This celebrity is too rich

As we all know, Pinduoduo's product prices are lower than other platforms.

Why is that?
Some people may say that the quality of Pinduoduo's products is not good, so the price is cheap.

This statement is very common and has almost become the consensus of the Chinese people.

However, anyone who often buys things on Pinduoduo knows that this kind of statement is deceptive.

Pinduoduo does have some product quality problems, but these problems are not unique to Pinduoduo. Other e-commerce platforms also have them, and they are not necessarily much better than Pinduoduo.

The real reason for the low prices of Pinduoduo's products is mainly due to the "fighting factory model" they established in the early days.

What is the "fighting factory model"?
A simple understanding is that Pinduoduo takes the lead to let the factory produce and sell independently.

The factory sells independently, directly cutting off all middlemen.

The middleman is gone, and the price is naturally lower.

Pinduoduo established the "competition factory model" in the early days, aimed at the sinking market, established a "low price" development strategy, and finally created a benign situation in which all commodity prices are lower than other e-commerce platforms.

With this trick, Pinduoduo can be said to completely rub other e-commerce platforms on the ground.

By 2022, the traffic of traditional e-commerce platforms such as Taobao and JD.com has been left far behind by Pinduoduo.

This phenomenon proves one point, that is, the sinking market will always be the biggest market!

Occupying the sinking market is the eternal kingly way; abandoning the sinking market is tantamount to seeking a dead end.

Some people may say that when the social economy develops well and the common people have more money, they will pursue quality and quality even more.

This sentence is true, but there are two problems.

First, commodity prices and commodity quality are not completely proportional.

The same product is sold on e-commerce platforms such as Pinduoduo, Taobao, and JD.com, but Pinduoduo’s price is cheaper than that of Taobao and JD.com. Why?
Netizens are not fools, and they must weigh up before spending money. If it is the same product, of course, whichever has the lowest price will choose whichever one.

Second, better social and economic development does not mean that ordinary people will be richer.

With better social and economic development, ordinary people's wages may be higher than before, and their lives may be better than before, but the costs of various aspects will also increase accordingly. In horizontal comparison, they may be "poorer" than before.

Since they are "poor people", they will remain quite sensitive to the attribute of "price".

This phenomenon is common, even in a developed country like the United States.

Just like Costco in the US.

Before the explosion of Costco, Wal-Mart has always been the overlord of supermarkets in the United States.

Wal-Mart has developed for decades and has formed a certain monopoly position in the country and even the world.

In the past few years, Wal-Mart was in the limelight, and no supermarket seemed to be able to shake its position.

However, even in this situation, Costco can still easily pry open the market by virtue of the word "low price".

Today's Costco is developing rapidly, its stock price has soared, and its market value is close to half that of Wal-Mart.

In this case, Wal-Mart's status has obviously been threatened.

In the recent period, Wal-Mart may have been forced into a hurry, and simply imitated the example and vigorously developed Sam's Club... The news caused a wave of enthusiasm in the capital market, but it is hard to say what the specific results will be. .

From the example of "Costco", it can be seen that no matter how developed a country is, the sinking market is still the largest market, and basic needs will not undergo fundamental changes.

This can be regarded as one of the disadvantages of the market economy, and there is almost no way to solve it.

Under the market economy system, the "poor" will always be the vast majority.

Since the "poor people" are the vast majority, then "low price" can beat everything.

This is the main reason why Pinduoduo can develop rapidly and crush e-commerce platforms such as Taobao and JD.com in terms of traffic.

The rise of Pinduoduo has had a huge impact on traditional e-commerce, and it has also had an impact on live e-commerce.

At present, the online evaluation of live streaming products is still negative overall, and one of the more fatal points is that the price is not cheap enough.

This price is generally compared with Pinduoduo.

If you compare the products sold by many top and first-line anchors with Taobao and JD.com, the prices are not much different, but if you compare them with Pinduoduo, they are definitely at a disadvantage.

Of course, Li Chuan has no problems in this regard.

Because he is the "No. 1 delivery brother" and the No. [-] in the live broadcast delivery industry, he usually finds the most manufacturers and brand owners for delivery, which is several orders of magnitude more than other delivery anchors.

Due to the fierce competition, many manufacturers and brand owners are willing to sacrifice all profits, even losing money, in order to let him help with the delivery of goods.

Therefore, the other party can get a price that is equal to or even lower than Pinduoduo.

This is where his advantage lies.

However, this advantage will slowly disappear over time.

In the future, with the development of the live streaming industry becoming more and more standardized, there will be fewer and fewer manufacturers and brand chambers willing to sacrifice all profits or even lose money.

There are fewer manufacturers and brand owners willing to lose money, and the prices of commodities will naturally rise.

At that time, it will be very difficult for Li Chuan to maintain the same price as Pinduoduo, or even a lower price than Pinduoduo.

If the price cannot be maintained, all kinds of problems will arise.

Many netizens will think: Your price is more expensive than Pinduoduo, why should I buy from you?Isn't it good to go to Pinduoduo to buy?

Once this phenomenon appears and spreads, his sales scale will inevitably be greatly reduced.

At that time, let alone a live broadcast selling hundreds of millions, tens of millions may not be able to keep.

In order to avoid this situation, Li Chuan and Jiang Zeyu are determined to buy the factory?
What are the benefits of acquiring a factory?
The biggest advantage is that he can give up the profit on the sales side and only take the profit on the production side.

Only taking profits from the production side is equivalent to selling goods as a manufacturer... This form is similar to the "competition factory model".

In this way, he can keep the price of his products at the same level as Pinduoduo, or even cheaper than Pinduoduo.

As long as he maintains the price advantage, he can maintain his sales scale.

As long as the sales scale is maintained, he can do more and bigger things.

What is the more, bigger thing?
It's hard to say now, but it's definitely not as simple as selling goods.

When the time is right, he will use some special means, such as capital operation or something.

If the capital works well, it will definitely make more money than selling goods.

From this point of view, the decision to acquire factories in a large area has quite strong strategic significance.

Of course, this strategy is not easy to implement.

Running a factory is not an easy task in itself, especially when there are a large number of factories. Management alone has to face very severe challenges. In many cases, if it is not handled properly, anything may happen in the future.

Therefore, the "self-built supply chain plan" still has a long way to go.

Back to topic.

The total sales of this live broadcast was 6.3 million, and the average profit margin was 34.7%. The calculated profit was... 2.18 million!
After deducting platform deductions and returns, the final net profit is... 1.97 million! ! !
This figure once again created Li Chuan's personal single-game profit record, and it is estimated to be the single-game profit record of the entire live streaming industry!
Clearly, today was another record night.

……

《魏姐的职场日记》于3月15号发布预告片，3月16号上线，历时两个多月，5月18号正式完结。

Over the past two months, "Sister Wei's Workplace Diary" has created a series of incredible records.

The first is data.

"Sister Wei's Workplace Diary" feature film + trailer, a total of 64 episodes, the highest single-episode view volume is 6.03 million, the average view volume is 3.13 million, and the cumulative view volume is 200.32 billion, just exceeding 200 billion.

This playback data is unprecedented. In the film and television industry, it is absolutely exaggerated to the extreme.

With this unprecedented broadcast data, Wu Jinyan gained nearly 6000 million fans in one breath, from more than 400 million before to 6380.6 million now!
6380.6 million... This number firmly occupies the top spot of the "Douyin Fan Ranking", leading No.2 Mr. Mori by more than 1000 million!
As of 5 o'clock in the evening on March 18th, the data of the top three in the "Douyin Fan Ranking" are as follows:
Wu Jinyan: 6380.6 million;
Mr. Sen: 5307.7 million;
Chen He: 4722.5 million.

In addition to Wu Jinyan, other actors in "Sister Wei's Workplace Diary" have also gained a lot of fans.

The most representative of them is Zhou Mengxue.

Zhou Mengxue only had 10,000+ fans before, but by May 5th, her Douyin fans had grown to 18 million... This number is barely considered a big internet celebrity.

Of course, Zhou Mengxue's ideal is not to be an Internet celebrity, but to be an actor.

Currently, Zhou Mengxue still lives in BJ and is preparing for the upcoming filming of "The Hidden Corner".

The second is influence.

Just looking at the data is enough to prove the popularity of "Sister Wei's Workplace Diary".

But data is only one aspect. What is more obvious than data is the social influence of the play.

"Sister Wei's Workplace Diary" has been dominating the hot list and hot searches since it aired, almost without interruption.

The resulting social influence cannot be explained clearly in one or two sentences.

To sum it up, half of China has watched this drama, and most of those who haven't watched it have heard of it.

At this level, it is already a phenomenon-level hit, and its influence is not limited to the domestic market. There are also many videos and news on the Internet, especially in the Chinese world. The situation is almost the same as that in China.

After such a phenomenon-level explosive short drama is officially over, the popularity will not dissipate in a short time.

On May 5th, the hot list and hot search terms about "Sister Wei's Workplace Diary" are still high, occupying the focus of public opinion.

At the same time, the incident of "Li Chuan broke the single-game sales record" also appeared on Weibo's hot searches.

[Yesterday, "Sister Wei's Workplace Diary" ushered in the finale, and the popularity of the whole network exploded. The "male number one" in the play - Mr. Mori, just in time for his meeting, started the live broadcast last night.

Relying on the high popularity of "Sister Wei's Workplace Diary", more than 200 million people poured into the live broadcast room in just a few minutes... The high popularity has brought rich returns. Mr. Sen live broadcasted six In an hour, the number of viewers exceeded 6.3 million!Cumulative sales reached [-] million!It broke the previous sales record of Sister Youya!
It is reported that in February this year, Sister Ya cooperated with Qi Wei to live broadcast the goods, creating a sales volume of 5.36 million...]

This Weibo was released at noon on May 5 by a marketing account named "Lao Ye E-Commerce".

Less than an hour after the Weibo was released, it was successfully listed on the hot search list, and then quickly entered the top three on the hot search list.

As of around five o'clock in the afternoon, the Weibo has accumulated more than 800 million views, [-] likes, [-] comments, and [-] retweets... The popularity is not particularly explosive, but the influence is not small.

[Taking advantage of the popularity, I decided to disconnect the live broadcast to make money (dog head)]

[-Don’t talk nonsense if you don’t understand, Mr. Mori broadcasts live every Saturday, yesterday happened to be Saturday, he wanted to broadcast live no matter what, he didn’t mean to be popular. 】

[-Hehe, I watched the live broadcast yesterday. He was chatting about "Sister Wei's Workplace Diary" from the beginning to the end. Isn't this just rubbish? 】

[-You are all swiping the screen to ask him to chat, can he not chat? 】

[-Who swiped the screen? 】

[-Didn't you watch the live broadcast, didn't you see the screen swiping? 】

[-I saw it, but I didn't brush it. 】

【-so what?If you didn’t use it, it means that others didn’t use it either? 】

[-It doesn’t mean, but don’t say “you”. 】

[-. . .All right. 】

[-It's clearly just to rub the heat, what are you arguing about? 】

[So smart, take advantage of the high popularity and sell goods to make money (thumbs up)]

[-do have brains (thumbs)]

【-? ? ?Can this also be called smart? 】

[-Isn't this smart? 】

【-Isn’t it normal that there is heat and traffic, so hurry up and cash in?As long as a person with a normal mind, who can't do it? 】

【-That's right, it's not stupid at best, not smart. 】

[-I feel that the host is either too young, or the IQ is too low (dog head)]

[-Haha, there is nothing wrong with what you said, but it is true that Mr. Sen is smart. After all, he is a top student at Zhejiang University. He almost got admitted to Qinghua back then, so he must have a good brain. 】

[-I didn't say he's not smart enough, I'm just talking about the facts, and the fact that he started a live broadcast based on the popularity doesn't prove that he's smart. 】

【-(thumb)】

[-I can get into a fight even with a little shit, so I'm convinced. 】

[Bought 6.3 million, how much can he earn? 】

[-Conservative estimate, [-] million. 】

[- Niubi! ! ! 】

[-It's fake, how is it possible? 】

[-How is it impossible? 】

[All the money was made by these big anchors, and they didn't leave us a sip of soup. 】

【-If you have no skills, don't complain all day long. 】

[-You can drink soup a lot, you don't even have the ability to drink soup, how can you still have the face to compete here?You have to be fed food into your mouth, right? 】

[Sooner or later, the country will be killed by these e-commerce scourges! 】

【-what do you? 】

[-I am a physical person. 】

[-What entity? 】

[-Pedestrian street selling clothes. 】

[-Damn, I thought it was awesome, so I just rented a house. 】

[-What kind of entity is selling clothes on the pedestrian street?Do you make the clothes yourself?Or did you build the house yourself?Didn't you just rent a house, what's the point of putting a pen here?In terms of social value, if someone casually leaks out a little bit, it will be a hundred times better than you! 】

[-Hehe, don’t rent a house, the real estate market is waiting to go bankrupt. 】

[-Don't worry, the real estate market won't go bankrupt without you. 】

【-who are you?Could the real estate market go bankrupt without you? 】

[-His annual rent is estimated to be tens of billions (dog head)]

[-Less, at least a few trillion! 】

【…】