Wind Rises 2005

Chapter 198 Rich women also want to play?

The Bentley was driven fast by Ma Liang, and it stopped safely in the yard of the old Yan family's house after a while.

The one next to him was the Touareg SUV given to him by Ice Beauty's sister.

I have to say that the life of a rich woman is different, and even the old house is regularly taken care of.Not only did the daily cleaning, but also rewashed his car by the way.

There is no trace of dust on the car, and it still looks like new at this time.

In the quiet courtyard, no one is around, no matter what you do, you don't have to worry about being interrupted by accidents.

Ma Liang unbuckled his seat belt, turned his head and looked at Yan Bing, what greeted him was a pair of straight eyes.

In the originally cold pupils of the Frost Queen, the little flame of desire has been completely ignited.

Like a volcano that has been frozen for many years and is ready to explode, the ice in the crater melts rapidly, and the instinctive impulse can no longer be suppressed, and it is about to erupt.

Eyes are the windows to the soul, and people with the same mind can understand each other's mind with just one look.

Unable to wait to get out of the car and enter the house, Ma Liang tilted the seat back, hugged Yan Bing, let her straddle him, and kissed together instantly.

The two are like two strong magnets firmly attracted, never separated.

Even when they got out of the car and entered the house, they hugged each other tightly, really wishing they could completely melt into each other's body and turn into a ball.

"Are you hungry, do you want to have something to eat first?" When passing by the living room, worried that Ma Liang would not have a good meal on the plane, Yan Bing stopped deliberately and asked thoughtfully.

How could Ma Liang still have the mind to eat, and said with a smirk: "I want to eat you first!"

"Why don't you drink some soup first? I specially asked Aunt Li to cook the Eucommia Dangshen and Pigeon Soup early in the morning." Yan Bing hesitated to speak, but her teasing eyes had already betrayed her.

What kind of old driver Ma Liang, he understood immediately.

It's normal for young people to be impulsive.But he was born as a rebirth boss, how could he be such a person.

It was just a mistake, as for now?
Sister Ice Beauty is worried that he is useless like last time, and she is questioning his strength.

Ma Liang couldn't help but get angry from his heart, the evil turned to the guts, he shouted directly angrily: "I don't need that thing.

How dare you!Today I must let you know what the consequences of pissing me off are. "

Without talking nonsense, he rushed to the bedroom with the rich woman in his arms.

It's just a few hours.

Smart people know that, generally speaking, the rebirth boss naturally has this kind of strength, and there is no need to cheat at all.

……

After the joy, the two embraced tightly.

While continuing to be affectionate, they chatted about their current situation.

"We will open four stores next month, and I feel the pressure is still quite high. Although fast fashion makes a lot of money, it is also terrible to lose money.

I'm really worried that if the product is not selected one day, there will be a backlog of inventory left.

Someone in the marketing department suggested that 【MiMo】start the e-commerce plan and sell them simultaneously through the Internet.

One solution is to build your own e-commerce website, and the other is to cooperate with e-commerce platforms to develop new sales channels.

What do you think? "Yan Bing stroked his chest lightly, and inadvertently chatted about the company again.

Upon hearing this, Ma Liang immediately stopped him: "Don't build your own website, brand management and website platform management are completely two directions.

It's not easy to do one thing well, but you can't be greedy for perfection. "

"I think so too, just the development of [MiMo] from the beginning of preparation to now has made me exhausted.

If I build my own e-commerce website, not only will the working capital not be able to keep up, but I also don’t have the confidence to do it well.

I feel that the difficulty of running an e-commerce website is countless times greater than running a clothing brand.

The most important thing is that there are no particularly successful precedents at home and abroad for the time being, which has fully demonstrated that this road is difficult to follow.

I haven't seen any clothing company's e-commerce website whose performance really exceeds that of offline channels, so let's forget it. "Yan Bing expressed his analysis little by little.

Ma Liang couldn't agree more: "That's right, that's what happened.

The website burns too much money, and it can't be played without financing.It's better to go to other people's traffic and open an online store on Taobao. "

There are not many domestic e-commerce platforms that purely focus on clothing products.

Fancl Eslite was established in 2007, Meilishuo was established in 2009, and Mogujie was launched in 2011.

During the period, there were also some special sale websites like Jumeiyoupin and Vipshop, and clothing was also the product category that contributed the most to these websites.

But all of these websites were launched with the help of capital and burned money crazily for valuation projects.

Don't look at the exaggerated revenue of these websites, but the money they burn in traffic and user subsidies every year is so exaggerated that countless people are dumbfounded.

It’s okay to burn money if it can be done, but no pure clothing e-commerce website has really started, and all of them are prodigals with huge losses.

When the tide is over, it's easy to see who's been swimming naked.

Once the wind blows, life for these websites will be difficult.Even if one or two websites made it to the market, the ending was still dismal.

As long as there is no further injection of capital, the kind that may go bankrupt in minutes.

Playing an e-commerce website is really not as simple as the public thinks, and the capital game behind it will naturally keep many people out.

Shein is the only online platform that has emerged as a clothing e-commerce company in China.

Ke Xiyin SHEIN is a cross-border e-commerce company. Its success is entirely based on the solid foundation of years of deep cultivation of the supply chain in the fast fashion field, and it also took advantage of the trade dumping dividends in the North American market.

If you focus on the domestic market, it will be difficult for SHEIN to get out with our competitive environment.

After all, being an e-commerce platform and being a fast fashion brand are two different things after all, and should not be confused.

Ma Liang originally had a lot of words waiting to persuade her. Seeing that Yan Bing's rich wife took the initiative to say that she didn't plan to start an e-commerce website, he couldn't be more supportive.

"Taobao? I heard that there are many fake products on it. [MiMo] wouldn't it be good to open an online store there!" Yan Bing asked cautiously after hearing Ma Liang talk about Taobao.

Although 2006 was not the first year for domestic e-commerce websites, it was the first year for the e-commerce industry to take off.

Prior to this, online shopping was still a niche behavior.But since this year, e-commerce has really entered thousands of households.

Today's e-commerce websites are divided into two models, B2C and C2C.

Representatives of B2C are Dangdang, Joyo, JD.com, etc.; representatives of C2C are eBay and Taobao.

Yan Bing originally wanted to cooperate with B2C websites, because these websites have better reputation and services, and are more suitable for regular brands to settle in.

As for opening an online store on Taobao, she never even thought about it.

After all, in 2006, there were a lot of counterfeit products on Taobao. No serious brand would think of opening an online store there, for fear of negatively affecting its brand image.

Even if Alibaba later launched Tmall, there were still not many big brands willing to ignore them in the first few years.

It was not until the era of national e-commerce that big brands had to lower their stance and start in-depth cooperation with Tmall after vigorously cracking down on fakes.

So Yan Bing's worry is not unreasonable, after all, the majority of brand owners have such concerns.

But Ma Liang is a reborn boss. He has witnessed the development of domestic e-commerce in his previous life, so how could he not know the twists and turns in it.

He immediately suggested: "You must go, the sooner you enter Taobao, the more bonuses you can enjoy.

If a well-known brand like [MiMo] goes to Taobao to open an online store, maybe they will pay special attention to us.

If Taobao is willing to turn our [MiMo] into a successful brand cooperation case and provide key support, then we will make a lot of money.

If possible, I think I can go to Alibaba Group for public relations.

If it succeeds, [MiMo] will enjoy the biggest dividend of the e-commerce era, and it is very likely to achieve a big leap forward.

"Really?" Yan Bing still couldn't believe it.

Ma Liang nodded, and replied affirmatively: "At least I think so, from the statistics, Taobao is currently the e-commerce platform with the largest traffic in China.

If you want to enjoy the dividends of e-commerce, especially clothing products, there is no more suitable platform than Taobao. "

　Tonight is just this chapter. I am so sleepy now that I can’t even open my eyes. I will get up early tomorrow to type and update earlier in the morning. Thank you for your support.

　　
　
(End of this chapter)