This celebrity is too rich

Chapter 30 Advertising Quotation
"Has the star chart advertisement been activated?" Li Chuan asked Chen Chen.

After Sanmu Media became Douyin's MCN organization, Li Chuan ordered Chen Chen to launch star map advertisements for "Mr. Sen" and "Tong Bao Bao".

Although "Mr. Sen" and "Tong Baobao" are shop explorers, there is no rule that says shop explorers cannot accept advertisements.

In today's era, as long as there is traffic, anyone can accept advertisements, even if it is not a human being.

"Mr. Sen" and "Tong Baobao" have a lot of video views, so they naturally have the conditions to receive advertisements.

A video, earning commissions and advertising fees at the same time, stuffing money into pockets with both hands at the same time, why not do it?
What?Popular and ugly?

Being an Internet celebrity still cares about being popular, so forget about starving to death.

Not to mention Internet celebrities, even those entrepreneurs and celebrities, who is popular and good-looking?

Making money is the first priority!

If possible, Li Chuan would like to activate star map advertisements for all the talent accounts under the company.

It's a pity that Douyin now has a relatively high threshold for star map advertisements, and the number of fans must reach more than 50 to be eligible to open.

Under Sanmu Media, only the two accounts "Mr. Sen" and "Tong Baobao" met the standard.

Oh no!

Now there is another "Crazy Little Brother Yang".

In the past few days, Li Chuan has been busy entertaining Xiao Yang and his brothers, and has no time to pay attention to the activation status of the star map advertisement. Now he called Chen Chen over to ask about the result.

"It's already opened, and the quotations have already been put up." Chen Chen replied.

"Oh? What's my price?"

“1到20秒：22.8万；20到60秒：29.8万；60秒以上：36.8万。”

Li Chuan raised his eyebrows and asked, "How is this quotation set?"

"It is set according to the suggested quotation given by the Douyin system. Do I need to change it?"

Li Chuan did not answer directly, and continued to ask: "When did it open?"

"This morning, around 10:30."

"10:30... It's been three or four hours. Has an advertiser come to your door?"

"Have."

"A lot?"

"Not many, just two. One is very sincere, and the other is not very sincere. They want to lower the price, and they are a bit ruthless."

"That's it." Li Chuan thought for a while, waved his hand and said, "Then there's no need to change it, let's talk according to this quotation."

Before, he didn't know whether the offer was in line with his current market conditions.

But this thing is easy to verify, it just depends on how many advertisers come to the door and it's over.

If there are a lot of advertisers coming to your door, it means that his advertising price is low, otherwise, it is high.

People are driven by profit, if they are profitable, they will flock to them, and if they are unprofitable, they will recede like a tide.

"Mr. Mori"'s star map advertisement was opened for three to four hours, and two advertisers came to the door, one of which was very sincere, and the effect can only be said to be average.

Since it is so-so, it means that this quotation is more in line with his current market conditions.

In this way, there is no need to change it.

'The data algorithm of Douyin is really powerful, and it can be estimated almost. '

Li Chuan felt a little emotional, and then asked another question.

"How about the advertising offer for 'Tong Bao Bao'?"

“小彤的是，1到20秒：4.5万；20到60秒：5.8万；60秒以上：8.8万。”

"Is this also set according to the system's suggested quotation?"

"Ah."

"How's the effect? ​​Are there many advertisers coming to your door?"

"A lot." Chen Chen nodded, and said, "Xiaotong's star chart ad was only opened for two or three hours, and more than a dozen companies have already approached the door, and they are very sincere."

'Heh~, Douyin's data algorithm is not very good, it needs to be improved. '

Li Chuan smiled in his heart.

Thinking about it carefully, he can probably understand why the suggested price of 'Tong Bao Bao' is so different from the real market price.

"Tong Baobao" has only just become popular, and the number of fans is only about 200 million.

However, since "Tong Baobao" became popular, each video has been played more than 2000 million times.

This data is almost the same as "Mr. Mori".

"Tong Baobao" and "Mr. Sen" have similar video data, but the advertising quotations differ by about five times.

Why is this happening?
Li Chuan guessed that Douyin's algorithm model set too high a weight on the "number of fans".

In real life, although advertisers pay more attention to the number of fans of Internet celebrities, they obviously care more about the number of videos played than this.

The number of fans of "Tong Bao Bao" is low, but the video playback volume is high, and the advertising quotation is so "conscience", it is no wonder that advertisers do not flock to it.

However, the advertisers are doomed to wishful thinking, and Li Chuan will not give them this opportunity.

conscience?

Good for you, bad for me.

Want to take advantage?

There are no doors.

"There are so many advertisers coming to the door, which means that the price of 'Baby Tong' is too low. You can change it for her later." Li Chuan instructed Chen Chen.

"How much?"

"Around 20, it should be about the same."

"Huh? 20...is it too high?"

"If it's too high, you can lower it a little more. You can just watch the tune. We don't cheat people, and don't let people take advantage of you, understand?"

"Oh I see."

"Well." Li Chuan nodded, and said again: "There is one more thing. Recently, I plan to speed up the frequency of video updates. You should prepare in advance. In the past few days, you must negotiate with me at least three times. above advertisements."

In terms of video update frequency, Li Chuan started with "one video every two to three days".

However, this frequency only maintained four videos.

When the "West Lake Play Series" ended, his number of fans exceeded 100 million, so he followed the previously set route and changed the update frequency of the video to "one every five days".

Later, in the process of preparing the company, because he didn't have enough money, he accelerated the update frequency and changed it to "one piece every four days".

At the end of August, the company was officially established, and his number of fans just exceeded 1000 million.

In this way, his video update frequency has become "one every seven days", and has been maintained until now.

Now, he plans to change the video update frequency again.

The reason for the change was simple, the company ran out of money.

Crazy Little Brother Yang paid the first signing fee, and only 6 yuan was left in the company's account.

With this little money, I will not even be able to pay my salary until next month.

He must hurry up and make money.

At this stage, there is only one way for him to make money, and that is to make videos.

Today is September 9th, and there are still ten days before the end of September.

Within these ten days, Li Chuan planned to update three videos.

These three videos will all be store exploration videos, and they will also receive advertisements.

He wants to make the company's funds abundant again in a short period of time.

"Okay, I see." Chen Chen replied.

"Yeah. Don't hold back on 'Tong Bao Bao', oh yes, there's also Brother Yang!"

As Li Chuan said, he picked up his mobile phone and said while operating: "Brother Yang, they are already our company's contract masters, I will push their WeChat to you now, you can add it later, and help them open the star map as soon as possible." advertise.

In addition, Brother Xiao Yang and the others may need your help if they cannot negotiate an advertisement.Also, if our company has remaining advertising resources, you can push them to..."

After Li Chuan finished speaking, he looked up and found that Chen Chen's expression had changed.

Obviously, the tasks he arranged were too many and too heavy, and Chen Chen couldn't bear it anymore.

In fact, with the company recruiting three administrative staff one after another, Chen Chen has been freed from many chores.

The current Chen Chen is only in charge of business negotiations and nothing else.

However, even if he was only in charge of business negotiations, Chen Chen couldn't do it alone.

After all, business negotiations have to be done step by step, and it is difficult to swallow them all in one breath. There are many and complicated tasks involved in it. It is indeed too tiring for one person to take care of three accounts at the same time.

This is still the early stage of the company's development, and there are only three accounts with commercial value. When other talents in the company have developed one after another, Chen Chen may be exhausted.

Li Chuan, as Chen Chen's boss and a fellow villager, of course would not watch Chen Chen exhausted on the job.

In this regard, he has already thought of a countermeasure.

"Chen Chen, you should work hard during this time. In October, I plan to set up a business department within the company."

"Department of Commerce?"

"Well, the Ministry of Commerce is mainly responsible for negotiating advertisements, business docking, contacting or undertaking offline activities, etc. It can also be regarded as the External Relations Department."

"Oh, that's a good thing. After the establishment of the Ministry of Commerce, I can relax a bit." Chen Chen breathed a sigh of relief.

"You can't relax." Li Chuan shook his head and smiled, "After the establishment of the Ministry of Commerce, you will be the director."

"Ah?! I... Director?"

"Well, it's you."

"I... can I do it?"

"Why not? Didn't you do a good job during this time?"

"But……"

"There's nothing wrong with it. Have you ever heard a saying? Say you can do it, you can do it, and you can do it if you can't! Do you understand?"

"Uh, got it."

"Well, it's good to understand."

　Thank you for the monthly ticket of "Slow Heat Ah Yu"!

　　
　
(End of this chapter)