This celebrity is too rich

Chapter 377 Development and Change of Public Opinion
[377 is not released, I will think of a way, forgive me! 】

After checking the data, Li Chuan clicked on the feature film.

He hasn't read "Sister Wei's Workplace Diary" for a long time, and he has forgotten everything he saw before.

However, it doesn't matter.

What he pays attention to is not the content, but the comments of netizens.

He already understood the plot content of "Sister Wei's Workplace Diary" very clearly by reading the script before.

Right now, it's made into a video, and he's not very interested.

In contrast, public opinion feedback is more important.

Li Chuan clicked on the video, adjusted it to triple the speed, and then clicked on the comment section, watching the "ghost animal video" while watching the comments of netizens.

In the early stage of the broadcast of "Sister Wei's Workplace Diary", the public opinion situation was very bad.

From the first episode to the fourth episode, all the netizens are scolding.

What are they scolding?
Scold "Sister Wei's Workplace Diary" and "series of short dramas" as a form of film and television.

At that time, "Sister Wei's Workplace Diary" had just aired. Due to previous publicity mistakes, many netizens mistakenly thought that "Sister Wei's Workplace Diary" was a normal web drama.

Netizens came with the mentality of watching online dramas, but found that "Sister Wei's Workplace Diary" is just a series of short dramas, each episode is only 5 minutes. After being disappointed, they began to insult wildly, and the process was very tragic.

However, this phenomenon did not last long.

From the fifth episode, some viewers gradually accepted the film and television form of "series of short dramas", and the situation of public opinion began to change.

The specific manifestation is that some netizens began to speak for "Sister Wei's Workplace Diary".

[If you don't want to watch it, don't watch it! 】

[I don’t know what’s so hot, if I can’t accept it, it’s over, why don’t I just quit, what to compare here? 】

【Stop scolding, let's watch the show well. 】

[No matter how long or short it is, just look good. 】

[I think 5 minutes is pretty good. Those TV dramas and online dramas usually last for four to five or 10 minutes, which is too long to finish watching. 】

【…】

Comments like this began to emerge on a large scale, and gradually formed a situation that was opposed to insulting speech.

After this phenomenon lasted for two days, the voices speaking for "Sister Wei's Workplace Diary" and "series of short plays" gained the upper hand.

In the eighth episode, the plot of "Sister Wei's Workplace Diary" entered its first climax.

Due to the wonderful and beautiful plot, many dissatisfied viewers changed their positions.

[What to say, although the time is a little short, it is still pretty good. 】

【nice!It would be better if it could be longer. 】

[The plot and rhythm are still okay. 】

【…】

With the emergence of such remarks, the voice of insulting "Sister Wei's Workplace Diary" and "series of short dramas" basically disappeared, and the situation of public opinion was completely reversed.

At the same time, there were also some comments discussing the plot and characters in the comment area, but not many.

From the eighth episode to the No.11 episode, more and more people say it looks good.

When it came to episode No.12, there were suddenly fewer people who said it looked good.

why?
Because a very real and disgusting villain appeared in the plot of No.12 episode, which caused verbal criticism from most netizens.

Netizens were so focused on scolding the villain that they ignored other matters.

This was a turning point and guided the subsequent development of public opinion.

Starting from Episode No.12, there have been more and more discussions about the plot and characters in the comment area, and the previous remarks have gradually dissipated.

At this point, "Sister Wei's Workplace Diary" can be regarded as truly recognized by the audience.

Since then, the public opinion situation has entered a virtuous cycle.

However, it didn't loop for too long.

By the time of Episode No.19, the public opinion situation ushered in another wave of ups and downs.

The reason is that the advertisements of Mengniu and Dove were added to "Sister Wei's Workplace Diary".

The addition of advertisements has aroused the resentment of many viewers.

[Each episode is only 5 minutes, and there are commercials?Do you want to be shameless? 】

[I came to see the ad? 】

[This kind of drama also has advertisements?It's a bit ugly to eat. 】

【…】

Such comments occupy the comment area of ​​Episode No.19.

Yu Jie and others reacted quickly, bought the navy in time, and controlled public opinion, and achieved certain results.

[Without advertising, what do they eat and drink? 】

[Don't ask too much, the advertisement is only a few seconds, acceptable, it's better than those video platforms. 】

[No advertisements, the crew is drinking northwest wind? 】

[You have to understand that this show can only be renewed if you make money!Otherwise, it will go bankrupt. 】

[As long as the plot is exciting, the advertisement is acceptable. 】

【…】

Under the guidance of the navy, the public opinion situation has been controlled.

If this wave passes, it will be easy to handle in the future.

According to Yu Jie and others, with the passage of time, the audience will one day get used to the advertisement.

As it turns out, they were right.

Those voices against the advertisement lasted less than a week before gradually dissipating.

After these twists and turns subsided, "Sister Wei's Workplace Diary" entered a period of steady development.

In the days to come, few people paid attention to those messy things, and most people's discussions focused on the plot and characters.

Even in the middle and late stages, Yu Jie and others added an additional interstitial advertisement for Mercedes-Benz, which did not cause a rebound in public opinion.

The above is the public opinion development process of "Sister Wei's Workplace Diary". Although there have been several twists and turns in the middle, the final result is still very good.

It is also worth mentioning that the most popular discussion among the audience about the plot and characters is the role of "Zhou Yuan".

This is not surprising. The role of "Zhou Yuan" has the greatest contrast between before and after, and is also closest to people's real life. It is itself quite topical.

The audience's evaluation of the role of "Zhou Yuan" showed two extremes.

Some people especially discussed her, feeling that she had betrayed Wei Ying, who had been helping her all along, that she was dishonest, and her methods were extremely disgusting; others felt that she was very real and pitiful, and that she had been shrouded in Wei Ying's aura before, and she had no existence. Feeling, it is understandable that it finally broke out and became the ultimate big BOOS.

This phenomenon surprised Li Chuan.

He remembered watching TV dramas when he was a child, and people didn't have a good impression of villains who were selfish and betrayed others, but now, the situation seems to be different.

He thought about this for a long time, and felt that the times might have changed, and people's thinking had also changed.

However, none of this matters.

The important thing is that the foreshadowing that Yu Jie designed at the beginning can come in handy now.

Back then, when "Sister Wei's Workplace Diary" was about to finish, Yu Jie improvised and added an extra scene of Zhou Yuan.

The specific content is that when Wan Sen and Wei Ying got married, Zhou Yuan also appeared on the scene, but she didn't go to the wedding, she just went out to watch for a while, and then left.

Yu Jie filmed this scene as an alternative, and decided to choose whether to broadcast it or not according to the situation of public opinion.

If netizens particularly hate the character "Zhou Yuan" and don't want her to appear again, this scene will be cut directly: If netizens have sympathy for the character "Zhou Yuan", then this scene will be broadcast normally Come.

Looking at it now, it is obvious to choose the latter.

How did Yu Jie know that the audience would sympathize with the character "Zhou Yuan"? '

'Analyzed?Or guess it? '

'Whether it is analyzed or guessed, it can prove that his judgment on the situation of public opinion is very good. '

Thinking of this, Li Chuan let out an admiration.

After reading the public opinion feedback, he turned his head to look at Wu Jinyan next to him.

At this time, Wu Jinyan was lying on the side with his back to him, motionless, as if he was asleep.

"Hey."

Li Chuan tried to call out.

"what?"

"You didn't sleep?"

"You've been watching Douyin and playing it outside, how can I sleep?"

"Go back to sleep later, let me ask you a question."

"what is the problem?"

"You said before that "Sister Wei's Workplace Diary" is the finale tomorrow?"

"Ah."

"Six p.m?"

"Yeah, what's wrong?"

"Can you... move the update time forward."

While thinking about it, Li Chuan said, "One hour in advance... how about an update at five o'clock in the afternoon?"

"Why?" Wu Jinyan looked puzzled.

"I'm going to broadcast live tomorrow."

Li Chuan explained: ""Sister Wei's Workplace Diary" is so popular, the popularity of the finale must be very high, this wave of traffic, if you don't use it, it will be wasted... Tomorrow is Saturday, I will live broadcast, just in time This wave of traffic utilization, you understand?"

"not understand."

Wu Jinyan shook his head and asked, "What does it have to do with updating an hour earlier if you want to take advantage of this wave of traffic?"

"I'm also live broadcasting at [-] o'clock in the evening, and the time has hit."

Li Chuan explained again: "Think about it, those who want to watch the finale as soon as possible can't watch my live broadcast, which is equivalent to losing a wave of traffic... What I think is that the finale will be updated at [-] p.m. Let the heat ferment in advance, ferment for an hour, it should be almost there, and then I can better absorb this wave of traffic."

"Hey, you have a lot of eyes." Wu Jinyan couldn't help curling his lips.

"What are you talking about!"

Li Chuan's complexion changed, and he said righteously: "This is called rational use of resources, how can it be called too much thought?"

"Whatever you say."

Wu Jinyan curled his lips again, and said, "Five o'clock is five o'clock, but... we need to promote it in advance, make a poster or something, tweet or post on Weibo in advance, otherwise, the audience may not know."

"It's simple, wait until tomorrow, and I'll ask Yu Jie to make the poster for you. You can decide for yourself and post it anywhere."

"Ah."

Wu Jinyan nodded, then yawned and said, "That's it, let's not talk about it, go to bed early."

"Wait a minute, there is one more thing."

"What else?"

"Do you want to be a guest again?"

"Ok?"

Wu Jinyan was slightly taken aback, and said, "Will you be a guest in your live broadcast room?"

"correct."

Li Chuan nodded with a smile.

Inviting Wu Jinyan to be a guest in his live broadcast room was his impromptu idea.

His idea is very simple, to take advantage of the finale of "Sister Wei's Workplace Diary" to create a wave of explosive enthusiasm.

Although without Wu Jinyan, he can still attract a lot of traffic as the male number one, but with Wu Jinyan, the effect will definitely be even higher.

Wu Jinyan is the absolute protagonist of "Sister Wei's Workplace Diary", all the halos are on her, whether she appears or not, the difference is still very big.

"This one……"

Wu Jinyan hesitated for a while, but finally shook his head and said, "Forget it."

"why?"

Li Chuan was quite surprised, and asked, "Is it because of the money? Don't worry, as long as you come, the remuneration will be the highest standard... 200 million, the company doesn't draw a share, and it will all be given to you. What do you think?"

"It's not about the money."

"What's the problem?"

Wu Jinyan frowned, hesitated for a moment, and said, "I don't think... I can't do a live broadcast yet."

"What do you mean?" Li Chuan didn't understand for a moment.

"I've just started learning (live broadcasting), and I don't understand many things. Now I'm doing live broadcasting... I don't have confidence."

"Ok?"

Li Chuan raised his eyebrows, and asked again: "Then how could you do it before? Last year, you also came to my live broadcast room."

"That's different."

"Why is it different?"

"At that time, I was a guest, but now, I'm going to be an anchor, so..."

"Oh~."

Before Wu Jinyan finished speaking, Li Chuan understood.

Wu Jinyan's meaning is actually very simple, that is, as a guest before, she didn't need to think so much, and she didn't need to say so much. She just appeared on camera and said a few words in conjunction with it. There was no pressure at all.

Now, she is going to live broadcast and bring goods, and she thinks more than before.

After studying in the company for a few days, she found that she lacked knowledge in live broadcast delivery, and she didn't understand many things, so she felt pressured in her heart.

She used to be a guest, a primary school student who went to the university to play, and now a primary school student who goes to the university to attend classes.

There is a big difference between playing and taking classes.

There is no pressure in playing; there is only pressure in class.

Wu Jinyan's current situation is that the pressure is extremely high... In this state, it is really not suitable to be a guest.

After Li Chuan understood this, he decisively gave up the idea of ​​"inviting Wu Jinyan to be a guest in his live broadcast room".

Although Wu Jinyan can attract a lot of traffic by being a guest in his live broadcast room, but Wu Jinyan's current state is very bad and he is under a lot of pressure. If he goes, it may have the opposite effect, and if an accident happens, the consequences will be very serious.

From Li Chuan's point of view, there is no need for Mao to take such a risk.

"Okay, then I won't go."

Li Chuan stepped forward to hug Wu Jinyan, and comforted him: "Relax, don't think so much... No one will ever attend the meeting. At the earliest time, I was just like you, even worse than you, but now, Isn't it all ready... Live broadcasting is not as difficult as you think. After you learn it and practice a little more, you can do it pretty well. After that, broadcast it for a while and accumulate some experience. When the time comes, You are a master of delivery."

"Really fake?"

"Of course it's true, what did I lie to you for?"

"Well, I believe it."

"You shouldn't doubt it... Relax and study hard, you can definitely do it."

"Well... a little sleepy."

"Go to bed then, I'm a little sleepy too."

"Hold me."

"Farewell, my arm hurts from pressing."

"Hmm~~~."

"Okay, okay, okay."

"..."

(End of this chapter)