This celebrity is too rich

At around 06:30 the next morning, Li Chuan just got up when he received a call from Jiang Zeyu.

Jiang Zeyu told him that the situation has changed, and now there is another snack factory.

He didn't understand what it meant at first, but after asking Jiang Zeyu to explain it in detail, he finally understood what happened.

It turned out that Jiang Zeyu had his eye on the category of snack food a long time ago.

He thinks that the category of snack food is especially suitable for the scene of live broadcast with goods.

So, he decided to work on it.

Before, because he was busy with "Western Gravity", he didn't have time to personally inspect and research the snack food market, so he assigned this task to the investment department.

There is an employee in the investment department. Hu Jian's hometown is Jinjiang. He knows that there is a snack food production base in his hometown, and the things in it are not bad.

He informed Jiang Zeyu of this matter.

Jiang Zeyu felt that this was a good thing, and immediately ordered him to lead the investment department to Jinjiang for inspection.

After a period of investigation, the investment department finally selected several snack factories.

They bought a copy of the products from these snack factories and gave them to Jiang Zeyu to try.

After Jiang Zeyu tasted it, he felt that the spicy strips and chicken feet from Ruiheng Food Factory tasted the best.

At that time, he happened to be fine, so he took the time to visit Jinjiang and was very satisfied with the result.

After this trip, he listed Ruiheng Food Factory as a key target, and began to arrange for the investment department to contact and negotiate with him.

Some time ago, the "Western Gravity" incident ended, and Jiang Zeyu freed up his hands to personally take charge of the investment in the snack factory.

He was not in a hurry to negotiate with Ruiheng Food Factory, but first followed the usual procedures to conduct an in-depth market research on the snack food industry.

This investigation allowed him to discover an important message.

He found that there are several leisure food production bases in China, the largest of which is located in Qifeng Road, Dongguan City, Guangdong Province, accounting for more than 50% of the market; Hu Jianjinjiang also has another leisure market production base, but the overall scale is not large. Large, the market share is less than ten percent.

Another key point is that Hangzhou also has a snack food production base, which is located in Heqiao Town, Lin'an District, less than [-] kilometers away from Chichuang International Building.

The market share of the snack food production base is not small, about 15.00%.

After learning this information, Jiang Zeyu found that the advantage of Jinjiang snack food production base is not great.

First of all, the market share is too small, less than 10%, which is not representative.

If they go to other places for investigation, especially on Qifeng Road, Dongguan City, Guangdong Province, they may have better choices.

Second, geographical location is not dominant.

This is not to say that Jinjiang's geographical location is not good.

Jinjiang is located in the eastern coastal area, with ports, railways, airports and other facilities, and its geographical location is very advantageous.

However, this is for overall trade.

From the perspective of Sanmu Networks, the situation is somewhat different.

Sanmu Network is located in Hangzhou, where the headquarters is established, and it is impossible to relocate in the future.

Hangzhou is nearly [-] kilometers away from Jinjiang... The cost of communication is very high for such a long distance.

The cost of communication is high, and the influence and control will inevitably decline.

When influence and control decline, all kinds of problems will arise.

If you want to avoid it, the best choice is to choose those factories that are relatively close to Hangzhou.

At this point, the leisure food production base in Heqiao Town, Lin'an City has obvious advantages.

It is not close to Hangzhou, but in Hangzhou!

With a distance of less than [-] kilometers, the senior executives of Sanmu Network can go there and have a look if they have nothing to do, without worrying about the loss of influence and control.

The above two points are the disadvantages of Jinjiang leisure food production base.

With this in mind, Jiang Zeyu made some adjustments to the investment plan.

He divided the investment department, including himself, into three parts, one part was sent to Qifeng Road, Dongguan City, Guangdong Province for inspection, the other part was sent to Heqiao Town, Lin'an City for inspection, and the remaining part continued to work with Ruiheng Foods factory negotiations.

Although the Jinjiang snack food production base has disadvantages, the rigid conditions of Ruiheng Food Factory are still very good.

They have been in contact with each other for so long, and they are almost done talking now. In this case, naturally they can't give up just by saying give up.

Before they find a better option, they still have to continue their talks with Ruiheng Food Factory.

However, Jiang Zeyu did not personally participate in the negotiations.

In his opinion, the best choice for Sanmu Network is the snack food production base in Heqiao Town, Lin'an City.

Therefore, he assigned himself to the inspection team in Heqiao Town, Lin'an City, and took two people there for inspection.

They inspected for a few days and gained little.

Although several food factories with good conditions were found, the owners of these snack factories did not want to sell food.

In this regard, Jiang Zeyu has nothing to do.

At the same time, the inspection team on Qifeng Road, Dongguan City, Guangdong Province also sent back news.

Their situation is similar.

They found many snack factories in excellent condition, but they didn't want to sell many, only three.

They compared the specific conditions of these three snack factories with Ruiheng Food Factory, and found that the conditions of these three snack factories were not as good as Ruiheng Food Factory.

In this way, it can be regarded as no gain.

On the contrary, the progress at Ruiheng Food Factory was extremely rapid. After a few days, many key terms were almost negotiated.Right now, we only need to let the people with decision-making power go over and talk about it once or twice, and we can basically get it done.

Jiang Zeyu made an analysis of the current situation, and finally decided to give up other thoughts and negotiate with Ruiheng Food Factory.

On May 5, the day of Qin Sheng's birthday, Jiang Zeyu arrived at Ruiheng Food Factory.

He arrived at three o'clock in the afternoon. After arriving, he talked with the owner of Ruiheng Food Factory for less than an hour, and then settled the remaining key terms.

In the evening, they had a meal together.

After dinner, when he returned to the hotel, Jiang Zeyu called Li Chuan and told him to come back quickly and sign a contract with Ruiheng Food Factory.

Li Chuan also heard the news and hurried back from Inner Mongolia just now.

However, it took only one day for this to change.

The reason for the change was that yesterday morning, that is, on May 5, Jiang Zeyu received a call from Cai Guang, the owner of Jiuxiang Food Factory.

Jiuxiang Food Factory is a snack factory in very good condition that Jiang Zeyu discovered during his inspection in Heqiao Town, Lin'an City.

The main product category of the factory is similar to that of Ruiheng Food Factory, but the business scope is wider, mainly spicy strips, chicken feet, duck necks, and vegetarian beef.

The taste of their products is also very good, comparable to that of Ruiheng Food Factory. Moreover, the factory has a larger scale, more employees, richer products, and stronger research and development capabilities. The comprehensive conditions are not better than Ruiheng Food Factory. few.

Before, Jiang Zeyu valued this snack factory very much, so he specifically found the owner of the factory—Cai Guang, and talked with him for a long time.

However, Cai Guang was unwilling to sell anything, and Jiang Zeyu had no choice but to give up.

Two days later, on the morning of May 5, for some reason, Cai Guang suddenly changed his mind and called Jiang Zeyu, saying that he was willing to sell.

After Jiang Zeyu heard about this, he hurried back to Hangzhou by plane and went to Cai Guang for an interview.

Jiang Zeyu arrived at night, and when he arrived, he had dinner with Cai Guang.

They ate and talked until the wee hours of the morning.

During this period, Cai Guang did not explain why he suddenly changed his mind, but Jiang Zeyu roughly guessed from his speech and behavior.

He felt that Cai Guang actually wanted to sell it deep down in his heart. The reason why he said not to sell it before was because he wanted to raise the price on the ground and strive for a good price.

Later, he changed his mind, probably because he heard the news and knew that they had almost negotiated with a snack factory in Jinjiang, and they were about to sign a contract, so he felt anxious.

You must know that the snack food industry is not a sunrise industry, and not many people are willing to invest in this industry.For a snack factory as big as his, it is not easy to find a suitable seller to sell it. If Sanmu Network misses it, we don't know how long we will have to wait in the future.

Thinking of this, he gave up the idea of ​​sitting on the ground and raising the price, and called to try to redeem it.

These are all Jiang Zeyu's guesses and cannot be completely confirmed, but after careful analysis, the credibility is still very high.

Why do you say that?

First of all, this set of logic is very reasonable and very much in line with the way of thinking of traditional businessmen.

Secondly, Jiang Zeyu did not mention the situation at Ruiheng Food Factory, but Cai Guang took the initiative to ask about it... Based on this alone, it can be judged that Cai Guang has inquired about their news, otherwise, he would not probably know about it.

After Jiang Zeyu guessed Cai Guang's mental state, he also gained confidence in his heart. During the negotiation, his attitude was quite tough, especially in terms of price, he was quite ruthless.

According to normal valuation calculations, the overall value of Jiuxiang Food Factory should be around 5000 million, but Jiang Zeyu only offered a price of 3000 million.

Of course, Cai Guang disagreed.

However, he didn't turn his head and leave. Instead, he patiently broke up with Jiang Zeyu.

This kind of behavior made Jiang Zeyu more convinced of his previous guess, and now he has more confidence.

That night, they debated for a long time, and finally reached an agreement on the price of "700 million".

It can be said that the progress of a negotiation to directly determine the price is quite fast.

Of course, this does not mean the negotiations are over.

Although the price has been initially determined, it will be reviewed later.

Jiang Zeyu gave the quotation based on the data provided by Cai Guang.

These data were unilaterally provided by Cai Guang, without strict review, they may be false, or contain some false or exaggerated elements.

In this regard, Sanmu Network must verify it.

If the result of the verification confirms that there is data falsification, or false reporting or exaggeration, it will inevitably be another round of nonsense.

Under the arguing, the price may still fluctuate.

This process will take at least a few days to complete, and it may take months or even years if it is serious. If the situation is particularly serious, the possibility of planned abortion is not ruled out.

However, that's all for later.

Right now, they have reached a preliminary intention, which is obviously good news.

This means that Sanmu's supply chain has another choice besides Ruiheng Food Factory, and judging from the current situation, this extra choice is obviously better!
After the negotiation, Jiang Zeyu returned to the hotel room.

It was early morning, but he did not rest.

He sat in a chair and wrote out a plan with a computer.

After writing the plan, it was already cold.

He checked the time and saw it was 35:[-] in the morning.

At this time, he guessed that Li Chuan had already woken up, so he called Li Chuan.

……

After hearing all this, Li Chuan thought carefully for a while, and felt that the conditions of Jiuxiang Food Factory were better.

Therefore, he followed Jiang Zeyu's plan and decided to go back to Hangzhou first and visit Jiuxiang Food Factory.

Around seven in the morning, Li Chuan and others arrived at the airport.

They changed their tickets and took the earliest flight back to Hangzhou.

Near noon, the plane landed.

They had a "breakfast" near the airport and waited for their company's special car by the way.

At around twelve noon, they got on Coaster and went straight to Jiuxiang Food Factory.

At around 03:30 in the afternoon, Coster arrived at Jiuxiang Food Factory.

Li Chuan got off the car and met Cai Guang, the owner of Jiuxiang Food Factory, and Jiang Zeyu who had just woken up.

When the few people met, there was a burst of greetings and condolences.

After greetings and condolences, a group of people, led by Cai Guang, walked into Jiuxiang Food Factory.

……

Li Chuan Jiuxiang Food Factory inspected for two days, and basically found out the situation of the factory.

Cai Guang may be eager to seize this opportunity, and the data and materials he gave are relatively honest, without too many false reports or exaggerations.

After knowing this information, Li Chuan talked with Jiang Zeyu several times in private, and felt that the price of "700 million" was more reasonable, but judging from the current situation, he could try to push it down again.

On May 5th, he handed over the negotiation of Jiuxiang Food Factory to Jiang Zeyu, and he led a team to Jinjiang by plane.

Although the conditions of Jiuxiang Food Factory are better, Ruiheng Food Factory cannot give up directly.

Li Chuan hasn't been there yet.

Before making a decision, he had to go over there to investigate, understand the situation in detail, and then compare and analyze carefully before making the final choice.

On the afternoon of May 5, he came to Jinjiang.

Two days later, he left Jinjiang.

The moment he left, he had already made a decision: give up Ruiheng Food Factory and take down Jiuxiang Food Factory!
……

At 5:17 pm on May 23, Li Chuan signed a transaction contract with Cai Guang on behalf of Sanmu Supply Chain.

Sanmu Supply Chain acquired Hangzhou Jiuxiang Food Co., Ltd. (the operating body of Jiuxiang Food Factory) at a price of "600 million".

The contract was signed, and the "self-built supply chain plan" took another solid step forward.

That night, Li Chuan, Jiang Zeyu, Wang Chengyong, Zhu Chenwei and others held an executive meeting.

At the meeting, they mainly studied the future development plan of Jiuxiang Food Factory.

久香食品厂占地面积为11.6万平方米，有大大小小13个厂房、1栋综合楼办公室、1座中型食堂和1排职工宿舍，内有173名工人，平均工资在5800元左右（包括五险）。

The factory's hard conditions are good, and the product range is also very rich. It can produce more than [-] kinds of snack foods, but there is a problem, that is, they do not have their own brand.

After detailed discussions, Li Chuan and others decided to register and apply for a snack brand in the name of Sanmu Supply Chain, named "Little Greedy Cat".