Chapter 38
The next morning, Li Chuan called everyone from the e-commerce department to the conference room.

He wanted to conduct a collective review of the live broadcast the day before yesterday.

Reviewing and summarizing the live broadcast process can speed up the team's running-in speed, and can also find and solve problems as soon as possible.

Later generations of live delivery companies basically did this.

As the boss, Li Chuan naturally wants to pass on good working methods to lay a solid foundation for future development.

Everyone sat down at the conference table.

Li Chuan connected his laptop to the projector, clicked on the live video, and pressed the play button.

The live broadcast screen was displayed on the screen, and at the same time, the prelude to "Taishan Next Door" was also heard from the speakers...

It was the first time for Li Chuan to observe the scene of himself singing up close. He was a little ashamed and wanted to fast-forward this part, but for the sake of the overall atmosphere of the replay, he finally held back.

After patiently watching the singing clips, Li Chuan couldn't help but let out a long sigh of relief.

'Fortunately, nothing too embarrassing. '

Li Chuan thought to himself.

Although his singing is average, his voice is really good, and the high-tech addition effects such as sound card and reverb are better than expected.

When he sang it like this, it seemed like that.

It's not amazing, but at least no one in the barrage said his singing was ugly, but many people were using "666".

Singing, the hot scene is over, and the next is the segment of selling toilet paper.

Li Chuan pressed the pause button when he saw that he had yelled the command "get in the car" but the link did not pop up for a long time.

"The occurrence of this kind of thing will greatly affect the rhythm of the live broadcast. Remember, when you broadcast live in the future, you must make preparations in advance, and you must never make such low-level mistakes again."

Li Chuan spoke very calmly, and there was no hint of accusation in his tone.

He was really angry when this happened, but he was relieved after thinking about it.

After all, the team has just been formed, and the members are not familiar with his live broadcast style, and it is normal for some situations where there is some lack of cooperation.

He doesn't need to be too harsh.

After discovering and solving problems, when the whole team gets in place slowly, such situations will naturally disappear.

Li Chuan didn't dwell on this topic for too long. After giving some pointers and getting some positive feedback, he pressed the play button again.

Two minutes later, a clip of Li Chuan and Wang Chengyong acting in a play appeared on the curtain.

This episode was specially designed by Li Chuan in order to mobilize the shopping atmosphere in the live broadcast room.

The toilet paper was originally 1 orders, but he only placed [-] orders at first, and it was sold out quickly.Many people didn't grab it, so they started swiping the screen in the live broadcast room.He took advantage of the situation and asked the staff (Wang Chengyong) to call the manufacturer.So, Wang Chengyong went to stand outside the house for punishment, and returned to the live broadcast room after [-] minute, shouting "another two thousand orders".

The plot design is very simple, but Li Chuan found a problem - Wang Chengyong's voice is too low, if you don't turn up the volume to the maximum, you can't hear what he said at all.

If he hadn't watched the live broadcast and replayed the video, he really wouldn't have discovered this problem.

Because at that time he communicated with Wang Chengyong very smoothly without any obstacles.

However, his personal feeling is different from what the audience saw in the live broadcast room.

The fact is that he thought he was communicating and acting normally with Wang Chengyong, but in fact, in the eyes of most audiences, he was just acting in a very embarrassing one-man show.

Thinking of this, Li Chuan's face instantly became ugly.

With a sound of "啪~", he slammed the pause button, then got up and went to the live broadcast room.

It's happened, and it's useless to be upset.

The most important thing now is to solve the problem.

For this, Li Chuan didn't want to wait a minute.

When he came to the live broadcast room, Li Chuan tested and studied the microphone, and finally found out that it was a problem with the microphone.

The microphone I used before has a narrow range, and it is difficult to record the sound from the side.

Once the problem is found, the next thing will be easy to handle.

The microphone is not suitable?
Just change it.

At the suggestion of everyone in Li Chuan, he placed an order on the spot and bought a condenser microphone worth more than 3 yuan.

It took only 10 minutes for Li Chuan to solve the matter, and then he returned to the meeting room to resume the review.

Near noon, the review ended.

During this period, Li Chuan discovered more than ten problems, large and small, most of which were his own problems.

For example: when he was introducing a product, his action of looking at the teleprompter was too obvious, which gave people a bad impression.

In this regard, Li Chuan's solution is to change the position of the teleprompter.

Before, the teleprompter was placed in front of his left, which caused him to turn his head a lot every time he looked at it.

After discovering the problem, Li Chuan moved the teleprompter directly in front of him. When looking at it this way, he only needed to raise his gaze. The movement range was very small and it was not easy to be spotted.

Another example: in the middle and late stages of the live broadcast, his delivery rhythm was obviously out of order.

In this regard, Li Chuan knew exactly what was going on.

In the first half of the live broadcast, he sang and acted. He explained the products, talked and chatted very passionately, and from time to time he even had a wave of program effects.

In this way, in the middle of the process, he already felt a little tired.

In the second half of the live broadcast, he became more and more tired, and his voice became a little hoarse.At that time, he felt very tired both mentally and physically.In this state, he unconsciously wanted to speed up the pace and end the live broadcast quickly.

This problem is more troublesome to solve.

Li Chuan specifically thought of three methods:

One is to strengthen exercise to make one's physical strength and energy more abundant.

The second is to pay attention to conserving physical strength, don't be particularly passionate when you come up, and try to slow down the speed and rhythm of speech.

The third is to divide the live broadcast into upper and lower sessions, with a period of rest in between.

Li Chuan thought about it carefully and felt that these three methods can be carried out at the same time.

Of course, try not to use the third method.

Separate live broadcasts are also very intermittent. Unless there are too many products and the live broadcast time is particularly long, there is no need to separate live broadcasts.

If you can finish broadcasting in one breath, try to finish broadcasting in one breath.

After the review was over, Li Chuan held a small meeting for everyone in the e-commerce department, focusing on the selection of products.

He will go to the live broadcast and have to re-select the products.

This is also impossible.

Some products are not easy to sell, such as a 99 yuan ceramic teacup, he sold it for 2 minutes before, and the sales volume was only single digits.

Products that are difficult to sell like this must of course be eliminated as soon as possible.

As for those products that sell well, they can continue to be sold in the future, but they cannot be sold again in a short time.

For example, the air fryer has sold more than 600 pieces, and the sales volume is good, but there is almost no possibility of repeated purchases of this item. Most people will basically not buy it again after buying it once.

Another example is the laundry beads, which may be purchased repeatedly, but Li Chuan sells them in large quantities, and it may take a year for the audience to buy them back.Within this year, they will basically not buy any more.

Two consecutive live broadcasts, selling the same product, sales will definitely be very dismal.

Unless you can change a group of viewers.

But that's unlikely, well... at least not anytime soon.

(End of this chapter)

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