This celebrity is too rich

Chapter 380 Special Session 520, Surprise Guests

These comments are generally positive.

Although there are quite a few people who are bitter and scolding, but the number is not many, and each of them has received a lot of attacks.

Someone may ask, is this phenomenon formed spontaneously?

of course not!

Last night, when Li Chuan broke the single-game sales record, he had a premonition that he might be a hot search because of this matter.

For this, he made some preparations in advance.

He made a response plan, and then ordered Zhu Chenwei to hire a group of sailors.

The overall idea of ​​the response plan is still the same... attacking malicious comments and supporting friendly comments, but the content is more detailed than before.

He positioned several groups, namely small store owners who claim to be "entities", peers engaged in live e-commerce but not doing well, traditional search e-commerce practitioners, losers in life, etc... These Several groups are most likely to post vicious comments and need to be focused on.

According to the characteristics of each group, he analyzed what each group might say, and based on this, he proposed specific countermeasures.

For example, small shop owners, the countermeasure is to deny their concept of "entity" and strike at the root... Doing so will most likely shut them up.

Another example is the peers who are engaged in live broadcasting e-commerce but are not doing very well. The countermeasure is to directly call them bitter or useless... As long as you scold them harshly, there is a high probability that they will shut up.

The content is roughly like this.

This response plan is very detailed, which is equivalent to providing a working outline for the navy, which can greatly improve their work efficiency.

Li Chuan stayed up until 03:30 in the morning to write out this response plan.

After the plan was completed, he sent it to Zhu Chenwei, and ordered the other party to pass on the plan, so that the sailors could learn and master it quickly, and then be on standby at any time.

At noon on May 5th, the entry [Mr. Mori breaks sales record again] appeared on the hot search, and the sailors acted immediately, took control of the situation in an instant, and successfully guided the follow-up public opinion.

In this way, the current situation came into being just now.

Seeing this scene, Li Chuan was very satisfied.

He felt that he had found a key to deal with the crisis of public opinion.

The response plan he made is not a one-time one. If similar situations happen again in the future, he can continue to use it, and he can adjust and improve the plan according to the response results of each public opinion crisis.

When the response plan is perfected to a certain extent, he is equivalent to having a key to deal with the crisis of public opinion.

……

At around six o'clock in the evening, the entry [Mr. Mori broke sales record again] dropped from the top three in the "Hot Search Ranking" to outside the top ten.

As the heat subsides, the matter is basically over.

Seeing this, Li Chuan was also relieved a lot.

He is the "No. 1 delivery brother" and the No. [-] in the live broadcast delivery industry, and his status and influence have never been improved.

For him, the matter of "breaking the sales record in a single game" has little publicity significance.

The most important thing for him now is to ensure his own "safety".

This "safety" does not refer to physical safety, but reputational safety.

From this point of view, it is the best result that no crisis of public opinion erupts.

However, there are surprises in everything.

Just when Li Chuan thought everything was coming to an end, there was another wave on the Internet.

The cause of this matter was still caused by him alone.

At around seven o'clock in the evening, he posted a Weibo, which read:
[520 Internet Valentine's Day special will be broadcast in the Taobao live broadcast room at 5:20 p.m. on May [-]th, and there will be surprise guests, waiting for you to watch! 】

A poster is also attached below the text.

There are two people on the poster, one is Li Chuan himself, and the other is a black shadow... Through the outline of the black shadow, it can be judged that the guest is a woman with a good figure, but it is impossible to identify who it is.

Why did Li Chuan post this Weibo?
In order to publicize the "520 Special Session".

"520", as a well-known online Valentine's Day, has long been transformed into a "new type of shopping festival" by various capitals.

On May 5th, all kinds of businesses will hold activities and use all means to guide young men and women to shop.

In this context, Li Chuan, as a delivery anchor, is of course not exempt.

Therefore, he decided to hold a "520 Internet Valentine's Day Session".

This matter was actually decided very early, and the specific time should be the beginning of May, that is, more than half a month ago.

At that time, Li Chuan held a meeting with Wang Chengyong and others.

At the meeting, they discussed and decided to hold the "520 Internet Valentine's Day Session", and agreed on many details.

Since May 5th is not a Saturday, the "20 Online Valentine's Day Session" will not be held on Douyin.

If it’s not Douyin, it must be Taobao.

Li Chuan's consistent principle is to live broadcast on Douyin every Saturday. If there is a special festival, he will go to Taobao to do a special session.

At the end of the meeting, they communicated with the official Taobao Live and easily obtained the best recommended resources on the site.

After the recommended resources are determined, product selection and preparation will begin in accordance with the conventional process.

After nearly half a month of preparation, the "520 Internet Valentine's Day Special Session" related matters are almost ready.

However, on May 5th, Li Chuan accidentally received a WeChat message from a female celebrity.

They communicated on WeChat, and finally decided: the female star joined midway and became the special guest of "Mr. Mori's 520 Valentine's Day Special".

This is not the first time for Li Chuan to have a celebrity guest in the live broadcast room.

For this kind of affairs, the e-commerce department has long been used to it.

Wang Chengyong held a meeting with several team leaders from the e-commerce department, and after a brief study, he decided on a publicity plan.

The content of the publicity plan is very simple. It is to ask Li Chuan to post an announcement Weibo on the day before the "520 Internet Valentine's Day Special Session", that is, on May 5... There is a poster on the Weibo. On the poster, Li Chuan Chuan's photo was exposed, and the guest's photo was temporarily hidden.

They have used this promotional plan before, and the effect is not bad.

Li Chuan had no objection to this, and after thinking about it, he agreed directly.

Everything went according to the established plan, but there were some problems with the timing.

Originally, the promotional Weibo should have been released on the morning of May 5th.

However, Li Chuan stayed up late yesterday to write the response plan, and did not go to bed until four o'clock in the morning, which prevented him from getting up on the morning of May 5.

When he woke up, it was already noon.

At noon, it happened to be the time when [Mr. Mori broke another sales record] was on the hot search list.

This matter instantly attracted his full attention, causing him to forget about "distributing promotional posters".

This forgetting took most of the day.

He didn't recall it until around seven o'clock in the evening when Wang Chengyong called to remind him.

After thinking about it, he quickly took out his mobile phone and posted a promotional Weibo.

At that time, he didn't think much about it, he only knew that he had forgotten and was delayed, so he took the time to make up for it.

However, he overlooked a problem, that is, he has just been on the hot search because of "breaking the sales record of a single game", and posting the promotional Weibo of "520 Internet Valentine's Day Special" at this time may cause a rebound of public opinion.

Under this carelessness, an accident happened.

At around 07:30 in the evening, the entry [Mr. Mori's Internet Valentine's Day Special Session] appeared on Weibo's hot search, which once again sparked heated discussions.

[Live every day, isn't it enough to make money? 】

[-You can’t say that, 520 is the Valentine’s Day on the Internet, and businesses will do activities. It’s normal for him to start the live broadcast. 】

[-No way out is left for anyone, right? 】

[-Why don't you leave a way for people to survive?He broadcasts live, you can also broadcast live, each broadcasts his own, what's the relationship? 】

[-Brother, he launched the broadcast and sucked up all the traffic! 】

[-Mr. Sen has traffic, that's his ability, you don't have traffic, who is to blame? 】

[-Hehe, you have the ability, right?If you have the ability, you can make all the money in the world! 】

[-He does this, just not to leave a way for people to survive! 】

[-I don't want any face! 】

[-It's so disgusting! 】

[-Death to all the entities, fuck you! ! ! 】

【How much money do you want to make? 】

[-These Internet celebrities are too much, almost driving people to death. 】

[It's almost time to stop, if you are like this, something will happen sooner or later. 】

[Live every day, right?Okay, you're awesome, I don't believe I can't kill you! 】

[Why are so many people scolding? 】

[-I'm also surprised, what's going on?How did Mr. Sen provoke them? 】

[- He blocked too many people's money, and he made all the money by himself. 】

【-(be surprised)】

【- Blocking people's money is like killing their parents. It's not normal for them to be crazy. 】

[-Is it so serious? 】

[-It must be serious... Just wait and see, Mr. Sen will definitely have an accident. 】

[Everyone is scolding, so no one is curious about who the guest is? 】

[-It should be Yang Mi. 】

[-Don't talk nonsense, this figure is obviously not Mimi. 】

【-Why do I feel like it? 】

【-You are blind. 】

[-Why do Yang Mi's fans love to show their presence under Mr. Sen's news so much? 】

[-I'm sure it's quite annoying, a star spends all day on internet celebrities' traffic, and I'm also drunk. 】

[-Who is stealing traffic?Mimi needs to rub other people's traffic? 】

[-He is a CP, don't talk nonsense if you don't understand. 】

[-Okay, stop being obsessive, you guys have no brains to hype CP all day long, who will admit it except you? 】

[-Why do I feel like Yang Chaoyue? 】

[-Yes, I feel a bit like it too. 】

【…】

It took Li Chuan more than ten minutes to see these comments.

He was having dinner before, so he didn't check his phone. He didn't react until Zhu Chenwei called to inform him.

However, when he saw it, the direction of public opinion in the comment area had already formed, and he missed the best time to save it.

He was very upset about this.

He very much regretted that he hadn't thought it through before, and hastily posted a promotional Weibo.

However, it is useless to regret now, and we must find a solution as soon as possible.

However, after thinking about it for a long time, he couldn't think of a particularly good solution. In the end, he could only choose to use the army to be tough.

After making up his mind, he ordered Zhu Chenwei to contact the water army again, to fight back in the same way as before, and to increase the scale of investment to ensure the smooth victory of this "battle".

At 24:[-] p.m., the popularity of the entry [Mr. Mori's Online Valentine's Day Special] suddenly skyrocketed, because a large number of trolls flooded in and launched a fierce counterattack against those who made vicious comments.

The "battle" started instantly.

Many of those who posted vicious comments were "angry", and their fighting power was quite fierce. Although the navy army had a large number of people, they couldn't do anything to them for a while.

The scene became anxious for a moment.

You and I talked to each other, and under constant tugging, the popularity of the entry [Mr. Sen's Internet Valentine's Day Special Session] soared. In just ten minutes, it climbed from No. 13 on the "Weibo Hot Search Ranking" to top of the list.

In this way, it has attracted more and more passers-by and netizens.

Some of these passers-by and netizens watched the fun, and some directly joined the battle group, making the scene even more chaotic.

Li Chuan felt a headache when he saw this scene.

He originally wanted to cut the mess quickly, but judging from the current situation, a "protracted war" might be inevitable.

Fortunately, the navy is professional and driven by interests, so it can persist to the end.

Every time the navy posts a comment, they can earn a sum of money... In this case, their desire to "fight" is particularly strong, and if they can, they are even willing to "fight" forever.

Those who post vicious comments are not so good.

They may be very angry, but without the motivation of profit, they cannot continue to be angry... As a normal person, after they scolded the navy a few times, they were basically exhausted physically and mentally, and it was impossible to "fight" to the end.

In this way, the water army finally won this "battle" by virtue of endurance, and successfully controlled public opinion.

This "battle" was won terribly, and hundreds of thousands of dollars were spent on money alone, and the final result was not particularly good.

Although after the victory, Li Chuan avoided a crisis of public opinion, such a rude move also attracted a lot of hatred. If something happens again in the future, his public opinion situation will be even more severe.

In this regard, he has no choice but to take one step at a time.

Around 11:30 in the evening, the "battle" basically ended.

Li Chuan sat alone in the office and made a summary, then thought for a long time before going back to sleep.

……

At ten o'clock the next morning, Li Chuan called Wang Chengyong, Yu Jie, Zhu Chenwei and other company executives to a meeting and held a seminar.

The theme of the seminar is how to deal with the crisis of public opinion.

They discussed for a long time, and finally established a lot of plans.

First of all, we have reached strategic cooperation with several powerful network marketing companies (water army companies), invested in shares, and obtained part of the control, so as to achieve the purpose of calling the water army at any time.

Secondly, set up a public relations department and hire professional public relations personnel for management and operation.

Also, temporarily establish a "principal + sub" public relations response plan, the main plan is the set of response plan written by Li Chuan before, as a guiding ideology, and a few sub-plans as alternatives.

The seminar ended and it was already twelve o'clock at noon.

Li Chuan returned to the office and ordered a takeaway for himself.

After eating, he tidied up briefly, and was about to go back to his room to rest when there was a knock on the office door.

"Come in."

Li Chuan turned around and shouted.

Zhu Chenwei pushed the door open, came to Li Chuan, and said, "President Sen, Yang Chaoyue is here."

(End of this chapter)