This celebrity is too rich

Chapter 418 Official announcement and subsequent impact

Li Chuan has the highest decision-making power in the "Sanmu Department", no matter what, he can make decisions alone.

However, he doesn't like to talk about it, because it is easy to make mistakes, and it may make himself unable to step down.

Under normal circumstances, he would discuss with Jiang Zeyu about important matters in the company.

If Jiang Zeyu has no objection, then the matter is considered settled.

Right now, "using Wu Jinyan's first broadcast to promote the 'Da Ren Gong' APP" belongs to this situation.

Li Chuan and Jiang Zeyu discussed it, and this matter became the company's strategy, and it was implemented immediately.

Jiang Zeyu mobilized the administration department, development department, legal department and e-commerce department, and began to focus on discussing specific planning plans.

Li Chuan didn't intervene.

His main energy is still on the live broadcast.

The day after tomorrow, which is June 6th, is Saturday, and he will broadcast live again.

After the live broadcast on Saturday, there will be two "618 special sessions" later.

This 618 Shopping Festival, he planned two special sessions on Douyin and Taobao respectively.

The "Douyin 618 Special Session" will start on June 6th, according to the practice of live broadcast on Saturday.

For this live broadcast, he did not invite guests, but he would let some anchors and experts under the company come to help out, such as Liu Xintong, Yang Runxin, Wang Yuting, Zhou Linlin, Xiao Yang, Big Yang, etc., basically all will come, it is a hodgepodge .

"Taobao 618 Special Session" will start broadcasting on June 6th.

For this live broadcast, he invited Liu Yan as a guest to help out... This matter was discussed last month. At present, a formal cooperation agreement has been signed, and Sanmu Network has also paid a deposit. Basically, there will be no surprises.

The three live broadcasts have relatively short time intervals and are all very important. Li Chuan must personally select and plan the products, otherwise, problems will easily occur.

In the process of product selection and planning, he did not get assistance from Wang Chengyong.

Because Wang Chengyong is still in charge of Wu Jinyan's public opinion guidance work... This is very important, there must be a special person in charge, and it cannot be affected by other things.

In this way, Li Chuan took the initiative to replace Wang Chengyong's duties and became the manager of the e-commerce department for a while.

Time flies, two days have passed.

On the evening of June 6th, accompanied by Wang Yuting, Li Chuan started the live broadcast on time.

This live broadcast did not happen again... BBK S5 tutoring machine is a high-priced explosive product that cannot be found. It needs a combination of timing, location, and people. It has a lot of luck, and it is difficult to appear twice in a row .

In this regard, Li Chuan was not disappointed either.

On the contrary, he was a little happy.

Because of the absence of products such as BBK S5 tutoring machine, his live broadcast rhythm has resumed.

The rhythm resumed, and the live broadcast became more attractive.

In addition, Wang Yuting has made great progress... In the last replay meeting, Li Chuan described in detail the problems that Wang Yuting had encountered during the live broadcast, and put forward several suggestions for improvement. What Chuan said was completely recorded, and in the follow-up work, combined with the opinions of all parties, she improved her live broadcast method, which made her appear in Mr. Mori's live broadcast room again, without the same problems as before, and the whole live broadcast went down , Cooperating very well with Li Chuan.

Li Chuan's own rhythm recovered, and with Wang Yuting's support, the overall live broadcast effect was much better than before.

The specific data of this live broadcast are as follows:
Live broadcast duration: 5 hours and 53 minutes
Viewers: 8104.3 million

Peak popularity: 162.9 million

Average popularity: 78.1

Average customer unit price: 99.2 yuan

Conversion rate: 6.57%
Total sales: 52819.3 million

Average profit margin: 34.8%
Compared with the previous live broadcast, the popularity and conversion rate have improved significantly.

The average popularity has increased from 67.5 to 78.1, and the conversion rate has increased from 6.23% to 6.57%, both of which are quite large.

But at the same time, without the high-priced explosive products such as BBK S5 tutoring machine, the average unit price and total sales have also dropped a lot.

The average customer unit price was reduced from 142.5 to 99.2, which was almost cut in half; the total sales were reduced from 6.26 million to 5.28 million, which compromised a small target.

Looking at it this way, the loss does not seem small.

However, Li Chuan didn't feel this way in his heart.

Because he knew that the live broadcast data of the previous game was a special case, and the live broadcast data of this game was a normal phenomenon.

Since it is a normal phenomenon, there is nothing to regret.

Total sales were 5.28 million, with an average profit margin of 34.8%. After deducting returns and platform service fees, the net profit was 1.65 million.

Li Chuan was already very satisfied with this number.

On the second day after the live broadcast, that is, on June 6th, Wu Jinyan completed the business activities arranged by Huanyu Film and Television and returned to Hangzhou.

She came back this time and planned to stay until the end of the premiere.

Her premiere time has been set - June 6 at 18:[-] pm on Douyin.

Li Chuan also started broadcasting at 6:18 pm on June [-].

However, he is on Taobao and has nothing to do with Douyin, and the two broadcasting at the same time will not have much impact.

Wu Jinyan returned to Hangzhou on the afternoon of June 6th.

After she returned to Hangzhou, she immediately threw herself into the preparatory work.

The first job she faced was the official announcement.

At present, the public opinion testing and guidance work that Wang Chengyong is responsible for has almost been completed.

Regarding the news that "Wu Jinyan is expected to start broadcasting on the day of 618", two days ago, it appeared on Weibo's hot search list and Douyin's hot list, and after a period of fermentation, as of now, the entire network has nearly [-] million viewers Now that I know about this... In terms of publicity, it has almost reached its limit.

In terms of public opinion, under the concerted efforts of Wang Chengyong and others, very good results have also been achieved.

Although there are still many negative comments about "Wu Jinyan's live broadcast with goods" on the Internet, the overall public opinion situation is positive.

This trend has largely affected the judgment of netizens, causing many netizens, especially fans of Wu Jinyan, to express their support for the matter of "Wu Jinyan's live streaming of goods".

This step is basically enough.

Next, Wu Jinyan only needs to do some simple preparations before the official announcement can be made.

They did not delay too long, and completed all the preparations on the morning of June 6.

After Li Chuan heard the news, he called all parties to hold a discussion meeting.

At the meeting, they decided to release the official announcement poster at [-] pm.

The official announcement poster has been prepared in advance. The content on it is very simple. It is a half-length photo of Wu Jinyan. There is a Douyin logo on the upper right, indicating that she will start broadcasting on Douyin. Below is a line of large characters: [6 At six o'clock in the evening on the 18th, I would like to invite you to spend "618" together]

It is also worth mentioning that there is a line of small characters below the big characters, which reads: [Strategic partner: "Talent Supply" APP. 】

This is the promotion plan provided by Jiang Zeyu.

After some investigation, Jiang Zeyu and the others found that Douyin is not very sensitive to the matter of "external APP drainage".

After realizing this, they didn't dare to play tricks anymore, and could only promote in a low-key way.

Right now, the words "Strategic Partner: 'Talent Supply' APP" written in Wu Jinyan's official announcement poster are their promotion plans that have been verified and finalized after repeated verifications.

This kind of plan may play a limited role in publicity, but it doesn't matter, it can be made up for later.

Jiang Zeyu and the others plan to release some news about the "Talent Contribution" APP after the official announcement poster is released... In this way, as long as it is operated properly, the effect will not be too bad, at least it can meet the standard.

At five o'clock in the afternoon on June 6th, Wu Jinyan released the official announcement poster on his Douyin and Weibo.

Once the poster was released, it immediately sparked heated discussions.

At 21:[-] p.m., the entry [Wu Jinyan's official announcement live broadcast with goods] appeared on Weibo's hot search.

At 32:618 p.m., the entry [Wu Jinyan: "Jin" invites you to spend "[-]" together] was on the Douyin hot list.

At 38:[-] p.m., the entry [Wu Jinyan's official announcement live broadcast with goods] topped Weibo's trending searches.

At 39:618 p.m., the entry [Wu Jinyan: "Jin" invites you to spend "[-]" together] topped the Douyin hot list.

Taking Weibo hot search and Douyin hot list as the main publicity positions, the news of "Wu Jinyan's official announcement live broadcast with goods" has been spread on the Internet in less than one night.

This night, Sanmu Network was under a lot of pressure, especially Wang Chengyong, who was almost crazy.

Of course, this is also impossible.

Although a lot of news about "Wu Jinyan's live broadcast with goods" was released before, and most netizens believed it, but when the official announcement was made, the pressure of public opinion was still very high.

Jiang Zeyu and the others have considered this point and made preparations in advance, but because the transmission speed is too fast, and there are too many videos and information flowing out, there is no way to control the situation in the first place. The speech is a war of attrition.

In the online war of attrition, marketing expenses will be extremely high, almost tens of thousands of yuan will be spent every minute, and nearly 300 million yuan will be spent overnight.

300 million is not a small amount, and many people will not be able to earn so much money in their lifetime.

Although Sanmu Networks is rich, it still hurts to spend 300 million in one night.

Fortunately, the money was well spent.

With the support of a huge naval force, Wu Jinyan and Sanmu Network successfully withstood this wave of pressure without causing a collapse in public opinion.

Public opinion has not collapsed, and the follow-up will be much simpler.

They only need to maintain a basic marketing state, which is enough to support Wu Jinyan's premiere.

So far, the public opinion guidance work of "Wu Jinyan's live streaming with goods" has come to an end.

The end of this matter does not mean the end of the overall work.

On Jiang Zeyu's side, the promotion of the "Da Ren Gong" APP has just begun, and they still have a lot of tasks to complete.

Right now, the news of "Wu Jinyan's live broadcast with goods" has been announced to the outside world.

Their next step is to publicize the fact that "Wu Jinyan has reached a strategic cooperation with the 'Da Ren Gong' APP".

Originally, Jiang Zeyu wanted to start the promotion as soon as the official announcement was made, but due to the great influence of the official announcement, the attention of netizens were all focused on the matter of "Wu Jinyan's live broadcast with goods", and there was no way to do it. To disperse in time, so I can only choose to give up.

They held a meeting, and finally discussed and decided to set the publicity time for the next afternoon.

However, plans have not kept pace with the changes.

Just when they thought everything was under control, an accident happened suddenly.

The next morning, a self-media account named "E-commerce Chen Laopao" posted a video, which became popular on Douyin.

The content of this video is related to "Wu Jinyan live streaming goods", but its focus is different from that of most people.

"E-commerce Chen Laopao" is a vertical self-media account in the e-commerce industry. From the perspective of the e-commerce industry, its author described in detail the live broadcast of "Wu Jinyan Live Streaming" will bring goods to the live broadcast industry and Douyin. What are the impacts of the delivery ecology? During the period, the "Talent Supply" APP was highlighted.

"I don't know if you have noticed that there is a message marked on Wu Jinyan's promotional poster, which is this...strategic partner: the 'Da Ren Gong' APP.

I don't know what is the sacred "Talent Supply" APP, but from the name, it should be an APP that provides supply chain support for the goods-carrying talents.

I was curious, so I went to the app store to search, and found that this app was released on May 2019, 5, just ten days later, and the number of downloads was only 31... This is obviously a new app.

Now, I am even more curious.

How can a new APP reach a strategic cooperation with Wu Jinyan?

You know, Wu Jinyan is the No. 1 Douyin fan, with 7000 million fans, and the potential to bring goods is unimaginable.Under normal circumstances, a superstar big V like Wu Jinyan would not cooperate with a new company. If they want to cooperate, they must find those established and powerful supply chain companies.

Out of curiosity, I downloaded this app to my phone.

You can take a look... The page of this APP is quite clean, which makes people look very comfortable, like a product of a big company... Of course, this is not the point, the point is how is the supply chain inside?
随便打开几个看看……这个，“小馋猫”牌鱼豆腐，如果我没记错的话，森先生好像卖过这个……看一下它的SKU，30小包9块9、70小包19块9、160小包39块9……

The selling price is marked here, and there is no purchase price, which is normal. The purchase price is a commercial secret, and it is impossible to mark it casually. It will only be told to you after reaching a cooperation with them.

And this... "Western Gravity" brand wall breaker...and the meat grinder, also from West Gravity...

After reading these, do you find a problem?
These products seem to have appeared in Mr. Mori's live broadcast room!
I went back and checked, and found that it was indeed the case, and the price and information were all exactly the same!
What does this mean?
It means that this APP is probably made by Mr. Mori!
Considering that last year's Double Twelve, Wu Jinyan had been a guest in Mr. Sen's live broadcast room, and later, they co-starred in "Sister Wei's Workplace Diary"... From this point, it can be seen that the personal relationship between Mr. Sen and Wu Jinyan is very close. good.

With a good relationship, it is easier to reach cooperation, so I judge that the 'Da Ren Gong' APP is made by Mr. Mori's Sanmu Network!
Wu Jinyan seems to have reached a cooperation with the 'Da Ren Gong' APP, but in fact it has reached a cooperation with Mr. Sen!

Mr. Sen's supply chain capabilities, I believe no one does not know.

Wu Jinyan has reached a cooperation with him, which can be said to be "the ultimate king bomb combination".

For this alone, Wu Jinyan has a success rate of more than 90% in live streaming!

In the future, maybe she and Mr. Mori can become the legendary Condor Heroes in the world of live streaming!

......"

The above is what the account author of "E-commerce Chen Laopao" said.

These remarks attracted the attention of many e-commerce practitioners, which made the "Talent Supply" app quickly become popular in the e-commerce circle.

(End of this chapter)