This celebrity is too rich

Chapter 37 2000 Fans

Tomorrow is Sunday and National Day.

Li Chuan announced that, except for the e-commerce department, all employees will have a three-day holiday.

The e-commerce department only has one day off.

Such an arrangement is also impossible.

The company's short video business has gradually taken shape. It doesn't matter if you take a three-day holiday, but it's different with live streaming.

The business of live delivery has just started, and the e-commerce department has just been established, and all aspects of the work have not been coordinated. The three-day holiday is really too late.

In order to avoid problems in the future work rhythm, Li Chuan can only work hard for his colleagues in the e-commerce department.

He didn't squeeze his employees, though.

The e-commerce department belongs to overtime work, and each person can get 500 yuan per day for overtime work.

Except for Wang Chengyong, all other employees in the e-commerce department have just joined the company recently.

They had only been working for a few days, and their desire for vacations was not high. In addition, Li Chuan's overtime pay was generous enough, so none of them complained. On the contrary, they were all very happy.

After arranging all this, Li Chuan went home from get off work.

The next day, he had a rare late sleep.

Since the establishment of the company, Li Chuan has not had a day off. After taking a day off after a long time, he certainly wants to enjoy it.

Woke up at ten o'clock in the morning.

After waking up, he didn't get up, but lay on the bed and started vibrato.

However, as soon as he turned on Douyin, he discovered something - the number of fans on the account of "Mr. Mori" exceeded 2000 million!
While Li Chuan was pleasantly surprised, he couldn't help feeling a little strange.

He remembered that when he watched it yesterday, his number of fans was only 1966 million.

The gap between three and four million, if you don't post a video, it will take almost a week to increase.

And he hasn't posted a video for five days, why did he gain 40 followers overnight?

This is definitely not a normal phenomenon.

There must have been an unexpected situation that caused his fans to suddenly skyrocket.

'what happens? '

Li Chuan was puzzled and clicked on the message page.

Then, he found some clues.

From last night to now, more than 2 video comments have been added to the Douyin account of "Mr. Sen".

Li Chuan browsed briefly and found that most of the new comments were discussing his live broadcast.

The sudden increase in followers was caused by the live broadcast?
Li Chuan thought about it, and felt that it was impossible.

The reason is simple. His live broadcast yesterday had 36.9 viewers.

Last night, 36.9 people watched his live broadcast on Taobao, but he gained more than 40 followers on Douyin.

No matter how you look at it, it is unreasonable.

'There must be other reasons. '

Thinking this way, Li Chuan continued to explore deeply.

After 10 minutes, he finally figured out what was going on.

It turned out that when he was broadcasting live yesterday, he was recorded by one of his fans.

This fan edited some of his live broadcast clips into a video and posted it on Douyin.

Then, the video went viral.

When Li Chuan found this video, he found that its likes had reached 126 million.

126 million likes and at least 3000 million views.

And this fan is very measured, when he released the video, he @"Mr. Mori".

Millions of viewers crawled over, which made "Mr. Mori" gain more than 40 followers overnight.

After figuring this out, Li Chuan couldn't help feeling a little emotional.

This is really "unintentionally planting willows and willows into shade".

This video can be regarded as helping him a lot.

It's not just "helping him break through 2000 million fans", but more importantly, let more people know the news that "he's bringing goods live on Taobao".

Previously, Li Chuan had worked hard on publicity, using fans to create thousands of promotional videos, but the effect was not as good as this one.

'It is estimated that the popularity will reach a new high in the next live broadcast. '

Thinking of this, Li Chuan's heart was filled with joy.

However, there was one thing he was still puzzled about.

He couldn't figure out why this video exploded.

Judging from the content alone, there are indeed conditions for explosion.

Last night, during the live broadcast, Li Chuan specially made a few program effects, such as the part about the air fryer.

The video has cut out all the essential parts of this part. With good editing skills, the final video effect is very good, not worse than some funny jokes.

In addition, Li Chuan's face is very recognizable on Douyin, which can attract some viewers, so it is not surprising that the video will explode.

However, this is only analyzed from a content perspective.

Don't forget, this is Taobao's live broadcast.

Although the word "Taobao" does not appear in the video, the unique special effects of Taobao are clearly displayed there, and those who are interested will know where the live broadcast is.

Even if many people don't know, the video comment area will tell them the answer.

This is a video for Taobao. Although the publisher of the video may not have such an idea, it does have such an effect.

For such a video, it’s fine if Douyin doesn’t delete it or take it off the shelf, but it even pushes it.

Li Chuan really couldn't figure it out.

Is it because Douyin's official auditors didn't respond?
Or is it that Douyin has reached a cooperation with Taobao?
Could it be that the vibrato pattern is big enough?

Li Chuan would never believe that the "pattern is big".

No matter how big the Douyin pattern is, it is impossible to play like this.

Let other platforms suck their own blood, and they will definitely be sucked dry.

Business society is not Twilight, vampires are vampires, there is no good.

If Douyin has reached a cooperation with Taobao, and Douyin allows Taobao to be promoted on its own platform, this is undoubtedly what Li Chuan would like to see most.

Because he can continue to use fans, post promotional videos on Douyin, and continuously attract traffic to Taobao’s live broadcast room without worrying about being sanctioned.

However, this is also unlikely.

Li Chuan worked at Ari in his previous life, and he had never heard of the cooperation between Taobao and Douyin.

At best, it is Douyin who has been a Taobao customer for a period of time.

In 2019, Douyin can mount third-party links.

Douyin’s move is mainly to cultivate its own live broadcast e-commerce environment, and by the way, it can also charge a part of the promotion fee.

At that time, there were many anchors with goods, live broadcasting on Douyin, selling Taobao goods.

But the policy lasted just over a year.

In April 2020, after Douyin's live broadcast e-commerce developed, third-party links were completely banned, and they concentrated on their own interest e-commerce.

Therefore, Douyin and Taobao use each other, and they are not partners at all. Douyin does not want or need to drain Taobao.

As for the point of "did the official reviewers of Douyin not respond", although it seems a bit outrageous, it is actually the most likely to happen.

Don't think that big companies don't make mistakes. Big companies make no fewer mistakes than small companies.

Especially Douyin is currently in a stage of rapid development, personnel, management and other aspects cannot keep up, and there are some mistakes and omissions, which is nothing more than normal.

In Li Chuan's view, the reason why the video exploded was probably due to the negligence of the official Douyin reviewers.

Facts also proved that he was right.

After he watched that video, it disappeared within an hour...

(End of this chapter)