This celebrity is too rich

Where is the great change?

The outermost manifestation is the sharp increase in the number of anchors.

The sharp increase in the number of anchors will produce a series of chain reactions.

First, the competitive environment will become increasingly fierce.

Secondly, the average popularity of anchors will decrease, and the average income will also decrease.

In the past, there were few people who started live broadcasts, and there was almost no competition among anchors, because Douyin has a lot of traffic, and if anyone starts a live broadcast, there can be hundreds or thousands of people in the live broadcast room.

The live broadcast room with hundreds of thousands of people is enough for them to eat.

Take the anchor of Sanmu Media as an example.

An ordinary small anchor, as long as the live broadcast is stable for more than four hours a day, and the live broadcast content is not too bad, then his monthly income is at least [-] to [-]. If he does a better job or works harder, the monthly income of [-] is relatively good relaxing.

In the eyes of many people, this phenomenon is no different from picking up money.

However, it is only temporary.

Douyin has lifted the limit on the number of fans, which will inevitably lead to an influx of new anchors.

The traffic on the platform is increasing slowly, but the number of anchors is rising sharply. As the traffic speeds up and slows down, the traffic allocated to each anchor will become less and less.

For those old anchors, there may have been hundreds or thousands of people in the live broadcast room before, but after a while, there may be less than 100 people, and after a while, it may drop to single digits.

Popularity is linked to income.

A live broadcast room with hundreds or thousands of people can earn tens of thousands, 10,000+, or even tens of millions a month; a live broadcast room with less than 100 people can only earn tens of thousands a month; a single-digit live broadcast room , Unless you have big brothers and sisters, otherwise, 1 yuan is very difficult.

For many old anchors, the cancellation of the limit on the number of fans on Douyin means that their days of lying down and making money are over.

In the future, they will either be forced to participate in introversion and try hard to survive, or they will be overwhelmed and withdraw after repeated blows.

These are all predictable.

However, Li Chuan didn't care.

Although he is also an old anchor, he is a delivery anchor, not an entertainment anchor.

Douyin's removal of the limit on the number of fans mainly affects entertainment anchors, and has little impact on anchors with goods.

Why do you say that?

Because the anchor with the goods needs to open the product window, and the limit on the number of fans in the product window has not been cancelled, and it is still required to have more than [-] fans to open.

Therefore, this announcement of Douyin has almost no impact on the anchor with the goods.

Li Chuan doesn't care about this at all, he cares about the follow-up development of Sanmu Media.

The main business of Sanmu Media is live entertainment.

Right now, Douyin's entertainment live broadcast ecosystem is about to undergo drastic changes. As the boss, of course he cannot remain indifferent.

But how exactly should it be done?

This is what Li Chuan was thinking about right now.

Sanmu Media has [-] entertainment anchors. After the drastic change, the popularity and income of these anchors will be greatly affected. If this matter is not handled properly, the company's performance may be severely damaged.

However, they have ways to deal with it.

The solution is very simple, which is to recruit anchors on a large scale.

As long as the anchor recruits enough and fast enough, it can not only make up for the loss of popularity and income of the old anchor, but also create higher performance income.

It is actually not difficult to do this.

Because Sanmu Media has two signs - Mr. Kun and Tong Baobao.

Mr. Kun is the No. 2 entertainment anchor on Douyin. He is the leader in both popularity and turnover. The gap between No.[-] and him is at least three times, and the advantage is very obvious.

The same goes for Baby Tong.

Although Tong Baobao does not do live broadcasts, she can be said to be one of the most popular Internet celebrities in the short video field. Her video data and update frequency are very powerful. After all, she has almost no rivals.

Currently, Baby Tong has more than 600 million TikTok fans, and has successfully entered the top [-] of the "TikTok Fan Ranking"... This data is already considered a veritable Internet celebrity.

Mr. Kun and Tong Baobao, one is based on entertainment live broadcast, the other is based on short video, both of them are top-notch on Douyin.

Sanmu Media has these two generals as their signatures, and they are extremely influential on the entire network. They can almost be said to be the largest guild on Douyin.

The No. [-] Douyin guild wants to recruit anchors, is it difficult?

Of course not difficult!

Netizens are all "snobbish". Since Sanmu Media is the largest guild on Douyin, when they want to be an anchor, the first thing they think of is Sanmu Media.

If Sanmu Media can't do it, they will consider other guilds.

This is the legendary "leading effect".

The leader in the industry is destined to be the most dazzling one, the second, third, and fourth... can only pick up what the boss left.

To put it bluntly, if Sanmu Media let go of its hands and feet, it will recruit thousands of anchors a day.

However, it was impossible for Li Chuan to do so.

Although he hoped that Sanmu Media would recruit more anchors, he couldn't recruit everyone.

It's useless to recruit anchors with too low quality, but it will cause trouble for themselves.

In his opinion, the job of recruiting anchors must have a screening mechanism.

Standards can be lowered, but not without standards.

Li Chuan's idea is to maintain a fixed rhythm, such as recruiting only [-] anchors per month for each operation, controlling the number, trying to attract high-quality anchors and exclude low-quality anchors.

Of course, the rhythm of "recruiting [-] anchors per month for each operation" is actually not low.

At present, the operation department has three operation teams and thirteen operation groups, with about 80 personnel.

Among them, the operation group has nine people.

The operation group is a special operation group. This group only serves Mr. Kun, Jasmine, and Lulu, and does not recruit external anchors.

Excluding the operation group, there are about 70 people left.

Calculated based on 70 people, each operation recruits an average of 100 anchors per month, and the number of anchors recruited in that month is [-]... In this way, after a few months, the number of anchors will exceed [-].

Too many anchors can also cause some problems.

In the past, Sanmu Media was responsible for more than a dozen anchors in operation. They would form a small circle, usually shooting videos, holding meetings and so on, all mixed together. The operation work was carried out on each anchor. can be taken care of.

After the operation is handled, basically every anchor can get a targeted training plan.

But if the number of anchors exceeds [-], the operation will definitely be overwhelmed, and their energy will be shifted due to the external environment. Gradually, their work focus will shift from training anchors to recruiting anchors.

At that time, ordinary small anchors will no longer be able to obtain targeted training programs from operators.

Some small anchors do not receive targeted training programs, so they think that the guild does nothing and only uses them to make money, but does not provide them with effective help and support.

Over time, many conflicts will arise.

Some anchors with ulterior motives may use this matter to make a big fuss, that is, to increase their popularity by discrediting Sanmu Media or Mr. Mori.

Miki Media is Mr. Mori's company... Most netizens know this.

Something happened to Miki Media, and as the boss, Mr. Mori absolutely couldn't run away.

This matter was the biggest headache for Li Chuan.

The entertainment live broadcast guild is too prone to problems. Once there is a problem, he will inevitably be contacted. His reputation will be damaged, and the entire "Sanmu Department" will be affected.

With this in mind, this matter must be resolved.

But how to solve it?
No more entertainment anchors?
This is a once-and-for-all method, but it is not realistic.

Although the entertainment live broadcast business does not earn as much money as the live broadcast, it is still a big piece of cake, and it cannot be lost just because it is lost.

What's more, Sanmu Media has already developed, and the moment is just right, so it's really against the law not to make a good profit.

Entertainment anchors must be recruited, and the speed of recruitment must not be slow. If the speed is too slow, other guilds may preempt them. At that time, they will not be able to eat the biggest piece of cake.

But the recruiting speed is too fast, and the operation department can't keep up, so what should we do?

After thinking for a while, Li Chuan thought of a more reliable method.

He feels that it is possible to use the current popular concept of "online education" to build an "online training academy" to train entertainment anchors within the company.

There are several courses in the "Online Training Academy", mainly including basic knowledge introduction, short video shooting, live broadcast skills application, etc.

In the later stage, it can be extended to do several professional skills courses, such as singing training, dancing training and so on.

In addition, individual tutoring sessions are also available.

What are Individual Tutoring Sessions?

What Li Chuan thought of was to fix one day a week or a few days a month. A few course teachers and a few people who have done better operations will form a guidance team to provide individual tutoring and training for the anchor.

The main method is to put the anchor and the guidance team in an online conference room through the network connection. The anchor will talk about the problems he encounters, and the "experts" of the guidance team will go to battle together to help him analyze and solve the confusion, and finally give instructions.

There is a time limit for this process, each person is limited to 5 minutes or 10 minutes.

This approach is equivalent to providing the anchor with a targeted training plan, and it is particularly efficient and will not waste too much time.

In Li Chuan's view, as long as the "online training academy" is established, he will have an excuse in the future.

You say that I don't care about you and don't help you, how is that possible?
The "Online Training Academy" provides free lectures and individual tutoring. Why don't you go to learn?

I have already taken out the company's resources. If you don't want to learn it yourself, it's none of my business?
Such a set of rhetoric is invincible!

Of course, Li Chuan's desire to open an "online training academy" is not just to make excuses for himself.

The users he faces are after all the anchors of his own company... The anchors have learned and made money, which is also a good thing for him.

From this perspective, they are a community of interests.

Since it is a community of interests, Li Chuan has no reason to fool people.

If conditions permit, he is still willing to complete the "online training academy".

'This idea should be studied carefully. '

Li Chuan secretly said, got up and left the office.

When we came to the meeting room, the thirteen operation team leaders of the operation department, plus Wu Wenfan, a total of 14 people, had already arrived.

Li Chuan glanced at it, but didn't speak.

He went straight to the front and sat down, then took out his mobile phone and called Jiang Zeyu.

The purpose of calling Jiang Zeyu was to allow the other party to participate in the meeting remotely.

Although this matter is not within Jiang Zeyu's jurisdiction, Jiang Zeyu is after all his chosen future successor.

In the future, Jiang Zeyu will serve as the general manager of the "Sanmu Department". It is impossible to only focus on e-commerce, finance and supply chain, while ignoring other businesses of the company.

The entertainment live broadcast business is an important part of the "Sanmu Department", which can be said to be quite important.

However, Jiang Zeyu had no work experience in this area before.

Right now, Li Chuan called him and asked him to attend the meeting, also to let him get in touch with the work content of the entertainment live broadcast business in advance, so as to save time to take over and don't know what to do.

On the other hand, Li Chuan also wanted to hear his opinion on the "online training academy".

The idea of ​​"online training academy" is quite creative, and no successful case can be found for a while. Whether it will work or not is hard to say now.

Jiang Zeyu was born in an investment bank and has done many business case analysis. He has rich knowledge and experience, and his cognition is high enough. He may think of some similar cases, or put forward some constructive opinions from other perspectives.

This point is still very important.

After the call was made, Li Chuan briefly explained the situation, and then the meeting officially started.

First of all, Wu Wenfan notified the announcement issued by Douyin, and made an analysis of the content of the announcement, detailing the possible impact of this announcement.

After the briefing was over, everyone began to discuss.

They discussed in detail, and many details that Li Chuan had overlooked were brought up.

Li Chuan participated in it and also put forward some ideas of his own.

He proposed "only recruit [-] anchors per month for each operation"... This idea was opposed by most people.

Most people think that doing so will affect the pace of subsequent development, and it will also dampen the enthusiasm of the operating staff, which is not a good way.

Li Chuan thought about it and felt that it made sense, so he decisively gave up this idea.

However, he also proposed to establish a screening mechanism, not to accept everyone... When recruiting anchors in the operation, we must move closer to talents, talents, positive energy, etc., and those inferior anchors that may affect the company's reputation must be excluded. outer.

In this regard, others have no opinion.

Later, Li Chuan proposed the "online training academy".

This idea aroused heated discussions among all the people present.

After the discussion, they always believed that this is a very good way to make Sanmu Media different from other live broadcast guilds, and raise the service quality and reputation to a new level.

Jiang Zeyu thinks so too.

He thinks the idea of ​​"online training academy" is very good and worth a try. At the same time, he also proposes that after the "online training academy" is rewarded, it can develop in the direction of commercialization.

What is "development in the direction of commercialization"?
To put it bluntly, it is to recruit students from the outside world.

Jiang Zeyu said that they can set the course content to be charged. Outsiders want to learn and need to pay, but the company's anchors can teach for free.

Doing so can not only generate income, but also allow the company's anchors to realize the importance of the courses, which will benefit their subsequent learning and growth.

Li Chuan's eyes lit up when he heard this statement, but after thinking about it carefully, he still felt that he should take it easy.

Although the commercialization of "online training academy" can make money, it is equivalent to a new business system.

The most important job of Sanmu Media at present is not to develop new business, but to stabilize the internal business first, and start the follow-up entertainment live broadcast business. Internal chaos.

Li Chuan expressed his thoughts, and Jiang Zeyu agreed, so the matter was settled like this.

From now on, Sanmu Media has changed its development thinking and started recruiting anchors on a large scale.

There is no limit to the number of anchors recruited, but the quality of the anchors must be guaranteed and the company's reputation must not be damaged.

After everything is on the right track, start to improve the course content of the "Online Training Academy".

After the course content is perfected to a certain extent, then consider how to move towards commercialization.