This celebrity is too rich

Chapter 378 Breaking the record again
Because they slept too late, Li Chuan and Wu Jinyan didn't wake up until noon the next day.

After waking up, Li Chuan got up and left the hotel, while Wu Jinyan continued to lie on the bed and sleep late.

At around twelve noon, Li Chuan came to the company.

He first found Yu Jie, communicated with him about "the finale of "Sister Wei's Workplace Diary" will be launched an hour earlier", and at the same time ordered him to make a promotional poster.

After the matter was properly arranged, he took out his mobile phone and ordered a takeaway for himself.

After the takeaway is finished, the poster has also been made.

Li Chuan sent the finished poster to Wu Jinyan.

Wu Jinyan posted it on his Douyin and Weibo.

Once the poster was released, it immediately sparked heated discussions.

At 46:[-] p.m., the entry ["Sister Wei's Workplace Diary" Finale] was on the Douyin hot list.

At 54:[-] p.m., the entry ["Sister Wei's Workplace Diary" finale released an hour earlier] appeared on Weibo's trending searches.

At [-]:[-] in the afternoon, the entry ["Sister Wei's Workplace Diary" finale] topped the Douyin hot list.

At 26:[-] p.m., the entry ["Sister Wei's Workplace Diary" finale released an hour earlier] topped Weibo's trending searches.

After that, the news quickly spread to the whole network.

At 32:[-] p.m., the entry ["Sister Wei's Workplace Diary" Ending Revealed] appeared on Weibo's trending searches.

The cause of the hot search was a Weibo post by a marketing account named "Hot Drama Detective".

On Weibo, he vowed that he had watched the finale of "Sister Wei's Workplace Diary" in advance, and revealed a lot of plot content.

In his revelation, Wei Ying's final ending was to travel back to the Qing Dynasty and find that everything was a dream of his own.After waking up from the dream, after a while, she accidentally bumped into a guard who looked very similar to Wan Sen...

I don't know where this ending came from.

It may be guessed by the account owner himself, or it may be heard by him. Anyway, it is impossible for him to write it truthfully after he actually read it.

Anyone who knows the inside story knows that this is fake.

Netizens didn't know the inside story, and many people believed it to be true, so heated discussions started in the comment area.

As soon as the discussion became intense, the matter became a hot search.

This phenomenon may seem unexpected, but it is also reasonable.

The finale of "Sister Wei's Workplace Diary" has an unprecedented popularity. Any slight disturbance can generate a huge amount of traffic, and it is normal for there to be a few hot searches or hot lists in the middle.

This point is most clearly seen by those marketing accounts that focus on rubbing traffic.

Ever since, they swarmed up and posted videos or Weibo one after another.

It is precisely because of these videos and Weibo that the news of "The Finale of "Sister Wei's Workplace Diary"" quickly spread to the entire Internet.

At around 04:30 in the afternoon, the news of "The Finale of "Sister Wei's Workplace Diary"" has formed a situation of "hot discussion among the people".

At five o'clock in the afternoon, when the finale of "Sister Wei's Workplace Diary" was officially launched, the enthusiasm exploded further.

At 10:[-] p.m., the entry [Wei Ying did not travel back to the Qing Dynasty] became popular on Weibo, and it took less than [-] minutes to successfully climb to the top.

At 26:[-] p.m., the entry [Wei Ying Wansen married] appeared on Weibo's hot search, and half an hour later, it squeezed out [Wei Ying did not travel back to the Qing Dynasty] and reached the top.

At 42:10 p.m., the entry [How to rate Zhou Yuan] appeared on Weibo's trending searches, and after [-] minutes, it entered the top ten of the "Hot Search Rankings".

At 55:[-] p.m., the entry ["Sister Wei's Workplace Diary" is unfinished] was posted on Weibo's trending search, and an hour later, it was among the top three in the "Hot Search Ranking".

……

The Weibo side is quite lively, with hot searches one after another, but there is no such situation on Douyin.

Maybe Douyin officially made a move and imposed certain restrictions, so those messy entries did not appear on the hot list.

However, [The Finale of "Sister Wei's Workplace Diary"] has been occupying the top spot on the hot list, without the slightest wavering.

After opening this entry, you can directly see the main film of the finale of "Sister Wei's Workplace Diary".

Scrolling down, it is those self-media accounts that are rubbing the heat.

Although all kinds of information are concentrated in this entry, the popularity and influence generated are not low at all.

In terms of exposure alone, the exposure on Douyin is dozens of times that on Weibo!
Of course, this has a lot to do with the platform.

Douyin’s traffic is already higher than that of Weibo, and the two are not even at the same level.

Moreover, the feature film of "Sister Wei's Workplace Diary" is also playing on Douyin.

In this way, it is not surprising that the exposure is dozens of times higher.

The continued popularity of "The Finale of Sister Wei's Workplace Diary" has brought huge traffic to Li Chuan's live broadcast.

At 59:[-] p.m., he officially started broadcasting.

Only 1 minute after the broadcast started, 34.7 people flooded into the live broadcast room!

2 minutes, 62.3 people!

3 minutes, 81.1 people!

4 minutes, 105.5 people!

5 minutes, 144.6 people!

6 minutes, 163.9 people!

7 minutes, 190.2 people!

8 minutes, 203, 5 people!

9 minutes, 227.1 people!

227.1 million people... This number broke his record for the highest popularity again!
However, this is not the end.

10 minutes, 237.3 people!

Ten 1 minute, 246.2 million people!

Twelve minutes, 250.6 million people!

250.6 million people is the highest peak of this live broadcast.

In fact, this number can go up.

But it is impossible for Li Chuan to go further, because he still has to sell goods.

Selling goods will definitely lead to a decline in the popularity of the live broadcast room, which is impossible.

In the first twelve minutes of the broadcast, he kept chatting about "Sister Wei's Workplace Diary", which made the popularity of the live broadcast room rise steadily, but did not generate much profit.

After all, he is a delivery anchor, and selling goods to make money is the first priority.

So, from No. 13 minutes, he started the selling mode.

After turning on the selling mode, the popularity of the live broadcast room dropped rapidly, falling below 5 million in less than 100 minutes.

Li Chuan has long been used to this phenomenon.

He talks and sells goods according to the established rhythm, without any fluctuations in mood.

It wasn't until he sold out the first product that he opened the chat mode again.

He continued to talk about "Sister Wei's Workplace Diary", and after chatting for about 2 minutes, the popularity of the live broadcast climbed to more than 100 million.

Seeing this, he braked decisively and turned on the selling mode again.

Just like that, back and forth.

When the popularity of the live broadcast room is low, he will start the chat mode, discuss "Sister Wei's Workplace Diary", or do some other program effects; when the popularity picks up, he will start the sales mode, concentrate on selling goods, and keep silent other.

A live broadcast, six hours, he has maintained this rhythm.

Due to the control in place, the popularity of the live broadcast room has always been very high.

In this way, after a busy night, the final result is quite gratifying.

Live broadcast duration: 6 hours and 11 minutes
Viewers: 10552.3 million

Peak popularity: 250.6 million

Average popularity: 88.5

Average customer unit price: 90.4 yuan

Conversion rate: 6.6%
Total sales: 62959.2 million

In this live broadcast, the audience once again exceeded [-] million, but did not break the record.

Li Chuan’s view record was last year’s “Douyin New Year’s Shopping Festival”... At that time, he created 1.1 million views by relying on the crazy streaming of Douyin.

However, that is a special case.

This time, it wasn't the "Douyin New Year's Shopping Festival", nor the crazy push of Douyin. With his own traffic and the popularity of "Sister Wei's Workplace Diary", he once again completed the feat of "breaking [-] million viewers". In the eyes of many professionals, it can be regarded as appalling.

The peak popularity is 250.6 million... This number is not only Li Chuan's highest popularity record, but also the highest popularity record in the webcast industry.

This scope is not limited to the country, but the whole world!
Since the birth of "Internet Live Broadcasting", no host has ever heard of a simultaneous online popularity of more than 200 million.

So far, Li Chuan is the first one!
The average customer unit price is 90.4 yuan... This figure has dropped compared to the past.

The main reason is that in order to attract fans, Li Chuan added more low-priced welfare products, which to a certain extent lowered the average customer price.

The conversion rate is 6.6%... This figure is also much lower than before.

The reason is that the popularity of the finale of "Sister Wei's Workplace Diary" brought too much entertainment and gossip-type traffic to Li Chuan's live broadcast room.

The consumption power of these entertainment and gossip-type traffic is low, and it is normal to lower the conversion rate.

Total sales of 6.3 million... This figure not only broke Li Chuan's personal single-game sales record, but also broke the single-game sales record of the live streaming industry!
Regarding the single-session sales record in the live streaming industry, Li Chuan had a premonition that he would break it after the last live broadcast.

However, he didn't expect it to be so fast, and after only a week, he accomplished this goal.

However, it makes sense when you think about it.

In the previous few live broadcasts, he was very close to breaking the single-game sales record. Now, with the popularity of the finale of "Sister Wei's Workplace Diary", it is only logical that he successfully broke the record.

[Average profit margin: 34.7%]

This is the first time that the average profit margin of Li Chuan's live broadcast is lower than 35% since the live broadcast after the year.

Before, his average profit margin was maintained at around 37%.

The reason for this is that, on the one hand, Li Chuan has purchased a lot of low-priced welfare products... These low-priced welfare products have very low profit margins, and some do not even make money, which greatly reduces the average profit margin .

On the other hand, it is because of changes in the industry.

It is now May 2019, and the live streaming industry is different from when Li Chuan started live streaming.

When Li Chuan started live broadcasting, the live streaming industry was still in its infancy, and the market development was immature.

At that time, most manufacturers and brand owners were quite confident in their products. They felt that their products were very good. As long as they could be promoted, there would be a large number of repurchases in the future. Therefore, most of them were willing to lose money for promotion.

At that time, Li Chuan made a lot of profits by virtue of this, and the average profit rate even exceeded 40%.

Now, the situation has changed.

After nearly a year of development, the live streaming industry has become much more mature than before.

As the market matures, many things become clear.

Many manufacturers and brand owners who have done live streaming have found that their products are not as good as they imagined. There are many similar products on the market that are better than them. In comparison, their products are not so competitive. It is difficult to generate a large number of repurchases.

If a large number of repurchases are not generated, they will just sell as much as they lose.

In this case, some manufacturers and brand owners are unwilling to lose money for promotion.

They gradually learned to be smart.

Live streaming can be done, but the profit must be guaranteed, and you must not let yourself lose money, otherwise, simply don't do it.

This has happened to many manufacturers and brand owners that Sanmu Network has contacted.

The manufacturers and brand owners who can contact Sanmu Network are basically the best quality ones, and no suitable substitutes can be found for a while.

As a result, the average rate of profit is inevitably reduced.

In the last few live broadcasts, Li Chuan's average profit margin has been lower than the previous one, the main reason is this.

This trend cannot be avoided.

Now is just the beginning. In the future, as the live streaming industry matures and competition intensifies, the average profit margin will further decrease.

When it comes to 2022, it will be difficult to maintain an average profit margin of more than 30%, even for head-carrying anchors.

At that time, it would be pretty good to have around 20%.

If it continues to develop, it may even reach single digits.

This is also one of the reasons why Li Chuan and Jiang Zeyu decided to launch the "self-built supply chain plan".

"Self-built supply chain plan", to put it bluntly, is to acquire factories on a large scale, build a brand, and then promote it.

The purpose of doing this is, on the one hand, to better control product quality and after-sales service, and on the other hand, to grab the profits of the factory.

If you only do OEM production and cannot control the factory, it is easy to go wrong.

For example, some factories will package the products of Sanmu Networks into another brand in order to earn more profits, and then sell them at a cheaper price;
Another example is that in order to save costs, some factories will mix in some unqualified defective products, which is called "normal production errors".

These problems are widespread, and it is not so easy to solve them properly.

After all, the factory does not belong to Sanmu Network. The factory does not necessarily have to listen to what Li Chuan and others say.

In this regard, they have no good solution.

On the other hand, if the factory cannot be controlled, Sanmu Networks will not be able to get that part of the factory's profits. Thinking about it, it is a pity.

Sanmu Network has sufficient online sales channels. When purchasing a factory, as long as it operates normally, it will basically not lose money. If it operates well, it can hold the profit of the factory in its own hands and earn money on both sides.

In addition, another advantage of purchasing factories is that they can control prices.

In the future, the competition in the live streaming industry will become more and more fierce.

Under the fierce competition, the price of goods will inevitably be lower and lower.

If there is no factory, the price cannot be adjusted freely, and when the time comes to compete, there will be no advantage.

This is just the aspect of live streaming.

E-commerce is not limited to live streaming, don’t forget, there is also a big boss called “Pinduoduo” in the market!

(End of this chapter)