This celebrity is too rich

The next morning, Li Chuan returned to Hangzhou, accompanied by Brother Xiao Yang and his brother.

Little Brother Yang went back to Hangzhou with him to sign the contract.

Although the purpose of Li Chuan's visit to Hefei this time was to let Xiao Yang and his brothers follow him to live broadcast and bring goods together, he didn't expect things to go so smoothly before, so he didn't prepare the contract in advance, official seal and so on. Did not bring.

Now that the contract is signed, it must be returned to the company.

They set off at ten o'clock in the morning, had a meal in the high-speed service area, and refueled by the way, and arrived at the company around 04:30 in the afternoon.

After returning to the company, Li Chuan took Xiao Yang and his brothers to visit first.

Brother Xiao Yang hasn't come to the company for a long time. The last time he came was during Double Eleven last year... At that time, Sanmu Network was still working in Yongrui Building, and the conditions were not very good.

Now, Sanmu Networks has moved into a new office space, the area is eight or nine times larger than before, and the decoration and environment are much better than before... Although Xiao Yang and his brother have heard about these things, they have not seen them with their own eyes.

So, Li Chuan naturally wanted to show them around.

In doing so, one is to show the strength of the company, and the other is to let the other party know more about the company's development and operation.

At five o'clock in the afternoon, the visit is over.

Li Chuan took Xiao Yang and his brothers to the conference room again.

There, they checked the contract.

Before returning to Hangzhou, Li Chuan called Wang Chengyong, explained the situation of Xiao Yang and brother in detail, and asked the other party to prepare the contract in advance.

Wang Chengyong did a good job. The terms of the contract were all negotiated by Li Chuan and Brother Xiao Yang. The language was detailed and clear without any loopholes.

Li Chuan and Brother Xiao Yang checked each other and found no problems, so they stamped and signed it very readily.

So far, Brother Xiao Yang and the two brothers have officially become full-time artists of Sanmu Network.

Their previous contract was voided and the new contract was completely adopted.

新合同为期三年，即：从2019年4月8号到2022年4月7号。

另外，三木网络还享有两年的优先续约权，即：从2022年4月8号到2024年4月7号。

(Priority to renew the contract: Under the same conditions, Sanmu Network can renew Zhang Kaiyang and Zhang Qingyang (Brother Big Yang and Brother Little Yang) in priority without any additional terms.)
During the contract period, Sanmu Networks will enjoy a 50% share of any performing arts and commercial activities that Zhang Kaiyang and Zhang Qingyang engage in, including but not limited to online e-commerce live broadcast, online entertainment live broadcast, video advertisement shooting, Offline performances, online commercial performances, etc... There are no restrictions on platforms, and there is no restriction on the scope of brokerages.

After the contract was signed, it was already evening.

In order to celebrate the success of the signing, Li Chuan invited the younger brother Yang to have a big meal in a nearby five-star hotel, accompanied by Jiang Zeyu, Wang Chengyong, Zhu Chenwei and others.

This meal lasted for nearly three hours, and it didn't end until nine o'clock in the evening.

After the end, Brother Yang stayed in the hotel directly, Jiang Zeyu, Wang Chengyong and others went back to their respective homes, Li Chuan ordered Zhu Chenwei to drive back to the company, took a taxi by himself, and rushed to Chenghai International Community .

He hadn't seen Zhu Fang for a while, and he was very worried.

It happened to be free at the moment, and it was not too late, so he went to visit accurately.

Zhu Fang has been pregnant for more than three months, and her stomach is a little pregnant, but it has not affected her actions. In addition, her morning sickness reaction disappeared, and her whole complexion has improved a lot.

Seeing this, Li Chuan felt much more at ease.

When he went to bed at night, he still hugged Zhu Fang and did nothing.

However, just as he was about to fall asleep, Zhu Fang whispered in his ear: "The doctor said that if you are more than three months pregnant, you can do it."

"Ok?"

Li Chuan suddenly opened his eyes, with a suspicious expression on his face, he asked, "Is it true?"

"real."

"Won't it be dangerous?"

"As long as the movement is not too big, there is no danger, but it is beneficial."

"benefit?"

"Well, the doctor said, it's good for your physical and mental health."

"Oh~."

Suddenly, Li Chuan's mouth curled slightly: "Then let's... be healthy?"

"Ah."

Zhu Fang blushed and nodded, and said, "Take control and don't move too much."

"Don't worry, I won't put you and your child in danger."

After Li Chuan finished speaking, he got up and slowly pressed down.

……

At around 09:30 the next morning, Li Chuan, Jiang Zeyu, Wang Chengyong, Zhu Chenwei and others, as well as Brother Yang and his brother, gathered in the company conference room again.

They are going to have a meeting today, and the theme is to discuss the follow-up development plan of Brother Xiao Yang.

Li Chuan is very aware of the potential of the younger brother Yang and his brothers. He was limited by various factors before and could not cultivate them wholeheartedly. Now, the younger brother Yang and his brothers have become full-time artists of Sanmu Network. Of course, he must do his best.

Calling the company's executives together to discuss the follow-up development plan of Xiao Yang and his brothers showed that he attached great importance to it.

The meeting started at 09:30 am and went on until 12:30 noon and lasted for three hours.

During this period, they discussed many issues.

Bear the brunt, is the choice of platform.

Nowadays, there are only three platforms suitable for live streaming, namely Douyin, Kuaishou and Taobao.

Taobao definitely doesn’t need to be considered.

Brother Xiao Yang and his brother didn't have any foundation in Taobao, and they didn't even open an account. Going there rashly was almost like starting from scratch.

Although with the potential of Xiao Yang and his brothers, even if they start from scratch, they can do well in the end, but doing so is really a bit stupid.

Xiao Yang brothers are not newcomers, they have fans and foundation, why start all over again?
Leave the existing resources unused and have to go to a new environment to start again. This is a plot that only appears in some dog-blooded idol dramas. If someone really does this in reality, they will definitely be scolded by countless people. "idiot".

Little Yang brothers are not idiots.

In their view, there is absolutely no need for them to go to Taobao, and the environment of Taobao is not suitable for them.

Excluding Taobao, only Douyin and Kuaishou are left.

These two platforms are still relatively entangled.

Why bother?
Because Kuaishou is the base camp of Xiao Yang brothers, they became popular in Kuaishou... At present, their fans in Kuaishou have reached more than 500 million, and they can be regarded as first-line Internet celebrities.

From the point of view of the brothers Xiao Yang, they have a deeper foundation in Kuaishou and are more familiar with Kuaishou's environment. If other factors are not considered, staying in Kuaishou for development is the best choice.

However, Li Chuan is very clear that the future development of Kuaishou is not as good as Douyin, and the account "Crazy Little Brother Yang" will explode with greater energy in Douyin in the future.

The tangled point lies in this.

Brother Xiao Yang’s idea is to develop Douyin and Kuaishou at the same time.

This was opposed by Li Chuan.

He knew very well that the future of Xiao Yang and his brothers must be on Douyin.

Although it seems that the two platforms are developing at the same time, there is no problem on the surface, but in doing so, Brother Xiao Yang will definitely go down a lot of wrong paths.

The contract between Brother Xiao Yang and his brother is only three years in total. It would be a real loss if one or two years were delayed on the wrong path.

Therefore, he would not agree with Brother Xiao Yang's simultaneous development of Douyin and Kuaishou.

To this end, he launched a persuasion.

His persuasion did not mention the content that "the future development of Douyin will definitely be better than that of Kuaishou" or "you have greater development potential in Douyin".

Although these contents are facts, they only happened in later generations. At this stage, there are no obvious signs.

There was no sign that even if he said it, there was a high probability that Brother Xiao Yang and his brother would not believe it.

If they don't believe it, they won't have the effect of persuasion... So, it's better not to say it.

Li Chuan is very aware of this, so his persuasion content only focuses on one point, that is, Sanmu Network has no background in Kuaishou, and the company can't help much if it stays there to develop.

This is particularly convincing.

Brother Xiao Yang thought to himself: "If Sanmu Network can't help, then we will sign for nothing, 50% of the share ratio... What a loss!" '

Together, the two nodded their heads in agreement.

Thus, the platform was determined in this way.

In the future, the main energy of Xiao Yang brothers will be concentrated on Douyin, and Kuaishou will not give up, but it will only be used as a backup and business expansion, without detailed layout.

After the platform was determined, they then discussed specific development strategies.

According to Li Chuan's thinking, it is not suitable for Xiao Yang and his brothers to start live streaming immediately.

why?
Because they don't have enough followers.

As of now, Crazy Little Yang has 760.2 million fans on Douyin.

With more than 700 million fans, it is not bad among many Internet celebrities, but for the crazy little brother Yang of later generations, it is really too little.

You know, the crazy little brother Yang of later generations has over [-] million Douyin fans!
Over [-] million fans have created a strong reputation, which supports the super popularity of their live broadcast room.

In comparison, a measly 760.2 million fans is still less than a fraction of their later generations... How much popularity can the popularity represented by this kind of fan size support?

Li Chuan felt that over ten thousand might be enough.

In his opinion, the most urgent task for Xiao Yang and his brothers right now is to increase their fan base.

How to increase the number of followers?
Very simple, take a video.

This is the strong point of the brothers Xiao Yang.

From the perspective of future generations, Brother Xiao Yang's ability in shooting and making funny short videos can be said to be unique in the entire network.

Why do you say that?

Because no one can break through [-] million fans with this fan, Crazy Young Brother is the only one.

Perhaps, they have taken advantage of the dividends of the times, but no matter what, this is the fact.

Li Chuan felt that Brother Yang and his brother should concentrate on shooting videos for a period of time. The company will provide traffic support, and then add some hype and publicity. The two sides cooperate to quickly increase the number of fans of the account... When the number of fans increases to a certain level level, and then start live streaming.

This set of ideas is similar to that of Wu Jinyan. The only difference is that Brother Yang and his brother don’t need the help of the company to create video content.

When Li Chuan spoke out his suggestion, Brother Xiao Yang and his brothers were somewhat reluctant.

They feel that now is the best time to do live broadcasting and bring goods. If they miss it because of the video shooting, they may not have a chance in the future. It can also increase followers, and the increase is still live broadcast fans, and the quality is much higher than that of video fans.

What they said made sense, but Li Chuan still disagreed.

Because in his opinion, the biggest advantage of Xiao Yang and his brothers is short videos.

Why did the crazy little Yang brother of later generations surpass Andy Lau and other stars and become the personal account with the highest number of fans on Douyin?

The biggest reason is because their videos are well shot.

In contrast, the videos of Andy Lau and other celebrities have no content at all, relying solely on their popularity and platform push.

You know, there are only a small number of people in the country who like to watch celebrities and often pay attention to them. Most people don’t care about these things at all... They are usually very busy and have their own things to do. If a celebrity stands in front of them, or something happens Explosive news, they may be curious to take a look, but if they are not standing in front of them, and there is no explosive news, they will not take the initiative to pay attention at all.

To put it bluntly, in the eyes of most people, celebrities or Internet celebrities are just a tool for recreation and entertainment... For them, whoever can provide them with emotional value and make them happy, they will pay attention to whom, if they do Less than that, they tend to cancel, or just slip away without saying a word.

The videos of Crazy Little Brother Yang are the ones that can provide emotional value... This is also the reason why "Crazy Little Brother Yang can surpass Andy Lau and other stars and become the personal account with the highest number of fans on Douyin".

Could Crazy Little Yang do it without these videos?

Certainly not possible.

After all, in terms of popularity and social influence, Brother Xiao Yang and Andy Lau are not a star behind... If they don't make content and just brush their faces, it will kill them, and they can't surpass Andy Lau.

Therefore, video is the foundation of Crazy Little Brother Yang, and this point must not be given up. Giving up is tantamount to asking for death.

As for what Xiao Yang and his brothers said, it is absolutely impossible for them to live broadcast and bring goods without delaying the shooting of short videos.

As long as the live broadcast is carried out, the short video will definitely be affected.

It's not the impact of time, but the impact of mentality.

Li Chuan himself is an example.

Ever since he made a live broadcast, he didn’t want to shoot short videos. He thought it was unnecessary and a waste of time... So, even if he was free, he wouldn’t think about shooting a short video, and even if the script was written , placed in front of him, he didn't bother to look at or take pictures.

This is the impact of live streaming on mentality.

He felt that Brother Xiao Yang and his brothers might not be able to reach his level, but they would definitely be affected.

In addition, the brothers Xiao Yang also said: "Live broadcasting can also increase followers, and the increase is still live broadcast fans, and the quality is much higher than that of video fans."

Although this is true, their fan base is too small.

Such a small number of fans cannot support too high popularity.

Without high popularity, they can't gain many live fans.

Therefore, it is not feasible to simply rely on live broadcasts to increase followers, and the advantages of Xiao Yang and brother cannot be fully utilized.

Li Chuan's point of view is that short videos are the foundation of Crazy Xiao Yang's account. The deeper the foundation is, the greater the future development potential will be. May not be as expected.

Crazy little brother Yang will be a head-carrying anchor in later generations, he doesn't want to make a lot of trouble on his own, and finally turn the other party into a first-tier or second-tier anchor.

He did this in a responsible manner, not eager for quick success, nor over-exploitation.

He told Xiao Yang and his brothers in detail about his views.

Brother Xiao Yang was also persuaded after hearing this, and finally agreed to his plan.

In this way, the early development path of Xiao Yang brothers has been determined, namely:

In the next three to six months, Brother Xiao Yang and his brothers will only focus on shooting short videos, trying to find ways to improve the quality of videos and speed up the pace of updates. The company will provide support in terms of traffic and publicity. Within a short period of time, the number of Douyin fans of Crazy Little Yang exceeded 3000 million.

During this period, Brother Yang and Brother Yang will also start live broadcasting regularly and in small quantities, but instead of carrying goods, they will only do entertainment, which can be regarded as training their live broadcasting ability; Not only to see and learn more, but also to go to the company for training regularly.

Why go to the company regularly for training?
Because Xiao Yang and his brothers are still unwilling to stay in Hangzhou to develop.

They seem to have identified Hefei, no matter how others persuade them, they just don't want to move.

In this regard, Li Chuan has no choice but to ask them to come to the company for training on a regular basis.

The meeting ended and it was already noon.

They went to a nearby restaurant together for lunch.

After eating, Brother Yang and his brother rushed to the train station, took the high-speed train, and returned to Hefei.

After Li Chuan sent off Xiao Yang and his brothers, he didn't go back to the company directly, but went to a hotel in the West Lake District.

He's going there to pick someone up.

This person's name is Jia Ling.