This celebrity is too rich

Chapter 358 Douyin fans 5000

Live broadcast duration: 5 hours and 50 minutes
Viewers: 7002.8 million

Peak popularity: 155.1 million

Average popularity: 76.8

Average customer unit price: 93.3 yuan

Conversion rate: 6.7%
Total sales: 43775.2 million

The above is the overall data of today's live broadcast.

The audience still exceeded 7000 million, the highest popularity has declined, and the average popularity has remained almost unchanged... The data on popularity has basically stabilized.

The conversion rate broke through again, reaching 6.7%.

This point proves Li Chuan's previous guess... After Yang Runxin joined, he has indeed broken through the bottleneck period of his personal live broadcasting business and entered a new stage of development.

The main sign of this stage of development is that his live conversion rate continues to rise.

How much it can rise in the future is still unclear, but according to the current trend, it can rise to at least 7%!

In Li Chuan's view, if it can rise to more than 7% and maintain it, it is already very good.

If you are greedy, you can look forward to 8%.

No matter how much, he would not count on it.

Some people may say, why not pursue 10%?

It's not that Li Chuan doesn't want to pursue it, but that the objective environment is limited.

Douyin is a pan-entertainment public content platform. Entertainment and content are its foundations and cannot be abandoned or changed.

Once abandoned or changed, the traffic of Douyin will inevitably decline significantly, and by then, it will not be far from "death".

This is obvious, and it is impossible for the decision-makers of Douyin not to know.

Now that they know it, they can draw a conclusion: Douyin's basic attributes will not change, and it will always be a pan-entertainment content platform.

On a pan-entertainment content platform, Li Chuan can maintain his high popularity, but on the basis of his high popularity, he can't increase the conversion rate too high.

why?
Because the magnitude is too large.

If his scale is smaller, instead of hundreds of thousands of broadcasts each time, but tens of thousands, then he can definitely increase the conversion rate even higher.

Not to mention 10%, 20%, he can do it too!

He can do it now.

For example, he learned from Yang Runxin that he only sells goods and does not make program effects... This live broadcast style can filter out those entertainment-type traffic, leaving only loyal fans and more accurate shopping-type traffic. At that time, the popularity of his live broadcast room It is likely to fall from tens of thousands of people to tens of thousands.

These tens of thousands of people are all loyal fans and shopping traffic. He doesn't even need to do anything, and the conversion rate can increase gradually.

However, he couldn't do that.

No matter how worthless entertainment traffic is, it can eventually generate some conversions. As long as the quantity is large enough and the scale is large enough, the value created by entertainment traffic is not necessarily lower than that of shopping traffic.

Moreover, popularity and traffic are the basis of influence.

For Internet celebrities, the loss of popularity and traffic is basically equal to the loss of influence.

Li Chuan could not accept this point anyway.

The reason why he can become "No. 1 delivery brother" and "No. [-] in the live delivery delivery industry" is because his super popularity has brought enough influence.

If these are lost, it is impossible for him to keep his position as "No. 1 Delivery Brother" and "No.

Therefore, his goal has never been to simply increase the conversion rate, but to increase the conversion rate on the basis of ensuring super high popularity.

He has analyzed his live broadcast style, combined with various live broadcast data, and the objective limitations of the Douyin platform, he can roughly calculate a conclusion, that is, on the basis of ensuring super high popularity, his conversion rate can be steadily increased to 8%. About 10% is already the limit, and [-]% is absolutely impossible.

It was precisely because he understood this that he didn't have high expectations for the increase in conversion rate.

The continuous improvement of the conversion rate keeps the sales at a very high level.

This live broadcast sold 43775.2 million, ranking second in Li Chuan's live broadcast career, which is also a record.

[Average profit margin: 36.9%]

The total sales are 43775.2 million, the average profit margin is 36.9%, and the calculated profit is... 1.62 million.

After deducting platform deductions and returns, the final net profit is... 1.45 million!
The net profit of 1.45 million can also rank second in Li Chuan's live broadcast career.

Today's live broadcast can be summed up directly with the word "second".

This can be regarded as corresponding to the number of his Douyin fans.

His Douyin fans are ranked second, and he is firmly ranked second... The third can't catch up with him, and he can't catch up with the first, basically the situation is like this.

Of course, there will be some surprises in between.

Today's live broadcast brought a surprise... His Douyin fans exceeded 5000 million!

Since he and Yang Runxin joined together for a live broadcast, the popularity of the live broadcast room has reached a peak.

For three consecutive live broadcasts, the viewers of each live broadcast exceeded 7000 million.

Before that, he was broadcasting live alone, and the audience was basically maintained at 5000 to [-] million.

With 5000 million viewers, he can probably gain 70 million fans.

Now, with an increase of 3000 to [-] million viewers, his fan growth rate has naturally accelerated a lot.

In the previous two live broadcasts, the first live broadcast increased by 100 million, and the second live broadcast increased by more than 80.

Before today's live broadcast started, his Douyin fans had risen to 4940.5 million.

After today's live broadcast ended, he gained more than 70, and the number of Douyin fans became 5013.7 million, successfully breaking through the 5000 million mark!
Douyin has more than 5000 million fans, which is a remarkable achievement.

Wang Chengyong and others had been prepared for a long time. After the live broadcast, they pushed up a big cake with "5000 million" written on it, and it also came with more than a dozen firecrackers.

Li Chuan felt helpless, but in the face of enthusiastic employees, he could only passively cater to them and participated in the celebration ceremony.

However, because he was not in high spirits, the celebration ceremony lasted less than 10 minutes and ended.

The cake was given to the employees to share, and he also ate a little.

He took a small plate of cake and went to the center console, eating and checking the data.

After checking the data, the cake is almost eaten.

He arranged for everyone, cleaned up the hygiene briefly, and then called Wang Chengyong, Yang Runxin and others to hold a review meeting.

The review session ended, it was already past one o'clock in the morning.

After all the staff of the company got off work, Li Chuan drove back to Taohuayuan Villa by himself.

He hasn't been back to Taohuayuan Villa for a long time, and Cheng Lulu can't bear it anymore, so she sends him WeChat and calls every day.

He himself can't stand it anymore. After working for so long, he is really a little tired. Now that he has time, he wants to go back and enjoy it.

At 01:30 in the morning, he returned to Taohuayuan Villa.

Cheng Lulu was already asleep at this time.

He didn't wake up the other party, and walked into the bathroom alone, wanting to take a comfortable bath.

However, Cheng Lulu woke up just after he soaked for less than 5 minutes.

When Cheng Lulu woke up, she found it was him and rushed in.

Ever since, his wish to take a bath was shattered.

With the addition of women, a "battle" is inevitable.

……

When I woke up the next day, it was already noon.

Li Chuan got up in his pajamas, went downstairs, and had a "breakfast".

After eating, he went to the recreation room with Cheng Lulu in his arms and watched a movie.

After watching the movie, he went to the e-sports room on the third floor and played a few games... Cheng Lulu accompanied him the whole time, lying on his body and feeding him fruit.

During the period, he couldn't hold back, and pulled Cheng Lulu to start a "battle" in the e-sports room.

The "battle" is over, let's continue playing the game.

After the game was over, it was already night.

Li Chuan went to the first floor to have dinner, then went back to the bedroom, lay on the bed, and asked Cheng Lulu to massage him.

Cheng Lulu is very dishonest and has been trying to tease him.

Originally, he was a little tired and didn't want to pay attention to it, but under Cheng Lulu's repeated provocations, he finally jumped on it.

After spending the whole day in style, I fell into a deep sleep.

Early the next morning, he dressed and got up, drove the black Alpha, and left the Taohuayuan Villa.

The black Alpha drove all the way to the shooting site of "Sister Wei's Workplace Diary".

Someone may ask, why didn't he come yesterday?

This is indeed a problem.

It stands to reason that he has finished the live broadcast and has nothing to do. He should return to the crew of "Sister Wei's Workplace Diary" as soon as possible and start filming.

He thought so too, but he couldn't go back yesterday.

why?
Because Yu Jie and others went to BJ.

"Sister Wei's Workplace Diary" has a set of shots that need to be shot in BJ's Forbidden City.

That was the last shot of "Sister Wei's Workplace Diary".

At that time, the heroine Wei Ying had already defeated many powerful enemies, successfully married the chairman Wan Sen, and had two children.

After her success, she took her two children to visit the Forbidden City.

This design is intentional.

Wei Ying traveled from the Qing Dynasty. She used to be a noble concubine in the palace. She lived in the Forbidden City for many years and experienced many things. When she returns to the Forbidden City to visit at this time, she will have a feeling of seeing things and thinking about them, which is quite intentional. deep.

The series of short plays "Sister Wei's Workplace Diary" ended with this scene.

However, the original script was not written in this way.

The first script Yu Jie wrote was Wei Ying, Wan Sen, and two children. The family of four visited the Forbidden City together. During the visit, another vision appeared in the sky. Wei Ying was hit by a blue light and traveled back to the Qing Palace. .

Written like this, it's a bit routine.

Wu Jinyan was not satisfied. She proposed: "Wei Ying is married to Wan Sen and has two children. She has a family here and lives well. Why do she have to travel back to the Qing Palace?"

Yu Jie said: "Although Wei Ying lives well here, her social status is not as good as in her previous life, and the imperial concubine is more noble than the chairman's wife."

Wu Jinyan retorted: "Although the imperial concubine has a high status, she lives in a feudal society and her living conditions are far inferior to modern times. Moreover, the imperial concubine is subject to too many restrictions. She can only live in the palace and act according to the emperor's face. The chairman's wife has no With so many restrictions, you can travel all over the country with a high degree of freedom and a happier life.”

Yu Jie: "If you don't travel back in time, the audience may be dissatisfied after watching it."

Wu Jinyan: "You don't understand, if you travel back, the audience will be dissatisfied."

"..."

After some debate, Wu Jinyan finally gained the upper hand.

Yu Jie had no choice but to revise the script.

In the revised script, Wei Ying, Wan Sen, and their two children visited the Forbidden City as a family of four.

However, this presents another problem.

It's just that Li Chuan is very busy with work and doesn't want to run around.

In his opinion, it would take at least two or three days to go to BJ to shoot a scene by himself, which is really not worth it.

Therefore, he also raised objections to the script.

However, instead of arguing with Yu Jie like Wu Jinyan, he just said "I won't go to BJ, you changed the script."

Yu Jie didn't dare to say anything more, so he could only revise the script honestly.

After this revision, it is the final version——Wei Ying took two children to visit the Forbidden City, and then thought about it.

Originally, this scene was to be filmed at the end.

However, because of the live broadcast, Li Chuan asked for leave and left the crew, so Yu Jie and others temporarily adjusted the shooting plan and advanced the shooting time of this scene.

Last Saturday, the day of Li Chuan's live broadcast, the crew of "Sister Wei's Workplace Diary" rushed to BJ.

They were also walking with Li Chuan's Rolls-Royce Cullinan.

In the plot, Wei Ying’s identity is the chairman’s wife. In order to set off this point, Yu Jie and others specially designed a plot... Wei Ying, dressed as a lady, got out of a luxury car with two children and walked Enter the Forbidden City to visit.

What grade of luxury car should a lady ride in?
Mercedes-Benz and BMW are definitely not good enough, and Porsche is not good enough. In the end, Bentley has to start. Rolls-Royce should be the most suitable.

At first, the plan of Yu Jie and others was to rent a Rolls-Royce at that time.

But unexpectedly, during filming, Li Chuan suddenly bought a Rolls-Royce. Now he doesn't need to rent it from outside, he can just requisition it.

In this way, Li Chuan's Cullinan was dragged away by them as it should be.

That's why he drives the black Alphard.

If Cullinan was still around, he wouldn't want to drive a black Alphard.

Who wants to drive a broken Toyota?
On Saturday morning, Yu Jie and others set off to BJ, and arrived at their destination in the afternoon.

After that, they did some preparatory work and slept in the hotel at night.

Filming officially started on Sunday morning.

The shoot went smoothly and was over in just a few hours.

After the filming was over, they dealt with some follow-up work. They waited until around three o'clock in the afternoon before leaving for Hangzhou.

It was past nine o'clock in the evening when they returned to Hangzhou.

At this time, it is impossible to film again, so I can only prepare in advance and start filming tomorrow.

That's why Li Chuan didn't go to the shooting site yesterday.

Yesterday, that is, Sunday, Yu Jie and the others were still filming at BJ's Forbidden City, and it was useless for him to go.

Today, it's different.

The whole crew is back, so naturally he can't be lazy.

At seven o'clock in the morning, Black Alpha arrived at the shooting site.

When he came to the shooting scene, Li Chuan had breakfast with Yu Jie and others.

During the meal, he chatted with Yu Jie and others, and got good news... There are only three scenes left in "Sister Wei's Workplace Diary".

There is not much content in these three scenes. If it is fast, the filming can be finished in one morning.

However, Yu Jie and others did not arrange this way.

They planned to shoot two scenes in the morning and one in the afternoon. After the filming, they rushed directly to the hotel.

What are you doing at the hotel?
Hold a wrap-up banquet.

After the last three scenes are filmed, it means that "Sister Wei's Workplace Diary" has finished.

There is a rule in the film and television industry, that is, after each film is filmed, a wrap-up banquet will be held to reward the crew.

Although Yu Jie and his group are not in the film and television industry, they have all worked in the film and television industry before, and all procedures follow the rules of the film and television industry.

Therefore, the wrap-up banquet must be held.

Right now, the hotel has been booked, and they will be there to celebrate after filming.

'It's finally over. '

After Li Chuan heard the news, he felt relieved.

He didn't like acting in the first place, and Wu Jinyan forced him to take part in the play "Sister Wei's Workplace Diary".

Participating in this play took up a lot of his time and exhausted him physically and mentally.

Although he also gained some benefits from it, these benefits were not enough to make up for his time and energy.

His time and energy are very precious, and it's really a waste to put it on a play that doesn't make much money.

Well, it's all coming to an end.

After shooting the three scenes today, he will be able to escape from this vortex forever.

Thinking of this, Li Chuan's mood improved a lot, as if a stone had been lifted off his body, and he felt extremely relaxed.

'From now on, I will never film again! '

'Whoever asks me to shoot, don't blame me for having bad words. '

"If you annoy me, I'll just kick you in the face..."

(End of this chapter)