This celebrity is too rich

Chapter 71 Hype Marketing
Li Chuan called Yu Jie over because he wanted to discuss with him the follow-up hype of the "Double Eleven Special".

Neither Wang Chengyong nor Chen Chen are professionals in hype. Yu Jie has been in the entertainment industry for several years, so he is somewhat familiar with this aspect.

After listening to the narration, Yu Jie probably understood what Li Chuan was going to do. He lowered his head and thought for a while, then said:
"How about this, I will ask Xiao Zhou (an employee of the operation department, proficient in PS) to make a poster for you, add a paragraph of copywriting, and post it on Weibo.

You try to contact those previous guests and ask them to help forward it. I will buy some drafts and try to make this topic a hot topic quickly.

In addition, you record another video and post it on Douyin, Kuaishou, Bilibili and other platforms to expand your influence... How do you feel about this operation? "

Hearing this, Li Chuan frowned slightly.

In his opinion, Yu Jie's plan is neither good nor bad, it can only be said to be too conventional.

There will definitely be an effect, but don't expect much heat to erupt.

"You don't think it's right?" Yu Jie saw Li Chuan's hesitation and asked.

Li Chuan didn't answer, he was silent for a while, and then asked a seemingly irrelevant question.

"How much did Sister Ya sell on Double Eleven?"

"Huh? Sister Ya? This... Let me check."

Yu Jie is mainly in charge of the short video business. He doesn't pay much attention to the e-commerce sector, and he doesn't know much about some relevant data, so he needs to check it online.

"found it."

Yu Jie fiddled with the phone for a while, and replied: "Sister Ya, sold a total of 3.28 million on Double Eleven."

"3.28 billion!"

Li Chuan's eyes widened.

He knew that Sister Ya's Double Eleven would definitely exceed [-] million again, but he didn't expect it to exceed [-] million.

'This is so awesome! '

Li Chuan was stunned for a while, before he realized, he continued to ask, "Which number am I?"

"second."

"Oh?"

Li Chuan was overjoyed, and hurriedly asked again: "Did the two of us break the [-] million mark this time on Double Eleven?"

"Well, No.3 is more than 8000 million."

"Okay!" Li Chuan had a smile on his face.

"What's wrong?" Yu Jie was a little surprised.

"You just said how to promote it? Buy the draft, right?"

"Correct."

"Don't just write about me in the manuscript you bought, but also include Sister Ya."

"Ah? Why? Let's spend money to promote her for nothing, we..."

Yu Jie was halfway through the conversation when he suddenly reacted.

He looked at Li Chuan, and asked tentatively: "You want to...play a bondage hype with Sister Ya?"

"Ah."

Li Chuan nodded with a smile.

The "bundling and hype" that Yu Jie said is just a nice way of saying it. If it is changed to a bad way of saying it, it would be just one word - "crack".

Who rubs against whom?
Of course it was Li Chuan who rubbed against Sister Ya.

Sister Ya is currently recognized as the "first sister who brings goods", while Li Chuan is the "brother who brings goods" that no one recognizes. The gap between the two in the industry is not usually large.

The reason why Li Chuan asked to include Sister Ya in the draft is that he wanted the words "Mr. Sen" and "Sister Ya" to appear together.

The two of them report and promote together, and the audience who don't know the truth will subconsciously think that "these two are similar".

Sister Ya is the "first sister who brings goods", and Mr. Na Sen should be the "first brother who brings goods"!
This is a psychological association effect, which seems unreliable, but actually has a great effect.

For example, Zhang San and Ma Yun eat and drink together.

Although the audience does not know Zhang San, they will subconsciously think that Zhang San is a business tycoon.

In fact, Zhang San may just be a primary school teacher. He and Ma Yun are classmates. The two haven't seen each other for a long time, and they had a meal and a drink together by chance.

This is the great effect of the association effect.

People associate it for a long time, and the fake can become real.

If Zhang San eats and drinks with Ma Yun every day, he can become a big boss without being a big boss.

In the same way, if Li Chuan is tied up with Sister Ya every day to hype, he is not the "first brother with goods", and will eventually become "the first brother with goods"!
"I understand what you mean, but this matter is not easy to handle." Yu Jie showed hesitation.

"Where is it difficult to operate?"

"[-] million and [-] million...the difference is a bit big."

"This is fine."

Li Chuan directly waved his hand and said, "Don't mention the specific number, just say 'over [-] million'. This year's Double Eleven, only two of us broke [-] million, so it is reasonable to mention it like this."

"However, someone will always report the specific figures. If the audience wants to know, they can also search the Internet. There is no way to hide it."

"This one……"

Li Chuan scratched his head, thought for a while, and then said: "It's fine to tell the specific number, but you need to add two key words."

"What keyword?"

"New anchors and veteran anchors."

Li Chuan elaborated: "Although 'Mr. Mori' sells very little, he is a rookie anchor and has no more than five live broadcasts; Sister Ya sells more because she is an old anchor with rich live broadcast experience... She can create a kind of ' The veteran anchors are still strong, and the new anchors are coming aggressively."

"Good idea!" Yu Jie was pleasantly surprised.

"Well, if you think it's okay, then it's settled."

Li Chuan nodded, and ordered: "You go back and make a simple plan, and then implement it immediately. It will be done this afternoon, and you can't delay... Don't be busy with other things these two days. Let me watch this matter first." Well, don't make any mistakes."

"Okay, I see."

"..."

After Yu Jie left the office, Li Chuan sat on the sofa and started contacting the previous guests with his mobile phone.

What he just revised was only part of Yu Jie's overall plan - the draft.

Except for this one, nothing else has changed.

He still wants to post on Weibo, and still needs to contact guests to help him repost and create popularity.

The process of contacting the guests was fairly smooth, most of the guests were willing to sell him face, only "Pan Zi" was an exception.

This guy "Pan Zi" sent me a WeChat message, but didn't reply for half an hour; he called me, but refused to answer.

Li Chuan was also forced to transfer 5 yuan on WeChat directly.

The first time the transfer was confirmed, the words "The other party is typing..." suddenly appeared on the upper left of the chat interface.

After a few seconds, "Pan Zi" replied.

[Sorry, Xiao Li, something happened just now... What do you mean by transferring money to me? 】

Li Chuan had a toothache, but he replied patiently:

[Teacher Pan, you can read the message I sent earlier. 】

After another half minute, "Pan Zi" replied again:

[Forward a Weibo, no problem, it's a trivial matter. 】

Li Chuan resisted the urge to curse, and replied respectfully:

[Please trouble Teacher Pan! 】

"Pan Zi" disappeared, and with it, the 5 yuan has also become "received".

……

At four o'clock in the afternoon, Li Chuan posted on Weibo.

[I haven’t been doing live broadcasting for a long time, less than two months, and the number of live broadcasts can be counted on one hand... I am a newcomer anchor, and I am really excited to achieve such results. Thank you for your support my support...

In addition, I would also like to thank the guests @潘昌江, @雪李, @冯耶莫, @智门兄弟-刘云宁, @疯狂小杨哥, @彤宝宝, @吴小白的 Amusement Park, this result is our joint effort Creative……】

A poster is attached below the copy.

There are three main contents of the poster:

1. Cumulative sales exceeded [-] million on Double Eleven!

2. The number of concurrent online users exceeded 160 million!
3. Total sales: 10448.6 million!
Within half an hour after the Weibo was released, seven guests helped forward it one after another, and at the same time, many marketing accounts also rushed in.

At 42:[-] p.m., [Mr. Mori's special session breaking [-] million] was on the hot search list.

(End of this chapter)