of Sanmu Network, did not put much energy into this matter.

From the day when "Sister Wei's Workplace Diary" was officially launched, all matters were under the control of Jie, and the crew members under him were responsible for the specific coordination and execution. Jiang Zeyu, Chen Chen, Zhu Chenwei and others had also helped in the past. Everyone paid attention to it, but Li Chuan only asked about it in the early stage, and didn't pay attention to it later.

It's not that he doesn't want to pay attention, it's because he's too busy and has no time.

On March 3, that is, the day when "Sister Wei's Workplace Diary" was officially launched, many things happened.

It stands to reason that when the matter has developed to such an extent, Li Chuan, as the boss, should personally come forward and deal with the matter.

However, that day happened to be Saturday.

Every Saturday, he will conduct a live broadcast on Douyin. This is his personal and company's strategic decision and cannot be changed... Therefore, he can only hand over this matter to Yu Jie and others.

During the live broadcast that night, his condition recovered and he made over [-] million in sales.

The specific data are as follows:

Live broadcast duration: 5 hours and 53 minutes
Viewers: 4768.4 million

Peak popularity: 102.3 million

Average popularity: 55.1

Average customer unit price: 89.3 yuan

Conversion rate: 5.2%
Total sales: 22142.5 million

Average profit margin: 36.2%
Fan increase: 77

The total sales are 2.2 million, with an average of 36.2%, and the calculated profit is... 8015.6 million.

After deducting returns and platform commissions, the final net profit is... 7214 million.

A live broadcast earned more than 7000 million!
This data also shows the significance of Li Chuan's doing so.

Regarding the controversy about "Sister Wei's Workplace Diary", although there was a lot of trouble at the time, it seemed that the whole country was discussing this matter, but if this matter is resolved, can he earn more than 7000 million?
Totally impossible!
Li Chuan always puts interests first in doing things.

In his opinion, no matter how big the "Sister Wei's Workplace Diary" is, it is not as important as the live broadcast. The reason is simple, live broadcasting can make money, but "Sister Wei's Workplace Diary" cannot.

Compared with the profit of more than 7000 million yuan, what if the entire project of "Sister Wei's Workplace Diary" is destroyed?

His original purpose of setting up the project "Sister Wei's Workplace Diary" was just to increase fans of Wu Jinyan's Douyin account and lay the foundation for Wu Jinyan's future live broadcast.

It’s very simple to increase fans. If one project doesn’t work, just change to another one. It’s no big deal.

Therefore, "Sister Wei's Workplace Diary" does not have a high status in Li Chuan's heart, and it belongs to the category of "disposable".

Of course, he won't give up just by saying give up.

After all, he has already invested more than 200 million yuan in the project "Sister Wei's Workplace Diary", and the money can't be wasted. If it can be made, he still has to try his best to fight for it.

Therefore, after the live broadcast, he found Yu Jie and asked about the situation.

After learning about the specific situation, he did not give any instructions, but only said to Jie: "I will leave this matter to you, and you can handle it yourself. If you have any difficulties, go to Jiang Zeyu and ask him to help you out Idea...do it well and don't screw it up."

After finishing speaking, he sent Yu Jie away and went back to sleep by himself.

The next day, he started working again.

It is also a live broadcast, but it is not a normal live broadcast, but a live broadcast for farmers.

A month ago, Sanmu Media issued an announcement to the public that it would develop "Plot No. 16 of the Future Science and Technology City Haichuang Park", build its own headquarters building and live broadcast base, and invite bids across the country.

As soon as the news was released, it became a hot search on Weibo, causing great repercussions and controversy in the society.

[I don't understand, how can an Internet celebrity earn so much money? 】

[The country should block this group of internet celebrities! 】

[It's time for the tax department to check the accounts! 】

【…】

There are many similar comments, which represent the direction of public opinion in the entire society.

Netizens scolded too much, and Mr. Sen's reputation and reputation would inevitably be damaged.

Li Chuan realized the crisis, so he decided to do something good to restore his reputation and reputation.

One of the good things is the live broadcast of helping farmers.

He set up a "Agricultural Product Selection Team" within the e-commerce department, with Zhu Hancheng in charge.

He asked Zhu Hancheng to select eight to ten agricultural products within one month and let him do a "special agricultural aid".

This month, Zhu Hancheng worked very hard. He took his team on business trips all over the country. He was busy from morning to night every day. He was tanned and lost several catties.

His hard work paid off. After one month, he overfulfilled the task and selected 22 agricultural products for Li Chuan.

These 22 kinds of agricultural products, Li Chuan went through some screening, and finally selected 13 kinds of agricultural products.

At 3 pm on March 20, Li Chuan opened his first live broadcast of helping farmers on Douyin.

The time for the first live broadcast of helping farmers was very short, and it ended in less than an hour.

This is mainly because there are too few goods and the prices are too cheap.

The collection and storage of agricultural products is particularly troublesome, and the small quantity is a normal phenomenon... 13 kinds of agricultural products, the largest number is a kind of dried noodles in Shaanxi, with 3.6 orders, and most of the rest are around [-] orders, and some are even less than Five thousand bills.

Compared with traditional goods, the gap is still very obvious.

Moreover, in order to enhance his reputation and reputation, what Li Chuan did this time was to truly help farmers for free, without charging a penny of commission.

His commission ratio is about 37%, and if he doesn’t charge a penny, it means that each item is 37% cheaper.

37%, which is more than one-third, and the drop is so large that the audience can see it.

The quantity of goods is small, and the price is so cheap. The phenomenon caused by this is, of course, the audience in the live broadcast room panic buying.

Of the 13 agricultural products, 8 of them were sold out within seconds of being put on the shelves. Li Chuan promoted the remaining 5 and sold out 3 of them. Many, add up to less than [-] orders.

On the surface, this live broadcast of helping farmers was very successful, because the products sold well, and there were not a lot of after-sales problems in the later period.

However, Li Chuan was not satisfied.

Because his intention of doing this free live broadcast of helping farmers is to enhance his reputation and reputation, this goal has not been achieved.

Previously, he felt that he had done a free live broadcast to help farmers, and the audience in the live broadcast room would praise him on the Internet because of the benefits, but in fact he did not.

Those who praised him on the Internet are still his loyal fans. Except for the loyal fans, the public has almost no reaction to this matter, and his reputation and reputation have not been significantly improved.

In this regard, he was very disappointed.

At first, he thought it might be a communication problem, so he asked Zhu Chenwei to hire some trolls to create positive public opinion about Mr. Sen on the Internet.

However, although such a move has achieved some results, it is not obvious, at least it is far from what he imagined.

In the end, he had no choice but to accept his fate.

"Ah~, it seems that the matter of 'enhancing reputation and reputation and shaping the image of an entrepreneur' cannot be accomplished overnight. In the future... there is a long way to go."

Li Chuan let out a burst of emotion.

However, it didn't take long for him to feel emotional, because the day after the end of the live broadcast of helping farmers, another big event was placed in front of him.

This major event is the development of "Plot No. 16 of Future Science and Technology City Haichuang Park".

Previously, Sanmu Media issued an announcement: the company will develop the "No. 16 Land of the Future Science and Technology City Haichuang Park", build the headquarters building and the live broadcast base, and now open bidding to architectural design companies across the country. The bidding cycle is " a month".

The announcement was made on February 2th.

On March 3th, exactly one month, the bidding cycle ended.

Needless to say, this matter must be a major event, and Li Chuan must personally come forward.

Because of the matter of "Sanmu Media's purchase of land, construction of buildings, and external bidding", it has been on the hot search before, and there has been a lot of noise. This is an advertisement to let architectural design companies across the country know.

Therefore, there are a lot of companies that come to participate in the bidding, almost all the powerful architectural design companies in the country. In addition, many weak architectural design companies also want to participate. They want to try their luck and see if they can be selected.

For these architectural design companies that have no strength and just want to try their luck, Sanmu Network will definitely not give them a chance, and they will be screened out directly.

The matter of "receiving bidding proposals and conducting preliminary screening" is the responsibility of the customer service team and the administrative department.

Under the leadership of Chen Chen and Zhu Chenwei, the customer service team and the staff of the administrative department selected 66 more reliable bidding proposals from thousands of bidding proposals and submitted them.

On the afternoon of March 3, Li Chuan held a discussion meeting. The theme of the meeting was to discuss these 19 sets of bidding plans and further narrow the scope.

The discussion started at 66:19 p.m. and lasted until [-]:[-] p.m. The [-] sets of bidding proposals were finally cut down by more than half, leaving only [-] sets.

The next morning, the bidding results were announced to the public.

与此同时，客服部门给这19套招标方案的建筑设计公司打电话，通知他们前来参加于3月21号上午09:30举行的“公开招标会”。

At ten o'clock in the morning on March 3st, the "Sanmu Network Headquarters Building and Live Broadcasting Base Public Bidding Meeting" was held in a medium-sized venue of a five-star hotel in Hangzhou.

招标会分上午、下午两场，上午场从9:30到11:30，听取6家公司的汇报；下午场从13:30到17:50，听取13家公司的汇报。

This was arranged by Zhu Chenwei and others based on the principle of "20 minutes for each company to introduce", but after the bidding starts, they will not really follow this rhythm.

There are many reasons. For example, a company did not send anyone for special reasons, so it was directly removed from the list, and the 19 plans became 18 plans.

For another example, some companies did not prepare enough, the content of the plan was relatively small, and the presentation was over in a few minutes; while some companies were very well prepared and had a lot to say, which caused delays.

In addition, Li Chuan was not very interested in some plans. After the other party finished speaking, he let the other party go down without asking a single question, which greatly saved time; while for some plans, Li Chuan was more interested and asked There are a lot of questions, which takes a lot of time.

Therefore, although the public bidding meeting has been arranged in advance, the process is still quite chaotic after it actually starts.

The public bidding meeting, which was originally scheduled to end before 07 pm, continued until 30:[-] pm.

After the end, it took them more than half an hour to send off all the delegations of architectural design companies.

At 08:30 in the evening, Li Chuan and others had a takeaway and held an internal company discussion meeting directly in the venue.

The discussion went on until after eleven o'clock in the evening before it ended.

In due course, they finally determined the final three sets of negotiation plans.

In fact, Li Chuan had the answer in his heart after seeing the 66 sets of tender proposals from the very beginning, which was a set of plans provided by Netac Design, a well-known domestic architectural design company.

This set of plans is a semi-finished product, because it only designed a building, without the design of the park.

You must know that the land area of ​​the No. 16 plot of the Future Science and Technology City Haichuang Park is 18706.5 square meters... Such a large area, just one building, must be designed as a park.

Netac Design submitted such a set of semi-finished design proposals. It is reasonable to say that they do not have an advantage. However, their design of this building is indeed too beautiful... The staircase structure is square, with some extensions at the bottom and a It looks simple, but the effect is very good, which can make people's eyes shine.

Such a building, when built, does not lose to those imagery building designs.

Li Chuan doesn't like the imagery building design.

Because in his opinion, although the imagery building design looks very fashionable and creative, the actual use effect is not good, and the construction period is very long and it costs a lot of money.

Those imagery building designs will take ten or eight years to build. The risk of unfinished projects is particularly high, and there will be a lot of money to be spent in the later stage. The cost of one building may be higher than that of two or three buildings. The buildings are all high.

Therefore, in terms of cost performance, imagery building design is not a good choice.

Li Chuan felt that the square building structure is quite good, the construction period is short, the cost is low, and the use effect is particularly good.

The plan provided by Netac satisfied his ideas, and designed a set of eye-catching building styles, which really touched his heart.

Deep in his heart, Li Chuan has already decided: just use the plan provided by Netac Design!
Of course, there is a prerequisite for this, that is, Netac Design must first complete this set of semi-finished plans, otherwise he will definitely not adopt it for just one building.

Someone may ask, Li Chuan has already decided to use the plan designed by Netac, so why leave three sets of plans for negotiation?
The answer is simple, two words - "price".

Li Chuan was afraid that the lion on Netco's design would open his mouth, so he deliberately left two rear paths.

The remaining two sets of plans, although not as good as those provided by Netac Design, are not bad, and they can be used as spare tires except for unexpected situations.

(End of this chapter)