This celebrity is too rich

Chapter 43 Financial Statements
【expenditure】

Contract: RMB 1

Salary: 458, 139.32 yuan

Live broadcast: 235 yuan

Car rental: 59 yuan

Reception: 56 yuan

Vocational education: 25 yuan

Promotion: 8 yuan

Business travel: 6 yuan

Office: 2 yuan

Water grid: 2 yuan

Other: 7 yuan

Total expenditure: 1 yuan

The signing fee of 100 million refers to the first signing fee of "Crazy Little Brother Yang".

Sanmu Media has successively recruited more than a dozen short video experts, and only Brother Xiao Yang and his brother are eligible to receive the signing fee.

The salary expenditure is 45.8, and Liu Xintong alone accounts for nearly 60%.

Such a salary structure may seem unhealthy, but it is actually quite normal.

After all, besides "Mr. Sen", the only one who can make money for the company now is "Baby Tong".

"Tong Baobao" created a revenue of more than 80 yuan in September, and the company was able to obtain a net income of more than 50 yuan.

It is also because of this contribution that Liu Xintong received a pre-tax salary of 26.7.

Except for Liu Xintong, the salaries of other employees in the company are not high, which add up to less than 20.

It's not because of low wages. Sanmu Media's wages are 5% to 10% higher than normal market conditions, which is still very competitive.

The reason why the wages paid are not much is mainly because most of the employees have just joined the job, and because they have not worked for a full month, the wages are not paid in full.

As for Li Chuan's salary...it was 4999 yuan.

Some time ago, he changed it for himself.

The money in the personal bank card is his, and the money in the company's account is also his. He can spend it as he wants, and there is no need to raise it.

It's just a bit of a hassle.

So in order to cope with some small daily consumption, he paid himself a salary of 4999 yuan.

The live broadcast expenditure was 23.5, mainly spent on building the live broadcast room.

Li Chuan spent more than 3 yuan to build a live broadcast room before, and later bought a microphone of more than [-] yuan, and some small props.

The 6 yuan spent on car rental was basically spent by Li Chuan.

Every time he shoots a video, he has to rent Daniel for one day; when Brother Xiao Yang and his brothers came, he also rented a Bentley for two days; when he went to Shanghai with Yu Jie and Liu Xintong to shoot a video, he rented a trailer for another day.

Adding up several items, the amount of this fee also reached nearly 6 yuan.

The reception expenditure was 5.7 yuan, which was mainly spent on the two brothers Xiao Yang.

Brother Xiao Yang and his brother stayed in Hangzhou for two days. Li Chuan booked them a hotel, accompanied them to eat, play, and go to bars, spending more than 5 yuan in one go.

In addition, many manufacturers and brand owners came to discuss cooperation, which also cost some hospitality expenses.

However, those manufacturers and brand owners who come to the door are basically responsible for food and accommodation by themselves, so they don't spend much money, and the total is only a few thousand yuan.

The vocational education expenditure is 2.6, which refers to the training cost of short video talents.

For example, Zhou Linlin and Wang Yuting, Li Chuan enrolled them in a dance class before, which cost nearly 8000 yuan a month.

There are more than ten short video talents under Sanmu Media, and six of them are currently undergoing training. They are all in the direction of singing, dancing and other talents. There is no way to train, and there is no need for training.

The promotion expenditure was more than 8000, mainly spent by Li Chuan.

After Sanmu Media becomes the MCN organization of Douyin, it can buy traffic from the official and do promotion.

The fee is very cheap, of course Li Chuan will not give up this opportunity.

He first bought traffic of 2000 yuan for himself, and then bought traffic of 5000 yuan for "Tong Bao Bao", and then... he started to live broadcast and bring the goods, so he handed over the work to Yu Jie .

At that time, Li Chuan told Yu Jie to buy it boldly. Now Douyin's traffic is very cheap, and you can earn it if you buy it.

However, Yu Jie didn't seem to listen. It took so long to spend more than 1000...

Travel expenses of 0.6 yuan were mainly spent by the e-commerce department.

In September, Wang Chengyong went on two business trips by himself in order to select products, and also arranged for his subordinates to go on business trips several times.

The expenses incurred in this process must be reimbursed by the company.

In addition, the operation of the operation department can also reimburse part of the travel expenses if you want to take the talent to a distant place for shooting.

Office expenses are more than 2000, mainly to supplement various office supplies.

When Li Chuan was setting up the company, he had already purchased almost all kinds of office supplies. Although there were a lot of follow-up supplements, they were all small items, so they didn't spend much on the whole.

The cost of water and electricity grid is two thousand and six, which is not a small amount of money.

Mainly because in the first ten days of September, the company was still turning on the air conditioner, so it cost a little more.

There are more than 7000 other expenses, all of which are miscellaneous expenses.

For example, "In early September, I bought a microwave oven for the convenience of employees' meals", "In mid-September, two flower pots were added to the office hall", "In late September, the company's mop broke down and Go buy one" and so on.

The total expenditure is 186.3 million.

Li Chuan didn't think this number was too much.

On the contrary, he still felt a little less.

What he feels is lacking is mainly in the promotion of this item.

Yu Jie was too busy searching, and he only voted for more than 1000 in more than ten days. If it were replaced by him, I am afraid that he would have already voted in nearly six figures.

In 2018, Douyin's traffic bonus period coincided, and the price of traffic was much cheaper than that of later generations.

This is like speculating in stocks. Now is the time to buy at a low price. Once you miss it, the cost of opening a position in the later period will be high.

And the sooner the push is made, the sooner the company can benefit.

For example, if you make "Tong Baobao" an internet celebrity with tens of millions of fans, she will be able to earn more money for the company; for example, if you push the number of fans of "Latian Girl" to more than 50, the company will have more A point where income can be generated.

Therefore, this money must not only be spent, but also be spent boldly, as early as possible, and in advance.

This is Li Chuan's idea. In his opinion, Yu Jie's behavior is extremely short-sighted and stupid.

Of course, it may also be caused by identity.

Li Chuan is the boss, no one can stop him from spending money, and no one dares to stop him; while Yu Jie is just a senior employee, he will inevitably have scruples about spending the company's money.

Thinking about it carefully, this seems to be human nature.

But Li Chuan did not support him to do so, he decided to have a good talk with Yu Jie afterwards.

After reading the expenditure item, Li Chuan turned his attention to the income item.

The content of the income item is relatively simple. After all, only "Mr. Sen" and "Tong Baobao" can generate income for the company.

In September, "Mr. Mori" filmed six store-exploring videos and received three advertisements, earning 245.2 million yuan; "Tong Baobao" filmed four store-exploring videos and received two advertisements in September, earning 82.8 yuan.In addition, there are a few hundred yuan in interest income, plus 1.2 in live broadcast income.

Adding up several items, Sanmu Media's total revenue in September was 329.3 million.

The revenue from live streaming is not included.

Although Li Chuan carried out a live broadcast on September 9th, he has not yet received the commission.

Live delivery is the same as traditional e-commerce, you need to wait for the user to receive the goods before you can settle the commission.

The settlement period is [-] days, and there will be some returns and exchanges during this period, so there is no way to calculate the exact commission amount immediately.

Therefore, the revenue of the live broadcast on September 9 can only be recorded in the October financial statement.

The total income is 329.3 million, and the total expenditure is 186.3 million. The calculated net profit in September is 143 million.

Li Chuan is quite satisfied with this number.

The new company has just been established for more than a month, and it is still in the investment stage. It is already a very good achievement to get a net profit of more than 100 million.

However, after reading the income list in detail, Li Chuan still had some doubts in his heart.

"Where does this live broadcast income come from?" Li Chuan raised his head and asked.

The live broadcast income is 1.2, which obviously has nothing to do with his live broadcast.

Moreover, the label of live broadcast delivery is "e-commerce revenue", not "live broadcast revenue".

Live broadcast income is obviously the income generated by entertainment live broadcasts.

However, our company is full of short video experts, so where does the income from live entertainment come from?

"President Li, it's your younger brother." Zheng Lingfang replied quietly.

"My brother?"

Li Chuan frowned, and said in surprise, "Li Kun?!"

(End of this chapter)