I was determined to be bad, but I went straight to the Basketball Hall of Fame

Chapter 248 Sky-high Price Logo (Fifth Change)

Min Congda stayed in New York for another three days, sending Dario to the crew to film during the day.

In the evening, the two of them visited the Big Apple City, the center of the universe, and the copyright fee of 5000 US dollars was spent.

The two of them were not considered a formal relationship before, but now they have formally established a relationship, and Min Congda's consumption level has suddenly increased.

Although D'Addario would not let Min Congda buy expensive things, she has money, but as a man, she can't just eat soft food and show nothing.

Fortunately, Daddario is not the kind of female star who likes to go shopping and only uses expensive things but not good ones. She is very restrained, even a bit of a collector, and she doesn't like to throw away used things.

She keeps bottles and jars like some cosmetics, saying they look good.

The accessories she wears range from expensive to cheap, as long as she likes them.

Min Congda gave her a rose gold four-leaf clover necklace, which matched the color of her eyes very well, and she liked it very much.

After spending three wonderful days, Min Congda immediately rushed back to Los Angeles to start his new spending project.

He called Rosser and Richley, held a brief meeting in the office, and conveyed his meaning.

"In the new season, the Clippers should have a new look, so I decided to change the team logo and jerseys."

Both Rachelle and Rosser nodded in agreement, this time not forced to agree, but really agreed.

The LOGO signs of NBA teams are changed frequently, usually every five to ten years.

Some teams change frequently and make minor adjustments almost every year, while others never change.

In general, minor adjustments in a few years and major changes in ten years are mainly to keep the team fresh.

There are also commercial and team popularity considerations.

Various styles of LOGO and jersey styles can make the team produce more peripherals.

At the same time, the new jersey design and color matching can bring a refreshing feeling.

Increase team popularity, enhance team morale, and bring a new look to the team.

Some classic designs in history will become a deep memory of a generation of fans.

For example, the snowy mountains of the Utah Jazz, the blue stripes of the Magic, the city skyline of the Nuggets and so on.

These classic jerseys have become part of NBA culture, and every regular season there will be a retro day for players to wear classic jerseys.

The variety of jerseys has increased, and consumers can buy more types of jerseys, so the NBA encourages teams to change their LOGOs.

With a history of more than 60 years and 30 teams, only the Chicago Bulls in the NBA have never changed their main LOGO.

The last time the Clippers changed their LOGO dates back to the distant 1984-1985 season, 25 years ago.

And that LOGO was not considered a replacement, it was just a fine-tuning. The real big change dates back to 1982.

At that time they were still called the San Diego Clippers, and the LOGO was a silhouette of a sailboat and the sun, like several triangles.

To be honest, it doesn't look really good.

After coming to Los Angeles, the current LOGO was replaced, and in 84, it was fine-tuned and enlarged.

The current LOGO of the Clippers is very simple. It is a red basketball with blue fonts inlaid inside: LOSANGELES CLIPPERS.

The stingy Sterling, this LOGO has been used for 30 years, and has been criticized by fans as being featureless.

Because the design of this basketball pattern inlaid with text is exactly the same as that of the Los Angeles Lakers, it is plagiarism at first glance.

Although the Lakers have not changed the LOGO, but once they have good grades, some people buy the ordinary LOGO.

Secondly, the Lakers have been fine-tuning the color scheme, font and overall design, unlike the Clippers.

Therefore, when Rachelle and Roser heard that the LOGO was going to be changed, they supported it from the bottom of their hearts.

It shows that the team is about to enter a new era, and it can no longer keep the old pattern of plagiarizing the Lakers.

Rickley said: "No problem, I will contact the Adidas design department immediately to make a new LOGO pattern. Then report to the league. We will adopt a new jersey design in the new season. It is time for Vientiane to update."

NBA jerseys are provided by Adidas, so the team LOGO design is generally handed over to Adidas' design department.

Min Congda said, "No! No, no, how can we hand over the logo design of our Clippers to Adidas? We have to design it ourselves."

Richley said: "This...we don't have a dedicated LOGO design department."

Min Congda said: "That's why I called Rosser, I decided to call for bids!"

Rosser and Richley said at the same time: "Bidding?"

Min Congda nodded and said, "That's right, of course we will invite bids. We need a LOGO design with a new concept, so we need to find a professional design company. The bidding fee... tentatively set at 500 million U.S. dollars."

As soon as the figure of 500 million US dollars was said, Roser almost fainted.

Manager, our total profit last season was only 500 million.

All this money will be used to get a bid for the team at once?Does it fit?

We are the Los Angeles Clippers, a basketball team, not an oil giant like BP.

The British oil giant BP replaced the logo, and the logo alone cost 460 million pounds.

Then the overall matching LOGO pattern cost a total of 1 million pounds.

Who says design isn't worth the money?

Of course Min Congda knew, but could someone from a bank not understand?
At the beginning, the state-owned big bank he worked in changed its business logo.

From LOGO to promotional slogans to various supporting signs.

A total of more than 1 million yuan was spent to get a thick design atlas.

In addition to the patterns of various designs in the atlas, there are also various corresponding introductions, why they are drawn in this way, what is the meaning, and so on.

Generally speaking, the [-] million spent is still worthwhile. Their bank quickly occupied a large market share in China and became a well-known state-owned big bank.

Min Congda thought to himself, I am a dignified Los Angeles Clippers, so it is okay to spend some money on a LOGO design.

After some persuasion from Rosser and Richley, and the system's request, Min Congda reduced the $500 million to a relatively reasonable figure of $250 million.

It's only relatively reasonable, $250 million for a set of team LOGO is still a very high premium.

This kind of behavior is more or less 250. Let Adi design a set of logos, which can be done for about [-] US dollars.

But Min Congda was very firm, saying that 250 million could not be less.

"I said, this is a very important change for the Clippers, a revolution! We are going to change our look from head to toe, with a new look! $250 million, not a penny less. Rickley, you start your game immediately Friends in the media, publish the content of this bidding. In half a month, I want to see the draft of the bidding and conduct the primary selection.”

It is already September, and the new season will start in just over a month.

At that time, the Clippers will be replaced with new floors and new jerseys, so the speed must be fast.

And Min Congda also hopes that the 250 million US dollars can be spent as soon as possible. When the time comes, he will choose the LOGO himself, and he must choose the worst and most worthless LOGO!

Rachel got the task and said he would finish it, and this time he didn't sweat a drop.

After a season of training, Fatty's business level is steadily improving, and he thinks he has never disappointed Manager Smart!
(End of this chapter)