This celebrity is too rich

Chapter 72
At eight o'clock in the evening, the wind stopped and the rain stopped.

Li Chuan leaned against the head of the bed, with one arm around Zheng Lingfang, and with the other hand he used his mobile phone to scan Douyin.

"Double Eleven came to an end, Ali Baba became the biggest winner again.

天猫双十一开场2分3秒，总交易额超100亿；1小时46分钟，总成交额超1000亿；15小时40分19秒，总成交额突破1680亿，超过了去年双十一的全天成交额；21时32分57秒，总成交额超2000亿；天猫双十一全天累计成交额为2152亿。

According to statistics, the national online retail transaction volume exceeded 2018 billion on the day of 'Double Eleven' in 3000, setting a record high..."

Swish, next one.

"After ten years of development on Double Eleven, the growth rate has slowed down significantly. Against this background, live broadcast e-commerce has become a new bright spot.

This year's 'Double Eleven', Taobao's veteran beauty anchor 'Sister Ya' created an astonishing sales figure of 3.28 million!
Another anchor, 'Mr. Mori', invited many stars and Internet celebrities to help out during the Double Eleven period, which made the live broadcast room extremely popular, with over 160 million simultaneous online users and cumulative sales of over [-] million throughout the day!

It is reported that 'Mr. Sen' used to be a short video expert with nearly 3000 million fans on the whole network. He started to transform into live streaming in October this year, and achieved hundreds of millions of sales in just over a month. Well, there is a great potential to catch up with Sister Ya...

The live broadcast e-commerce represented by 'Sister Ya' and 'Mr. Sen' is booming, and it is likely to become a new growth pole of the e-commerce industry in the future..."

Zheng Lingfang was lazily lying on Li Chuan's body, enjoying the aftertaste after the "battle", the sound came into her ears, and she couldn't help raising her head.

"Is the video talking about you?"

"Ah."

Li Chuan nodded with a smile.

Although he found this video randomly, he knew very well in his heart that Yu Jie must have bought it with money.

Yu Jie originally planned to only buy a batch of drafts on Weibo, not involving short video platforms such as Douyin, but Li Chuan disagreed.

Creating popularity on Weibo can make his fans very happy, but the actual influence is not as great as imagined.

Douyin is the traffic center of the future, and it is not much different now. This propaganda position cannot be given up anyway.

In the afternoon, Li Chuan recorded a video and uploaded it to the Douyin account of "Mr. Sen", and at the same time asked Yu Jie to carry out large-scale publicity and distribution on Douyin.

He approved 220 million hype funds for Yu Jie, stipulating that at least 100 million will be invested in Douyin, and the remaining 120 million will be appropriately allocated to mainstream platforms such as Weibo, Kuaishou, and Station B.

220 million is not spent all at once. The general process is: spend half of it in the early stage to create enough heat; the remaining half is used for follow-up.

The entire hype plan will continue until the end of the year, and the cycle will be about three months.

The current video is in line with Li Chuan's intentions in every way, and it is obviously part of the hype plan.

The production of this hype video is not bad. In just three hours after its release, it has gained more than 1 likes, more than 800 comments, more than 2000 reposts and more than 1000 favorites.

Li Chuan nodded in satisfaction, and then opened the comment section.

[Isn't Mr. Mori that internet celebrity who drives a big cow and eats out everywhere? 】

Seeing this hot comment with [-] likes, Li Chuan couldn't help shaking his head.

He thought he had successfully transformed, but judging from the current situation, there are still many people who don't know that he has started live streaming.

"Hey~, the transformation is really a long way to go."

Li Chuan sighed and continued to look down.

[3.28 million, how much can they earn? 】

[Mr. Sen is live streaming on Taobao? 】

[I will never buy anything in the live broadcast room, I can't trust these anchors! 】

[-I think it’s good to buy things in the live broadcast room. They have a product selection link, which is much more reliable than what we see online, and the price is indeed cheaper. 】

[It's annoying to see these anchors selling goods! 】

[You can really brag, breaking [-] million at every turn, do you know what breaking [-] million is?The Golden Crown store can't sell so many in a year! 】

[-You haven’t watched the live broadcast, have you? You wouldn’t say such things after watching the live broadcast. In front of these anchors, what is the Golden Crown store? They can sell hundreds of millions in a few minutes, which is not an exaggeration at all. 】

[I bought more than a dozen packs of sanitary napkins in Mr. Mori's live broadcast room...]

[-What kind of sanitary napkin does a big man who picks his feet all day long buy? 】

[Sure enough, excellent people can succeed in everything, Mr. Mori is amazing! 】

【[email protected]Mr. Mori]

【What does Mr. Sen compare with Sister Ya?He hired a bunch of talents and sold it for [-] million yuan, and Sister Ya sold more than [-] million yuan by herself. How does this compare?
This Mr. Sen came out of nowhere. After a few days of live broadcast, he wanted to touch Sister Ciya. It made me laugh so hard. 】

【-You make me laugh to death. 】

【-If you want to die, you can die, no one is stopping you. 】

[-Which of your eyes saw Mr. Mori comparing with Sister Ya?The author just took them as an example, you have so many ideas. 】

[-Mr. Sen is not qualified to represent the live streaming industry!He has only broadcast live for a few days, and he has never heard of this person before, and somehow he suddenly appeared. 】

[-Mr. Sen's live broadcast for more than a month, the sales directly exceeded [-] million!I asked your sister Ya if she was afraid? 】

[-Scared!Sister Ya is sleeping in the live broadcast room, and she sells more than him! 】

[-Just wait, at most three months, Mr. Mori will be able to completely trample on Sister Ya. 】

【-hehe】

【Sister Ya is the "first sister who brings goods", Mr. Mori doesn't know who it is.】

[-In all the live broadcast rooms, I only trust Sister Ya. 】

[Who is Sister Ya?Never heard of it. 】

[-It's your mother! 】

[-Are you so sick!What did I say?I don't know her, what's wrong? 】

【-If you don’t know me, just keep your mouth shut and don’t stand out here. 】

[-I am happy, can you control it? 】

[Mr. Sen, the future delivery brother, awesome! 】

[-He is the first brother with a fart, and Sister Ya is the real king! 】

[-Are you okay, isn't Sister Ya a girl?She still wants to grab the first brother? 】

【Come on, Mr. Mori!Get rid of sister Ya! 】

【…】

In the comment area, fans of Mr. Sen and sister Ya scolded each other.

Seeing this scene, the corners of Li Chuan's mouth curled slightly.

At this stage, he doesn't care if someone scolds him, especially Sister Ya's fans.

He very much hopes that Sister Ya's fans will scold him. If Sister Ya's fans don't scold him, he will find a way to make Sister Ya's fans scold him.

Just like this time.

The 220 million hype funds are not only used for publicity and advertising, but also include the cost of hiring water troops.

There are two main tasks of the navy: one is to promote Mr. Mori; the other is to properly provoke the fans of Mr. Sen and Sister Ya, forcing the two to form an antagonistic relationship.

The second point was specifically ordered by Li Chuan. The reason why he did this was to challenge Sister Biaoya in all aspects.

In this way, he wants to replace Jiaqi in his previous life, and become the "peerless twins" in the world of live streaming with Sister Ya.

To accomplish this goal, establishing an antagonistic relationship is the first step.

Judging from the current results, this first step has gone smoothly.

　Thank you "Rubber Man" for the monthly pass!

　　Thank you "not an old man" for the reward!

　　
　
(End of this chapter)