Wind Rises 2005

Chapter 135 Take Off
The morning in Shanghai is the world of grandpas and aunts.Even among young people who don't want to go to work, very few get up early.

Therefore, no matter which consumer market it is, most of the passenger flow in the morning is contributed by elderly people.

"San Mozi? Ha Xiang!" An old lady who just came out of the Longsheng Supermarket on the basement floor said curiously to her wife in authentic Shanghai dialect.

"He Ning knows!" The old man shook his head and said impatiently, "Mi Dao Jia Xiang, smelling the belly is so starving to death!"

The old lady took her wife and walked down the scent: "Go, have a look!"

The two quickly took the elevator and went down one floor, and came to the open hall on the second basement floor. From a long distance, they saw a long queue in front of the booth of [Red Lips String Fragrance].

Many of them are uncles and aunts who are about the same age as them, and their spirits are no worse than when they squeezed into the supermarket before.

If you want to ask the people with the most spending power in Shanghai, they are neither urban white-collar workers nor housewives, but these retired old men and women.

No work pressure, no mortgage or car loan, no need to pay rent.As long as there is no illness or disaster, the retirement salary will not be spent.

Although I have been used to frugality all my life, I don't feel bad at all in terms of life enjoyment.

Especially food and travel, when you spend money, you don't even blink your eyes.

The reason why tourism in Jiangsu, Zhejiang and Shanghai can develop, and even some small tourist areas that are not regarded as scenic spots in other provinces are making a lot of money is because of the consumption of these elderly tourist groups in the early years. .

As for some time-honored Internet celebrity delicacies in Shanghai, there must be uncles and aunts among the crowds queuing up all the year round.

At this time, it was approaching 11 o'clock, and the uncles and aunts who had finished shopping in the supermarket were attracted by the fragrance.

Although most people in Modu can't eat too spicy, [Red Lips Chuan Chuan Xiang] also has slightly spicy and non-spicy sesame sauce flavors.

The uncles and aunts who had almost digested their breakfast were aroused by greedy one after another.

They may not be willing to eat for a long time, but they are definitely the most active group to try something new.

At this time, the biggest advantage of [Red Lips String Fragrance], which is convenient to pack and ready-to-eat, is brought into play again.

Uncles and aunts, you are not only very proud of eating, but also boasting a few words.

The sense of satisfaction and happiness on the face seemed to add a buff to the scent magic, making the guests who were still waiting in line or watching around even more impatient.

At this moment, Ma Liang's foresight to ask for more business space was reflected. Five or six cooking stoves were working at the same time, and the meal delivery speed was very fast.

Moreover, there are a few more employees, and the service capacity of the Dragon Dream store is more than double that of the University Town store.

Before it was time for dinner, grandpas and aunts contributed more than 100 orders, and the huge flow of people in Longemont Mall was vividly reflected at this moment.

The bread bakery stall next to it is also doing well.Whenever there is a cake out of the oven, it is swept away by the uncles and aunts.

The desperate rush to buy it made many young people feel a headache after watching it.

Ma Liang didn't plan to go back to school today, he just skipped class for a day and just stayed by the Dragon's Dream shop and didn't go anywhere, otherwise he would definitely be worried.

Even if the store manager He Feng has handled it in an orderly manner, he dare not walk away as the boss.

As time went by, at 11:[-], Dragon Dream Mall finally ushered in the largest number of customers.

White-collar workers working nearby, couples out on a date, and young people hanging out with friends poured in one after another.

Many of them took the subway and walked directly into the public hall from the gate.

Almost everyone will be attacked by the scent magic at the first time, looking up curiously, and then saw the eye-catching signboard and fashionable LOGO design of [Red Lips String Incense].

Brand name is also the key to the success of a project. A good name is inherently attractive.

The name [Red Lips Chuan Chuan Xiang] is simple and rude, with a congenital sense of gourmet food with spicy red lips, which arouses the appetite of many young people at first glance.

Ma Liang roughly estimated that from 10 o'clock to 11 o'clock, there were only a hundred or so guests.

And during the time period from 11:12 to 200:12, judging by the queuing posture, more than [-] people are not a problem. After [-] o'clock, it is estimated that it will be operating at full capacity, because all the people who eat have come out.

The Dragon Nine Store has two advantages that the University Town store cannot match.

One is that the business hours are longer, and there are few gaps in passenger flow.Especially from noon to afternoon, business can run without interruption.

Although the afternoon was not as full as it was at noon, there was still an endless stream of people queuing up.

Two to three hundred people in an hour is no problem, and this grand occasion will last until after dinner.

The direct effect is that the total number of customers received by the Longzhimeng store every day will be more than double that of the university city.

The second is that the unit price per customer is also much higher. Generally speaking, it starts at [-] yuan, and can reach an average consumption level of [-] or [-] yuan.

Unlike the student customers of the University Town store, who are not as sensitive to prices, the average per capita is only six or seven yuan.

In fact, the cost of the Longzhimeng store is not much higher, it is just that the rent is more expensive and the labor cost is more.

But once amortized to the total sales volume, this excess expenditure is insignificant.

The unit price per customer has increased, but the cost is not too high, and the gross profit rate is almost twice as high as that of the University City store.

This is the advantage of stores in shopping malls, because different customer groups have different pricing strategies.

Just like the price of products at airports, stations and tourist attractions, it is a reason why prices are naturally higher than those in general supermarkets.

Seeing that the meal time is coming, [Red Lips Chuan Chuan Xiang·Dragon Dream Store] finally ushered in the biggest challenge.

"Xiao Li, the fish tofu and duck blood are almost gone, hurry up and get them from the warehouse."

"Xiao Zhou, go to the cash register and help order food together."

The store manager, He Feng, skillfully adjusted the staff to deal with the biggest passenger flow peak at noon.

If it weren't for the sufficient staff, Ma Liang would have wanted to go to the battle to help in person looking at the long queue.

However, seeing that He Feng's arrangement was very smooth, without any delay in the speed of meal delivery, he finally felt relieved.

There are also advantages to queuing, which means that it is very popular, which will arouse the curiosity of others.

Which online celebrity shop doesn’t have a long queue all the time, the more popular the queue is, the easier it is for word of mouth to spread.

[Red Lips String Fragrance] Sure enough, Ma Liang was not disappointed, and his performance in this life is still strong.

Although many years earlier, the unit price per customer is not as high as it was in 2013 when the previous life was born, but the price is already low this year.

And because it is several years in advance, consumers will feel more fresh.

Unlike the previous life, all kinds of Malatang have already washed most people countless times.So when it opened in 2013, many people still felt that [Red Lips String Fragrance] was not so amazing.

It is only 2005 now, and it is an era when Malatang is not yet a bad street.

[Red Lips Skewers] The power of this super internet celebrity snack has been brought into full play in the Dragon Dream Mall.

Although the shops on the upper floors of the shopping mall have not been fully booked, and the current operation is also very slow, it does not affect the flow of people in the public hall on the second basement floor.

[Red Lips Fragrance] With this huge passenger flow, it is really about to take off.

On the first day, it was just an appetizer at noon, and dinner came at night after get off work. The intersection of the three subway lines will bring tens of thousands of people.

Because of the special structure of the Zhongshan Park Subway Station, the magical scent of [Red Lips String Incense] spread to the subway compartment in minutes.

Let those guests who didn't get off the car smell the delicious juice.

Just relying on this mouth-watering aroma, the hundreds of thousands of people who pass by the subway every day seem to be bewitched, and there will definitely be a lot of foodies who will come to find out when they are free.

This is the reason why Ma Liang is so obsessed with Longemont Mall. The effect of this point in terms of drainage is even stronger than that of Raffles City in People's Square.

It was already like this on Thursday, and he didn't know what kind of grand occasion it would be until the weekend.

He can't imagine it at the moment, but there is one thing that he is sure of, [Red Lips String of Incense] is really going to take off, and it is the kind that soars into the sky.

Looking at the steady flow of customers in front of him, Ma Liang had a vague guess in his heart that the [Red Lips Chuan Chuan Xiang·Dragon's Dream Store] in his hand should have far surpassed what the catering boss in his previous life could do at the beginning of the game. made achievements.

Just wait for the weekend the day after tomorrow, [Red Lips String Incense] will completely blow up the entire Zhongshan Park Dragon Dream Mall.

At that time, I don't know what kind of sales miracle will be created.

(End of this chapter)