This celebrity is too rich

The name "Little Greedy Cat" was finally decided after two hours of repeated discussions by Li Chuan and others.

During the discussion, some people pointed out that the name "little greedy cat" is not high-end enough, and it will be difficult to make a brand premium in the future.

This statement was refuted by Jiang Zeyu.

In Jiang Zeyu's view, although there are high-end brands in the snack food industry, such as "Three Squirrels" and "Bestore", they are all products of capital operation and do not have real technical barriers.

What are the technical barriers to snack food?
Normal judgment should be the taste.

Do "Three Squirrels" and "Bestore" taste good?

not good.

Compared with some unknown niche brands, it doesn't even have an advantage.

Their advantages lie in more exquisite packaging and a higher-end look, as well as better advertising and more powerful channels.

For niche brands, the packaging problem can be solved, but the two aspects of advertising and channels are very difficult. Without money and resources, it cannot be solved at all.

Money and resources are precisely the advantages of capital.

and so……

Sanmu Network has developed to the present, and it can be regarded as a capital, but the capital is not thorough enough.

They have money and can help "Little Greedy Cat" to advertise, but they are somewhat lacking in resources.

Their sales channels are limited to online and cannot reach offline.

It is difficult to do high-end online channels, because there are many products online, and netizens have too many choices. If the price is too expensive, netizens will most likely choose to give up.

If you want to be high-end, you must have offline channels.

However, offline channels are precisely the disadvantage of Sanmu Networks.

They want to expand offline channels, but the cost of expansion is too high, and it is extremely difficult. Once they break in, they will face all kinds of scheming, and they may burp someday.

Therefore, Sanmu Network's own snack brand is not yet suitable for high-end products.

Jiang Zeyu believes that starting from the low-end, opening up the market, and cultivating the brand is the most correct choice.

Although the name "Little Greedy Cat" does not sound high-end, the meaning of the word is very clear. People will know what they are doing when they hear it, which is very conducive to publicity and promotion.

Jiang Zeyu's statement has been recognized by most people, and the brand of "little greedy cat" has been confirmed.

Establishing a brand requires a lot of preparatory work.

The first is to register and apply for a trademark.

Although this work is simple, it needs to be meticulous and serious enough.

Li Chuan handed over this work to the Administration Department, and asked Zhu Chenwei to take charge of it himself, and brought two other people to check repeatedly, and no mistakes were allowed.

The second is to design the logo and product packaging.

This work is quite important.

Logo and packaging often represent the tonality of a brand. In this regard, we must not be sloppy.

In response to this problem, Li Chuan and others also discussed for a long time.

In the end, they unanimously decided that the brand logo should adopt a cartoon image of a "cat sticking out its tongue", outlined with lines instead of color matching.

This is just an idea, or a design outline, and the specific design plan needs to be carefully studied and polished by the brand department.

In terms of product packaging, they decided to use white and light yellow as the main color, and the overall style should be as high-end as possible.

Although "Little Greedy Cat" does not take the high-end route, as a brand, it cannot be too low-end.

It is too low-end, it looks like a miscellaneous brand, and it is not conducive to brand building.

After discussions, Li Chuan and others decided to learn from brands such as "Three Squirrels" and "Bestore", and adjust the product packaging in a high-end and good-looking direction.

They have an imagination, that is, the logo and packaging of "Little Greedy Cat" are at the same level as high-end brands such as "Three Squirrels" and "Bestore", but with lower prices, larger product quantities, and better taste... as long as Can do this, "little greedy cat" can kill these high-end brands with super high cost performance.

This imagination is very beautiful, but it is hard to say whether it can be realized, and it is estimated that it is unlikely.

Furthermore, it is to determine the product category of "Little Greedy Cat".

This work is also important.

The business scope of Jiuxiang Food Factory is very wide, and it can produce more than [-] kinds of snack foods, but these more than [-] kinds of snack foods cannot all be labeled as "little greedy cats" in one go, and a detailed development plan must be in place. , implemented step by step.

Jiang Zeyu thought of this question from the very beginning.

Before, he stayed up late to write the plan, which was mainly aimed at this point.

According to the information he learned, although Jiuxiang Food Factory can produce more than [-] kinds of products, but not many of them are really good. Not very good.

Among them, the best product they make is fish tofu.

Fish tofu is a kind of snack made of fish tofu in special small packets. It is usually sold at the front desk of the supermarket. The price is [-] cents each or [-] yuan for [-] yuan... It is very cheap, but the quantity is small, and adults almost eat one bite.

In terms of fish tofu, Jiuxiang Food Factory has its own research and development system. They do OEM for many brands. They usually ship a large amount and the taste is very good. Many people will become addicted to this. not come down.

With this in mind, the best way for "little greedy cat" is to make fish tofu first... Make the fish tofu first, and the rest will be discussed later.

After Jiang Zeyu raised this point, no one objected, and it was passed unanimously.

So far, a series of plans for "Little Greedy Cat" have been preliminarily determined.

After that, everyone discussed the issue of the person in charge of Jiuxiang Food Factory.

The person in charge doesn't really have much choice.

After Cai Guang withdrew, he took away an office director and two workshop directors, leaving a deputy general manager and four workshop directors in the middle and high-level positions.

Among them, the most suitable candidate for the person in charge is undoubtedly the deputy general manager - Feng Xu.

Feng Xu, male, 42 years old, graduated from a junior college in his early years, and was considered a top student at the time.He has worked in Jiuxiang Food Factory for six years. He has been diligent and diligent. He has not made too many achievements, but he has also made some mistakes.

Such a person may not be qualified as an entrepreneur, but may be a good choice as a manager.

After Li Chuan learned about Feng Xu's situation, he thought twice and decided to take the same measures as "Western Gravity". First, let Feng Xu act as the general manager in the name of deputy general manager, and take full charge of the daily management and management of Jiuxiang Food Factory. For operations, if he does well, he will be made a full-time employee; if he is not doing well, another general manager will be transferred.

After this matter was settled, Li Chuan arranged another task for Jiang Zeyu.

He asked Jiang Zeyu to stay at Jiuxiang Food Factory for a few days to help Feng Xu stabilize the situation and get the job done. When things here were almost handled, he took Feng Xu to Sanmu Network to meet and chat with him. .

Around 11:30 pm, the meeting ended.

Li Chuan did not go to a nearby hotel to rest, but rushed back to the company overnight.

This statement may not be accurate. The place he is going to is not the company, but the five-star hotel near the company-Sendu Hotel.

What to do at Sendhu Hotel?
Find someone.

Who to look for?

Wu Jinyan.

Three days ago, Wu Jinyan completed the business activities arranged by Huanyu Entertainment and returned to Hangzhou.

After returning to Hangzhou, she has been staying in the company to learn various knowledge about live broadcast delivery. Wang Chengyong arranged three teachers for her, only for her, including Yang Runxin and Wu Xiaobai. This treatment is unprecedented.

In the past three days, she had a very fulfilling life, but she also had some complaints.

The main complaint is that I can't see Li Chuan.

Li Chuan has not returned to the company for a week.

This week, he was busy outside every day, flying to Inner Mongolia for a while, and Jinjiang for a while, and went back to Hangzhou several times in the middle, but he didn't have time to go back to the company at all, and he had to go straight to Jiuxiang Food Factory when he walked out of the airport.

In this way, although Wu Jinyan has been back for three days, she hasn't seen Li Chuan yet, which makes her extremely resentful and complains on the phone every day.

Right now, Li Chuan has finally settled the matter of the snack factory, so he naturally has to go to the hotel to comfort him, otherwise, something might go wrong.

At around [-]:[-] p.m., the Rolls-Royce Cullinan started and sped towards the Sendo Hotel.

……

At three o'clock in the morning, the bedroom of a luxurious suite in the Sendur Hotel.

A "war" has just come to an end.

Li Chuan and Wu Jinyan hugged each other, enjoying a moment of tranquility.

After a while, Wu Jinyan raised his head to look at Li Chuan, and said, ""Sister Wei's Workplace Diary" will end tomorrow, do you know?"

"Ok?"

Li Chuan was slightly taken aback, and said, "Is it the finale? So soon?"

"How fast, how long has it been?"

"Huh? How long has it been?"

""Sister Wei's Workplace Diary" was launched on March 3. Today is May 16. Tomorrow, it will be two months and two days."

"Oh~, has it been two months?"

"What do you say?"

Wu Jinyan rolled his eyes and said angrily, "Are you too stupid?"

"Uh, kind of."

Li Chuan shook his head and said, "I've been too busy recently, so I can't remember the time clearly."

"Haven't you watched the latest episodes?"

"I did not see."

"You don't even watch your own drama?"

"Didn't I just say that I'm busy with work and have no time."

"No matter how busy you are at work, can't you spare 5 minutes?"

"Ah?" Li Chuan didn't react for a while.

"The episode of "Sister Wei's Workplace Diary" is 5 minutes long, don't you have time to watch it?"

"Oh, you said that."

Li Chuan understood, and explained: "It's not that I didn't have 5 minutes... Mainly... I didn't think about it, I have so many things to do every day, it's impossible to just stare at the video."

"Then what are you staring at every day?"

"I'm staring at too many things."

"For example? Those beautiful female anchors?"

"What are you talking about! Am I that kind of person?"

"do not you?"

"of course not!"

"Hmph, do ghosts believe it? Do you think I don't understand you?"

"I……"

Li Chuan was speechless for a moment, not knowing what to say.

Just when the scene was in an embarrassing situation, his brain quickly shifted for a moment, then he waved his hands, making an irritable look, and said: "I really admire you, isn't it just a short play, I'll watch it now, Ok?"

"You can watch it if you want, and ask me what to do?"

"Give me the phone."

"Why do you want my phone? Don't you have a phone yourself?"

"I can't see the data on my phone."

"What data?"

"Play data."

"What are you doing with this?"

"What did you say?!"

Li Chuan was a little annoyed: "I'm the boss, so I can't see the play data of my drama?"

"You read the content first."

"What's so interesting about the content?"

"What's so good about data?"

"Why are you talking so much nonsense?"

"You're talking nonsense!"

"Hey! Are you itchy? Give me your phone!"

"No, what can you do with me?"

"Damn it? Your skin is itchy, isn't it?"

"What are you doing?!"

"Don't fight for three days, go to the house to expose the tiles, today I will teach you a lesson!"

"Hey~...Don't, don't...No, no, no, no...Don't do this! I beg you!"

"Will you give it?"

"Give, give."

"Hmph, little boy, I can't cure you anymore?"

Li Chuan's tone was very arrogant. After speaking, he turned over and lay down on the side.

Wu Jinyan blushed and gave Li Chuan a vicious look.

"What are you looking at! Get your phone here!"

Li Chuan scolded.

Wu Jinyan bit his lip, reached out to the bedside table, picked up his mobile phone, and handed it to Li Chuan.

"Be honest."

Li Chuan took the phone and issued another warning.

After the warning, he was about to turn on his phone when he suddenly felt a sharp pain in his waist.

"Hiss~...what are you doing?!"

"I still want to ask you! What did you want to do just now?! Ah? Do you want to die? I'll strangle you and me..."

"Oh~... I was wrong, I was wrong, I was wrong!"

"Is it wrong now? It's too late!"

"..."

Li Chuan was tortured for a while, and finally couldn't take it anymore, so he simply resorted to brute force and started another "battle".

When the "battle" started, Wu Jinyan calmed down instantly.

……

Half an hour later, the "battle" was over.

Li Chuan turned over and lay down beside him to rest.

After a while, he was almost rested, so he got up from the bed, leaned against the head of the bed, picked up Wu Jinyan's mobile phone, turned on Douyin, and checked the playback data of "Sister Wei's Workplace Diary".

He only watched the relevant data of "Sister Wei's Workplace Diary" a few times in the early stage of the broadcast, and then stopped paying attention to it because of his busy work schedule.

Right now, "Sister Wei's Workplace Diary" is coming to an end, and the data has basically been finalized, and there will be no major changes.

The current data is basically equal to the final result, so it is worth paying attention to.

Li Chuan clicked on Wu Jinyan's personal work, pulled the video list to the bottom, and started watching from the trailer.

Trailer: 5.9 million plays;

First episode: 5.2 million plays;

Episode 4.7: [-] million plays;

Episode 4.6: [-] million plays;

Episode 4.3: [-] million plays;

Episode 4.3: [-] million plays;

……

Li Chuan read it from beginning to end, and after a rough calculation, he found that the average broadcast volume of "Sister Wei's Workplace Diary" is about [-] million.

This number can be said to be the best in history!

You know, from the invention of the camera to the present, no film and television drama can achieve this level of premiere.

If not, it is making history!
Although this kind of statement is a bit false... "Sister Wei's Workplace Diary" is a series of short dramas, each episode is only 5 minutes long, and they are all free, which is incomparable with traditional movies and TV dramas.

But the data is here after all, and there is not much water in it.

It is not an exaggeration to say that this situation is creating history.