Wind Rises 2005

Chapter 168 The Call of the Ice Beauty Sister
Two days later, in the underground commercial street of People's Square, Ma Liang was listening to Chu Chengdong's report.

"Boss, Dimei Shopping Center is really suitable for setting up another store, and there is no need to worry about conflicts if it is too close to the Raffles store.

With the huge flow of people in People's Square, it can fully bear it.

If there were no vacant shops for the time being, two more stores could even be opened in Dimei Plaza and Xiangjiang Famous Store Street at the same time, no problem at all. "Chu Chengdong said very confidently.

Dimei Plaza and the nearby Xiangjiang Famous Store Street are located under the ground of People's Square.

This large underground commercial space is actually a civil air defense project decades ago, which is commonly known as an air-raid shelter by ordinary people.

Since the location is so good, it is too wasteful to use it as an air-raid shelter, so commercial development was carried out.

Two developers, Dimei Shopping Center and Xiangjiang Famous Store Street, were introduced to make the underground space of People's Square one of the most famous shopping paradises in Shanghai.

Don't look at the lofty name, in fact, it is not the case at all.

Compared with other business districts, Dimei Shopping Center and Xiangjiang Famous Store Street are very down-to-earth, and most of them are small shops in the grid.

Nail art, accessories, bags, Lolita clothing, and Two-dimensional peripheral products are all available.

It is precisely because all kinds of high-quality and cheap small commodities are sold here that it has successfully become a favorite place for young customers, especially girls.

After all, young people, especially students, have limited economic conditions, and cheap is king.

Even in the era of rampant e-commerce, the customer flow of Dimei and Xiangjiang Famous Store Street has remained strong for many years.

However, more than ten years later, because the products could not keep up with the trend, the flow of young passengers dropped sharply.However, after adjustment and transformation, it soon attracted a younger group of "post-05" customers.

The reason why it is so awesome is that the location is so good.

Located at the intersection of two subways, and at the core of People's Square, the commercial district with the largest traffic in Shanghai, it is very difficult to decline.

It’s only the beginning of 2006, and e-commerce has just taken off, so Dimei and Xiangjiang Famous Store Street have the most young customer groups in Shanghai. Even Dragon Dream and Raffles City cannot match in terms of accuracy.

And the biggest customer group of [Red Lips String Fragrance] is actually little girls.

So Chu Chengdong proposed to open two stores in Dimei Shopping Center and Xiangjiang Famous Store Street at the same time, and Ma Liang agreed very much.

The particularity of People’s Square and Nanjing East Road Pedestrian Street is undoubted. After all, even McDonald’s and KFC, the catering giants, have several stores in this area at the same time.

Ma Liang happily agreed: "This proposal is no problem!

If possible, another store can be opened in the middle of Nanjing East Road Pedestrian Street. The bigger the area, the better.

After all, this is the best window to the outside world in Shanghai, and it can be regarded as a live advertisement. "

Millions of tourists visit Nanjing East Road Pedestrian Street every year, and the advertising value of opening a shop on this road is huge.

Apple, Nokia, Metersbonwe, Giordano and many other big brands have set up image flagship stores on this road for the huge publicity effect.

[Red Lips String Fragrance] The more shops open on this road, the more tourists will see it.

In the future, Chuan Chuan Dian will go out of the East China Sea and enter the whole country. I don’t know how much it can save on advertising costs. It is also possible to accumulate some seed customers in advance.

"Understood the boss, but you also know that the stores in Nanjing East Road Pedestrian Street are hard to come by, so you have to be patient." Chu Chengdong said in embarrassment.

Ma Liang nodded, and didn't seem too anxious: "Well, you just need to pay attention to this matter for a long time.

Where shall we go next? "

"Sichuan North Road, the store over there has almost been negotiated, and we are waiting for your decision." Chu Chengdong replied excitedly.

So the two took another taxi and went straight to Sichuan North Road.

There is an old saying that has always been circulated in Shanghai: "Walking around other roads, business is still in northern Sichuan."

This sentence means that in the minds of the old locals, although Shanghai has many streets, other streets are only suitable for strolling, and only Sichuan North Road is suitable for shopping.

Sichuan North Road is one of the three major commercial streets in Shanghai.

Although Sichuan North Road gradually began to decline due to the rise of other business districts a few years later, it is still the most prosperous commercial district in Shanghai.

The busiest section of Sichuan North Road is from Haining Road to Hongkou Football Stadium.

In this short section of about 2.5 kilometers, the bustling level and passenger flow are not inferior to Huaihai Road and the non-holiday Nanjing East Road Pedestrian Street.

"Boss, I have seen more than a dozen shops on Sichuan North Road.

I personally suggest that two to three stores can be opened directly on this road.

Because Sichuan North Road is so special, it is simply the most suitable commercial street for shopping and eating in Shanghai, not one of them.

Instead of searching hard in other business circles, it is better to do a thorough research in the most suitable place. "After careful investigation and analysis, Chu Chengdong gave another astonishing suggestion.

After all, Ma Liang had never done business in his previous life, and he was actually not as professional as Chu Chengdong in the specific operation of market location selection.

But he didn't agree right away: "No rush, let's take a look around and talk about it first."

So the two got off the car on Haining Road, walked north along Sichuan North Road, and stopped by several shops of Chu Chengdong Xiangzhong along the way.

"Boss, look at this store. It used to be a bookstore, and it was vacated for a few days.

Although the shop is not particularly large, the landlord agrees to run a catering business.

I think it can be won by hand. After all, walking back from here is Sichuan North Road Park, and 50 meters ahead is Paris Printemps Shopping Mall.

Directly facing Kaihong Plaza, the second floor of the plaza is a high-end KTV cash box, and KFC is open downstairs.

Moreover, there are several small restaurants and snack shops on both sides of the road, indicating that there is no problem with the order, and it is very suitable for taking it down to open a skewer shop.

This store can be taken down first, and if there are more vacant shops on the left and right sides, they can be rented together to open up and expand into a big store. "Chu Chengdong analyzed carefully.

Because according to his analysis, the store next door that sells fake shoes won't last long.

After all, this place is too close to the Qipu Road Clothing, Shoes and Hats Wholesale Market. Wouldn't it be cheaper to buy counterfeit stalls there.

Chu Chengdong is very confident that after the shoe store closes down, he will also sell the shop next door.

Ma Liang still didn't immediately agree: "Go on, let's see more."

As they said that, the two continued to walk forward, walked from the beginning to the end of the most prosperous area of ​​Sichuan North Road, and walked directly to the Hongkou Football Stadium, where it was another scene.

The side of the Hongkou Football Stadium is obviously more prosperous because of the existence of small tourist attractions such as Lu Xun Park, Tian'ai Road, and Duolun Road Cultural Street.

In addition, the surrounding communities are very dense, and the commercial atmosphere is even stronger and more down-to-earth.

"Boss, this is the place I am most optimistic about. In fact, the surrounding area is enough to open two or three stores at the same time.

Didn't you say last time, let me also leave more intensive large communities.

Looking at the entire Magic City, there are few large communities with a stronger commercial atmosphere than here.

Coupled with the blessing of Sichuan North Road Commercial Street, the conditions here are unique. "The more Chu Chengdong spoke, the more excited he became.

The development of the Nanjing East Road store was led by the boss Ma Liang, while the location of Sichuan North Road was developed purely by his professional ability.

Once the achievements are made, the credit is obvious, so he is very active.

Ma Liang hesitated for a moment, then reconfirmed: "Your suggestion is to put all the stores expanded next month in the North Sichuan Road business district, and open two to three stores at the same time?"

"That's right, boss, that's what it means.

Since you have your own plan for store expansion in shopping malls, it is better to target the commercial street and the community, and get a thorough understanding of the place after you find the right place.

In this way, both the brand effect and the drainage ability can be fully utilized.

Sichuan North Road Commercial Street is one of the streets with the largest traffic in Shanghai, and it is also the most down-to-earth business district.

Compared with Huaihai Road, I am even more optimistic about this place. "Chu Chengdong is still very persistent.

After all, Huaihai Road is too tall, and the girls there are mostly urban white-collar workers, and the concave shape is not enough, and some people will feel embarrassed while walking and eating.

Unlike Sichuan North Road, no one will find it weird to eat while walking here.

Ma Liang recalled the downfall of North Sichuan Road in his previous life, not a few years ago.But Chu Chengdong's suggestion made him very tempted.

Even if this road gradually declines after a few years, it will not affect the Chuan Chuan shop to make quick money in the past few years.

After pondering for a long time, I recalled that many chain brands in my previous life often closed their stores.From this point of view, with the prosperity and decline of the business district, the opening and closing of stores is also a routine operation.

As long as the store's profitability is strong enough, the loss when the store is closed is not important at all.

Thinking of this, he quickly made a decision in his heart: "Just do as you say, but you must control the rhythm of opening the store.

There are at most three stores in the large business district of Sichuan North Road. If you choose the best location, if you want to continue to open more stores, you have to wait until the next month. "

Ma Liang also made this decision out of operational risk considerations for working capital.With the money in his hand and the profitability of the existing stores, opening three stores at the same time is already the limit.

When these three stores are opened up next month, the company will be able to expand four to five stores at the same time in March.

He is very confident about this. The profitability and cash flow of super internet celebrity snacks are so terrifying.

Chu Chengdong is right, ten birds in the forest are not as good as one bird in the hand.Instead of going to other business districts to struggle with location selection, we simply have a thorough understanding of the large business district of Sichuan North Road.

"Don't worry, Boss, I will make a decision according to the situation.

The previous bunks, do you think there is no problem? Hearing this, Chu Chengdong asked very happily.

Ma Liang thought for a moment and replied: "Except for the shop in the middle, which is a bit smaller, the other shops are all right.

In the middle section of Sichuan North Road, it is best to open a big store directly.This will be of great benefit to both the brand and sales, so please be patient and look for it. "

"Understood, then I will look for more." Chu Chengdong readily agreed.

If the business does not advance, it will retreat. Now [Red Lips Chuan Chuan Xiang] is gaining momentum, and opening a store is the most urgent thing.

Now that the issue of site selection is determined, Ma Liang's heart is no longer hanging.

Just as he was about to take a taxi and go back to the East Nanjing Road shop, his cell phone rang again.He was overjoyed when he took it out of his pocket and saw that it was the call from the ice beauty sister.

His heart skipped a beat, and he eagerly picked it up: "Sister Bing, are you back?"

"Well, I came back the day before yesterday, where are you now?" Yan Bing's Lin Laiquan's voice came from the other end of the phone.

Ma Liang replied helplessly: "Uh, I'm looking at the shop here on Sichuan North Road."

"Then you just wait there, I'll come pick you up right away." Yan Bing didn't think for a moment, and couldn't wait to say.

Ma Liang could not agree, and immediately agreed: "Okay, then I will send you a text message of the location later."

After hanging up the phone, he looked forward to it even more, and the matter of the East Nanjing Road store had long been forgotten.

Anyway, with the two executives He Feng and Chu Chengdong sharing the burden, the pressure is much less than before.After sending Chu Chengdong away, he stood at the intersection and waited patiently.

More than half an hour later, the familiar white Bentley stopped in front of him again.

When the car window was lowered, Ma Liang finally saw that very familiar beautiful face again, and the ice beauty sister whom he hadn't seen for more than half a month.

Before she came out, this sister put on her makeup very carefully, and her look has also undergone new changes, adding a bit of movement and playfulness. The intention of reducing age is very obvious.

Ma Liang couldn't help staring at it for a moment, and couldn't help but take a few more glances.

"Stupid, don't hurry up and get in the car." After Yan Bing finished speaking, he moved his body inside to make room.

Ma Liang smiled knowingly, quickly opened the car door and sat in it.

　I made a small recommendation next week. I was thinking about whether Riwan would make it to the combat power list, but after looking at the requirements, it turned out that 500 people had to read it at the same time to be on the list.

　　I was thinking too much, and I am not worthy of rushing to the street.

　　


(End of this chapter)