This celebrity is too rich

Chapter 36
After more than two hours, Li Chuan finished taking the last product.

At this time, there was a trace of fatigue in his brows, and his voice was a little hoarse.

"Thank you everyone. There are so many people accompanying me in my first live broadcast, and there are still more than 9000 people who have not left. I sincerely thank you."

"If you don't pay attention, please focus on it. If there is no accident, I will meet you here every Saturday in the future."

"It's getting late, everyone, go to bed early, we'll see you at eight o'clock next Saturday night!"

After Li Chuan finished speaking, he made a "goodbye" gesture to the camera, and then turned off the live broadcast.

Pa~pa~pa~papa...

There was a burst of applause in the live broadcast room.

Li Chuan raised his eyes and saw that Wang Chengyong was leading all the staff to applaud him.

"Okay, okay, okay."

Li Chuan waved his hand with a smile, a little embarrassed.

The first live broadcast, the process is quite satisfactory, this is indeed something worth celebrating.

But there is no need to applaud in public, it is a bit embarrassing.

Moreover, this is not his own credit.

The applause fades away.

Li Chuan walked to the center console, he wanted to see the overall data of today's live broadcast.

Live broadcast duration: 3 hours and 11 minutes
Viewers: 132.9 million

Peak popularity: 3.5 million

Average popularity: 1.8

Total sales: 162.7 million

"162.7 million, um, this result is not bad."

Li Chuan nodded secretly, muttering to himself.

He has learned before that the live streaming market today is far from as hot as later generations, and there are not many sales of a single live broadcast exceeding one million.

On Taobao, if the sales volume of a single game exceeds one million, it can basically be listed in the top ten of the list of the day.

Of course, this refers to normal, working days.

Today is Saturday, and the day before the National Day, the student party and office workers are on holiday, and there are many more people watching the live broadcast than usual.

The overall flow of the platform has increased, and the sales of each live broadcast room have naturally increased.

162.7 million, in normal times, it is basically stable in the top ten, but today, it is not necessarily true.

"Can we rank in the top ten?" Li Chuanchong asked a staff member.

"Almost." The staff operated the computer, called up a set of data, and replied: "There is still more than half an hour before the end of today, and we are temporarily ranked seventh... At this time, most of the anchors have been downloaded. Ten should be about the same."

"Ah."

Hearing this, Li Chuan nodded in satisfaction.

If you can really squeeze into the top ten, it will be regarded as a "good start".

This can play a certain role in motivating the morale of the company.

Looking back, Li Chuan began to calculate how much money he earned from this live broadcast.

162.7 million is not the final sales because there will be returns.

It is inevitable to bring goods live, and everyone knows this.

The return rate has a great relationship with the category.

The return rate is higher, such as women's clothing, generally more than 30%.

Li Chuan's category belongs to general department stores, and the return rate is not high, usually around 3%.

Many people have a misunderstanding, that is, they think that the return rate of live streaming is very high.

This is mainly due to the influence of many marketing accounts and some extreme case news.

Are there any incidents where the return rate is as high as [-]% or [-]%?

Yes, but very few.

In this case, there are basically only two possibilities.

One is that there is a major problem with product quality, and the other is that the anchor is playing tricks on his own.

The first one has nothing to say.

If there is a problem with the quality of the product, return it as soon as possible. This is already the best solution. If it is exposed by public opinion, it can be solved not only by returning the product, but also by going to court and losing money. If you don't keep it clean, you will be banned, and if it is more serious, you may even be imprisoned.

The second is not as serious as the first, but it is also very disgusting.

When this happens, it is usually a celebrity or a big anchor.

Many celebrities and big anchors belong to the type of strong outsiders but capable in the middle. They seem to be famous and powerful, but in fact they are just that. Without some special means, they can't sell too much.

However, it is precisely because they are famous and good-looking that they have the conditions to charge pit fees from merchants.

They took the pit fee, but what if the sales volume does not meet the standard?
Very simple, fake!

Under their operation, out of ten purchase records, only two or three may be true.

Relying on fake orders to boost sales, what should I do next?Do you really want to buy the goods?

Of course not!
Then they have to pay for death.

The best way is to clear out the fake orders in the form of returns after the sales volume reaches the target.

In this way, the phenomenon of "return rate as high as [-]% to [-]%" has arisen.

Once this kind of phenomenon occurs, it is often publicized and disseminated by many marketing accounts. Many users who don't know the truth see it and mistakenly think that the entire live delivery industry is like this.

In fact, if the goods are delivered normally, no false orders are made, and there is no problem with the product quality, then except for some specific categories, the return rate will generally not exceed 10%.

3%, is the most common.

162.7 million, after deducting 3%, the actual sales are 158 million.

There are 22 products today, and the average commission ratio is 30.6%.

Calculated in this way, the commission that Li Chuan can get is about 48.

However, the 48 has to pay another 6% technical service fee.

The technical service fee is the official language, which is actually a platform deduction.

This is easy to understand. After all, the platform is not a charity. If they don’t make money, why do they want to live broadcast and bring goods.

From an objective point of view, Taobao's deduction point is relatively low, only 6%.

You know, the Douyin of later generations has a deduction of 10%.

Of course, this is not high.

Because whether it is 6% or 10%, it is deducted on the basis of commission, not sales.

For example, if the sales volume is 100 yuan, the commission ratio is 30%, and Taobao will deduct 30% on the basis of the 6% commission, which is 1 yuan 8, and the actual commission for the anchor with the goods is 28 yuan 2.

In the same way, only 3 yuan will be deducted from the future Douyin, and the anchor who brought the goods will actually get 27 yuan.

From this point of view, the deduction point of the platform is not very high, which is completely acceptable.

After some calculations, Li Chuan found that the money he could get in the end was about 45.

This is about the same as his commission for shooting a video and adding an advertisement, and he is quite satisfied.

After all, it's just the beginning, and we can't ask for too much.

From the perspective of making money alone, the upper limit of live broadcast delivery is much higher than that of simply shooting videos and receiving advertisements.

(End of this chapter)