This celebrity is too rich

Chapter 355 Fat Donglai Mode

Although Li Chuan was in a hurry, he didn't start working right away.

At this time, Hengyuanhui Supermarket has become Xihe Chenchuan Lifestyle Supermarket, and the environment and layout have undergone great changes... This point can still attract him.

Therefore, when he arrived at the supermarket and met Feng Xiaowen, he didn't directly pull the other party to "start a war", but let the other party take him first, and walked around the supermarket inside and outside to check the decoration results.

The supermarket has not yet been renovated, but the progress is in the late stage... The second floor and the outer wall have been completed, only the first floor is left, and it will take some time.

The decoration has been carried out to this extent, and the overall effect has come out.

The outer wall of the supermarket was painted with a layer of brown wall paint, with wooden stripes drawn on it, which looked like wooden boards; a few Chinese street lamps were hung on the walls and corners, which were extremely bright, illuminating almost half of the block; the windows were also made The Chinese-style balcony structure looks a bit like a Suzhou garden; a wooden signboard more than ten meters long hangs directly above the gate, with eight large characters written on it—Xihe Chenchuan Life Supermarket.

The four characters "Xihe Chenchuan" are written with a brush. The handwriting is rather scribbled and difficult to recognize, but it looks majestic and solemn, which is quite beautiful; the four characters "Life Supermarket" are written in It is written in a round script, which is recognizable at a glance, but the font is slightly smaller.

The second floor of the supermarket is almost smashed and refurbished. The floor is covered with dark blue frosted floor tiles, which looks like a stone road; the top is made of wooden lattice ceiling, with a number of lanterns hanging on it, which are distributed scatteredly, which is a good decoration The effect; the internal walls are painted with a layer of light yellow latex paint, several columns are pasted with wood-grain wallpaper, and the shelves are also wooden...

Anyone who comes here can draw a conclusion: this is a large supermarket with Chinese decoration style.

Why do you want to decorate the supermarket into a Chinese style?

This was actually Li Chuan's idea.

He didn't come to his liking, though.

Although he likes Chinese-style decoration, he doesn't put his preferences on work.

At first, he didn't have this idea, but just wanted to redecorate according to the style of ordinary supermarkets.

Later, he came up with this idea because he was inspired by the brand logo.

He wants to make "Xihe Chenchuan" a supermarket chain brand, so he needs to have a good-looking and iconic brand logo.

He handed over this task to Zhu Chenwei, asking him to find a designer and make a design plan for him to see.

A few days later, Zhu Chenwei submitted more than 20 design proposals.

Li Chuan flipped through it and found that the most beautiful and iconic design was a logo pattern designed with brush fonts.

I don't know why, but the words "Xihe Chenchuan" seem to be particularly suitable for writing with a brush... As long as the level is good enough, how to write it will look good.

Li Chuan studied it carefully, and finally decided to adopt this design, but not directly. Before using it, he had to refine and modify it.

A few days later, the design plan was refined and modified.

After reading it, Li Chuan was very satisfied, and with a wave of his hand, the brand logo of "Xihe Chenchuan" was confirmed.

After confirming, he had another idea.

'The brand logo is written in calligraphy, no matter how you look at it, it cannot be separated from the Chinese style. '

'The brand logo is in Chinese style, so should the decoration also keep up? '

Li Chuan thought about it for a long time, and the more he thought about it, the more he felt right.

There are two main reasons:

First of all, the logo is Chinese style and the decoration is Western style, which will look awkward and not conducive to the creation of brand image.

Secondly, the number of Chinese-style supermarkets is small, and if they are made, they will be more distinctive... To be a brand, I am most afraid of not being distinctive, especially in the service industry...Supermarkets are also a service industry, and it is easier to succeed if they are unique.

The above two points are very important.

With this in mind, Li Chuan made up his mind.

He communicated with his parents on the phone, and made some adjustments to the original decoration plan... The layout remains unchanged, and the overall decoration style will be transformed into a Chinese style.

That's how it looks like now.

Li Chuan walked around the supermarket and was quite satisfied.

The current decoration situation is not perfect in his opinion, but it has basically met expectations... The time is relatively short, and it is already very good to be able to achieve this level.

After shopping in the supermarket, Li Chuan looked back at Feng Xiaowen.

He didn't speak, but his intentions were very obvious.

Feng Xiaowen understood, blushed, then lowered her head, silently leading Li Chuan to the warehouse on the second floor.

There is a bed in the warehouse on the second floor, which was moved from the previous office and used as a temporary bed for the staff on duty.

When he came to the bed and sat down, Li Chuan pounced on him without saying a word.

A "war" kicked off.

……

At 11:30 in the evening, the "big war" ended.

Li Chuan turned over and lay lazily on the bed.

With his body and mind released, he just wants to sleep well now.

However, the woman next to him didn't want to let him go, twisted her body, and got into his arms.

He didn't refuse either, and gently embraced the other party, closing his eyes and recuperating.

The two hugged each other, and after about 10 minutes, their spirits gradually recovered.

After recovering, the drowsiness also disappeared, and the two of them had nothing to do, so they chatted casually.

Most of what they talked about was about supermarkets.

Through Feng Xiaowen's narration, Li Chuan learned a lot of information about the supermarket.

For example:

The decoration of the first floor of the supermarket will take about 20 days. After the decoration is completed, it will need to be aired for another half a month to remove formaldehyde... This means that it will take more than a month for Xihe Chenchuan Supermarket to officially debut.

During the renovation period of the supermarket, the performance dropped by about [-]%, mainly because the space was smaller and the goods were less. The number of daily visitors actually did not drop much.

During the renovation period of the supermarket, three employees left, and two more employees were recruited later. The staff turnover rate was much lower than before... This is mainly because the employees are optimistic about the prospects of the supermarket after renovation, and at the same time they are looking forward to the new working environment , which reduces the turnover rate of supermarkets to a certain extent.

Feng Xiaowen and Wei Anqi are arranged by Li Guangwu to take turns on duty. They can get a bonus of 150 yuan for a day's shift, which is relatively generous... The shift has only started for less than a week, and it is expected to end in a few days, because in a few days, the first floor The doors and windows can be installed. After the doors and windows are installed, there is no need for someone to be on duty.

Li Guangwu and Ma Xiaolian have grown rapidly during the period of running the supermarket. Their ability to manage people and affairs has become more and more proficient, and their aura has become stronger and stronger. Now they look like bosses.

Some time ago, Chen Chen often came to the supermarket to help, eating and doing things with Li Guangwu and Ma Xiaolian, which made the whole supermarket know about this young proprietress.

……

Li Chuan chatted with Feng Xiaowen for more than half an hour and obtained a lot of important and unimportant information.

When they were almost done chatting, Feng Xiaowen let go completely, and took the initiative to talk about her thoughts.

"Boss, do you know about Fat Donglai?" Feng Xiaowen asked.

"Ok?"

Li Chuan raised his eyebrows: "Why are you asking this?"

Fat Donglai, of course he knew.

It's okay if he doesn't know, Fat Donglai has a great reputation, especially in recent years, he has already been regarded as a top player in the domestic retail industry.

In 1995, the year Li Chuan was born, Yu Donglai, a laid-off worker from Xuchang, Henan, and his three friends established a grocery store called "Wangyuelou Fatty Shop".

A few months later, Wangyuelou Fatty Shop confirmed its corporate culture - "Exchange genuine products for sincerity".

In 1996, Wangyuelou Fatty Shop donated money to the national defense industry, which was reported by China Central Television, and has since become famous.

In 1997, Wangyuelou Fatty Store changed its name to "Pangdonglai" and began to expand outward.

In 1998, a huge arson case occurred in Pangdonglai. Eight victims died in the fire. Pangdonglai experienced an unprecedented blow.However, after a large-scale report on this matter, the public became aware of such a special supermarket. Fat Donglai received help from all walks of life, and reopened after more than a month.

It may be because of this incident that Yu Donglai realized the goodwill of the society. In the following time, he improved the corporate culture again and adhered to the "people-oriented" development strategy.

Over the years, Fat Donglai has developed into a large business group.

Around 2017, Ma Yun and Rebs visited Pangdonglai successively, calling it "a god-like existence in China's retail industry"... This matter was wildly spread and reported by various self-media, and Pangdonglai became a "commercial retailer". top stream".

Throughout the development process of Fat Donglai, there are mainly four words - "corporate culture".

Fat Donglai's corporate culture, simply understood, is to do business with "people".

Traditional retail supermarkets are all based on "goods". Fat Donglai took the "people" as the basis by surprise... Such a move has gained a huge reputation for it, and the public's reputation is getting higher and higher. , the traffic can’t be blocked.

Some people say that Fat Donglai is the Haidilao of the retail industry.

There is some truth in saying this, but it is not accurate. Objectively speaking, Fat Donglai is more thorough than Haidilao.

Haidilao regards customers as gods, and provides meticulous services. Fat Donglai also regards customers as gods, but it not only treats customers as gods, but also treats employees as gods... Fat Donglai's employees are treated very well and work every day 6 to 7 hours, the store is closed for rest on Tuesdays, no overtime is allowed, and there is a fine of [-] for overtime work. The cashier can sit and work. If there are special circumstances, such as customers deliberately making things difficult, the company will even send grievances. Award, the amount is between [-] and [-].

Various measures prove that Fat Donglai is really implementing the "people-oriented" corporate culture.

This is really rare in today's business world.

Li Chuan also studied Fat Donglai's business model in his previous life.

From a human point of view, he admires it, but from a business point of view, there are many problems in this business model.

There is nothing wrong with the concept of "people-oriented", but the premise must have a very high reputation, otherwise the effect of Pangdonglai will not be achieved, and the cost of "Pangdonglai model" is extremely high, whether it is personnel costs or materials The cost is not a small expenditure. If the surrounding market is not big enough, it is very likely to go bankrupt.

In addition, there is another very important point, that is, the "Fat Donglai Mode" especially attracts hatred... To do this mode, one must guard against all kinds of scheming, and if one is not careful, all previous efforts may be wasted.

It is precisely because of these concerns that Li Chuan did not choose to apply the "Fat Donglai Model" when opening Xihe Chenchuan Supermarket.

Of course, this doesn't mean he will give up.

His idea is to open a supermarket first to test the waters and accumulate some experience in the retail industry. When he has accumulated enough experience, he will consider the "Fatdonglai Model".

He had planned all these things, but never revealed them to anyone.

Right now, Feng Xiaowen suddenly mentioned Fat Donglai. While he was surprised, he also felt a little interest in his heart.

He really wanted to hear what Feng Xiaowen thought.

"I used TikTok some time ago and saw some news about Pang Donglai. Later, I checked it myself and found that Pang Donglai is much better than us!"

"Is it."

Li Chuan smiled and asked, "How is it better than us?"

"Its service is great. There is a canopy outside to protect customers' electric vehicles and bicycles from the rain. If they can't stop them, they will put raincoats on customers' electric vehicles and bicycles... There is also a pet depository , free pet water basins and toilet bags for defecation, there is also a nursery room inside, with special care...

When customers enter the store, they can make free phone calls, cut trousers, and iron clothes; in autumn and winter, they will prepare hot ginger tea for customers; when they go out in rainy days, they will also distribute raincoats and umbrellas; Feather dusters help customers dust off the snow...

For fresh fruits and vegetables, they will indicate the place of origin, storage method, and storage time, and they will also advise you on how to choose vegetables, and even provide free recipes; there are shelves on the shelves, which are convenient for customers to put things temporarily; clothing will also indicate the purchase price... All kinds of services are really considerate, and they are also very kind to the staff..."

Feng Xiaowen said a lot, basically all the information Li Chuan knew.

Li Chuan was noncommittal, but he didn't interrupt, he wanted to see how much Feng Xiaowen knew about Fat Donglai.

The result satisfied him. Feng Xiaowen did know a lot of information about Fat Donglai. Although all the information was found on the Internet and she didn't go to the field for investigation, it also proved that she really worked hard.

After Feng Xiaowen finished speaking, Li Chuan said, "Fat Donglai, I have studied it, and I know what you said, but...do you think we can do it?"

"This...may be difficult, but if you try to do it, you should be able to do part of it."

Feng Xiaowen looked at Li Chuan with a nervous expression.

This was the first time she expressed her thoughts and suggestions to Li Chuan, and she was a little afraid that Li Chuan would disagree with her point of view and criticize and criticize her.

However, what she feared did not happen.

"You're right, if we try to do it, at least part of it can be done."

Li Chuan smiled and said: "Part of it, although it can't replace Pang Donglai, it can also improve the quality of service. On my own one-third of an acre of land, it is enough to gain the reputation of customers. This is a good thing."

Feng Xiaowen's face brightened: "Then shall we go to study?"

"do you want to go?"

"Ah."

Feng Xiaowen nodded, and said, "I want to go over there for an in-depth investigation and study for a period of time, and when I'm done learning, I'll bring back my experience."

"Do you want to change it accordingly?"

"No."

Feng Xiaowen shook her head, and said: "Their market and conditions are different from ours, and they cannot be completely copied... If it is suitable, it can be changed. If it is not suitable, it will not be changed. It is still the same as before... This arrangement , is more reasonable."

(End of this chapter)