This celebrity is too rich

Chapter 69 Double Eleven (End)

At 29:[-] p.m., the "Baijiu Special Session" began.

In 3 minutes, the popularity of the live broadcast exceeded [-]!
In 5 minutes, the popularity of the live broadcast exceeded 20!

In 7 minutes, the popularity of the live broadcast room reached its peak - 23.7!
To be honest, at this stage of Double Eleven, the enthusiasm has actually almost subsided.

In such a situation, the popularity of Li Chuan's live broadcast room can still exceed 20, which is a bit surprising.

This is possible for two main reasons.

First, the time period is good.

During the prime time at night, the overall traffic of Taobao is much higher than that during the day.

The second is thanks to the face of "Pan Zi".

Before today, no celebrity has ever participated in live streaming, and "Pan Zi" has created a precedent.

Although "Pan Zi" is not a big traffic star, he has been in the Spring Festival Gala all year round, and his nationality is very high, especially the older audiences, who basically know him.

Many passers-by viewers who visit Taobao often feel very novel after seeing the face of "Pan Zi", and their curiosity drives them to click into the live broadcast room.

They are not fans, and they may leave after watching it for a while, but they also contributed a share of traffic between entering and exiting.

There are not a few such people, and together they have created a popularity of 20 plus.

Faced with such high popularity, Li Chuan certainly would not waste it in vain.

He used 3000 and [-] bottles of low-priced Moutai as bait, and successfully retained a group of viewers.

With the help of these audiences, the sales of the "Baijiu Special Session" have been rising steadily.

At 1846.2:3200 p.m., the "Baijiu Special Session" ended, with a cumulative sales of [-] million (including [-] bottles of Moutai).

After this battle, the total sales reached 8573.1 million!
At [-]:[-] in the evening, Feng Timo appeared on stage.

The live broadcast room became agitated instantly.

Li Chuan knew that many viewers had been waiting for this moment for a long time, and he didn't want to disappoint this part of the audience, so he didn't rush to sell.

He first interacted with Feng Timo and the audience for more than ten minutes, and then asked Feng Timo to sing "Buddhist Girl".

The fact that Feng Timo sang "Buddhist Girl" was written in the contract, and Li Chuan spent an extra 10 yuan because of this, so naturally he will not forget it easily.

At 32:32.6 in the evening, that is, during Feng Timo's singing "Buddha Girl", the popularity of the live broadcast room reached a new high, reaching [-]!
Although Feng Timo is not as well-known as "Pan Zi", her popularity in the whole network is not low at all, and she also has certain traffic attributes, and the overall effect is not bad.

Coupled with the influence of the "big brother incident" and the delicate relationship between Li Chuan and Feng Timo, the topic of their combined live broadcast is very high.

Being popular and topical, the combination of the two created the highest peak tonight.

Of course, "peak" refers only to popularity, not sales.

Li Chuan started selling goods at 35:1136.2 p.m. until Feng Timo left at [-]:[-] p.m., with a cumulative sales of [-] million.

This result is already very good.

On the surface, it is much lower than the "Baijiu Special Session", but if the factor of Moutai is excluded, this data is actually a bit higher than the "Baijiu Special Session".

At [-]:[-] p.m., Liu Yuning appeared on stage.

The popularity of the live broadcast room rose again, but it did not exceed 20, and the highest reached only 16.3, which was exactly half of Feng Timo's.

This is not to say that Liu Yuning's popularity is not good.

In terms of popularity alone, Liu Yuning is no worse than Feng Timo, but he and Li Chuan have not had any special incidents such as "big brother on the list", and the topic is not strong.

Moreover, the time when he played was not very good. After ten o'clock in the evening, many people had a rest, and the overall traffic of Taobao dropped a lot.

At [-]:[-] p.m., the cumulative sales of the "Double Eleven Special" exceeded [-] million!

Li Chuan didn't know about it at the time, and he was concentrating on selling goods.

It wasn't until Wang Chengyong made his own initiative and arranged for the staff of the center console to display a celebration poster on the big screen that he realized it.

On the big screen, the two big characters "Breaking [-] million" are extremely clear.

Seeing this scene, Li Chuan was so excited that he almost cried on the spot.

Fortunately, he restrained himself in time, and his excited expression turned into a flattering smiling expression.

In the next few minutes, Li Chuan and the staff at the scene had a good celebration. Liu Yuning was also forced to open the business, applauding non-stop behind Li Chuan.

At [-]:[-] in the evening, the celebration ended, and Li Chuan and Liu Yuning sat back in front of the live broadcast stage.

At the right time, Li Chuan glanced at the popularity in the upper right corner of the live broadcast room, and there were 3.7 more people than before.

Sure enough, Chinese people like to watch the excitement.

In the following time, Li Chuan sold more than a dozen products, all of which had been sold before.

This "Double Eleven Special", the e-commerce department has prepared a total of 177 products.

These 177 items were all sold out at [-]:[-]pm.

The products sold later are all sold out before, but not sold out.

A few or more than ten hours have passed, and the audience in the live broadcast room has changed several batches. There is no problem in taking out old products and reselling them.

At 55:[-] in the evening, Li Chuan stopped selling goods and started interacting with Liu Yuning and chatting with the audience.

At 59:[-] p.m., Liu Yuning bid farewell to the audience and left.

At twelve o'clock in the evening, Li Chuan bids farewell to the audience, and the next broadcast!
After the broadcast, Li Chuan sent Liu Yuning away first, and then returned to the center console to ask about the final record.

In the last live broadcast, he sold 739.3 million.

Total sales: 10448.6 million

Hearing this number, Li Chuan secretly thought it was a fluke.

The live broadcast tonight seemed to be going well, but in fact it still failed to reach the set goal of "3000 million sales".

If it wasn't for his "planning" in advance, today's efforts will most likely be in vain.

However, the results for now are good.

The total sales successfully exceeded [-] million, which provided a relatively solid foundation for his subsequent "hype plan".

Of course, these are all for later.

Compared with future development, Li Chuan still cares more about how much money he makes now.

The average profit margin of this "Double Eleven Special" is much lower than before, only 18.9%.

This is something that can’t be helped. On Double Eleven, the price of the product must be more favorable, otherwise the audience will not buy it.

Product discounts and discounts, on the one hand, require manufacturers and brand owners to lower their shipping prices, and on the other hand, they also require Li Chuan and the others to make certain concessions in terms of profit margins.

Only when the two parties unite can they benefit each other; only if one party compromises, it is destined to not last long.

Li Chuan will not give up his business reputation for a little profit.

Well, "breaking [-] million" is not a small profit.

There is another important reason for the low average profit margin—the 3000 or two hundred bottles of Moutai.

Maotai, he sold it at a loss, and the profit was negative.

3000 two hundred bottles of Moutai, with sales of more than 700 million, successfully lowered the average profit margin by several points.

‘总销售额10448.6万，减去刷单的500万，真实销售额是9948.6万……再减去6%的平台服务费和5%左右的退货率……总收入是1679万……再扣除嘉宾佣金、场地租金、刷单花费、员工奖金等各种费用……净收入大概在一千400万左右。’

'Five million! '

Li Chuan muttered to himself: "I am rich instantly!"

　Thanks to "Lockheed" for the reward!

　　Thanks to "Book Friends 20180215013741909" for the monthly pass!

　　
　
(End of this chapter)