This celebrity is too rich

Chapter 41 Double the Profit

"Ejiao is a good thing. Eating it is good for your health, especially if you are married or have a boyfriend or girlfriend. The effect is obvious."

"I have already introduced the specific function. If you don't know, you can look at the big screen behind me."

"I'll step aside and show you."

"It's written very clearly, just read it yourself."

"Hey! Don't talk nonsense!"

"Who posted the barrage just now? Be careful, I blocked it for you."

"Donkey-hide gelatin is for nourishing the body, not that kind of medicine, don't talk nonsense here!"

"Authentic donkey hide gelatin, 99 yuan, six boxes, about 120 pieces, this price is very cheap, you can hardly buy it outside."

"There is not much inventory, only [-] orders, and the ones I haven't bought..."

"It's gone, it's gone!!"

Li Chuan was shouting enthusiastically, but was suddenly interrupted by Wang Chengyong's shout.

"Huh? What's missing?" Li Chuan didn't react for a moment.

"Ejiao, [-] orders are sold out."

"Ah?!" Li Chuan was stunned.

Don't blame him for his slow reaction, he really didn't expect it.

99 yuan, the unit price is relatively high, although there are six boxes, about 120 pieces, but the things are too small, it does not look affordable at all.

For the Ejiao product, Li Chuan's original plan was to sell it for 5 minutes and strive for a sales volume of over [-].

However, after only 2 minutes, the [-] orders were sold out!
This was really beyond his expectation.

"Really?" Li Chuan looked at Wang Chengyong with suspicion.

"Really." Wang Chengyong answered very positively.

Li Chuan still didn't quite believe it, so he left the camera, ran to the center console, and checked the background data.

"Damn it, it's really sold out!"

Li Chuan was pleasantly surprised, but also a little puzzled.

Why?

Is it too popular today?Or did he drive the atmosphere of the studio too well?

There are factors in both aspects, but it is impossible to reach this level.

Li Chuan thought about it carefully, and felt that he didn't know enough about donkey-hide gelatin.

He has never eaten donkey-hide gelatin, and has seen it several times before, but he has not taken the initiative to learn about it.

The reason why he was able to introduce clearly and logically was all due to his prepared words and teleprompter.

Subconsciously, he thought that donkey-hide gelatin was a relatively expensive health product that only a few people would take, so he focused on its efficacy.

He also feels that most of the audience, like him, don't know enough about donkey-hide gelatin. Only when the efficacy is clearly introduced, the audience will spend money to buy it.

However, this does not seem to be the case.

Judging from the current situation, donkey-hide gelatin seems to be a mass commodity that many people know about and have bought and used.

At this point, some of his knowledge blind spots have been touched.

"Okay, I'm low-skilled."

Li Chuan laughed at himself, shook his head helplessly, then adjusted his mentality, and walked back to the camera.

"Brothers and sisters, you are too fierce. The three thousand orders were sold out so quickly."

"Don't worry if you didn't get it, we still have the next benefit."

……

At 11:42 p.m., the second live broadcast ended.

The overall data is as follows:

Live broadcast duration: 3 hours and 40 minutes
Viewers: 309.2 million

Peak popularity: 8.0 million

Average popularity: 3.4

Total sales: 338.1 million

The sales of 338.1 million were more than doubled compared to the first live broadcast.

This time around, though, the average merchandise margin was a bit lower at 29.2%.

After deducting the 3% return rate and the 6% platform service fee, the total profit is 90, which is exactly twice that of the first live broadcast.

In addition, in terms of ranking, Li Chuan has made great progress.

In the first live broadcast, he ranked ninth on the "Taobao Sales Ranking of the Day". This time, he ranked sixth, almost breaking into the top five.

The gap with No.5 was only 3 yuan, and Li Chuan felt a little regretful that he didn't squeeze in.

However, this did not affect his mood.

Today's results have already exceeded his expectations, and he is still very satisfied.

The next day, Sunday, the company had a normal holiday.

On the third day, in the morning, Li Chuan conducted a review and summary as usual.

During this period, many problems were still found.

There are new problems and old ones.

There are not many old problems, but the more serious one is that Li Chuan's rhythm in the second half of the live broadcast was a bit chaotic.

For this problem, Li Chuan has actually taken some targeted measures.

For example, he used to ride an electric bike to and from get off work, but now he has changed to running to and from get off work, and deliberately detoured to maintain a "three kilometers per day" exercise.

However, exercising doesn't work overnight.

Li Chuan insisted on exercising for a week, but he has not felt any obvious improvement in physical strength and energy.

In addition to exercising, Li Chuan also secretly warned himself to conserve his energy before the second live broadcast.

However, when he saw that the popularity in the live broadcast room reached [-], he was so excited that he completely forgot about it.

When he was selling spicy noodles, he didn't pay attention at all. The process had to be as passionate as it was, otherwise it wouldn't have ignited the atmosphere of the live broadcast room.

When selling donkey-hide gelatin, the passion level is slightly weaker, but not much worse.

Afterwards, he kept this state until the middle of the process, when he felt a little tired, he just remembered it.

In the second half of the live broadcast, he cheered up and wanted to keep the original rhythm.

However, nothing works.

On the contrary, it was because he controlled a bit too much, which caused the overall rhythm to become very procrastinated.

This is also the reason why the duration of the second live broadcast was nearly half an hour longer than the first live broadcast.

The reoccurrence of old problems is indeed very distressing, but Li Chuan has no particularly good solution.

I can only continue to exercise and remind myself before the live broadcast starts.

Needless to say, exercising, as long as you persist for a long time, it will definitely have an effect.

As for self-reminder... the role is open to question.

Once Li Chuan starts the live broadcast, he will concentrate on it, and it is normal to forget some miscellaneous things in the middle.

After the review, Li Chuan once again emphasized the problem of product selection.

During this period, he focused on donkey-hide gelatin.

Through the Ejiao product, Li Chuan realized that he had some knowledge blind spots.

Some products, he personally thinks are not easy to sell, but the actual situation may not be the case.

Li Chuan wants to communicate with everyone in the e-commerce department to see if there are any products that he doesn't understand but are particularly popular.

This question was raised and sparked heated discussions.

At first, everyone was expressing their opinions, but as we chatted, the topic gradually shifted to two categories—cosmetics and liquor.

Cosmetics and liquor can be said to be the two largest tracks in the field of live streaming.

These two categories share two common features:
First, the profit margin is generally higher than other categories.

Second, under the premise of high profit margin, it is particularly easy to sell.

　Thanks to "Feng Zhong" and "Book Friends 20190803201421674" for their monthly tickets!

　　
　
(End of this chapter)