This celebrity is too rich

Chapter 31 Five Cooperation Agreements
The next day, Wang Chengyong came to the company to report.

On the first day of work, Wang Chengyong brought a gift to Li Chuan—five unsigned cooperation agreements for live streaming.

In fact, Wang Chengyong has not been idle for the past five days.

He wanted to do nothing and take a good rest, but his heart was always filled with anxiety.

He also understood why he was anxious.

Although he has worked in the e-commerce industry for nearly ten years and has rich experience, he has never been in contact with live streaming.

He was very worried that he would not be able to do a good job in the future and be fired by Li Chuan.

So, he gave up his rest and made up a lot of knowledge about live streaming at home. At the same time, he also used his own resources to get five live streaming agreements.

Li Chuan is not clear about Wang Chengyong's mental journey.

And even if he knew it, he wouldn't take it seriously, he would only think that the other party was just worrying.

He took great pains to invite him to join, and given such a high salary, how could he be fired immediately.

After Wang Chengyong was fired, who else could he turn to?

If Li Chuan knew the truth, he would probably think this way: This old king may have stayed in Ari for a long time, leaving behind the sequelae of involution, thinking too much, and it is no wonder that he has to be bald at the age of 40.

That's right, Wang Chengyong is bald.

It's just that she's not completely bald yet, and there's still a lot of hair on the top of her head, but it's already very sparse. It's estimated that it will be almost bald in just a few years.

The five live delivery cooperation agreements come from three factories and two brand owners, involving a total of six products.

The factory goods are toilet paper, slippers, and four-piece bed sets, and the brand goods are air fryers, household meat grinders, and laundry beads.

Toilet paper, one mention, twelve rolls, the price is 7 yuan, the price of the e-commerce platform is 5 yuan, the price of the live broadcast is generally 12 yuan, and the profit margin is 9%.

A 24% profit margin is not bad in later generations, but it seems a bit low in 2018.

Like other industries, live streaming has gradually transitioned from high profits in the early stage to low profits in the middle and late stages.

In 2018, in the early stage of the development of live delivery, the profit margin is generally around 30%, and there are also more than 50%, and some specific categories of goods can even reach more than 70%.

In comparison, the profit margin of 24% is indeed a bit low.

However, Li Chuan didn't care either.

After all, he doesn't rely on this to make money.

9 yuan and 9 things, how much money can you make if you are exhausted?

Thousands of dollars are worth it.

Li Chuan really doesn't like this amount of money.

In his view, the biggest function of 9 is to stimulate consumption and momentum.

The so-called stimulating consumption is to stimulate the audience with cheap and affordable products, so that the audience will let go of the hand that is tightly covering the wallet.

Once the hand is released, the follow-up will be easy.

This is a classic business idea that has been verified countless times in all walks of life.

More common, such as the game industry.

Almost all games that include a built-in mall will set up a first charge package.

The discount for the first charge gift package is very strong, and you may get many precious game items for only one dollar.

Why do game developers set it up like this?
It's not because they, like Li Chuan, want to stimulate user consumption.

As for momentum, it is better understood.

Nowadays, all platforms will link the sales data of the anchor with the goods to the exposure and traffic of the live broadcast room.

Sales data does not only refer to sales, but indicators such as user activity and purchase conversion rate are also very important.

The so-called impulse is to improve such subdivision indicators.

Toilet paper is a fast-moving consumer product, and it is easy to sell. The price of 9 yuan and 9 yuan is also cheap enough to stimulate consumption and momentum, which is perfect.

Slippers are also an impulse model of 9 yuan and 9 yuan, but the price is lower than that of toilet paper, 7 yuan and 2 yuan, and the profit margin has reached 27%.

Slippers are not fast-moving consumer goods, and they are definitely not as easy to sell as toilet paper, but the price of this slippers on the e-commerce platform is 16 yuan.

The price of 16 yuan 8 has been reduced to 9 yuan 9, and the discount rate is very large. As a selling point, the sales volume should not be low.

There cannot be only one impulse payment for a live broadcast, otherwise the audience will calm down and cover their wallets tightly after a long time.

In a well-arranged live broadcast with goods, impulse models should be interspersed in it, and there will be a wave from time to time to maintain the activity of the live broadcast room, so that the audience can feel the enthusiastic shopping atmosphere at all times and stimulate their consumption continuously.

The four-piece bed set refers to the pillowcase*2, quilt cover, and bed sheet.

The four-piece set that Wang Chengyong found is made of relatively high-end silk. Although it is a factory product, it looks very high-grade.

The price of this four-piece set on the e-commerce platform is 368, the price of the live broadcast is between 320 and 350, and the price of the goods is only 165, and the profit margin is about 50%.

This is the real money making money!
You can earn more than 100 if you sell one piece, and you can sell seventy or eighty pieces of toilet paper or slippers at the top.

Of course, this thing is not easy to sell.

In terms of sales, it must be inferior to toilet paper and slippers.

The air fryer and the household meat grinder come from the same brand, and the famous brand name is "Western Gravity".

Li Chuan had never heard of this brand. He searched the Internet, but did not find much information.

A brand that is not famous to such an extent is no different from factory goods.

It's just a random sign, and I understand everything.

Factory goods also have brands.

Toilet paper has an outer packaging, slippers also have a tag, and the brand name is clearly written on it, but who cares?
A real brand should have premium space, just like Mercedes-Benz and BMW.

If a BYD is replaced with a Mercedes-Benz logo, the price doubles in an instant, and there are a lot of people rushing to buy it. This is called a brand.

Of course, no-brand also has the advantage of no-brand, that is, the price is low.

The price of the air fryer is 85, the price of the e-commerce platform is 138, and the price of the live broadcast is 129, with a profit margin of 9%.

家用绞肉机拿货价是25，电商平台售价是39块9，直播带货价是32块9到36块9，利润率在29%左右。

The price of the two items is not high, and the profit margin is not bad.

However, there is also a problem.

Both air fryers and household meat grinders are electrical appliances that can easily cause trouble if the product is not of acceptable quality.

This is what Li Chuan is more worried about.

Fortunately, Wang Chengyong helped him resolve his doubts in time.

Wang Chengyong is very familiar with the brand "Xigravity". Although it is a miscellaneous brand, the product quality is very reliable. It has been sold on Taobao for three or four years. The negative review rate is very low, and the sales volume is not bad.

Hearing what Wang Chengyong said, Li Chuan's worries disappeared.

Laundry beads are Liby.

This can be said to be a really big brand. After all, Liby has advertised many times on TV, and its products can be seen everywhere in supermarkets, and most viewers are familiar with them.

However, big brands also have big brand problems.

Laundry condensate, the price is 55, the price of e-commerce platform is 72, and the price of live broadcast is 69.9.

The profit margin is only 21%, lower than that of toilet paper.

In addition, Liby Group has also imposed two restrictions.

Restriction [-]: Can only be sold by piece.

One piece is six boxes, 240 pieces. Most viewers won’t be able to use so much, and it may take a year or two to buy them back.

This is obviously unreasonable.

However, Liby Group may think that the freight is too expensive, and clearly stated that it can only sell by piece, otherwise it will not deliver.

Restriction 69.9: [-] is a fixed live delivery price and cannot be changed.

Li Chuan can understand this.

Big brands and large companies have a wide range of sales channels. If the anchors who bring goods are dumped at low prices and disrupt the market, then their other sales channels will suffer.

Liby Group does this to avoid this situation from happening.

Generally speaking, the profit margin of laundry pods is not high, the mechanism is unreasonable, and there are many restrictions.

These several debuffs are superimposed together. It stands to reason that Li Chuan should refuse it.

However, he finally agreed.

After all, it is a big brand, so it is good to use it to improve the style.

Don't forget, the character of "Mr. Sen" is a rich man.

Rich people, how can they do it without a little bit of style.

　Thanks for the reward from "Level One Staying Up All Night Patient"!

　　
　
(End of this chapter)