This celebrity is too rich

When Li Chuan returned to Hangzhou, it was already 03:30 in the afternoon.

He was busy for a long time and sat in the car for several hours. He was very tired, but he didn't rest.

After coming to the company, he immediately found Wang Chengyong and others, and began to select products, hold meetings, and review the process for the evening live broadcast.

I was busy for nearly two hours, and by about 05:30 in the afternoon, I barely finished processing.

Seeing that he still had time, he returned to the rest room in the office and took a short rest.

After recovering for a few minutes, he went to the live broadcast room and sat in front of the camera with Yang Runxin.

At 59:[-] p.m., the broadcast officially begins.

……

In a flash, several hours passed.

At 54:[-] p.m., the live broadcast ended.

Li Chuan got up from his chair, walked to the center console, and began to check the data of today's live broadcast.

Live broadcast duration: 5 hours and 55 minutes
Viewers: 7119.9 million

Peak popularity: 163.4 million

Average popularity: 77.2

Average customer unit price: 90.6 yuan

Conversion rate: 6.4%
Total sales: 41284 million

This is the second live broadcast of Li Chuan and Yang Runxin. The tacit understanding and cooperation are much better than the first time. However, since a week has passed, Yang Runxin's popularity and popularity have decreased, so the popularity data has been reduced by a lot. few.

However, thanks to the tacit understanding and cooperation between the two, the overall conversion rate has increased by a few points.

It was 6.2% before, and it is 6.4% today.

Although it is only up 0.2%, the significance is extraordinary.

The previous 6.2% was the highest level since Li Chuan's Douyin live broadcast.

At the highest level, if you can maintain it without being too weak, it is already quite powerful, let alone a breakthrough.

Right now, the conversion rate has broken through again.

Although the breakthrough was small, it made Li Chuan more convinced that he was about to break through the bottleneck period of his personal live broadcasting career.

This is undoubtedly an exciting good news.

In Li Chuan's view, according to the current trend, the conversion rate will continue to rise, and it is completely predictable that it will rise to more than 7% in the future!
At the same time, the sales exceeded [-] million again, which also made him excited.

The average profit margin of today’s live broadcast is 36.8%.

The total sales are 41284 million, and the average profit margin is 36.8%. The calculated profit is... 1.52 million!
After deducting platform deductions and returns, the final net profit is... 1.37!

Earned more than [-] million!
Although this is not the first time, it is a small goal after all.

Completing a small goal can still make Li Chuan feel excited.

Another thing that excited him was the number of fans.

Certainly not his own fan count.

The number of his own fans rose to 4907.5 million after the live broadcast.

4907.5 million, firmly ranked No.2 in the "Douyin Fans Ranking", has opened a big gap for No.3 Chen He, but facing No.1 Wu Jinyan, he has not caught up hope.

At this level, he has lost interest in his number of fans. After all, his ranking is confirmed, he is the second child, and it doesn't make much sense to increase it further.

What really excites him is the number of Yang Runxin's Douyin fans.

On the day Yang Runxin exploded, he gained 340 million fans in one breath.

After a period of dissemination, it rose to more than 500 million.

After she started the live broadcast, she raised more than 80.

In the next few days, she made a "second live broadcast", coupled with continuous fermentation and dissemination, before the start of today's live broadcast, the number of fans on her personal account had risen to 890.5 million.

After the live broadcast started, Li Chuan, as usual, would draw a wave of attention for her every three to five ten minutes.

After one night, she gained more than 100 million fans, and the number of fans on her personal account successfully exceeded 1000 million!

1000 million followers means that Yang Runxin has become a big internet celebrity.

The significance of a big internet celebrity is extraordinary and definitely worth celebrating.

Therefore, after Li Chuan discovered this, he immediately called the staff in the live broadcast room to do a simple celebration ceremony for Yang Runxin.

After the celebration ceremony was over, they had another review meeting together.

Yang Runxin is Li Chuan's assistant, and now he is also a member of Mr. Sen's live broadcast team, and he is a relatively important one.

In this case, she cannot be absent from the resumption meeting.

Because Yang Runxin participated in the replay meeting of Mr. Mori's live broadcast team for the first time, there were a lot of things to talk about, so the replay meeting took a long time, starting at 12:30 in the evening and ending at [-] in the morning.

After the end, all employees of the company leave work.

Li Chuan went back to the rest room in the office alone, took a shower, then lay down on the bed, and played with his mobile phone.

After playing for a while, he felt sleepy, so he threw his phone aside and fell asleep.

When I woke up the next day, it was almost noon.

Li Chuan got dressed and got up, tidied up briefly, then left the company and rushed to the shooting scene of "Sister Wei's Workplace Diary".

He had asked for leave from the crew of "Sister Wei's Workplace Diary" before. Now, he has finished his work and finished the live broadcast. If there is nothing else, he will return to the crew and start shooting again.

At around twelve o'clock in the noon, he came to the shooting site, first had a meal there, and then sat in front of the makeup mirror and began to put on makeup.

At about two o'clock in the afternoon, he finished his makeup, walked to the camera, and started shooting.

……

The warm air of April fades away, and the rain of May sprinkles the earth.

Before I knew it, a week had passed.

This week, Li Chuan spent most of his time filming.

After Huanyu Film and Television used Wu Jinyan to earn tens of millions, it stopped a lot, which allowed Wu Jinyan to devote himself wholeheartedly to the filming of "Sister Wei's Workplace Diary".

The most irreplaceable person in the crew of "Sister Wei's Workplace Diary" is Wu Jinyan. As long as she has no problems, the whole crew can run smoothly.

The result of smooth operation is that the working status of the crew is becoming more and more stable, and the work efficiency is getting higher and higher.

In this way, after a week of high-intensity and high-efficiency shooting, the shooting progress of "Sister Wei's Workplace Diary" has reached the late stage, and it will be finished in two days.

Before the finale, Li Chuan asked for leave again and left the crew.

why?
Because today is May 5th.

May 5th is Youth Day, but Li Chuan's leave is not for the festival.

He asked for leave just because today is Saturday and he is going to broadcast live again.

The shooting of the crew is very important, but for him, the live broadcast is more important.

Every Saturday, he will inevitably leave the crew and concentrate on preparing for the live broadcast.

In this regard, Yu Jie and others have long been prepared and adjusted the shooting plan in advance.

With adjustments, Li Chuan's brief departure will not affect the crew's filming progress.

……

At 55:[-] p.m., the live broadcast room of Mr. Miki Network Mori.

Li Chuan and Wang Chengyong went through the process for the last time, and then sat in the camera.

He first picked up a bottle of mineral water, took a sip, then turned his head to look at Yang Runxin beside him.

At this time, Yang Runxin was looking down at the words he had written in advance, silently reciting them.

As the broadcast is approaching, she is very serious, but there is no trace of tension on her face... Judging from her body movements, she is very calm and calm now.

'It seems to be working out. '

Li Chuan secretly said, with a smile on his face.

Now, two weeks have passed since Yang Runxin made his first appearance in Mr. Sen's live broadcast room.

On the day that Yang Runxin appeared in Mr. Sen's live broadcast room, he became popular overnight, and quickly transformed from an unknown newcomer anchor to a hot new e-commerce Internet celebrity.

Moreover, thanks to Li Chuan and Wang Chengyong's timely beatings, she did not drift like ordinary Internet celebrities who became popular overnight, but instead showed a mental state as if she was facing an enemy, becoming more serious and hardworking.

On the third day after she became famous, she quickly determined her live broadcast style and fully utilized her own advantages.

On the fourth day after becoming famous, she and Chu Yulan started the "first live broadcast". The live broadcast lasted for two and a half hours, and the viewers exceeded 2000 million. Very eye-catching.

On the sixth day after she became famous, after some adjustments, she started the "second live broadcast" with Chu Yulan. The three-hour live broadcast had 500 million viewers, with a maximum popularity of 68, an average popularity of 23, and a total sales volume of six Thousands of 300 million, the results are still impressive.

On the seventh day after becoming famous, as a broadcast assistant, she logged into Mr. Mori's live broadcast room again... With the help of the popularity of Mr. Sen's live broadcast room, the number of fans on her personal account successfully broke through the tens of millions mark.

On the ninth day after becoming famous, she and Chu Yulan launched the "third live broadcast". The live broadcast lasted for three and a half hours, with 800 million viewers, a maximum popularity of 72, an average popularity of 28, and a total sales of 700 million... ...Affected by the increase in traffic in Mr. Mori's live broadcast room, all items have rebounded, but it cannot be regarded as the norm.

On No. 11 days after becoming famous, she and Chu Yulan started the "fourth live broadcast". The live broadcast lasted for three hours, with 100 million viewers, a maximum popularity of 42, an average popularity of 19, and a total sales of 5000 million...Popularity data The decline is obvious, but the conversion rate has increased by a large margin, reaching 7.8%, so the sales decline is not much.

No. 13 days after becoming famous, she and Chu Yulan started the "fifth live broadcast". The live broadcast lasted for three hours, with 900 million viewers, a maximum popularity of 33, an average popularity of 15, and a total sales of 4000 and [-] million... Popularity continues However, the conversion rate remained stable and the total sales were still impressive.

Five consecutive live broadcasts have created a total of 3.3 million in sales, with an average profit margin of 29.5%. After deducting platform deductions and returns, as well as the share of anchors and operations, the company's net profit is about 300 million!

Although these five live broadcasts were completed by Yang Runxin and Chu Yulan together, more than 90% of the credit goes to Yang Runxin.

Yang Runxin is equivalent to earning 8000 million for the company alone!

Based on this figure alone, Li Chuan's previous investment has already recovered the cost, and he has also made a lot of money.

Of course, money is only one aspect.

The company expects a lot from Yang Runxin, it's not as simple as just asking her to earn 8000 million for the company.

In the eyes of Li Chuan and others, Yang Runxin's personal growth is more important than 8000 million.

In the past two weeks, Yang Runxin has made great progress, and she has matured almost visible to the naked eye.

After many live broadcasts, her live broadcast skills and ability have been honed.

The specific performance is that her ability to control the live broadcast is getting stronger and stronger, speaking and passing the product are getting more and more handy, the rhythm of the live broadcast room is smoother, and she can make some program effects from time to time.

With the improvement of her ability, Chu Yulan also has more room to play.

Up to now, Chu Yulan is no longer the original dispensable vase. With space, she has also brought out her own advantages and successfully attracted a group of fans.

Although the number of fans is small, it also allowed her to complete the transformation of a newcomer e-commerce anchor.

Some time ago, Wang Chengyong arranged for her to hold a live broadcast alone. The live broadcast lasted for two hours, with 160 million viewers, a maximum popularity of 11, an average popularity of 530, and a total sales of [-] million... This data is inferior to that of Yang Runxin There are a lot, but it has also reached the standard of a first-line streaming anchor. Objectively speaking, it is already very good.

The purpose of Wang Chengyong's arrangement of this live broadcast is to do an experiment to see how much traffic Chu Yulan can attract.

The results of the experiment are very good, and they are very satisfied with this data.

However, a live broadcast can't explain anything.

Therefore, Wang Chengyong arranged for Chu Yulan to partner with another female anchor of the company to do a live broadcast the day before yesterday.

The two-hour live broadcast had 120 million viewers, the highest popularity was 410, the average popularity was [-], and the total sales were [-] million... The data has declined, but the decline is not large, and it is much better than expected.

After the live broadcast, Wang Chengyong felt that Chu Yulan had almost been trained.

He plans to find a new partner for Yang Runxin starting next week.

This is a long-established training plan... Li Chuan led Yang Runxin, and Yang Runxin led the new anchor, gradually spreading the traffic.

Of course, Chu Yulan will also have a new partner.

Chu Yulan's current popularity and traffic actually have the qualifications to lead a new anchor.

Therefore, Wang Chengyong will carefully choose the most suitable partner for her... If the two of them are together, maybe that partner can be brought up by her.

If it takes shape, Sanmu Network will form a cycle structure of "Li Chuan leads Yang Runxin, Yang Runxin leads the new anchor, and the new anchor brings other new anchors".

With this cyclic structure, the efficiency of traffic dispersion will be further enhanced, and the growth rate of Sun Never Set Live Studio will be further accelerated.

Wang Chengyong reported this idea to Li Chuan.

After hearing this, Li Chuan was very satisfied.

Right now, he looked at Yang Runxin, thinking of this incident again in his mind, his eyes showed a gleam of splendor.

"boss……"

Yang Runxin noticed Li Chuan's strange gaze, raised his head, blushed slightly and said, "Are you... what's the matter?"

"fine."

Li Chuan smiled and asked casually, "How are you feeling recently?"

"It feels... pretty good."

"I asked Zhu Chenwei to find you a psychiatrist before, have you seen it?"

"Seen."

Yang Run was stunned, and quickly thanked: "Thank you, boss."

"You're welcome, it's all as it should be."

Li Chuan waved his hand, and then asked, "How many times have you been there?"

"I've been there three times."

"How's the effect?"

"It's good. Every time I finish talking, I feel much more relaxed."

"Ah That's good."

Li Chuan nodded and said: "When you are free, go there a few more times. Work is only one aspect, and physical and mental health is also very important... Only by adjusting your body and mind can you have a better working state. Otherwise, it won’t take long before it collapses, and once it collapses, it may never get up again.”

"Yes, I know."

"..."

Li Chuan and Yang Runxin chatted briefly, and at 59:[-], Wang Chengyong came over to remind him.

Li Chuan checked the time, closed his eyes and adjusted for a moment, then started the live broadcast...