This celebrity is too rich

Chapter 342 Two people start broadcasting!
"Do you find it useful?"

Li Chuan frowned slightly.

It's not that he hasn't tried the method Wang Chengyong said.

When the Six Suns Never Set live studio was first established, he was very interested and would go around it almost every day.

Doing so would indeed bring in a lot of traffic, but the traffic only belonged to him. Once he left, the traffic would all go away. Those new anchors simply had no ability to keep people.

At first, he was reluctant to give up, but as time passed, his interest was wiped out.

After entering April, as the work became more and more busy, coupled with the lack of interest, he didn't go to these live broadcast rooms again.

If he doesn't go shopping, there will be no large-scale traffic injection. Therefore, after the short-term popularity of these live broadcast rooms, the popularity has gradually declined, so that it has reached the current level.

In this regard, he also summed up the reasons and roughly analyzed three points.

First, the general environment is not ideal.

Although Douyin in 2019 is still in the traffic dividend period, the commercialization process is not high... The audience's perception of Douyin is still an entertainment short video platform, and the e-commerce attribute is not strong.

In addition, Douyin's support for live broadcasts is not enough... The current live broadcast rooms with goods are not as popular as entertainment live broadcast rooms.

Second, the level of new anchors is insufficient.

Most of the recruits that Sanmu Network recruited were new anchors. Although their own conditions were very good, they had no way to retain them because they lacked experience and didn't know how to use their own advantages.

In this case, even if a large wave of traffic comes, these live broadcast rooms will not be able to complete the conversion. Once the traffic passes, what should be done.

Third, Li Chuan can't go to these live broadcast rooms every day.

He is usually very busy at work and has to travel from time to time, so it is impossible to send traffic every day.

However, if he goes there from time to time, the traffic will be very unstable, and the audience will not be able to form a habit... No matter how hard-core fans are, it is impossible to stay in these live broadcast rooms 24 hours a day and wait for him to appear.

If there is no stable traffic in the live broadcast room, the data will not be collected, and it will be difficult to form a brand effect after a long time.

Li Chuan once thought about broadcasting in these live broadcast rooms at a fixed time. He thought deeply, and even thought about the specific time and behavior.

His idea is that every Tuesday night, he will first go to "Wine and Tea" for two hours, then go to "Light Luxury Beauty" for two hours, and finally go to "Mountain Delicacy" for two hours, as for "Sports and Outdoors" , "Fresh Fruits" and "Living Home" are three live broadcast rooms, which will be broadcast on Thursday.

Stabilizing in this way can effectively increase the popularity data. On the surface, this is very good.

However, Li Chuan thought over and over again, and finally gave up.

why?
First of all, he is very busy at work, and it is difficult to guarantee a stable live broadcast time.

If he fished for three days and dried his nets for two days, the flow would not be stable, and it would be meaningless.
Secondly, he broadcasts three days a week, which will greatly consume the enthusiasm of the audience.

The audience watches too much, and it is prone to aesthetic fatigue.

Once the audience's aesthetic fatigue occurs, his own traffic will drop.

This point is especially critical.

Today's Miki Network is almost entirely supported by him alone. If his traffic drops, it will be a very serious blow to the entire company.

Therefore, on the whole, his idea of ​​going to the Sun Never Set live broadcast room to stabilize the live broadcast is not advisable, and it might cause more harm than good.

Of course, Wang Chengyong also knew about these problems.

However, he is the person in charge of the e-commerce department, and he is the most responsible for the failure of the Sun Never Set live broadcast room.

Therefore, facing Li Chuan's statement, he still felt very disappointed.

"never mind."

Li Chuan shook his head slightly and said, "Wait a minute."

"What are you waiting for?" Wang Chengyong didn't understand.

"Wait for Yang Runxin."

"Ok?"

Wang Chengyong was stunned for a moment, then came to his senses, and quickly asked: "You mean... When Yang Runxin's popularity rises, let her go to the live broadcast room with the sun never sets?"

"Ah."

Li Chuan nodded calmly.

He anxiously brought Yang Runxin to the live broadcast room, the main purpose was for this.

The live broadcast room where the sun never sets is very important. If it cannot be done, the company will not be able to develop well.

And if you want to start the Sun Never Set live broadcast room, you must have a stable traffic injection.

In this regard, he is not suitable, but he can let his assistant broadcaster do it.

As long as he cultivates the assistant broadcaster, let the audience in the live broadcast room know each other, and finally the assistant broadcaster can represent him to a certain extent.

At that time, the broadcast assistant can take his traffic to the Sun Never Set live broadcast room to stabilize the live broadcast, thus forming a stable traffic injection.

Although some of the traffic brought by the assistant broadcast is definitely not as good as he broadcasts in person, but he can largely avoid the audience's aesthetic fatigue from him without showing his face.

This point is of great significance.

As long as he can ensure that his traffic does not drop, and the sun never sets over the live broadcast room, even if the increase is small, the company as a whole can enter a virtuous circle. After a long time, the brand effect can also be formed.

These questions are not complicated, and Wang Chengyong can understand them after thinking about them for a while.

"Great, if this is the case, there will be hope in the live broadcast room when the sun never sets!" Wang Chengyong was overjoyed.

"Don't be too happy too soon."

Li Chuan waved his hand, and said with a serious expression: "Yang Runxin hasn't been on the live broadcast yet, so I don't know the specific situation yet. If something unexpected happens then, this plan will be in vain."

Hearing this, Wang Chengyong's expression froze, and he said, "Yang Run's heart is pretty good, and his talent is enough, so there shouldn't be any accidents, right?"

"Ok?"

Li Chuan raised his eyebrows slightly, looked at Wang Chengyong with a hint of amusement, and said, "Just now, didn't you say that she is inexperienced and prone to problems?"

"Uh."

Wang Chengyong was embarrassed for a while, and said: "That... I was wrong just now."

"Fuck!"

Li Chuan couldn't help cursing, and said, "Are you playing face-changing with me?"

"No, I... really think she can do it."

After Wang Chengyong finished speaking, he couldn't help but blush.

"okay."

Li Chuan didn't bother to talk nonsense, so he waved his hands and said, "Yang Runxin's side, although the probability of something going wrong is not high, it's hard to say what will happen now... She will be broadcasting live tomorrow, so you must Cooperate well, what should be said and what should be done should not be bad, understand?"

"clear."

Wang Chengyong said with a serious face: "I will make arrangements later, and I will definitely teach her what to do and what not to do in the shortest possible time."

"Ah."

Li Chuan nodded, and said again: "What's more, you plan her live broadcast time, when and in which live broadcast room, try to fix it... Only when there is stability, there will be traffic. If it is messy, the audience doesn't know what it is time to see."

"I see."

Wang Chengyong promised, "Don't worry, I will make arrangements."

"Ah."

Li Chuan nodded again, and then continued: "Also, for the new anchors, you also need to strengthen supervision and train them up early. The Sun Never Sets live studio cannot rely solely on Yang Runxin... Only rely on her, Not for long."

"I've been doing this all the time, and now I'm spending half of my time on them."

"Well, try to be as efficient as possible, don't be single-minded, and when you meet good seedlings, cultivate them patiently. If you can't support them, you should quickly replace them. We have limited energy and can't waste time on them."

"okay."

"Okay, it's almost done, you go to work first."

"it is good."

"..."

At [-]:[-] in the afternoon, Wang Chengyong left the office.

After Wang Chengyong left, Li Chuan sat alone behind the desk, picked up the A4 paper, and carefully checked the data of the live broadcast room that never sets.

After checking, he shook his head helplessly, then put the A4 paper aside, and started to deal with other tasks.

In the few days he was away from the company, he had accumulated a lot of work, some of which were more urgent and had to be dealt with immediately, while some were not so urgent and could be postponed appropriately, but they could not be procrastinated all the time.

In this way, when he is busy, he forgets the time.

From 02:30 in the afternoon to 11:30 in the evening, for nine consecutive hours, he didn’t eat any food in between, he just ate some samples during the product selection, plus two trips to the toilet, and he was working the rest of the time .

At the end of this busy time, he finally dealt with almost all the work he had accumulated before.

Just in time, he was already exhausted, and his mind was almost muddled.

He was exhausted and didn't want to do anything, so he went straight back to the office, walked into the rest room, took off his clothes, lay down under the quilt, and fell asleep.

Half asleep and half awake, he smelled a scent.

He knew the source of the aroma, it was Er Ke's smell, which lingered on him.

……

At 57:[-] p.m. the next day, Mr. Miki networked in the live broadcast room of Mr. Mori.

The scene was ready, and Li Chuan and Yang Runxin sat in front of the camera at the same time.

Li Chuan turned his head and looked up and down Yang Runxin next to him.

At this time, Yang Runxin was wearing a white professional attire, not a suit, but a more stylish one, like a star's, very pretty and good-looking. The makeup on her face was very delicate, and the slender eyebrow line was slightly The deep eye shadow makes the eyes look big. The light red lipstick has a little light, and only draws a circle on the inside, which makes the mouth shrink a bit. Coupled with the looming blush, the overall look is very cute. One can't help but want to take a bite.

This outfit is exactly as he said before, and the final effect is indeed very good.

From this point alone, Yang Runxin seems to be well prepared.

However, this is only the surface.

Now that the broadcast is about to start, Li Chuan still couldn't help but want to ask a few questions.

"How are you preparing?"

"Ready." Yang Runxin replied seriously.

"Have you memorized the products?"

"Almost, with the prompt board, I believe I can answer it."

"Well, that's fine...Wang Chengyong also taught you lessons, right?"

"I've done it, and I've memorized some prohibited words and common violations."

"Ah."

Li Chuan nodded, and then instructed: "The broadcast will start later, don't be nervous, just follow my rhythm, and speak when you have to speak, don't be dumb."

"I understand, I'm not nervous."

"Ok?"

Li Chuan raised his eyebrows slightly.

"Boss, I'm fully prepared and I won't be nervous." Yang Runxin said confidently.

"Is it."

Li Chuan smiled and said nothing more.

He looked up at the time and found that it was not yet 59:[-], so he waited quietly for a while.

After waiting for about half a minute, we arrived at 59:[-].

Without saying a word, he reached out and started the live broadcast.

"This...is this the beginning?"

Yang Runxin's expression suddenly became flustered.

"Didn't you say you're not nervous?" Li Chuan turned his head to look, and said rather playfully.

"I……"

Yang Runxin's face turned red.

"Calm down, it's no big deal, it will be fine in a while."

The live broadcast had already started, and Li Chuan didn't bother to tease Yang Runxin too much, so he offered a word of comfort and turned to look at the camera.

"Good evening everyone, welcome brothers and sisters to the live broadcast room... come, let's play a song!"

Following Li Chuan's order, a melodious background music sounded.

"The palace is heavy, and the mirror is painted with beauty, the country is no longer, is it calamity or fate..."

"In ancient times, there was a love test, it was difficult to cut it with a sword, and the tricks were inexhaustible, counting sorrow and joy..."

"The old man is gone with the wind, the world is turned, the car is flooded with tall buildings, and the heart is like a cold pool..."

This song is the theme song of "Sister Wei's Workplace Diary" released some time ago - "Is it robbery or destiny".

From a professional point of view, this song has no musicality, and there are some elements of plagiarism, but it has a melodious tune and is very pleasant to hear, so it has been liked by many people.

When "A Tribulation or Fate" was first released, it was circulated on Douyin at a high density for a few days. Many people used it as background music to create short videos. The number of views and popularity were not particularly high, but it was not bad. Yes, it can be said to be a small fire.

Right now, Li Chuan chose to play this song, of course, to gain popularity.

In fact, when he was live broadcasting last time, he wanted to use this song to gain popularity, but the plan could not keep up with the changes. The broadcast of the third episode of "Escape Room" and the explosion of "Misen CP" made him very popular as soon as the broadcast started. Has a particularly high popularity.

In this way, he doesn't need to follow the popularity of "Sister Wei's Workplace Diary" anymore.

At noon today, the fourth issue of "Escape Room" was launched again, and the popularity was still very high. There were several hot searches in a row, but the discussion about "Misen CP" did not cause any further disturbances.

The reason for this is mainly because Li Chuan called Xiaohe a few days ago.

At that time, he asked the small box to reduce the interaction clips between him and Yang Mi, and at the same time, he could not guide in the direction of "CP" and "ambiguity" in post-production.

Although Xiaohe was reluctant, he still complied with his strong request.

In this way, in the fourth issue of "Escape Room", there are very few interactive clips between Mr. Mori and Yang Mi, and there is no feeling of "CP" or "ambiguity".

Without external stimuli, those CP fans would naturally not be able to make trouble.

The reduction in the popularity of "Misen CP" is a good thing from Li Chuan's point of view, but there is also a bad point, that is, he has no way to use "Misen CP" to drain himself.

The popularity of "Misen CP" could not be caught, so he naturally returned to the old way and started to catch the popularity of "Sister Wei's Workplace Diary".

The song "A Tribulation or a Destiny" has been released for more than a week, and the popularity has actually passed. However, the popularity of "Sister Wei's Workplace Diary" has remained high, and it is still effective.

Of course, rubbing now is definitely not as effective as rubbing back then, but talking is better than nothing, something is worse than nothing.

Judging from the results alone, the effect is still good.

A song lasted for 4 minutes, and after the broadcast was over, the popularity of the live broadcast room had already exceeded one million.

(End of this chapter)