Director: The special effects are too expensive, so I had to make real shots

Chapter 72 Removal, apology, rectification
Guan Ju spent only half an hour behind the scenes on the crowdfunding rollover event surrounding "Wolf Smoke", and made it into the top ten most searched.

a time.

Passers-by and netizens criticized "The Wolf Smoke" one after another!
It may be because the "Design" of the costumes and props of the crew of "Wolf Smoke" was relatively subtle before, and ordinary people would not be able to tell that there was a problem with their costumes and props.

So no one knows about it.

But Guan Ju is different.

Guan Ju can use powerful computing power to search for data, analyze and compare, and use classical books, museums and other records to find the small life elements hidden in the costumes and props of "Wolf Smoke".

However, in a domestic costume movie, your costume props actually contain private goods and clothing elements of small days, which is absolutely impossible for a normal Chinese to accept!

"Damn, I said that Lang Yanqi's costume looks a bit weird!"

"Modifying the details of the Hanfu, including the clothing elements of the small days, the crew really had sinister intentions!"

"Suggest strict investigation!"

"Now I dare to carry private goods on ancient Chinese clothes, I don't dare to think about what else I can do in the future!"

"Resolutely boycott the trash movie "The Beast"!"

"If you can't see the difference between Langyan Qi's costumes and props, as well as the clothing and armor products designed by surrounding crowdfunding, and Ming Dynasty, you can go to Xiaopo Station to watch some detailed comparison and analysis videos posted by UP."

"I followed the trend of "Transformers" and engaged in surrounding crowdfunding. I laughed so hard. It has only raised 12.6 yuan so far, and the design is disgusting."

"@光电视局!"

"It's really shameless, the face of our ancestors has been lost by your crew."

After it became a trending search, the spittle of netizens almost drowned out "Being Smoke".

You are still filming, but Dongshi imitated the surrounding crowdfunding in an attempt to harvest leeks, and even made such a disgusting thing, and even engaged in peripheral crowdfunding against the "Transformers".

you too?
When it was first on the hot search, some of the brain-dead fans of the actor Wang Xiao, the leading actor in "Wolf Smoke", were actually helping Wang Xiao and helping the crew clean up the ground.

It is simply unbelievable!
It didn’t take long for Guan Ju to use his trumpet to post another video [The Differences Between the Peripheral Products of "Langyan Qi" and my country's Ming Dynasty Clothes and Armor] on Xiaopozhan.

The title of this video, Guan Ju, is quite subtle.

When Guan Ju's video came out, the faces of fans who washed the floor were slapped and swollen in an instant. When more and more netizens joined the army of denouncing "Wolf Smoke", Wang Xiao's brainless fans They finally didn't dare to push anymore.

They are not that stupid, knowing that if they continue to push at this time, their brother may suffer.

At this time, the Goose Factory Building is here.

Liang Bin of Penguin Films is having a meeting in the conference room. He is discussing with the company's executives a series of announcements and releases after the surrounding crowdfunding of the "Wolf Smoke" movie project.

"As you all know, "War Smoke" is our most important movie next year. We need to increase investment in publicity and distribution. In addition to fans of the original book and actors, we have to use a lot of publicity to attract passers-by. are attracted to become our consumer audience.”

Liang Bin said solemnly at the meeting.

"Mr. Liang, do we need to adjust the ratio of publicity costs?"

asked an executive.

"It's not impossible. Make proper adjustments. In addition to the actors' remuneration, you can reduce the shooting and special effects expenses a little bit. Our film is mainly based on fans of the original book and actors."

Liang Bin nodded, agreeing to the suggestion of slightly increasing the cost of publicity and distribution.

And if the cost of publicity and distribution increases a little, it means that other places will have to tighten their belts.

So where to tighten your belt?

The actors' remuneration is definitely not good here, so we can only work hard on filming and production, and find a way from special effects.

Anyway, it's a costume movie, so it doesn't need any special effects.

"We launched the crowdfunding around "Wolf Smoke" yesterday, remember to buy hot search marketing as well."

Liang Bin hadn't finished speaking.

boom!
His office assistant rushed in in a hurry: "Mr. Liang, it's not good, something happened!"

"Didn't you see we were having a meeting?"

Seeing this, Liang Bin scolded angrily.

"Mr. Liang, our peripheral crowdfunding has overturned!" the assistant said hurriedly with a panicked expression.

"what?"

Liang Bin was full of doubts. He thought to himself that he followed the trend of "Transformers" and engaged in a surrounding crowdfunding. How could it still overturn?

Could it be that your "Transformers" can engage in surrounding crowdfunding before it is released, but can't I do with "The Wolf Smoke"?
What kind of stupid reasoning is this!
"Mr. Liang, there is a problem with the costumes and props from Wolf Smoke, and the peripheral product design for this peripheral crowdfunding. It is now the hottest. The second most searched."

The assistant picked up the phone and took another look.

The surrounding crowdfunding time of "Rise of Wolf Smoke" has already become the second most searched on Weibo.

It is estimated that it won't be long before it will be the number one in the hot search.

On Douyin, various short videos criticizing "Longyanqi" can be said to emerge in endlessly.

On Xiaopo Station, the pigeon up owners have already started to act.

With such a good subject for making videos, it would be a pity not to release a video that complains and criticizes quickly, so this time countless pigeon up owners have fully demonstrated their true speed of making videos!

It turns out that the up owners of Xiaopozhan can still be so diligent!
"What can go wrong with product design around crowdfunding?"

Liang Bin is still a little puzzled now, but the words "rollover" and "hot search" still aroused his keenness, and Dang even announced that the meeting would be changed to deal with the crowdfunding rollover incident around "Wolf Smoke".

First of all, Liang Bin needs to figure out why the car overturned?

The assistant immediately provided Liang Bin with the hot search information on the Internet, and at the same time, Liang Bin asked everyone in the conference room to find out the situation quickly.

This group of people is more or less professional enough, and in less than a minute, they basically figured out the ins and outs of the crowdfunding rollover incident around "Being Smoke".

"Mr. Liang, this is not a trivial matter."

"We've got to react fast," said one executive hastily.

"Is that what you need to say?"

Liang Bin's mood at the moment can really be described as a dog.

You must know that "Smoke from the Wolf" is the blockbuster movie of Penguin Pictures in 2024 that he tried his best to create, costing hundreds of millions.

Originally, I wanted to take a look at the wave of crowdfunding surrounding the "Transformers", but unexpectedly, such a thing happened.

"Mr. Liang, what should we do?"

The manager in charge of marketing and publicity quickly asked Liang Bin, "Should we still spend money to cancel the trending search?"

For Penguin Films, generally when there is some news on the Internet that is unfavorable to Penguin Films, its film and television projects, and celebrity artists, they will spend money to remove popular searches.

Let's turn the heat down first.

"No."

Liang Bin's mind is still clear enough. He realizes that this time is not as good as before. There are indeed serious problems in the design of props for the crew of "Wolf Smoke". Searching is not that easy.

"First remove the surrounding crowdfunding activities from the shelves."

Liang Bin regretted it a little now.

If I had known earlier, I wouldn't have followed the trend of "Transformers" and engaged in such peripheral crowdfunding activities, but now it's a good thing, and it has caused a disaster.

"Okay, I'll do it now."

The manager of the marketing department nodded immediately, and immediately notified the people under him to take down the surrounding crowdfunding activities on [New Cultural Creation] at the speed of light.

"Hurry up and fire the person in charge of designing costumes and props in the crew of "Wolf Smoke", what the hell are you doing!"

Liang Bin was very angry.

Such a popular IP as "Wolf Smoke", which I strongly supported, was stumbled by the costume and prop designer in the crew and stumbled!
But there is one thing Liang Bin is very fortunate about.

That's the good thing that this matter is exposed now. If it is exposed after the film is finished and released, it will really be the end of the calf.

Liang Bin is not an idiot either, and he naturally cannot tolerate the private goods of his childhood in the costumes and props in the movie "Wolf Smoke".

"Understood, I'll contact the crew right now."

The producer of "Being Smoke" also hurriedly carried out Mr. Liang's orders, and had to resign the costume and prop designer of the crew.

"Finally, all members of the crew of "Wolf Smoke", as well as our producer, immediately issued an apology statement. In the statement, we must emphasize that this is the personal behavior of an individual costume prop designer and has nothing to do with us. We have dismissed the costume prop designer. Teacher, and make serious rectifications immediately!"

Liang Bin quickly formulated three strategies to deal with the overturning incident of "Being Smoked".

The first is to remove the surrounding crowdfunding activities.

Then there was the firing of the costume prop designer and a public apology.

Final corrections!
Regarding the established facts, and being scolded by netizens as the second most searched situation, Liang Bin knew very well that only this combination of punches could be effective.

And the estimated effect is only a little bit.

But if you simply cancel the hot search, it will only be counterproductive.

Soon, Penguin Pictures took action.

[New Culture and Creation] The above crowdfunding activities around "War Smoke" were immediately removed from the shelves at the speed of light.

Followed by.

The production team of "Wolf Smoke" quickly issued a statement on Weibo and other platforms, saying that the designer of costumes and props had been fired.

Afterwards, the production crew of "Being Smoke" issued another statement of apology, which probably means that the production team's design review of the costume and prop designers was not rigorous enough, and the main responsibility was shifted to the costume and prop designers.

The secondary responsibility is the person responsible for the review of costume props.

In the end, Penguin Pictures also issued a statement, claiming that this kind of thing will never happen again in the future. We must reflect on ourselves, make serious rectification, and strengthen the internal review of film and television projects!

For each of the above steps, Penguin Films spent a lot of money to buy the hot search and post it.

But even so, the netizens' castigation of "Longyan Qi" has reached an irreversible point.

In stark contrast to "Rising Smoke", the surrounding crowdfunding activities of "Transformers" had exceeded [-] million by the end of the evening.

Coincidentally.

The 7th in the hot search list is the crowdfunding of Transformers peripherals breaking through 8 million, and the [-]th is the removal of the crowdfunding of the peripherals of Wolf Smoke!
Since the surrounding crowdfunding activities of "Wolf Smoke" were originally "Transformers" following the trend, when it was hammered to death by Guan Ju, the positive popularity of "Transformers" got another boost.

"Sir, "Transformers" has reached 600 million hits so far."

In the modified garage, Guan Ju continued to report the data on the Internet to Xu Nuo.

"We're still short of the last 400 million."

Xu Nuo stopped his hands that were typing the control program code, and pondered: "Can it reach [-] million people tonight?"

"Based on the current popularity of "Transformers" on the Internet, perhaps it will reach [-] million in the next two days."

Guan Ju answered after analyzing the popularity data on the Internet.

In other words, according to the normal situation, Xu Nuo's system tasks should be successfully completed tomorrow.

But Xu Nuo still wanted to get it done today.

After all, on this good day today, there are too many good things, and it would be better to have one more.

"Guan Ju, why don't you cut a leading trailer for "Transformers"?"

With the remaining 400 million popularity points, post a "Transformers" pilot trailer, and it will be done properly.

Moreover, this preview was originally in Xu Nuo's plan,

At the beginning, Xu Nuo planned to post the set photos and the 3D modeling diagrams of the Autobots and Decepticons, and if the popularity of the publicity was not enough to reach [-] million, then he would release another teaser.

Unexpectedly, a large number of netizens rushed out to crowdfund around the project, which directly created a wave of enthusiasm.

Coupled with Guan Ju's fatal blow to "Wolf Smoke", the popularity value will soon exceed [-] million to complete the task.

That is to say, whether or not the pilot notice in Xu Nuo's plan is released does not affect the completion of the mission.

Now it is Xu Nuo who wants to finish ahead of schedule today, get the task reward, and concentrate all the good things on this good day.

So Xu Nuo is going to let Guan Ju cut a leading trailer, to give netizens who are looking forward to the movie "Transformers" a little satisfaction.

"Sir, how to edit the leading trailer of "Transformers"?"

Guan Ju asked.

"The deformable Autobots are not coming out first. Doesn't the giant scorpion already have a model? In the attack screen of the fighter jets and missiles in the village, it doesn't take too long to render a special scene and sound effect of the giant scorpion fighting with humans. A few 20 seconds is enough, counting the opening and ending credits, the entire leading trailer is controlled at about 30 seconds."

Xu Nuo roughly told Guan Ju about the leading trailer he wanted.

"Okay sir, I'll start making it now."

Since the materials are basically ready-made, what Guan Ju has to do is the synthesis of special effects images and video editing. The difficulty of these tasks is nothing to Guan Ju.

In the end, it took half an hour for Guan Ju to make a 32-second preview.

Xu Nuo read it first.

"not bad."

Anyway, this leading trailer means that after you watch it, you have no idea what "Transformers" is about, and even the Autobots don't appear.

There is only a mechanical metal scorpion monster and the human army fighting against each other.

The ten or 20 seconds shown on the screen are of course nothing to say, Guan Ju's special effects synthesis, plus Xu Nuo's real shooting, the combination of the two makes it look like the real thing.

You don't know at all whether the fighter jet is a special effect in the ten or 20 seconds of the screen?Or is the giant scorpion a special effect?Or is it a special effect when the missile launches and explodes?Or is the desert background a special effect?
It looks like the real thing at a glance!
"That's the preview, let's send it out."

Xu Nuo said to Guan Ju.

"Ok sir."

In a blink of an eye, Guan Ju used his own Xiaopozhan account and the official Transformers accounts on other platforms to send out the 32-second teaser.

This time, I don't even need to spend money to find the up master Crow to post a preview.

Because Guan Ju's current number of fans and popularity are higher than those of Crow.

Instead, Crow took the initiative to find Guan Ju and sent a private message asking if he could reprint the leading trailer of "Transformers".

This is the difference between being famous and not being famous.

"Sir, Crow, the up owner of the small poker site, asked if he could reprint the leading trailer of our "Transformers"."

After Guan Ju received the private letter, he asked Xu Nuo about it.

For this kind of thing, Guan Ju's underlying agreement made it impossible for her to make a decision unless Xu Nuo authorized it.

"Crow, is that the up master who helped us promote "Terminator" before?"

"Yes, it's him."

"That's no problem, let him reprint it."

Xu Nuo nodded in agreement.

After all, when "Terminator" had no publicity funds, it relied on the promotion of the crow's trailer to gain a certain degree of popularity.

[Congratulations, you have successfully completed the task of ["Transformers" movie promotion 1 million popularity value], and you will get a reward: +1 entertainment point. 】

At this moment, Xu Nuo also had a system interface prompt appearing in front of his eyes.

(End of this chapter)