I was determined to be bad, but I went straight to the Basketball Hall of Fame

Chapter 249 Don't Think About Making Big News (Part [-])
Min Congda is still clear about Rui Qie Lai's business ability.

Don't look at this fat man with a sad face all day long, he sweats profusely when he's nervous.

It seems that nothing can be done, but in fact he has a lot of contacts in Los Angeles.

He has worked in the Clippers' media department since 1996 and served as director in 1999.

With more than ten years of work experience, he knows a lot of people in the media circle, coupled with his good manners, everyone is willing to help in many things.

After Min Congda issued the task, he immediately called several well-known media to provide them with news that the Clippers wanted a $250 million bid for a new LOGO.

250 million US dollars, this is not a small number in 2010, if it is only for collecting a LOGO.

In the past, in order to enhance the team's influence, the common method was to solicit the team's name from the citizens of the whole city.

Several NBA teams that joined relatively late, such as the Bobcats, Timberwolves, Raptors, and Grizzlies, were all names voted by citizens.

However, it seems to be the first time in history that such a high-amount LOGO operation has been collected.

The Los Angeles media suddenly started to move, and it seemed that Smart was going to work again during the offseason.

Last year, Min Congda relied on his amazing skills and unparalleled search ability.

In the three months of summer, as a general manager of a team, one-third of the topic traffic was taken away.

During the offseason this year, in July and August, the Clippers were very quiet.

This makes the Los Angeles sports media quite boring, and can only focus on the Lakers.

Pay attention to what operations and reinforcements the Lakers have this summer.

Live broadcast the Lakers' championship parade throughout the city, care about whether Kobe went to Eagle County for tourism, etc.

It's just that these things are commonplace, and there is nothing explosive.

As a result, Smart did not disappoint, and finally couldn't hold back until September.

A 250 million LOGO bidding, those media can report for a week.

Starting from the primary election, some plans will be announced at regular intervals for fans to vote.

Make some weird LOGOs to attract attention and make netizens complain.

Then organize a solicitation event for fans to design their own LOGO to showcase the designs of folk gods.

Waiting until later to officially announce the Clippers' new LOGO will definitely be a criticism.

For example, when the Supersonics moved to Oklahoma City before, after everyone chose the Thunder as the new team name, the new logo made the fans laugh.

They thought this shield-like thing looked familiar, it looked like a certain brand of soap.

In short, if the Clippers organize a LOGO solicitation event like this, the traffic will definitely be full.

Originally, it was only a small matter, because it is not the first time that an NBA team has changed their LOGO.

But like the Clippers, it was the first time to bid at a high price of 250 million US dollars.

How could the boring NBA editors let go of such an opportunity.

After the Clippers operated last season, the attention has been greatly increased.

No.8 entered the playoffs, No. [-] pick Stephen Curry, traded Gordon for Harden, "Basketball and Base" series, NBA-Batman Clippers secret...

Although it is still not as good as the Lakers, Kobe and James, the degree of gossip has already rushed to the No.1 NBA team.

And Smart-Min recently had a hot fight with actress Daddario in New York, making a pair.

This is not the general manager of the team. He is more eye-catching than NBA stars during the offseason.

As a senior media person, Rickley, in his mind, Manager Smart is simply a marketing genius.

In the boring offseason, it can bring so much topic traffic to the Clippers, which exceeds the sum of the past 10 seasons of the Clippers.

How could Richelle not understand Manager Smart's spirit, this bidding must be done with great fanfare.

However, Min Congda had long expected that the "traitor" Ruiqielai would stab him in the back and launch a nationwide solicitation plan.

In that way, although the money was spent, wouldn't the reputation also be gained?

One cannot fall twice in the same place.

So, the day after Rui Qie Lai told the media to release the call for news, he gave Rui Qie Lai another order.

"Carrot, this LOGO solicitation is mainly for advertising design companies and professional art designers. Ordinary fans are not allowed to participate, so don't hold any public solicitation."

"Also, the media marketing expenses will not be approved for a penny. Don't go publicity and let fans and netizens point at our LOGO. Be quiet, don't shoot guns, understand?"

"As for the proposal selection, when the time comes, send all the sample drafts to my email, and I will personally select the proposal. The selected proposal will be directly signed and paid for! Don't do any other redundant actions."

Rui Qie Lai was puzzled, no more marketing?So what's the point of spending the money?

"I... I don't quite understand."

"You don't need to understand, save the marketing expenses and buy some food. Seeing that you are busy with work every day, you will lose weight."

Rachelle looked down at her belly, but couldn't see her feet at all.

No matter where I lost weight, I'm going to fart during the offseason, and I haven't lost weight at all.

Rickley thought he had caught the spirit of Manager Smart.

Unexpectedly, he still couldn't see through Smart.

Without the marketing expenses, apart from the gimmick of 250 million US dollars, this rebranding campaign will not be able to make any splashes.

There are a lot of news and hot issues happening in society every day, and the media doesn’t get paid, so why should they stare at you and write endlessly about this matter?

Unless it is a really sensational big news, such as Kobe fell from the plane, James joined the Lakers, Stern was gambled and so on.

You don’t need to spend marketing fees on these, and the editors and reporters have to write and post them for the money.

Seeing Rui Qielai leave the office with some disappointment, Min Congda thought, how could I not understand your tricks?

You, just want to make a big news, do some kind of nationwide collection, and finally say that I, Smart Minqin, have decided on the LOGO, criticize me, and attract another wave of traffic.

The Clippers last season because of the increase in traffic, led to an increase in the box office, an increase in ratings and an increase in market value, which made Min Congda miserable.

If you learn from a fall, you will gain wisdom, and the same mistakes cannot be made again.

Therefore, after the media announced that the Clippers were soliciting a lot of money for the new LOGO, the relevant reports died down.

Only some professional advertising, design companies, or independent designers pay attention to this news.

$250 million to design a team logo and supporting logo, where can you find such a good job.

For a while, the Clippers official mailbox received a large number of manuscripts, and Rickley's head grew dizzy.

Originally, he wanted to do a preliminary screening, but Min Congda said, "No, just forward it to me, and I'll take a look at it one by one."

Ruiqielai handed over all the manuscripts to Min Congda, and Min Congda wanted you to reject all the poorly styled manuscripts in the first review. How can I waste the 250 million US dollars?

So Min Congda began to immerse himself in reviewing manuscripts, but he soon encountered a problem.

How to grasp the balance between beauty and ugliness?
(End of this chapter)