Wind Rises 2005

Chapter 166 Exploring the Store, Exploring the Store

On January 2006, 1, Ma Liang, a small entrepreneurial boss, was not eligible to enjoy the New Year's Day holiday.

The factory has been fully remodeled and two new stores are being renovated.Even if there is a management team to share, it is impossible for him to be the shopkeeper and let it go completely.

Personnel recruitment, financial expenditure, equipment procurement, these details still require him to finalize and sign.

After all, the management team has just started, and the company's operations are not yet fully mature.Without a reference standard for reference, he, the boss, can only continue to do it himself.

So Ma Liang didn't care about reviewing for the exam, and planned to just flip through the books before the exam.

Anyway, it's no longer rare to get any scholarship, as long as there is no embarrassment of failing a course.

I just went to the food processing factory in the morning and saw that Cheng Tingting had just recruited a group of workers to start training. He finally didn't have to worry about production capacity anymore.

In the afternoon, they quickly moved to the Nanjing East Road store to watch the installation of related equipment.

The Raffles store in People's Square is progressing faster, and the two stores will be able to open together in two or three days.

All in all, apart from the slightly higher transfer fee for the East Nanjing Road store, the development of the two new stores went smoothly.

Ma Liang's expectations for the Nanjing East Road store are no worse than those of the Raffles City store.After all, this is the other end of the pedestrian street, and the flow of people is no less than that in the mall.

Today, he didn't just come to watch the construction of the Chuan Chuan shop, but made an appointment here with someone.

At three o'clock in the afternoon, in a coffee shop not far from the Nanjing East Road store, Ma Liang met the person whom he had arranged to meet, who was Director Dai Da of Donghai TV's "Case Focus" column team.

"President Ma, it's over, the program proposal has been approved by the leaders." Dai Nifei said excitedly when he saw Ma Liang.

The program proposal in his mouth was exactly what Ma Liang told him during the interview at the Dragon Dream Store.

Ma Liang is actually not professional in TV programs, he just told the other party the idea of ​​a super popular program in his previous life.

The reason for being so kind is because once this TV program is broadcast, it will give [Red Lips Chuanchuanxiang] a huge empowerment.

This program that exploded in ratings immediately after it aired in the previous life was "Popular Food" launched on January 2007, 1 by Donghai TV's Xingshang Channel.

This program mainly focuses on gourmet food lists, popular small shops, folk delicacies, cooking skills and food customs.

At first, the program was not long, each episode was only about half an hour.

But it happened that in this short half hour, countless viewers waited in front of the TV while eating.

While eating and watching, dinner feels much more delicious.

When "Popular Food" was first broadcast in the previous life, there was no such content as cooking skills and eating customs.

The only program format is to search for various delicacies and snacks in the streets and alleys of the magic city, and report them through interviews.

It is similar to the content that countless food bloggers are vying to imitate on the short video platform more than ten years later-Tandian.

Food exploration shop, this kind of content creativity that has supported countless food bloggers in the era of mobile Internet, has not been tried by anyone in China.

And the "Popular Food" program of Xingshang Channel can be called the originator of this content in the field of food exploration.

After the previous life program was broadcast, the ratings rose steadily, and it quickly became one of the three trump card information programs of Xingshang Media, and also became the most authoritative guide for the people of Shanghai to find food.

Before the advent of the short video era, I don’t know how many restaurants and snack bars would like to be interviewed and reported by "Popular Food".

Later, Xingshang Media even made this program into a business model. Not only did they have to pay to make an appointment for interviews, but they didn’t necessarily get a number if they had money.

In addition to gourmet shop exploration, the "Popular Food" program later added small street reality show sections such as the renovation of small shops with poor business, irregular return visits to popular shops, nitpicking of failed shops to find out the reasons, and citizens' visits to eating groups, making the program more complex. tend to be complete.

Therefore, in many well-known gourmet snack bars in Shanghai, you often see a big signboard hanging at the door of the store, with the words ""Popular Food"" written in large characters on it.

Some arrogant bosses even put one or two LCD TVs at the door of the store, and the video of the program interview is broadcast in a scrolling manner.

Whenever a gourmet snack bar has been reported by "Popular Food", countless customers will flock to it the next day, queuing tirelessly to buy, and the business is booming in no time.

It can be said that it is the program "Popular Food" that has further pushed the queuing culture of foodies in Shanghai to a higher peak.

Due to the popularity of the program, the idea was quickly borrowed by brother stations in other provinces.

Last time, because of the in-depth interview of "Case Focus", Ma Liang took the opportunity to tell Director Dai Nifei about the idea of ​​"Popular Food".

He didn't create a new show out of thin air, but acted as a time and space porter.

It's just that "Popular Food", which was broadcast on January 2007, 1, was born on Donghai TV a year earlier.

Dai Nifei listened to Ma Liang's idea that day, and immediately wrote a program proposal after returning home, and submitted it to the superior for review immediately.

The result was not surprising, but any leader with a normal mind would not veto a good program idea like "Popular Food".

The proposal not only successfully passed the approval of the leadership, but also ordered the production of this program to be put on the agenda as soon as possible.

So Dai Nifei was successfully seconded from the "Case Focus" column team and became the producer of the "Popular Food" program.

From director to producer is not only a promotion for Dai Nifei, but also an extremely valuable opportunity for leapfrog development for him.

Once the show hits the air, his contribution will naturally be the greatest, and he will be noticed by the leaders.

As a great hero, it doesn't matter whether Director Dai will rise to the top in the future, but it is definitely no problem to walk with the wind on Donghai Satellite TV.

So Dai Nifei immediately made an appointment with Ma Liang, and shared the good news as soon as they met.

The most important thing is that for the subsequent filming and production of the program, further communication with Ma Liang is needed.

Because Ma Liang made an agreement with him in advance, the program idea was given to him for free, but the first episode of "Popular Food" had to interview [Red Lips Chuan Chuan Xiang].

And it can't be produced in a shoddy manner. The funds for this first phase must be sufficient, and the most capable team must be sent to shoot.

After all, in Ma Liang's impression, the early production of "Popular Food" was very rough.

The production quality is so rough that it can blow the ratings. If the content is more sophisticated, wouldn't [Red Lips String Fragrance] become a hit in the entire magic city?
This is the most important reason why Ma Liang and Director Dai made an appointment to meet here.

He smiled flatteringly: "Then congratulations, Producer Dai!"

"Mr. Ma, this is beyond words!
My column team is almost ready, when will your Chuan Chuan store open? "Dai Nifei asked very eagerly.

After all, the first interview [Red Lips String Fragrance] has already been agreed, and Director Dai is not easy to go back on his word.

He knew Ma Liang's background, so he didn't dare to easily offend her.

But the program team is almost ready for everything, just waiting for the spring breeze of the opening of the Chuan Chuan store, and can start filming and production immediately.

Ma Liang replied firmly: "Don't worry, the two stores will open simultaneously in three days."

"Great! Then I will arrange for the filming team to come and interview on the afternoon of the 5th." Dai Nifei couldn't wait to hear that.

Ma Liang nodded and replied: "If there are no accidents, there is no problem."

So the two talked about many details about the interview and recording process, and Ma Liang helped out a lot of ideas.

Two hours later, Director Dai finally left with an emotional expression.

As for the report of "Popular Food", Ma Liang himself is also looking forward to it.

Although the last time because of the sky-high price claim, it has already been reported by Donghai TV and Dragon TV.However, whether it is a news program or a legal program such as "Case Focus", the audience covered is still limited.

And from the perspective of the accuracy of advertising feeding, those two reports are not an order of magnitude compared to the "Popular Food" program.

After all, most of the viewers who like to watch food shows are foodies.

Moreover, "Popular Food" will not only introduce the snack characteristics of [Red Lip Chuan Chuan Xiang] in detail, but also randomly interview customers of the Chuan Chuan shop, asking about the experience of queuing and tasting.

From this point of view alone, the effect of customer testimonials is simply invincible.

The reason why the "Popular Food" program in the previous life was so appealing was because of the magical content of randomly interviewing guests.

Because this method is difficult to fake, so that the audience in front of the TV can feel real after seeing it.

The guests who watched the scene on TV said it was delicious, and the foodies will be easily brought into the rhythm in minutes.

That's why Ma Liang took great pains to tell Dai Nifei the idea of ​​this show, in order to use this show to create momentum for [Red Lips String Fragrance].

If it's just a few existing stores, he doesn't need to make such trouble at all.

But Ma Liang's goal is far more than that, because what he wants is not only the prosperity of the current stores, but also the [Red Lips Chuan Chuan Xiang] no matter where he opens a store in Shanghai in the future, every one he opens will become popular.

It is necessary to use the "Popular Food" program to build momentum in order for the Chuan Chuan shop to achieve this kind of popularity.

(End of this chapter)