This celebrity is too rich

Chapter 419 Douyin wants to buy shares

From 1:[-] am to [-]:[-] noon, in just two hours, the number of downloads of the "Da Ren Gong" APP skyrocketed by more than [-].

Most of the more than 1 new users are e-commerce practitioners.

E-commerce practitioners are the main user group of the "Talent Supply" APP, and this promotion can be regarded as a precise advertisement.

Sanmu Network did almost nothing, and got a precise advertisement for nothing.

This is a good thing.

However, it happened so suddenly that Miki Network was caught off guard.

Jiang Zeyu and the others got the news around 11:30 in the morning.

They didn't see it through Douyin, but the development department found that there was an abnormality in the background data of the "Da Ren Gong" APP, and reported the matter to Jiang Zeyu. After some investigation, Jiang Zeyu learned the specific details. Condition.

After learning about the situation, Jiang Zeyu made a decisive decision and decided to start the propaganda action in advance.

After some simple preparations, at around [-]:[-] noon, the publicity work of the "Talent Offering" app began.

From 03:30 noon to [-]:[-] in the afternoon, a number of marketing and promotional videos of the "Talent Supply" APP appeared on Douyin. The collection of multiple videos formed a hot topic, and its title was: [' "Where is the sacred offering of the master?" 】.

As of 2072.9:[-] p.m., the topic has generated a total of [-] million exposures, which is considered a small hit.

However, it did not make it to the Douyin hot list.

This phenomenon is a bit abnormal. Jiang Zeyu and the others speculate that it may be suppressed by Douyin officials.

This was confirmed later.

At around 05:30 in the afternoon, a person in charge of Douyin’s official website called Li Chuan and asked about the specific situation of the “Talent Supply” app.

Li Chuan did not hide anything, and directly admitted that "Talent Supply" is an app launched by Sanmu Networks to provide supply chain services for people who bring goods. , have now become the partners of the "Talent Supply" APP. In the future, the "Talent Supply" APP will expand outwards to seek more and better partners.

He did this mainly to express his own attitude.

The matter of "self-built APP and drainage from Douyin" is very sensitive, not to mention that it is Sanmu Network that does this.

Under the leadership of Li Chuan, Sanmu Network has already become the number one traffic provider of Douyin, and it is in an absolute leading position. No.2 can't even see the taillights of Sanmu Network.

In a sense, this is already a traffic monopoly.

Douyin is very afraid of this situation, because once the traffic is monopolized by one person or company, it will be difficult to control the follow-up.

Just like the Kuaishou of later generations, after the rise of Simba, he almost monopolized all the traffic of Kuaishou. Relying on these traffic, he crazily cultivated his own anchors. The overall ecology of Kuaishou has caused great damage.

Because the traffic is monopolized by Simba and its anchors, many new anchors of Kuaishou can't get up, and even many old anchors can't keep up.

As a result, the platform loses its vitality.

The platform loses its vitality, the audience cannot see new things, and the traffic will inevitably decline.

This is not only Kuaishou, but many old platforms, such as Douyu, Huya, and Waiwai, are slowly going downhill in this way.

Douyin has this trend now.

Li Chuan and Sanmu Network have formed a traffic monopoly in a certain sense... Douyin officials must be aware of this and remain vigilant.

The reason why Douyin did not take action to suppress it was because they were afraid of annoying Li Chuan and Sanmu Network.

Li Chuan and Sanmu Network did not sign a mandatory agreement with Douyin. They stayed and left whenever they wanted.

If Li Chuan and Sanmu Network are annoyed, they can leave Douyin and switch to other platforms.

Douyin has not yet become the absolute leader in the field of short video and live broadcasting. Their competition with platforms such as Kuaishou and Taobao has not yet ended. Although the live streaming section has signs of catching up, it is also because of the existence of Li Chuan and Sanmu Network.

If Li Chuan and Sanmu Network leave, it will be a huge blow to Douyin, and the live streaming section may even be abolished directly.

As an Internet giant, Douyin has many talents under its umbrella, so it is impossible not to understand this truth.

Therefore, they just kept paying attention and vigilance to Li Chuan and Sanmu Network from beginning to end, and did not suppress it on the bright side.

As for whether they used secret means to trip Li Chuan and Sanmu's network, it's not clear.

Judging from the results alone, this sign is not obvious.

However, this is all in the past.

Now, Sanmu Network has created its own APP... Once the APP is formed, the threat of Sanmu Network to Douyin will be further improved.

It is precisely because of this that Douyin called.

Li Chuan also knew the purpose of Douyin's call.

He is so frank because at this stage, he still doesn't want to leave Douyin.

He is very clear that in the next few years, Douyin will always be the traffic center of the Internet.

If he leaves the traffic center and goes to other platforms, his personal and company career development will definitely go downhill.

Judging rationally, it is very unwise to do so.

Li Chuan's cognition is very clear, and he sees these things very clearly.

Therefore, his position is very firm, that is, to mix on Douyin, and he will not consider changing platforms until the day Douyin fails.

Now, when Douyin is in full swing, it is impossible for him to consider changing platforms.

Since he does not change the platform, he must maintain a good relationship with Douyin, otherwise, it is easy to be put on small shoes.

The premise of maintaining a good relationship is to be sincere enough.

The purpose of Sanmu Network's creation of the "Darengong" APP is that everyone understands it, and it is impossible for Douyin to be unclear.

If Li Chuan lied and covered up this matter, Douyin's vigilance towards him would increase to a very dangerous level.

This is what he doesn't want to see.

That's why he chose to be honest.

He felt that since he was so sincere, Douyin should be less vigilant towards him and Sanmu Network to a certain extent after hearing about it.

Of course, this is his guess.

He is not sure about the specific effect.

Because the person in charge of Douyin heard what he said, he didn't express anything, just said "I see, thank you for your answer", and then hung up the phone.

Afterwards, nothing changed either.

[Where is the sacred offering of "masters"? ]’s hot topic, neither being restricted nor listed on Douyin’s hot list, it’s as if nothing happened just now.

Li Chuan was very confused about this.

He thought about it carefully for a while, imagining various possibilities, but he couldn't find a reliable answer.

In the end, he didn't bother to think about it so much.

Anyway, as long as Douyin doesn’t trip him up or stop him from promoting the “Talent Supply” app, it will be a good thing for him and the company.

The "Talent Offering" APP appeared in the public's field of vision from ten o'clock in the morning, and officially entered the publicity stage at twelve noon. As of six o'clock in the evening, a total of 2609.5 exposures had been generated.

2609.5 exposures brought more than 3000 users to the "Talent Supply" APP.

About 3000% of the more than 30.00 users belong to e-commerce practitioners.

When e-commerce practitioners see this supply chain channel, almost everyone wants to try it.

The result of this is that the customer service pressure of the "Talent Supply" APP has increased sharply.

Originally, Jiang Zeyu and the others found the administration department and after-sales department to help with customer service.

However, the actual effect of the publicity was much better than they imagined, and the dozens of people in the administration department and after-sales department alone could not be busy at all.

As a last resort, they could only temporarily increase the number of staff, and some personnel from the e-commerce department and the operation department also participated, which relieved some pressure.

They have been busy for most of the day, and it is still not over until after six o'clock in the evening.

At this time, Li Chuan and Jiang Zeyu discovered some problems, that is, the number of e-commerce practitioners who came to seek cooperation through the "Talent Supply" app was too many and the quality was too low. Many of them were just doing traditional e-commerce. Those who have never done live broadcast delivery, and many who have never even done traditional e-commerce, but just want to do live delivery delivery, belong to the category of "newcomers".

The idea of ​​Li Chuan and Jiang Zeyu is to only cooperate with excellent live streaming anchors in the early stage, and temporarily ignore those anchors who are not good at live streaming or have never done live streaming.

Now this situation is contrary to their original idea.

They discussed in private and decided to add some restrictions to the "Apply for Cooperation" option of the "Da Ren Gong" APP, and at the same time made some improvements to the cooperation process.

After confirming this time, they held a meeting for everyone.

At the meeting, they decided to suspend the "Apply for Cooperation" function of the "Talent Supply" APP, and then the development department urgently made the front-end page and modified the back-end code.

This work is not complicated, but in order to ensure that nothing goes wrong, they still spent two full days.

At 6:12 p.m. on June 22, the "Talent Supply" APP was updated to version 1.2. The "Apply for Cooperation" function has many restrictions, and the process has become more complicated and rigorous.

These two changes are equivalent to a screening mechanism, the purpose is to exclude low-quality streaming anchors, leaving only those streaming anchors with better conditions to enter the inspection process.

In this way, the pressure on customer service is much less, and it is basically enough to send a few staff members from the administrative department to watch and help answer the questions.

After the matter was resolved, Li Chuan held a small meeting with Jiang Zeyu.

They planned the follow-up work process of the "Talent Supply" APP, and formulated a corresponding recruitment strategy, that is, to form a team under the Sanmu Supply Chain to be responsible for the operation of the "Talent Supply" APP. The supervisor will report to Jiang Zeyu, and Jiang Zeyu will be responsible for the relevant work process and specific implementation plan.

This time, it can be regarded as a clear division of the responsibilities of the "Da Ren Gong" APP.

In the future, as long as we continue to develop according to this idea, under the leadership of Jiang Zeyu, basically there will be no problems.

As the boss of the company, Li Chuan doesn't need to worry too much.

He arranged everything and felt that it was almost done, so he took care of other tasks with peace of mind.

However, not long after he put it down, the accident happened again.

At about ten o'clock in the morning on June 6, he received a call from the person in charge of Douyin last time.

This person called for one thing only, and that was to ask if he would accept investment.

This sentence completely stupefied him.

'what's the situation? ! '

' Douyin actually asked me if I would like to accept investment? ! '

'What are you trying to do? '

'Could it be... Douyin thinks that Sanmu Network is developing too fast, and it will be difficult to control in the future, so it wants to start now? '

The more Li Chuan thought about it, the more he felt it was possible, and he became serious instantly.

He turned his mind quickly, and then said to the phone: "I haven't considered financing at the moment. If you are interested, I can consider it, but before that, I need to discuss it with the team."

After hanging up the phone, he immediately found Jiang Zeyu to discuss the matter.

After Jiang Zeyu heard about it, his expression became very serious, and he was silent for a while, before he said: "It seems that the 'Talent Congregation' APP has indeed touched their sensitive nerves, otherwise, they wouldn't be in such a hurry .”

"What should we do now?"

Li Chuan frowned and said, "If you have any ideas, tell them quickly."

"I think……"

Jiang Zeyu thought for a while, and said: "Since they can call you and tell you about this matter, it means that they have held an internal meeting to study it, and feel that it is necessary to invest in Sanmu Network now... In this case, if we don't Agree, I'm afraid it will be troublesome."

Hearing this, Li Chuan frowned even deeper.

He paused, then asked again: "If I don't agree, what will they do?"

"Suppression."

"Suppress it openly, or suppress it secretly?"

"It should come secretly, but this is not important, no matter whether it is open or covert, as long as they are ruthless, we can't stand it."

"And if I threaten them to go to other platforms, will they compromise?"

"I don't think so."

Jiang Zeyu shook his head and said: "Since they have told you, it means that they have made up their minds. At this time, if you threaten them, there is a high probability that they will not compromise... After all, ByteDance has not yet been listed, so there is no need Considering so much, as long as they feel that the loss is within the controllable range, they can do so, there is no resistance."

Li Chuan couldn't help being silent.

Jiang Zeyu is right. ByteDance is not a listed company, which is very important.

Listed companies must consider their own stock prices, and dare not do those things that are desperate, otherwise, the end may be very miserable.

Rather than listed companies, they don’t need to worry about these things. As long as they are confident that they can make it, they can do it without too much interference in the process of doing it.

to this matter.

Sanmu Network is the No. 40 traffic provider of Douyin, contributing more than [-]% of Douyin's GMV.

Douyin suppresses Sanmu Network, and it has to bear a very large risk. Once Sanmu Network is annoyed and chooses to leave Douyin, its live streaming business will enter a low period.

This move, in a sense, can be regarded as breaking the boat.

Listed companies dare not do it, but as a non-listed company, ByteDance has a high probability of being able to do it.

Li Chuan tried to put himself in another position, and realized that if he were the CEO of Douyin, he would most likely attack Sanmu Network, and the faster the speed, the better, because the longer the delay, the greater the future loss.

After thinking this through, his face became very gloomy.

Jiang Zeyu noticed Li Chuan's face, paused for a while, and said, "I don't think you need to be so pessimistic. In fact, it may not be a bad thing to let Douyin become a shareholder."

(End of this chapter)