Wind Rises 2005

Chapter 199

Chapter 199
Yan Bing was very puzzled that Ma Liang praised Taobao so much.

But out of trust in her little lover, she still nodded and agreed: "Okay, then I'll ask the marketing department to study it later and come up with a feasible plan.

If you can really negotiate preferential conditions with Taobao, you should set up a separate e-commerce department to be responsible for the operation of the online store. "

Although he doesn't know the senior management of Ali Group, Yan Bing is very confident in his connections.

The theory of the six-dimensional space has long said that you can meet any stranger with at most six intermediary introductions.

As long as you find a friend to help introduce it, you can always get in touch with Taobao.

Although [MiMo] is just a new brand, but with Yan Bing's current momentum, if he is willing to condescend to open an online store on Taobao, I believe he will be treated differently from ordinary small sellers.

After all, Taobao must also want to set a benchmark and example at this time to attract more big brands to settle in.

"Sister Bing, it's not that simple to be an e-commerce business, you have to be more careful than offline business." After thinking about some news that she had read in her previous life, Ma Liang couldn't help reminding again.

Yan Bing said nonchalantly, "Is it that serious?"

"It's quite serious, after all, e-commerce is a brand new retail field, and its operation mode is completely different from offline.

Online customers are also more sensitive to prices, and the pace of stocking is not easy to control.

You can’t take too big a step when opening an online store. You must pay attention to controlling the scale of development, otherwise it is easy to cripple yourself.

In particular, pay attention to the distinction between online and offline products, and never sell goods or sell them at low prices.

Turning back, the business of offline stores is kidnapped by the e-commerce business, which will not only damage the sales of the stores, but also greatly damage the brand.

If you get too deep, you won't even be able to turn around.

The most frightening thing is the backlog of inventory. After all clothing companies become bigger and stronger, they will inevitably have this problem, and the problem of e-commerce is even more prominent.

If the scale develops too fast, the difficulty of inventory management is definitely several times, or even dozens of times, that of offline.

In this regard, it is best to learn from ZARA and Uniqlo, their inventory management and marketing control are at the top level in the world..." Ma Liang analyzed a little bit.

When it came to the key points, he even picked out a few Taobao brand cases in his previous life.

E-commerce is an accelerator, which can not only accelerate the development of traditional enterprises, but also accelerate the death of enterprises.

In the previous life, many clothing brands that had flourished on Taobao suddenly went bankrupt for no reason.

The root cause lies in the high return rate and serious inventory backlog of online sales of clothing products.

Many big Taobao brands have annual sales of several hundred million yuan and seem to have a lot of book assets, but they are all unsellable inventory.In the end, he was overwhelmed and was dragged to death.

This is by no means a case, but a common phenomenon in the clothing category of e-commerce.For other product categories, this situation is much less.

Because clothing is a non-standard product, everyone's wearing experience is different.

It is impossible to try them on online, and customers do not have an objective understanding of themselves, resulting in a high return rate.

At the most exaggerated time, the average return rate of clothing e-commerce even exceeded 60%.

This has led to the fact that clothing companies have no way to stock up scientifically. If the operation is not good, the return will explode, leaving a lot of inventory.

The attributes of clothing products are like this, which is also the essential reason for crushing many clothing e-commerce companies.

Later, even Prince Ali’s mistress, Zhang Dayi, the No. [-] Internet celebrity who enjoys the support of huge traffic, her clothing company was also in deep trouble, not to mention other Taobao brand clothing companies.

It can be said bluntly that the rise of Taobao is completely developed by absorbing the blood of countless clothing companies.

So Ma Liang never wanted Sister Bingmei to repeat the same mistakes, so she gave an early warning.

Yan Bing nodded and agreed: "Don't worry, I won't be too aggressive. I still focus on offline stores, and online stores are only used as an alternative channel to clear inventory for the time being."

"That's good, the key is to develop your own e-commerce operation team.

If there are enough talents, after sufficient testing, it will not be too late to vigorously develop online business. Ma Liang was afraid that the rich woman and sister would not pay enough attention, so she couldn't help but say a few more words.

Yan Bing looked at him with disgust, and jokingly said, "Why are you so talkative like a little old lady?"

"Hey, hey, don't be ignorant, I'm still worried about you." Ma Liang replied angrily.

Seeing that the little lover was angry, Yan Bing hurriedly kissed him, and coaxed him with a smile: "Don't be angry, I know you are doing it for my own good."

"It's late, I'm already angry." Ma Liang pretended not to let go.

Yan Bing buried her head in his chest and rubbed it, and asked coquettishly, "Then what do you want?"

"Unless." With a smirk, Ma Liang moved closer to the ear of Ice Beauty's elder sister, biting her white and tender earlobe, and made an extremely exaggerated proposal.

Yan Bing's face turned red in an instant, as if he was about to bleed, and he gave him a slap in the face: "No, forget about your necrosis."

Even though he said so, the person slipped down and got into the quilt after a while.

……

The next morning, Yan Bing's rich wife was still asleep, so Ma Liang got up and left quietly.

After all, you are young and have super resilience.

Now that he has a driver's license, he no longer needs to take a taxi, but takes the car keys and drives the Touareg SUV away.

The driving experience of a luxury car worth more than one million yuan is really extraordinary.

Ma Liang didn't go back to school directly, but drove to the factory.The reason why I came so early is because I have a meeting with the management team here today.

The food processing factory is also in a state of semi-stop production during the Spring Festival, and the elder sisters and aunts are also taking turns to have a holiday.

Fortunately, I worked overtime a few years ago and stocked up a lot of inventory in advance, so I don’t have to worry about the supply of ingredients in the Chuan Chuan shop not being able to keep up.

When Ma Liang parked the car and walked upstairs into the conference room, he saw that everyone else had already arrived.

"Boss, Happy New Year!" Chu Chengdong stood up first, and led the big guys to greet Ma Liang.

Ma Liang nodded, walked straight to the main seat and sat down, smiled and said: "Happy New Year, everyone! Let's all sit down, since everyone is here, let's start now!"

There were not too many pleasantries, and what is needed in the meeting is work efficiency.

"Boss, the decoration of the three stores on Sichuan North Road is in the final stage, and they will officially open in a few days." Chu Chengdong was the first to report the work situation during this period.

He Feng also followed up and said: "The clerks who are on vacation have also returned to work one after another, and the basic training of the first batch of new employees has been completed."

Deng Jingwen and Cheng Tingting also made reports respectively, and the finance and personnel departments were all ready to deal with it.

Ma Liang was very satisfied when he heard that, no matter what, the management team that was formed not long ago was basically qualified.

This is how a normally operating company should be. Whether the boss is present or not, there should be no difference, and it will not affect the basic operation of the company.

After everyone reported their work, it was his boss' turn to give orders.

Ma Liang calmed down, and said in a deep voice: "Yes, everyone has worked hard during this period, let me talk about the company's new plan for this year.

The first is the market of [Red Lips Chuan Chuan Xiang]. Next, we will not only accelerate the expansion of stores in Donghai, but also further expand to other cities.

In March, we can send people to visit the other three first-tier cities of Beijing, Guangzhou and Shenzhen, and strive to open the first image store in May.

In the second half of the year, we must achieve full coverage of the market in all first-tier cities.

The marketing department has recruited people in advance so that we can continue to expand to second- and third-tier cities in the coming year. "

"Understood, boss!" Chu Chengdong immediately nodded in response.

The faster the company grows, the more excited he gets.Not only can the position and salary increase, but also a sense of accomplishment in doing things.

Ma Liang continued: "I said before the Spring Festival that we will launch another brand this year.

In addition to [Red Lips Chuan Chuan Xiang], the company will also expand a Mala Tang project, which will also be operated in accordance with the chain.

Therefore, we must determine the location of the store in March, and strive to open the model store in April.

According to different scenarios, test several different store models in order to prepare for the next investment promotion.

In addition to the marketing department, operations and personnel recruitment must also be prepared accordingly. "

"Got it, boss!" He Feng and Cheng Tingting agreed together.

Ma Liang gave orders one by one, and the management team also put forward their own views and suggestions from time to time. The new year's plan was being discussed and constantly improved and promoted.

Whether it is an early start-up or a mature enterprise, the boss must determine the general direction of strategy.

The team must do its best to execute tactics well, so that the enterprise can develop in an orderly manner.

Since Ma Liang, the boss, decided to start the Mala Tang project, Chu Chengdong and He Feng naturally had to fully cooperate.

It's just that in this way, everyone's work pressure in the first half of the year will be even greater.

Fortunately, Ma Liangkai's salary is considered the highest standard in the entire catering industry, and no one will complain about working overtime.

The work meeting lasted from morning to afternoon. Even at lunch, everyone took a casual bite in the meeting room with their plates.

As the boss, Ma Liang only needs to make a strategic plan, and he doesn't have to worry about the rest.

As long as the authority is fully delegated and Chu Chengdong and He Feng are allowed to implement the details, he only needs to keep an eye on the general direction, and he doesn't have to do everything himself.

It is true that the whole day's meetings are exhausting physical work.

I met Sister Ice Beauty yesterday afternoon, and I was overworked at night.Followed by another day of meetings, even though Ma Liang was young and strong, he couldn't help but feel tired at this moment.

So after the meeting, he didn't want to go anywhere, and just drove back to the dormitory to rest.

As soon as I got back to the dormitory, I didn't even want to eat dinner, so I collapsed on the bed and fell asleep right away.

When he woke up again, it was already the next morning.

I took out my phone and saw that from last night to now, there were a dozen missed calls and a bunch of unread text messages.

There are sisters from Jiang University, some from the witch, and even the rich lady Yan Bing sent two.

Ma Liang replied one by one, and finally saw Lin Fengyun's text message.

[What’s wrong with you?No response all night! ]
He quickly replied a text message to avoid Lin Fengyun's worry.

[I slept too hard last night, my phone was muted, when are you going back to Donghai? ]
Jie Lin Fengyun sent back a message in seconds, Ma Liang opened it and saw that he was just stunned on the bed, something bad happened!

[I can't go back, my mother arranged a blind date for me! ]
(End of this chapter)

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