This celebrity is too rich

Chapter 32 Preliminary Publicity
At the end of September, the golden color climbed up the treetops, and the cool wind took away the last trace of heat.

The past week was the busiest period for Li Chuan since his rebirth.

Not only did he have to shoot videos, but he also had to prepare for the live broadcast of delivery related matters, and by the way, he also had to take care of the company management. He was so busy that he almost vomited blood.

But while busy, all aspects of the work have also made good progress.

In terms of videos, Li Chuan has already filmed the three planned videos and released them all.

The addition of advertisements in the video did not have much impact on the video data of "Mr. Sen".

On the contrary, due to the more diligent updates recently, the speed of fan growth is much faster than before.

Today, "Mr. Mori" has more than 800 million fans on Douyin, which is not far from the 2000 million mark. It is estimated that it will be reached in about half a month.

Li Chuan was quite surprised by this result.

Originally, he thought that his behavior of adding advertisements to the video would definitely attract a lot of bad voices.

To this end, he even made a contingency plan.

The content of the plan is very simple, there are only two: delete comments and bring rhythm.

Deleting comments is the simplest and rudest way, but also the most effective way.

Nipping some bad sounds in the cradle as early as possible can largely avoid the formation of vicious rhythms.

However, simply deleting comments is not enough.

If too many comments are deleted, it will arouse public resentment, and it will easily cause even worse effects.

Therefore, Li Chuan prepared another trick to bring rhythm.

The so-called rhythm means that whenever someone posts some bad comments, he will let everyone in the company collectively leave a message under that comment, saying something like "What's wrong with advertising?", "Don't Internet celebrities eat?", "Which Internet celebrity doesn't advertise now?" and then like each other, bringing this "benign rhythm" together.

The above is the emergency plan prepared by Li Chuan.

However, the plan was prepared, but it turned out to be useless.

Li Chuan thought that many people would not understand his advertising, but in fact they didn't.

It is not accurate to say "no", there are, but very few, so few that they are almost negligible.

Occasionally, one or two pop up, and they will soon be mercilessly attacked by his group of die-hard fans, and there is no need for him to intervene.

This phenomenon not only surprised Li Chuan, but also gave him a new understanding of today's Internet public opinion environment.

It seems that those little buddies at the beginning have grown up, and after they have grown up, they have been "educated" by various capitals, and they have been able to do it in the face of advertisements, which affect the viewing experience. My heart is like water.

I don't know if this is progress or regression.

Li Chuan is the most attentive in preparing for the live streaming.

After this period of hard work, he also made some achievements.

The time for the first live broadcast has been set, September 9th, the day before the National Day.

A total of 22 products have been prepared, including [-] factory products and [-] brand products.

In terms of proportion, branded goods are less than one-third, which is indeed a little less.

But Li Chuan can't help it. Many brand owners look down on him.

Although he is an Internet celebrity and has a certain influence, he is only limited to entertainment platforms such as Douyin, and it is not very easy to use on Taobao.

Moreover, he has not participated in live streaming before, and has never proved himself in this regard.

How strong it is is impossible to judge.

In the eyes of many brand owners, there is no such person as him.

Li Chuan was a little helpless about this, but he didn't think too much about it.

It is not difficult to attract brand owners. As long as he has made certain achievements in live broadcasting, those brand owners will line up to visit.

So it’s useless to think too much, the key is to bring the goods well.

The first live broadcast is about to start, and related publicity work has also been rolled out.

The first is Taobao.

No matter what he said, he is also a big internet celebrity with tens of millions of fans. If he chooses to live broadcast on Taobao to bring goods, Taobao officials have to give some face no matter what.

Not to mention too much, it is not too much to recommend a small place.

Li Chuan assigned Wang Chengyong to negotiate with the person in charge of Taobao Live.

Wang Chengyong was able to speak well in Ahri, and the demands were not too much, so the negotiation process was relatively smooth.

Li Chuan successfully got a small recommended position.

However, this is not enough.

Taobao's traffic is not large, and the effect of small recommended places is not very good. It is difficult to support him to bring goods in this live broadcast.

So, Li Chuan set his sights on Douyin.

The traffic of Douyin is much larger than that of Taobao, and it is also his base camp.

Draining from Douyin is the most beneficial way of publicity for him.

Definitely not posting the video directly.

Directly posting videos, making publicity, and attracting traffic to other platforms is definitely challenging the most sensitive nerve of the Douyin official.

Even if Li Chuan is a tens of millions of Internet celebrities and has certain value to the platform, he would not dare to do so lightly.

In fact, if you want to attract traffic from Douyin, it is not the only way to post videos.

He can take a roundabout strategy and use the power of fans.

In the traffic era, what we pay attention to is the fan economy.

Li Chuan is also well aware of this, so he started a fan base when he first became popular.

Up to now, he already has twelve fan groups, almost all of which are full.

Twelve WeChat fan groups, each with 500 people, add up to more than 5000 people.

Li Chuan's method is very simple. First, he notifies his fans of the news that he will be broadcasting live, and after a wave of waves is created, he asks the operation department to help him make more than 30 promotional videos.

The content of these promotional videos is very simple. It is to mix and cut the videos he released before, and use AI dubbing to announce the news that "'Mr. A pre-made poster.

After the promotional video was made, Li Chuan uploaded it to the fan group and asked the fans to help him post it on Douyin.

Most of the fans in the fan group are his die-hard fans, and they are very enthusiastic about this matter, and some even make their own videos.

In just two days, thousands of promotional videos appeared on Douyin.

The playback volume of these videos is not high, but it can't hold up to a large number.

Thousands of videos have been bombarded indiscriminately on Douyin, and it has also successfully let most of the audience who are familiar with "Mr. Sen" know the news of his upcoming live broadcast on Taobao.

This kind of publicity method can be called invincible, and it has a very good publicity effect without paying any cost.

However, invincibility belongs to invincibility, and this trick cannot be used often.

Douyin officials are not fools. After a long time and many times, they naturally know what's going on.

Maybe they already know it now, but they don't have evidence in hand, or because he is a tens of thousands of Internet celebrities, they turn a blind eye to it for the time being.

In any case, if he keeps doing this, he will be sanctioned sooner or later.

Don't think that there is nothing great about tens of millions of Internet celebrities. Are there still few tens of millions of Internet celebrities blocked by Douyin?
Li Chuan didn't want to touch this brow.

He has already decided, only this time, and will never use similar methods again in the future.

(End of this chapter)