This celebrity is too rich

Chapter 368 West Gravity, take it!

Zixi City, also known as Three Norths and Bridge City, is a county-level city under the jurisdiction of Zhejiang Province and managed by Ningbo City. It is located on the coast of the East China Sea, on the south bank of Hangzhou Bay, 60 kilometers away from Ningbo in the east and 148 kilometers away from Shanghai in the north. It is an important industrial and commercial city in the south wing of the Dashanghai Economic Circle in the Yangtze River Delta, and it is also one of the coastal economic open zones approved by the State Council.

The industrial structure of Zixi City is dominated by secondary industries, especially electrical appliances factories. It is one of the world-renowned "capitals of small household appliances".

On the morning of May 5, Li Chuan, Jiang Zeyu, Wang Chengyong, Zhu Chenwei and a group of more than ten people arrived here by car.

What are you doing here?
Examine "Western Gravity."

More than a month ago, Jiang Zeyu proposed to Li Chuan to acquire "Western Gravity".

After some exchanges, Li Chuan finally agreed to the decision and handed over the matter to Jiang Zeyu.

For more than a month, Jiang Zeyu has done a lot of work.

The acquisition of "Western Gravity" is more difficult than imagined.

Although due to a strategic mistake, "Western Gravity" fell into a debt crisis, and the wages of the workers could not be paid out. The loan plus foreign debt totaled more than 6000 million, of which 2000 million and [-] million had to be repaid before October this year, otherwise half of it would be lost The factory buildings and equipment are in a precarious situation.

However, Wei Peng, the chairman of "Western Gravity", is a bad guy. Even if the company is in danger, he doesn't want to sell it.

He felt that he was still saved, so he ran to the bank every day, wanting to borrow another sum of money.

The bank ignored him, so he just stayed there, and if he couldn't do it, he went to another bank.

In short, he is doing everything possible to save himself.

Jiang Zeyu went to him to discuss the acquisition, but he ignored him and threw Jiang Zeyu out.

Jiang Zeyu was rejected several times in a row, and finally had no choice but to use special means.

He found two creditors of "Western Gravity".

The two creditors are both the bosses of private companies. They had been guaranteed by others before and they borrowed more than 1000 million from Wei Peng together.

They are all in other places and have no business relationship with "Western Gravity". In addition, Wei Peng's deliberate concealment made them not very clear about the business situation of "Western Gravity".

Jiang Zeyu came to the door and told them that "Western Gravity" was in a debt crisis and was likely to go bankrupt.

Most of what he said was true, but there were also some exaggerations.

After the two creditors heard about this, they conducted a private investigation and found that it was true, so their mentality was not calm.

According to Jiang Zeyu, if "Western Gravity" fails to repay the loan before October this year, it will lose nearly half of its plant and equipment.

Once this happens, the business scale and model of "Western Gravity" will inevitably be greatly impacted. By then, their more than 1000 million yuan will probably be in vain.

Jiang Zeyu knew what they were thinking, took the initiative to express his purpose, and made a promise, saying: "If you are willing to help me acquire 'Western Gravity', after the completion of the matter, I promise to return the loan in full, and the loan will be paid at the highest loan interest rate of the bank. — 24% for compensation.”

This commitment moved the two creditors.

Together, they signed a private agreement.

On the second day after the agreement was signed, the two creditors began to put pressure on Wei Peng, urging him to repay the loan as soon as possible.

At first, Wei Peng was unwilling to talk to him.

Later, the two creditors became more and more violent, and it didn't take long for the surrounding banks and enterprises to know about it.

Banks and companies know about this, and Wei Peng's end will be miserable.

Before, he was still able to enter the bank, but now, the bank doesn't even let him in.

The same goes for the surrounding businesses. Before, he could go to the offices of these business owners to drink tea and chat; now, everyone hides from him, no one can be found, and the phone cannot be reached.

In this case, he has no place to borrow money if he wants to.

In the end, he had no choice but to be forced to accept negotiations with Jiang Zeyu to discuss the acquisition of "Western Gravity".

After half a month of continuous investigation and negotiation, on May 5th, they finally negotiated most of the key terms.

According to the terms of the negotiation, the main company of "Xiyuli" - Ningbo Xiyuli Electric Appliance Co., Ltd., all the assets are added together, and the discount is 9300 million yuan.After deducting the bank loan of 4630.89 million and the external debt of 1720 million, Sanmu's supply chain actually needs to pay 2949.11 million.

This figure is basically in line with previous expectations.

Jiang Zeyu reported the matter to Li Chuan.

Li Chuan was very satisfied and agreed directly.

However, if you agree, you agree, and the matter is not settled.

Before signing the contract, Li Chuan had to visit and inspect the "Xigravity" factory in person before making a final decision.

In fact, he had long thought of visiting and inspecting the West Gravity factory, but he was too busy with work before and couldn't spare time, so he delayed until now.

Now, it can't be delayed any longer.

The key terms have been negotiated and the contract is about to be signed. Now is the time to strike while the iron is hot.

Therefore, on the second day after the groundbreaking ceremony, Li Chuan brought a group of executives and some important employees of the company to Zixi.

……

Around 09:30 in the morning, Jialong Electric Appliance Manufacturing Factory.

Although the name of Jialong Electric Manufacturing Factory is "Jialong", it is actually a factory under the banner of "Xigravity", and it is the largest factory, and it is also the headquarters of "Xigravity".

At this moment, a lot of people gathered in front of the Jialong Electric Manufacturing Factory. Counting them, there were about twenty of them. Most of them were wearing overalls. There was only one person in a suit and leather shoes, standing at the front.

This person is Wei Peng, the chairman of "Western Gravity".

The group headed by Wei Peng stood by the gate, obviously waiting for someone.

After waiting for about 5 minutes, a Toyota Coaster drove slowly and stopped in front of the factory gate.

This Toyota Coaster is very characteristic, the whole body is dark, tough and stylish, obviously modified, and there is a big logo on its side, with four words written below - "Sanmu Network".

That's right, this is the special car of Sanmu Network.

Two months ago, when Li Chuan was using Douyin, he came across a video.

The account that posted this video is called "Coost-Chengyuan Modification Center". The author is a man from Northeast China, male, in his 30s, tall, about 1.9 meters five, and looks tall and mighty.

This person named Li Chuan in the video, and said aggressively: "Mr. Sen, I said that you are such a big boss, don't you consider buying a Coaster? Driving your big bull all day long, with such a small space and such a low chassis, it is tiring. Not tired?
Look at our Coaster, how big is the area, there is no problem with somersaults, and it can also be modified... This is one of our samples, have you seen it, how beautiful is the re-made shell... The door inside connects the cab The chairs are separated, the wooden floor is laid, and there are all luxurious seats, so it is comfortable to sit on.

There are a total of twelve seats, and the back can accommodate thirteen or four people. There is no problem for a company outing... There is a table here, and there is a big screen in front of it. You usually hold meetings or do live broadcasts here. Is it fragrant?

Here is the console, which can control the light strip above, and can also play music, movies, karaoke... The microphone is here, and it comes for free.

Here is the wine cabinet, you can usually drink some wine in the car, play poker and sing with the female anchor, how cool it is.

Such a nice car, why don't you consider buying one?Ah~, Mr. Mori... contact me if you need it, and I promise to handle it properly for you! "

On the surface, this video seems to be asking Mr. Mori to buy a car. In fact, it is just rubbing Mr. Mori's traffic.

The video author's goal has also been achieved. He posted this video and received more than 300 million views, [-] likes, [-] comments, [-] favorites, and [-] reposts.

This phenomenon is not an exception.

Ever since Mr. Sen became popular, there have been many people on Douyin who are using his traffic.

Most of these people are traders, including car dealers, real estate agencies, hotels, barber shops, pet shops, etc., and even matchmaking companies, who want to introduce partners to Mr. Mori.

They basically follow a set of ideas...in the name of Mr. Sen, to advertise and attract traffic to themselves.

Mr. Sen is the No. [-] Internet celebrity on TikTok, and also the No. [-] Internet celebrity on the entire network. The traffic is really big. As long as his name is mentioned in the video, there is a high probability that he will break through the traffic pool and get a higher playback volume.

This form of "rubbing" will inevitably lead to the scolding of Mr. Mori's fans.

Just like this video of Coster, [-] of the [-] comments were scolding him.

【Who do you think you are? 】

[Mr. Sen can talk to you, I'm the loser. 】

【It's really good! 】

[Mr. Mori: Where did the flies come from? 】

[Is it disgusting? If you rub against someone hard, can they talk to you? 】

【…】

These words, one sentence is more ugly than one sentence, and people with weak psychological endurance may not be able to stand it long ago.

However, there are also some thick-skinned ones, no matter what netizens scold, they just want to rub it to the end.

The reason is very simple, Mr. Sen's traffic is too easy to catch, just a few words, and the data will go up... At present, many people can't control the interests.

Unless Douyin officials take action to sanction them, they will not restrain themselves at all.

Miki Network has also responded to the Douyin official, but the Douyin official said: "It's not easy to ban, it is technically difficult, and it is easy to attract criticism... Let's do this, if the situation is serious, you can give feedback in time and we will deal with it in time; if the situation is serious It’s not serious, just bear with it for a while, and when the technology matures, it should be resolved.”

The Douyin official's attitude of turning a blind eye and closing one eye made Miki Network very annoyed, but there was nothing to do.

Li Chuan also knew about these things.

However, he didn't care.

It is impossible to completely prohibit the behavior of "scrambling traffic". Many official media like to rub traffic, let alone those self-media.

In Li Chuan's view, as long as the rubbing is not too much, he can accept it, and there is no need to block the road.

Of course, he would not encourage such behavior.

Under normal circumstances, when he swipes this kind of video, he swipes it away immediately and doesn't watch it for a second, but this video of Coster is an exception.

why?
Because he saw Coster shown in the video and thought it was pretty good.

The development speed of Sanmu Network is too fast. With the growing scale of the company and more and more businesses, in many cases, one or several teams need to go on business trips or travel together, and the scale is mostly maintained at about ten people.

For a scale of about ten people, one small car cannot fit, and two or three cars are needed, which is not only troublesome, but also increases the cost.

If there is a Coaster, you can sit more than a dozen people in one breath, which can just solve this problem.

Li Chuan checked on the Internet and found a modified Coster, the price is about one million.

A million or so car, it is simply too suitable.

why?
Because it is tax deductible!

With this in mind, Li Chuan contacted "Coost-Chengyuan Modification Center".

The author of the video obviously didn't expect that Mr. Sen would take the initiative to contact him. At first, he couldn't believe it, thinking that Li Chuan was a liar. After repeated confirmation, he became very excited and his tone was very respectful. A kind of arrogant and domineering energy.

He took the initiative to apologize to Li Chuan and said, "I'm sorry, I just wanted to get some attention, but I didn't expect to invite you here... Haha, I'm so lucky."

Li Chuan chatted briefly with him for a while, and then explained the purpose of his visit.

He proposed that he wanted to customize two Coster, but he had a requirement: he could not be hyped.

The author of the video is unwilling. He thinks that Mr. Sen finally found him. This is a good opportunity to collect traffic, and he doesn't want to give up.

He said like this: "Mr. Sen, I will modify two cars for you at the cost price, use the best materials and the best workmanship, and don't earn a penny. Just let me publicize it, okay?"

Li Chuan was not used to him either, and said directly: "This matter is not discussed, if you don't do it, I will find someone else to do it."

As soon as this remark came out, the author of the video was instantly discouraged, and quickly agreed to Li Chuan's request.

This incident happened two months ago.

Today, two months later, two Coasters have been delivered.

The specific delivery time is May 5, which is a week ago.

This week, the two Coasters have completed a series of procedures such as licensing and filing, and can be used normally.

Visiting and inspecting the "Western Gravity" factory in Zixi today is the first time for Li Chuan to travel by Coaster, and the experience is still very good.

The vehicle stopped and the doors opened.

Li Chuan got out of the car first, walked up to Wei Peng with a smile on his face, shook hands with his opponent and said, "Long time no see, Mr. Wei."

"Mr. Sen, you've come a long way, thank you for your hard work."

"What's the hard work, old friends meet, you can only be happy, right?"

"exactly."

"..."

After exchanging pleasantries for a while, Li Chuan and others followed Wei Peng into the factory area.

They drank tea in the office for a while, and then left the office together around ten o'clock in the morning, went to the production workshop, and began to visit and investigate.

The visit and inspection lasted for two hours and ended at noon.

During these two hours, Li Chuan learned about the current situation of "Western Gravity" in detail.

"Western Gravity" has two factories, one large and one small, both located in Zixi City.

The largest is Jialong Electric Manufacturing Factory, which has twelve workshops, 86 production lines, a four-story office building, two six-story staff dormitories, a medium-sized canteen, and a small playground. It covers an area of ​​9.6 square meters. It mainly produces Wall breaking machine, meat grinder, rice cooker, microwave oven, self-heating mattress, etc.

The small one is Xiyuli Electric Appliance Manufacturing Factory, which is located on the east side of Zixi City, five kilometers away from Jialong Electric Appliance Manufacturing Factory. It has four workshops, 32 production lines, a two-story office building, a four-story staff dormitory, and a small canteen , a sports field, covering an area of ​​4.5 square meters, mainly produces heaters, electric fans, electric baking pans, etc.

The two factory areas are both industrial property lands of "Western Gravity". They have different divisions of labor. Each factory area has an independent management organization, which can be regarded as two branch companies.

There are a total of 463 workers in the two factories. They implement a "three-shift" work system, work 12 days off and 24 days off. The average wage expenditure is 6520.6 yuan (including five insurances), and the monthly fixed wage expenditure is about 300 million.

It is also worth mentioning that "Jialong" is also an independent brand of "Xigravity", but it has never launched a product, so it is not well-known.

There are three self-owned brands under the "Xiyuli", namely "Xiyuli", "Gravity" and "Jialong".

Among them, "Gravity" has the largest brand value, worth a few million; "Xi Gravity" is second, worth tens of millions; want.

These are the overall situation of "Western Gravity".

There are also many details, such as equipment, products, order sales, etc... Li Chuan only briefly understood the information, but did not study it in depth.

Jiang Zeyu had worked hard on these details before, and he confirmed that there was nothing wrong with it. When it came to him, he didn't need to get too entangled, just get a rough idea.

(End of this chapter)