This celebrity is too rich

Chapter 389 Douyin Announcement, Great Changes in Entertainment Live Streaming
Li Chuan and Yang Chaoyue spent the whole day hanging out in the hotel room.

They "fight" from day to night.

After a lot of tossing, Li Chuan was almost destroyed.

At around ten o'clock in the evening, he lay on the bed and dared not move. It hurt when he moved, and it was difficult to turn over.

Yang Chaoyue's condition is slightly better, but not much better.

She was a little scared and didn't dare to sleep with Li Chuan.

Before falling asleep, she threw Li Chuan onto the sofa.

Li Chuan was willing to accept this.

After the two separated, their minds relaxed a lot, and each had a good night's sleep.

When they woke up the next day, their condition had recovered, but they did not "go to war" again.

The two lay on the sofa and watched a movie, played with their mobile phones for a while, and left the hotel together at noon.

At around two o'clock in the afternoon, Li Chuan went to the airport and sent Yang Chaoyue off.

Then, he drove alone and returned to the company.

When he returned to the company, Wu Wenfan ran over as soon as he stepped out of the elevator.

"Mr. Sen, Douyin just released an announcement."

Wu Wenfan ran up to Li Chuan and said anxiously.

"announcement?"

Li Chuan looked confused: "What announcement?"

"It was the incident I reported to you last time."

"Ok?"

Li Chuan still didn't react.

"Half a month ago, I came back from the May Day holiday. Didn't I tell you that we had a small meeting..." Wu Wenfan reminded again.

"Oh~."

Li Chuan remembered.

Half a month ago, Wu Wenfan found him and reported something to him.

The content of this matter is related to the company's entertainment live broadcast business.

At that time, there was news that Douyin would adjust the entertainment live broadcast section. There are two main directions for the adjustment. One is to cancel the limit on the number of fans for the live broadcast function, and the other is to re-plan the classification system of the entertainment live broadcast association.

After Wu Wenfan heard the news, he contacted a staff member of Douyin official, made an inquiry, and finally confirmed the authenticity of the news.

He felt that the matter was of great importance, so he reported the matter to Li Chuan.

After Li Chuan heard about it, he also attached great importance to it, and immediately called several team leaders from the operation department to his office for a small meeting.

At the meeting, they talked about a lot of content, but they didn't go too deep.

Afterwards, Li Chuan was so busy that he forgot about it, and it was only now that he recalled it under Wu Wenfan's reminder.

"Has an official announcement been made?" Li Chuan asked.

"Well, it's done."

"When was it posted?"

"Not long ago, ten minutes ago."

"Oh."

Li Chuan waved his hand and said, "Let's take a look first."

After speaking, he walked towards the chairman's office.

Seeing this, Wu Wenfan hurriedly followed.

When he came to the chairman's office, Li Chuan sat behind his desk and turned on the computer.

The computer was a little slow to start, so he took out his phone and searched.

When he opened the webpage, he really saw an announcement made 8 minutes ago.

The content of the announcement is not much, only a few hundred words, and it only took him 2 minutes to read it.

The content of this announcement can be roughly summarized in two points:
1. From May 2019, 5, Douyin will cancel the limit on the number of followers of the live broadcast function.

Previously, only accounts with more than [-] fans could enable the live broadcast function.

Now, the limit on the number of fans has been lifted, which means that "zero fans" can live broadcast on Douyin in the future.

2. From June 2019, 6, Douyin will cancel the "fixed sharing model" of the live broadcast guild, and adjust the original "MCN grading system".

Previously, Douyin divided MCN institutions into four levels, namely entry level, content level, core level and strategic level, and adopted a "fixed sharing model" for gift transactions according to different levels.

The specific share ratio is:

Resident level: 55%;

Content level: 60%;

Core level: 65%;

Strategic level: 70%.

This "fixed sharing model" will be canceled on June 6.

After June 6st, Douyin will adopt a new "MCN classification system".

The new "MCN grading system" has changed from the original four levels to five levels, canceling the level names of "entry level", "content level", "core level" and "strategic level", and adopting simpler The five levels from low to high are "LV1", "LV2", "LV3", "LV4" and "LV5".

At the same time, the "fixed sharing model" will also be swept into the dustbin of history.

After June 6st, Douyin will adopt the "task division model".

The so-called "task sharing model" is that Douyin officially releases tasks to MCN organizations, and then Douyin officials determine the turnover ratio of each MCN organization according to the completion of the tasks... The more tasks completed, the better, the turnover ratio higher.

However, there are upper and lower limits to the proportion of turnover.

The upper limit is 70%, and the lower limit is 55%...An MCN organization can guarantee a 55% turnover ratio even if a task is not completed; if the task is completed well, it can get a maximum turnover ratio of 70% .

The task is settled on a monthly basis. After the settlement is completed, it will be reset to zero, and then enter the next task cycle.

This change has made the turnover ratio of the MCN organization unstable. This month may be 60%, the next month may become 57.5%, and the next month may become 60.5%, which is the same every month .

The above is the entire main content of this announcement.

After reading it, Li Chuan didn't feel any fluctuations in his heart.

Because he already knew all this.

Previously, Douyin restricted the number of fans for the live broadcast function and adopted a "fixed sharing model" because they had not done live broadcast business before, lacked experience, and insufficient technology and personnel accumulation, so they acted cautiously and adopted the most To operate in a simple way, this is to avoid making big mistakes and causing irreversible consequences...Any company that starts a business that it is not familiar with must work steadily in the early stage to be invincible.

Now, things are different.

It has been half a year since Douyin opened the live broadcast function. In the past six months, they have accumulated enough experience and completed the reserve of personnel and technology. Now they can fully open the live broadcast function and make comprehensive adjustments to the original development strategy up.

The time is ripe to make a lot of money, and of course they will not hesitate any longer.

These are all predictable.

As a reborn person, Li Chuan sees this more clearly.

He knew that the announcement made by Douyin was basically its future development plan.

Douyin in 2022 will adopt the "MCN digital hierarchy" and "task division model".

In contrast, there may be some deviations in details, but the overall idea is completely consistent.

He had known this information in his previous life, so he was not surprised.

However, he didn't understand very deeply, and there were some things he didn't understand, so he was still a little confused when faced with this announcement.

"Does the level of MCN have anything to do with the proportion of turnover?" Li Chuan frowned slightly and asked Wu Wenfan in front of him.

"It's related." Wu Wenfan replied.

"What's the relationship?" Li Chuan looked down at the announcement again.

"It wasn't mentioned in the announcement, but I found someone to find out."

Wu Wenfan explained: "The level of the MCN is linked to the task... Douyin releases tasks according to the level of the MCN. Different levels have different difficulty and number of tasks... Generally speaking, the higher the level, the more tasks. many."

"Is it a good thing to have more tasks?"

"It's a good thing."

Wu Wenfan also explained: "Its task distribution mechanism is like this. Every time a task is completed, a part of the turnover ratio can be increased, but the increase amount of all tasks is not 15%... 15% is just the minimum value, the maximum There is no limit."

"Oh~."

Li Chuan understood a little bit: "You mean, we can selectively complete many tasks... No matter how many tasks are completed, as long as we can accumulate more than 15% of the increase amount, it will be fine, right?"

"Correct."

Wu Wenfan nodded: "The more tasks we have, the wider our choices are, and the more advantages we have, but... it is not so easy to accumulate the increase amount to 15%."

"Is the task difficult?"

"Some are high, some are low, it's hard to say."

"Have you read the mission description?"

"have not seen."

"Then how did you know?"

"I asked someone from Douyin's official website, and he told me so."

"What else did he say?"

"He said that it is extremely difficult to accumulate the increase amount to 15%, and it is almost impossible to achieve, because Douyin will control the rhythm of task releases and will also separately regulate the MCN organization."

"The method is quite ruthless."

Li Chuan said coldly.

Douyin's approach of "controlling the rhythm of task releases and individually regulating MCN organizations" is obviously holding the lifeblood of many MCN companies in their own hands.

If Douyin wants to give more, it will post some tasks that are relatively easy to complete for this company; if it wants to give less, it will post some difficult tasks... In this way, they can control the turnover of a certain MCN organization at will Proportion.

Although this approach is very common, it is also a bit disgusting when it falls on oneself.

Li Chuan was very upset about this, but there was nothing he could do.

After all, he relies on Douyin to make a living. Even in the face of unfair treatment and an unfair competitive environment, he can only endure it.

Fortunately, he doesn't have to worry about this problem for the time being.

He has a good relationship with Douyin officials, and his status and influence are high enough. Under normal circumstances, Douyin would not intentionally make things difficult for him.

"The hierarchical system of the MCN organization has changed, how to convert the original hierarchical system?" Li Chuan asked again.

"All disrupted and re-divided."

"How to divide?"

"According to the actual situation of each MCN institution, a grade is assessed... This work, they have been doing since last month, and the division is almost the same now."

"Which gear are we assigned?"

"Not surprisingly, it should be LV4."

"LV4."

Li Chuan raised his eyebrows: "Is this considered high?"

"The highest."

"Highest?"

"Ah."

Wu Wenfan nodded, and explained: "Isn't the limit on the number of fans in the live broadcast function going to be cancelled? This change will have a big impact... In order to leave enough room for error tolerance, they didn't delineate LV5... ...Without LV5, LV4 is the highest."

"Oh."

Li Chuan understood, and asked again: "How many LV4s are there?"

"I don't know, but I don't think there will be too many, at most...five or six."

"That's not bad." Li Chuan was quite satisfied.

"This is just some news I heard. They have planned this way for the time being, but it has not been finalized yet... They are still holding meetings and adjusting the plan. Many things are changing at any time. What will happen then? , it’s hard to say at the moment.” Wu Wenfan added.

"It's ok."

Li Chuan waved his hand and said: "No matter what, our results are here, and the future salary will definitely not be low. On your side, just do a good job of monitoring. If there are any major changes, report to me in time. "

"it is good."

"Okay, you go and call the team leader of your operation department to the conference room, let's have a meeting and study this matter carefully."

"Ok."

Wu Wenfan responded, got up and left the office.

Li Chuan didn't move.

He sat behind his desk alone, lost in thought.

He was thinking about what changes the Douyin announcement might bring.

First of all, he can be sure of one thing: Douyin's announcement will definitely completely change the ecological structure of Douyin's entertainment live broadcast section.

Why do you say that?

Because the threshold is gone.

It turns out that Douyin's live broadcast function is only available to accounts with more than [-] fans.

[-] fans, although not many, but it is not so easy to achieve.

According to statistics, Douyin has 23 accounts with more than [-] fans so far.

That is to say, there are at most 23 people who can activate the live broadcast function on Douyin.

Douyin's MCN company or the live broadcast guild, they choose the anchor, mainly from the 23 people.

This base is really too small.

Excluding those who are unwilling to be anchors, those who have no conditions to be anchors, and those who are willing to be anchors but are unwilling to join the live broadcast guild, there are not many left.

Sanmu Media began recruiting entertainment anchors last year, and after working hard for more than half a year, they only recruited [-] entertainment anchors.

You know, this is still done when they have many famous anchors such as Mr. Sen, Mr. Kun, Tong Baobao, and Jasmine.

Other MCN companies without signature anchors may not be able to recruit a few anchors after a busy year.

Sanmu Media can recruit more than 1000 anchors, which is considered top-notch in Douyin. So far, I have not heard of any company that does better than them.

However, this is about to change.

Douyin canceled the limit on the number of fans for the live broadcast function, which means that everyone can be an anchor in the future.

How many times has the anchor base expanded all of a sudden?
It is rumored that Douyin currently has more than [-] million user registrations and nearly [-] million daily active users.

It used to be that the live broadcast guild could only choose the anchor among 23 people, but now, it can choose the anchor among [-] million people. Could this be a concept?

Sanmu Media has been busy for more than half a year, and only recruited more than 1000 anchors. Now, it may be completed in one day!
It is conceivable that the number of Douyin anchors will increase dramatically in the future.

With the influx of more and more people, the original ecological structure of the Douyin entertainment live broadcast section will inevitably be shattered.

What will meet them will be a great change.

(End of this chapter)