This celebrity is too rich

Chapter 81 Li Kun Carrying the Flag
Ten thousand anchors is a huge threshold, not just anyone can do it.

First of all, you need to have certain characteristics that can attract the audience.

Secondly, you must have live content, and the effect should not be too bad.

Furthermore, you must have enough emotional intelligence to deal with daily communication and Lianmai.

Li Kun did all three things well.

This is also the reason why Li Chuan felt that Li Kun was talented when he watched Li Kun's live broadcast for the first time.

At that time, what he thought was to let Li Kun develop freely in Kuaishou for a period of time, and then let him move his position after the Douyin live broadcast is fully open in the future.At that time, he will spend money and traffic on Douyin, and make a big push, trying to make Li Kun enter the ranks of "[-] anchors" in one fell swoop.

However, before he could do anything, Li Kun had already done it.

Of course, Wu Wenfan's planning and operation must be indispensable in this process, but to achieve the level of "[-] anchors", the anchor's personal ability and talent are the most important.

Li Chuan also underestimated his younger brother a little bit. Li Kun's talent in live entertainment was stronger than he imagined.

Originally, he thought it would be good for Li Kun to reach the level of "[-] anchors", but judging from the current situation, "[-] anchors" will obviously not be Li Kun's end.

Because Li Kun has not experienced large-scale traffic blessing so far.

What is large-scale traffic blessing?

To put it bluntly, it's just one word - praise.

The big anchors of the later generations basically reached that level after being praised.

Li Kun has not been praised before, and he has already become the anchor of ten thousand people. What if he is praised?To what extent will it be achieved?
Li Chuan felt that with Li Kun's personal ability and talent, with the blessing of large-scale traffic, he could at least accumulate tens of thousands of fans.

What is the concept of tens of thousands of fans?
Let's put it this way, if an anchor has [-] loyal fans, then he is a "[-] plus" anchor!

What is the concept of "one hundred thousand plus"?
The entertainment anchor in the head is basically of this size!
Therefore, as long as he operates well, it is entirely possible for Li Kun to become a top entertainment anchor!

Head entertainment anchor is of strategic significance to an MCN company.

What does MCN mainly rely on to make money?
Live broadcast.

What kind of live broadcast?

E-commerce live broadcast?Game live?Or live entertainment?

E-commerce live broadcasting has the strongest ability to make money, but the threshold is relatively high, and not all companies can do it.

The trend of live game broadcasting has passed, and the ability to make money has been greatly reduced.

In comparison, entertainment live streaming has a low threshold and strong earning power, which is the choice of most MCN companies.

Entertainment live broadcast, what should I do?
The first step is to recruit anchors.

The second step is to cultivate anchors.

The third step is to wait for the money to be collected.

Is it easy?
It sounds easy, but it is not easy to do.

First of all, anchors are not so easy to recruit, especially those high-quality anchors who can make money. There are a lot of MCN companies vying for them, and the competition pressure is very high.

Secondly, the anchor is not so easy to cultivate. If the money is spent and the traffic is smashed, the anchor may not be able to get up, and it may all be in vain.

Entertainment live broadcast, how to operate the easiest way to succeed?

Find a big anchor who carries the flag!
"Carrying the flag" has two meanings.

First, it should be used as a signboard of the company to attract many high-quality anchors to join the company.

Second, it is necessary to lead the growth of the company's anchors, attract new anchors, create topics for old anchors, and so on.

It is not easy to achieve the above two points.

First of all, the ability must be strong enough;
Second, the volume must be large enough.

Size is the key, after all, the ability of a big anchor is generally not too bad.

What is the specific size of a qualified flag-carrying anchor?
[-] anchors are the starting point, preferably the head.

Top entertainment anchors can not only help the company recruit anchors, but also help the company cultivate anchors, with less money, good results, and twice the result with half the effort.

An MCN company with a top entertainment anchor will basically never fail, and this is where its strategic significance lies!
For Sanmu Media's entertainment live broadcast business, Li Chuan has always wanted to find a leading entertainment anchor who can carry the flag.

As for why he doesn't carry the flag himself, the reason is very simple-he is an e-commerce anchor, not an entertainment anchor.

It is not impossible for e-commerce anchors to engage in entertainment, but this move will inevitably cause confusion in their own positioning, which is not conducive to future development.

Although entertainment live broadcast is very important, e-commerce live broadcast is even more important!
Li Chuan didn't want to lose the watermelon and pick up the sesame seeds.

Originally, his idea was to recruit a leading entertainment anchor and reach a strategic cooperation with him, or based on the memory of his previous life, find a future leading entertainment anchor who has not yet become famous, sign it, and focus on supporting and cultivating him.

But it doesn't seem to be needed right now.

Li Kun has the potential to become a "head entertainment anchor"!

Li Kun is not only the contracted anchor of the company, but also his younger brother.

As the saying goes, "Fat and water don't flow into the fields of outsiders", instead of supporting others, it is better to invest all resources in your own brother.

Thinking this way, Li Chuan immediately made up his mind.

He closed the live broadcast room, exited Kuaishou, then opened the address book, found Wu Wenfan's number, and called it.

beep...beep...

"Hello, Mr. Li."

Wu Wenfan's voice was a bit vague, and there was a bit of chewing in the middle, as if he was also eating.

"Wen Fan, are you eating?"

"Well, I just started eating."

"You can eat later, I have something to tell you."

"okay."

Wu Wenfan got up, came to a relatively quiet place, and said, "Mr. Li, tell me."

"Have you been doing well at work recently?"

"pretty good."

"What is your salary now?"

"salary?"

Wu Wenfan was a little puzzled, but he answered honestly: "Basic salary plus commission, about 1 yuan."

"Oh."

Li Chuan thought for a while and said, "In this way, starting from next month, your monthly basic salary will be increased by 5000 yuan."

"what?"

Wu Wenfan was caught off guard by the sudden salary increase.

"Don't be surprised, you've done a good job recently, and you deserve it."

"Work?"

Wu Wenfan was startled for a moment, and then realized, "Are you referring to Li Kun?"

"Well, I watched Li Kun's live broadcast just now, and found that he is quite popular in the live broadcast room."

"Yes, Li Kun has really made great progress during this period. The popularity in the live broadcast room often exceeds 3, and it can reach more than 16 at the highest point. And his turnover is also very good. He made [-] last month. This Half of the month has passed, and the turnover has already exceeded the previous month..."

After Wu Wenfan's introduction, he paused, and then continued: "Mr. Li, I think Li Kun deserves to be cultivated by the company."

"Oh?"

Li Chuan raised his eyebrows and asked, "How do you think it should be cultivated?"

"Li Kun's live broadcast is good enough, what he needs now is traffic."

"Ah."

Li Chuan nodded, and said, "Don't worry, after a while, the Douyin live broadcast will be fully open. If he turns around, the company will give him traffic."

"Do you have to switch to Douyin?" Wu Wenfan's voice was a bit suspicious.

"Ok?"

Li Chuan frowned slightly, and said, "Isn't this discussed a long time ago?"

"But... I think Li Kun's live broadcast style is quite suitable for Kuaishou, and according to the current situation, he can develop very well in Kuaishou."

"no!"

Li Chuan resolutely vetoed it: "The right style does not necessarily mean success. Kuaishou live broadcast has not had many dividends. Li Kun can certainly develop well if he stays there, but it is impossible to become a head entertainment anchor. Compared with As far as Douyin is concerned, live streaming is a new platform with sufficient traffic, great dividends, and a broader space for development.”

There is another reason that Li Chuan did not mention.

He supported Li Kun in order to let Li Kun carry the flag for the company's entertainment live broadcast business.

The main battlefield of Sanmu Media is Douyin, Li Kun stays in Kuaishou, how can he carry the flag?

Draining from Kuaishou to Douyin?
How can it be!

Li Kun dared to do this, and quickly killed him in minutes!
　Chapter 78 has already been released. If you haven't read it, you can go back and read it. It doesn't matter if you don't read it. It won't affect the plot much.

　　Thanks to "Book Friends 20170521134520725" for the monthly pass!

　　
　
(End of this chapter)